Instabio - Linkbio

Link-in-bio SaaS / Creator Economy Platforminstabio.cc

Company typePrivate
Founded1904
HeadquartersWantagh, United States
Headcount11–50
GTM typeB2C
OfferingSoftware

What Instabio - Linkbio does

Linkbio (also branded as Instabio) is a link-in-bio platform targeting individual creators, influencers, and small businesses who need a single mobile-optimized destination to consolidate links, content, products, and lead capture from social media bios. The product offers three page types — Bio Links (link aggregation), One Page (visual content showcase), and Lite Site (lightweight multi-section website) — built on a self-serve template engine with no technical skill required, and is available globally via web (linkbio.co, instabio.cc), iOS, and Android. The platform integrates a Monetize suite covering storefronts for physical and digital products, coupons, wishlists, lead capture forms, and broadcast email campaigns, plus an analytics dashboard for traffic, clicks, and sales performance.

Underlying technology consists of mobile-optimized page rendering, an integrations layer spanning Stripe, PayPal, Apple Pay, Google Pay, and TikTok Shop for payments, Mailchimp for email, Google Analytics 4 / Firebase / Meta Pixel / TikTok Pixel for tracking, and Cloudflare and AWS for delivery and infrastructure. The business model is a tiered subscription (Free, $1.99 Starter, $4.99 PRO, $9.99 PREMIUM) combined with a platform transaction fee ranging from 10% (Free) to 3% (PREMIUM), plus standard processor fees from Stripe and PayPal. Distribution is fully product-led and self-serve: users sign up directly via the website or app stores, with onboarding supported by a 160+ article help center and localized into 35+ languages.

The company is privately held by Hangzhou Qumai Internet Technology Co., Ltd (China) with a related entity in Hong Kong, operates with 11–50 employees, and has scaled to 6M+ creators with a 4.9/5 average rating across 12,000+ reviews. No venture capital funding, acquisitions, or executive changes are disclosed in the available data; the operation appears bootstrapped and founder-controlled.

Instabio - Linkbio firmographics

Firmographics

Name: Instabio - Linkbio
Legal name: Hangzhou Qumai Internet Technology Co., Ltd and Yue You International Co., Limited
Website: https://instabio.cc
Company type: Private
Founded year: 1904
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Where Instabio - Linkbio is headquartered

Location

Headquarters

HQ city: Wantagh
HQ country: United States
HQ region: North America

Markets served

Instabio - Linkbio business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

Subscription Revenue: Tiered subscription plans (Free, Starter, PRO, PREMIUM) with monthly or annual billing. Higher tiers unlock more features, link pages, subdomains, and lower platform transaction fees.
Platform Transaction Fees: Percentage-based fees on creator transactions: 10% for Free tier, 6% for Starter/PRO, 3% for PREMIUM. Additional payment processor fees from Stripe (2.9% + $0.30) and PayPal (3.49% + fixed fee).

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free tier with basic features and highest platform fees
Subscription	Annual	Starter tier for basic professional needs
Subscription	Annual	PRO tier with 10 link pages and branding removal
Subscription	Annual	PREMIUM tier with unlimited pages and full feature access

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Instabio - Linkbio product offering

Product offering

Core offering

Instabio (branded as Linkbio) operates a mobile-optimized link-in-bio SaaS platform that lets creators and small businesses build shareable bio pages aggregating links, social profiles, content, products, services, and contact points. The platform combines page-building with a built-in monetization suite for selling physical and digital products, capturing leads, and running email broadcast campaigns, supported by payment integrations with Stripe, PayPal, Apple Pay, Google Pay, and TikTok Shop. The service is offered through a freemium model with paid Starter, PRO, and PREMIUM subscription tiers and platform transaction fees ranging from 10% (Free) down to 3% (PREMIUM).

Product overview

Linkbio (also known as Instabio) is a link-in-bio platform that allows creators, businesses, and brands to build customizable mobile-optimized bio pages. The core product offers three page types: Bio Links (single-page link collections), One Page (visual content showcases), and Lite Site (lightweight multi-page websites). The platform integrates a full monetization suite enabling creators to sell physical products, digital products, services, collect leads via email forms, and run broadcast marketing campaigns. Analytics features track clicks, traffic sources, and sales performance. The service operates on a tiered subscription model (Free, Starter, PRO, and PREMIUM plans) with varying feature access and platform transaction fees ranging from 10% (Free) to 3% (PREMIUM). The platform serves over 6 million creators and supports multiple industry-specific templates for stores, musicians, businesses, fitness, food, and creative professionals.

Differentiator

Problem solved

Functional benefit

Products and services

Linkbio Bio Links A mobile-optimized link-in-bio page type that lets creators and businesses aggregate links, social profiles, content, and contact points behind a single shareable URL for use in social media bios.
Linkbio One Page A visual mobile page type that lets creators and businesses showcase products, services, media, and campaigns in a more immersive layout than a standard bio link page.
Linkbio Lite Site A lightweight multi-page website builder with sections, pages, and navigation that lets users create a more comprehensive web presence beyond a single bio link page.

