What ADM Value does

ADM Value is a France-headquartered business process services (BPS) company and subsidiary of Tessi Group, specializing in outsourced customer relationship management for enterprise clients across Europe, Africa, and Latin America. Founded in 2001 (formerly CRM Value) and operating 18 production sites in 8 countries with 8,000+ collaborators delivering in 18 native languages, the company provides omnichannel front-office services (B2B and B2C customer service, technical support, sales and lead generation, loyalty and retention, moderation, collections), back-office business process outsourcing (document digitization, payment processing, electronic invoicing, KYC/digital trust), and consulting and innovation services (process audits, customer journey analysis, CX programs). Its core customer base spans transport (Corsair since 2017), humanitarian fundraising (Action Contre la Faim since 2014), insurance (April), retail (Interflora since 2023), shared mobility (Getaround since 2018), telecom infrastructure (WiFirst), real estate, and media, with an 8-year average client tenure and multi-year managed-services contracts typically procured through RFP or tender.

The company's technology stack is built around an AI-augmented customer relationship model organized in three layers: augmented customer journeys (chatbot, voicebot, visual assistance, augmented PDF), augmented advisor tools (Agent Augmenté in partnership with CogNeed, providing real-time knowledge-base suggestions during live calls), and augmented operations (speech analytics via Callity, data mining, gamification, sales and contactability scoring). AI capabilities are sourced primarily through partnerships with startups cultivated via Tessi Group's Pépites Shaker open-innovation accelerator, with ~30 POCs piloted in 2024. Compliance is a structural asset, with ADM Value holding PCI DSS, ISO 9001, ISO 27001, ISO 18295-1, HDS, NF461, CNIL-approved Binding Corporate Rules, EcoVadis Gold, and CyberVadis Gold certifications that gate entry into regulated banking, insurance, healthcare, and cross-border data processing mandates.

Revenue is generated almost exclusively through direct enterprise sales and inside-sales teams, with no self-service or marketplace channels; contracts are bid through RFPs or direct negotiation and priced on a per-engagement basis reflecting scope, volume, languages, and geographies. Disclosed revenue is €189M (2024), generated by 8,000+ employees across a nearshore delivery model anchored in Madagascar (3,100+ positions) and Morocco (2,500+ positions), with the parent Tessi Group generating €540M in 2024 revenue across 15 countries and 13,000+ employees. Pricing is not publicly disclosed, and the company is privately held with no venture capital or public market ownership data.

Name

ADM Value

Legal name

ADM VALUE

Website

https://admvalue.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ADM Value is a France-based business process services subsidiary of Tessi Group that provides outsourced customer relationship management across front office, back office, and consulting for enterprise clients in transport, insurance, retail, charity, and telecom, delivered through 18 sites in 8 countries via 8,000+ multilingual advisors augmented by AI tooling.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing / Customer Experience Services

akta.pro primary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

akta.pro secondary industries

Order Management & Customer Fulfillment Support (BPAAAAAE), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Upsell/Cross-sell & Customer Expansion Calling (BPAAADAF), Billing, Payments & Account Administration Centers (BPAAAAAF), Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ)

Keywords

• Business process outsourcing
• Contact center services
• Customer experience management
• Multilingual nearshore delivery
• AI-augmented BPO

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. BPO / Managed Services (Front Office): ADM Value provides outsourced customer relationship management services including multi-channel customer service (B2B and B2C), technical support, sales/lead generation, loyalty/retention, moderation, and collections. These are delivered as managed services across the company's global nearshore footprint, priced on a per-seat or volume basis.
2. BPO / Managed Services (Back Office): Back office and business process outsourcing covering document digitization, payment processing, electronic invoicing, KYC/digital trust, and intelligent business process management. Provided as ongoing managed service engagements.
3. Consulting and Innovation: Advisory services including process audits, customer journey analysis, digitalization consulting, marketing consulting, CX and voice-of-customer programs. Often bundled with BPO engagements or provided as standalone consulting projects.
4. Fundraising / Charitable Sector Services: Specialized telemarketing and donor recruitment/retention services for non-profit organizations, including prospection, lead-to-call performance campaigns, donor consolidation, and reactivation. Long-term contracts with charity clients such as Action Contre la Faim.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

ADM Value delivers outsourced customer relationship management and business process services from 18 production sites in 8 countries, combining human advisors with AI-powered tools (Agent Augmenté, conversational bots, speech analytics). Service portfolio covers Front Office (multichannel customer service, technical support, sales/lead generation, loyalty programs), Back Office (document digitization, payment processing, KYC, electronic invoicing), and Conseil et Innovation (CX consulting, process audits, digital transformation). The company is structured around a multi-shore, multi-language delivery model that enables large enterprises to scale multilingual customer operations while focusing on their core business.

