What Summon does

Summon Inc. operates a cloud-based, ticketless valet parking SaaS platform sold primarily to valet operators serving hotels, restaurants, casinos, healthcare facilities, residential buildings, airports, and commercial properties. The platform replaces paper tickets with SMS-based digital tickets and a mobile-first operator workflow, enabling contactless payments via Apple Pay, Google Pay, Cash App, and credit cards through Stripe, Square, and the forthcoming FreedomPay integrations. It is built on Google Cloud Platform with native iOS and Android operator apps, a guest experience interface that requires no app download for transient parkers, and a RESTful API layer for integration with hotel property management, reservation, and loyalty systems.

The company's product surface extends well beyond ticketing into adjacent operational modules: AI-powered vehicle and license plate recognition, geofenced shift management, recurring valet subscriptions with billing plans and accounts, reservations, service selling (car wash, detailing, EV charging), and a reporting/analytics dashboard. AI features include predictive staff allocation, bottleneck detection, and automated policy creation, and the company has shipped a steady cadence of product updates through 2024 and 2025 (Version 4.0, Shift Chat, Automated Shift Management, AI Vehicle Detection, WhatsApp integration).

Revenue is generated through a $99.99/month base subscription per operator with metered per-vehicle usage fees, plus ancillary streams including recurring valet subscriptions for residential and fleet customers, one-time custom website design starting at $499, physical valet products (reusable tickets, key tags, access cards, stickers) sold through an online shop, and transaction fees on add-on services. Distribution is multi-channel: direct enterprise sales, self-serve onboarding through a web dashboard, iOS and Android app stores, a partner referral program with revenue share, and a strategic go-to-market partnership with Athena Partners Strategy Group. The company is privately held, incorporated in Georgia, USA, was founded in 2021, and operates with 1–10 employees; no funding rounds, revenue, or management team details are publicly disclosed.

Name

Summon

Legal name

Summon Inc.

Website

https://getsummon.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Summon Inc. is a Georgia-based SaaS company that provides a cloud-based, ticketless valet parking platform with AI vehicle recognition, contactless payments, and operational modules (shift management, subscriptions, reservations, service selling) for valet operators across hotels, restaurants, casinos, healthcare, and commercial properties.

Ownership category

akta.pro rank

Product category

Valet Parking Management Software

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Valet Parking Services (BPABAKAC)

akta.pro secondary industries

Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD), Digital Check-in/Check-out & Keyless Entry (THALACAG)

Keywords

• Valet parking software
• Parking management platform
• Ticketless parking system
• Hospitality technology
• Mobile payment solutions

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Fees: Monthly subscription fees for platform access starting at $99.99/month with unlimited locations and team members. Billed per vehicle parked (metered billing) with no limits on growth.
2. Per-Ticket/Transaction Fees: Fees based on the number of vehicles registered (Checked-in Vehicles) at operator locations. Subscription pricing predicated on vehicle volume during the preceding month.
3. Valet Subscriptions (Recurring Plans): Recurring valet programs for residential buildings, commercial properties, and fleet customers. Plan base fees post on weekly, biweekly, or monthly statement cycles through merchant billing system. Includes billing plans with entitlements and discounts.
4. Custom Website Design: Custom design and development services for operator websites starting at $499.
5. Valet Products & Supplies: Physical products including re-usable valet tickets, key tags, access cards, and valet stickers sold through the online shop.
6. Service Selling Add-ons: Revenue from upselling add-on services like car washes, detailing, EV charging, and premium services through the operator app. Integrated with billing accounts for deferred settlement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Summon provides a cloud-based, ticketless valet parking SaaS platform built on Google Cloud Platform that replaces traditional paper tickets with SMS-based digital tickets. The platform enables real-time vehicle tracking, AI-powered vehicle and license plate recognition, contactless mobile payments (Apple Pay, Google Pay, Cash App, cards), and operational management tools including shift scheduling, reservations, subscriptions, and reporting for valet operators.