Quantifiable outcome

Turn social traffic into meaningful action - sell products, promote offers, collect leads, take bookings
+2 more outcomes

Companies that use Instabio - Linkbio

Customer profile

Segments8 records

Ideal customer profiles3 records

Instabio - Linkbio technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration26 records

Feature8 records

Instabio - Linkbio partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core.

StripecoreTechnology or IntegrationStripe is used as the primary payment processor for card payments on the Linkbio platform. Creators can connect their Stripe account for processing customer transactions. Stripe charges 2.9% + $0.30 per transaction in addition to Linkbio's platform fees.
PayPalcoreTechnology or IntegrationPayPal is integrated as a wallet payout option for creators withdrawing earnings. PayPal charges 3.49% plus fixed fee based on currency received.
TikTok ShopcoreTechnology or IntegrationTikTok Shop integration allows creators to link their TikTok Shop for social commerce functionality, enabling seamless shopping experiences for TikTok audiences.
Apple App StorecoreChannel Partner/ Reseller/ DistributorLinkbio mobile app is distributed through Apple's App Store for iOS devices. In-app purchases are processed by Apple with revenue share.
Google Play StorecoreChannel Partner/ Reseller/ DistributorLinkbio mobile app is distributed through Google Play Store for Android devices. In-app purchases are processed by Google with revenue share.
Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud hosting and backend infrastructure for the Linkbio platform.
Facebook/Instagram (Meta)coreTechnology or IntegrationFacebook Authentication for login, Facebook Pixel integration for tracking, and Meta ads conversion tracking. Core social platforms for creator acquisition and link sharing.
GooglecoreTechnology or IntegrationGoogle integrations include Sign in with Google, Google Analytics, Google Analytics 4, Google Analytics for Firebase, Google Maps widget, YouTube widget, YouTube Data API, Google Tag Manager, Google reCAPTCHA, Blogger platform.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Instabio - Linkbio competitors and assessment

Company assessment

Direct peers

Linktree: The category-leading link-in-bio platform used by millions of creators and brands. Closest direct competitor with overlapping product (mobile bio pages, commerce integrations, analytics) and the same target customer (individual creators, SMBs).
Beacons: Creator-focused link-in-bio and storefront platform offering similar features (link pages, digital product sales, email capture, AI tools). Directly competes for the same individual creator and influencer segment.
Stan Store: Creator commerce platform that started as a link-in-bio tool and expanded into digital product sales, courses, and bookings. Highly comparable on storefront/lead-capture functionality and target creator segment.
Koji: Link-in-bio platform with a strong app marketplace for interactive commerce features (tip jars, paid DMs, mini-games). Competes for the same creator economy customers with differentiated engagement tools.
Taplink: Mobile landing-page and link-in-bio platform popular in Russia, CIS, and emerging markets. Directly comparable product (bio page builder, payments, integrations) and similar SMB/creator target audience.
Shorby: Link-in-bio and smart-link platform tailored to marketers, agencies, and creators using Instagram and TikTok. Overlapping product surface (link pages, retargeting pixels, analytics) and SMB/individual customer base.
Bento: Free link-in-bio and personal site builder focused on creators and developers. Competes in the same mobile bio page category with similar template-based customization.

Emerging players

Milkshake: Squarespace-owned mobile website builder for creators built around Instagram bio links. Comparable product (mobile-optimized mini-sites) targeting the same creator persona, backed by a major incumbent.

Broad incumbents

Squarespace: Large website-building platform whose Unfold brand and Milkshake product compete for the same creator/small-business segment. While much broader in scope, it overlaps on personal site, commerce, and bio-link use cases.

Others

Later: Social media scheduling and link-management platform with a built-in link-in-bio tool (Later Linkin.bio). Adjacent ecosystem participant serving the same creator and SMB customer base with overlapping commerce and analytics features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Instabio - Linkbio compliance and trust

Trust signal

Compliance4 records

Instabio - Linkbio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Instabio - Linkbio leadership team

Management profile

Number of profiles

Instabio - Linkbio funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Instabio - Linkbio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instabio - Linkbio

What does Instabio - Linkbio do?

Is Instabio - Linkbio a public or private company?

Instabio - Linkbio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Instabio - Linkbio founded?

Instabio - Linkbio was founded in 1904. It employs 11 to 50 people.

Where is Instabio - Linkbio based?

Instabio - Linkbio is headquartered in Wantagh, United States, in the North America region.

How does Instabio - Linkbio make money?

Two revenue lines are on record. Subscription Revenue is the primary driver. The others are platform Transaction Fees.

Who are Instabio - Linkbio's main competitors?

Direct peers on record are Linktree, Beacons, Stan Store, Koji, Taplink, Shorby and Bento. Milkshake is listed as an emerging player. Squarespace is listed as a broad incumbent. Later is listed as an others.

Does Instabio - Linkbio have an API?

Yes. Users may access their data relating to this Application via the Application Program Interface (API). Any use of the API, including use of the API through a third-party product/service that accesses this Application, is bound by these Terms and by specific API terms: the User expressly understands and agrees that the Owner bears no responsibility and shall not be held liable for any damages or losses resulting from the User's use of the API or their use of any third-party products/services that access data through the API.