Product overview

ADM Value is a Business Process Services (BPS) company and subsidiary of Tessi, offering a comprehensive suite of customer relationship solutions organized across three core service lines — Front Office, Conseil et Innovation, and Back Office et Processus Métiers — supplemented by an AI-powered augmented customer relationship portfolio. Its Front Office provides omnichannel B2B and B2C service delivery with native-language advisors across 8 countries. The Back Office handles document processing, payment management, KYC, and business process outsourcing. The Conseil et Innovation practice supports clients with process audits, CX programs, and digital transformation. ADM Value's AI offerings sit atop these services: Agent Augmenté (powered by CogNeed), Bots (chatbot and voicebot via YeldaAI), and Speech Analytics (via Callity), all delivered through the Pépites Shaker open innovation program and the Innovation&Trust Digital Factory. The result is a human-AI hybrid model where AI automation handles repetitive tasks while human advisors focus on high-value interactions.

Differentiator

Problem solved

Functional benefit

Brands

• Pépites Shaker: Innovation accelerator program created by Tessi to connect startups with enterprises around AI and innovation. ADM Value participates in this program to identify and integrate innovative technologies.
• Digital Factory
• Agent Augmenté

Products and services

• Front Office (Outsourced Customer Service) Omnichannel customer-facing managed services including multichannel B2B and B2C customer service, technical support, sales and lead generation, loyalty and retention programs, moderation, and collections/recovery. Delivered by native-language advisors across 18 production sites in 8 countries.
• Back Office and Business Process Outsourcing Back-office and business process outsourcing covering document digitization, payment management, electronic invoicing, digital trust and KYC, and Intelligent Business Process Management. Delivered as ongoing managed engagements with qualified production teams across the global site network.
• Conseil et Innovation (CX Consulting and Innovation Services) Consulting and innovation practice offering process audits, customer journey analysis, digitalization consulting, marketing advice, CX and voice-of-customer programs. Often bundled with BPO engagements or provided as standalone consulting projects.
• Fundraising and Charitable Sector Services Specialized telemarketing and donor recruitment/retention services for non-profit organizations, including prospection, lead-to-call performance campaigns, donor consolidation, and reactivation. Delivered primarily from ADM Value's Morocco production site.
• Voicebot genAI Generative AI-powered voicebot for customer interactions, integrated with enterprise CRM systems and capable of autonomously handling over 50% of calls. Deployed in hospitality, utilities, and banking sectors.

Quantifiable outcome

• Customer satisfaction improvement from 90% to 93% for WiFirst
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability11 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CogNeedcoreTechnology or Integration · 1 January 2024CogNeed provides the AI-powered agent augmentation platform deployed across ADM Value's contact centers. The solution provides real-time knowledge base suggestions, response recommendations, objection handling, and competitive comparison during live customer calls. ADM Value acts as the production operator and coordinator for the CogNeed solution with enterprise clients. The partnership emerged from Pépites Shaker and has demonstrated measurable results: agents reach NPS/Csat targets in 1-2 months instead of 4-5 months.
• YeldaAIcoreTechnology or Integration · 1 January 2024YeldaAI provides generative AI-powered voicebot and chatbot technology integrated with enterprise CRM and operational systems. The YeldaAI bot handles over 50% of calls autonomously for ADM Value clients in hospitality, utilities, and banking sectors. The partnership is managed through Pépites Shaker and enables ADM Value to offer AI-powered self-service channels alongside human advisor services.
• CallitycoreTechnology or Integration · 1 January 2023Callity provides AI-based speech analytics technology including transcription, emotion detection, and conversation visualization. The partnership enables ADM Value to analyze call center interactions, detect dissatisfaction signals, generate customized reporting dashboards, and identify training needs. ADM Value piloted approximately 30 Proofs of Concept around speech analytics and AI-generated solutions in 2024.
• Pépites ShakercoreStrategic or Co-development Partner · 1 January 2019Pépites Shaker is Tessi Group's open innovation accelerator that connects startups with enterprise clients around AI and process transformation. ADM Value participates as both an accelerator member and as a client, using Pépites Shaker to identify and evaluate AI startups (bots, agent augmentation, speech analytics) and deploy Proofs of Concept with its enterprise clients. The program operates on a tripartite model: ADM Value, the startup, and the client enterprise work together. In 2024 ADM Value piloted ~30 POCs through this program.
• Orphelinat Bel AirminorOthers · 1 January 2015ADM Value has been a long-term corporate social responsibility partner of the Bel Air orphanage in Antananarivo, Madagascar since 2015. The company funds all operating costs of the orphanage, including food security, school supplies, and Christmas gift programs. A new priority project is the rehabilitation of the girls' dormitory building (currently 25 beds for 52 girls, 1 shower for 50 children). This CSR partnership reflects ADM Value's commitment to social responsibility and employee engagement in Madagascar.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Customer concentration

• Xtwitter.com/admvalue
• YouTubeyoutube.com/@admvalue7406
• Facebookfacebook.com/people/ADM-Value/61554639263966
• LinkedInlinkedin.com/company/adm-value

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADM Value