Product overview

Summon is a cloud-based, ticketless valet parking software platform built on Google Cloud Platform, designed as a unified system with a core valet parking management platform complemented by integrated modules for payments (Summon Payments, Contactless Payments), reservations (Valet Reservations), subscriptions (Valet Subscriptions, Billing Accounts, Billing Plans), scheduling (Services Bookings, Valet Shift), service commerce (Service Selling), reporting (Valet Reporting), and custom web presence (Valet Website). The platform includes a mobile operator app and guest experience interface, with AI-powered features for vehicle recognition and automated workflows. Physical products include reusable tickets, key tags, access cards, and valet stickers. The system integrates with payment processors (Stripe, Square, FreedomPay) and hotel/loyalty/reservation systems via RESTful APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• Summon Valet Parking System

Quantifiable outcome

• 45% reduction in wait times across luxury hotel implementations
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core, secondary and strategic.

• StripecoreTechnology or IntegrationPrimary payment processor integration. Stripe Connect enables operators to process credit card payments with enterprise-grade security. Integrated into the Summon platform for real-time transaction syncing and automated reconciliation.
• SquarecoreTechnology or IntegrationPayment processor integration for credit card processing and contactless payments. Operators can link their Square merchant account for fast, secure payment processing with comprehensive transaction management.
• FreedomPaysecondaryTechnology or IntegrationEnterprise-grade payment orchestration integration for global credit card processing with advanced security features. Integration noted as 'Coming Soon'.
• Google Cloud PlatformcoreTechnology or IntegrationCloud infrastructure provider. Summon is built on Google Cloud Platform providing scale, redundancy, and reliability. Multiple data centers ensure 24/7 operations with automatic failover and backup systems.
• Athena Partners Strategy GroupstrategicStrategic or Co-development PartnerStrategic partnership announced to elevate ticketless valet solutions nationwide. Joint go-to-market collaboration for expanding Summon's market presence.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• ParkHub: ParkHub provides a ticketless, contactless parking management platform for venues, stadiums, and event operators with mobile payments and real-time tracking — directly comparable to Summon's ticketless valet SaaS model and target verticals (events, hotels, large venues).
• Metropolis Technologies: Metropolis offers an AI-powered parking platform with computer-vision vehicle recognition and checkout-free payments across commercial real estate, hospitality, and mixed-use properties — directly comparable to Summon's AI LPR and ticketless check-in workflow.
• Passport Labs: Passport provides mobile payment, permitting, and enforcement software for parking and mobility operators across municipalities and private operators — overlapping with Summon's payment processing, digital ticketing, and API-first integration strategy.

Broad incumbents

• SpotHero: SpotHero is a digital parking reservation marketplace serving drivers and operators across North America with consumer-facing booking and operator SaaS — broader in scope than Summon but operating in the same valet/parking software category with overlapping hospitality and event use cases.
• T2 Systems: T2 Systems is an established parking access and revenue control (PARCS) and management software vendor for universities, airports, municipalities, and commercial operators — comparable to Summon's parking management and payment systems for enterprise buyers.
• ParkMobile (EasyPark Group): ParkMobile, now part of EasyPark Group, is the largest mobile parking payment app in North America with millions of users — comparable to Summon's mobile payments and digital ticketing approach, though ParkMobile is much broader in geographic and product scope.
• PayByPhone: PayByPhone provides mobile phone-based payments for parking and is deployed across municipalities and commercial operators globally — comparable to Summon's contactless mobile payment workflow and SMS-based guest ticketing.
• Amano McGann: Amano McGann provides parking access, revenue control, and management solutions including PARCS hardware and software for commercial, healthcare, hospitality, and airport operators — comparable to Summon's enterprise parking operations and payment focus.
• LAZ Parking: LAZ Parking is the largest privately held parking operator in the United States, operating thousands of locations across hospitality, healthcare, airports, and commercial real estate with proprietary technology — directly comparable to Summon's valet operations customer base though at a vastly different scale.

Regional players

• Flowbird Group: Flowbird (formerly Parkeon) is a European-headquartered provider of parking and urban mobility solutions including ticket machines, mobile apps, and PARCS — comparable technology stack to Summon though primarily serving European municipal and transport markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/getsummon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summon