Milkshake
Milkshake is a Melbourne-based mobile website builder that lets individual creators, influencers, and small businesses build swipeable, link-in-bio websites from a phone, monetized via a four-tier freemium subscription distributed exclusively through iOS and Android app stores.
- Company typePrivate
- Founded2019
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Milkshake does
Milkshake is a Melbourne-based mobile-first website builder operated by Codelbee Pty Ltd, distributing exclusively through the Apple App Store and Google Play Store to individual creators, influencers, and small businesses. The platform allows users to compose websites from swipeable, Instagram-Story-style "Cards" (Links, About, Splash, Top Picks, YouTube, Contact, Blog, Podcast) styled with customizable "Looks" (themes) and tracked through a native "Insights" analytics dashboard, requiring no coding, design skills, or desktop access. The product is fundamentally a link-in-bio destination and lightweight website builder aimed at social-platform creators who need a centralized hub for products, services, content, and contact details.
The business model is a four-tier freemium subscription. The Free tier drives viral, app-store-led acquisition; Lite (US$2.99/month) removes Milkshake branding; Pro (US$5-6.99/month annually) adds 365-day analytics, SEO tools, contact forms, mailing list integration via Mailchimp and Google Sheets, Meta Pixel, and a marketing campaign builder; Pro+ (US$8.33-10/month annually) layers custom domain support and Google Analytics integration. The pricing ladder is designed to progressively convert free users as their audience and monetization needs grow.
Milkshake pursues a strict product-led growth model with no sales motion: distribution is app-store native, the constant msha.ke URL creates organic visibility on every user's Instagram, TikTok, and other social profiles, and the platform is available globally with localization in English, Spanish, Portuguese, and Indonesian. The company is founder/management-owned with no disclosed institutional funding, supports 5M+ cumulative website creations, and operates with a lean team of 1-10 employees. Integration partnerships with Mailchimp, Google Sheets, Meta Pixel, and Google Analytics position the product as a connective layer between creators' social profiles and downstream marketing and analytics infrastructure.
Milkshake firmographics
Firmographics- Name
- Milkshake
- Legal name
- Codelbee Pty Ltd
- Website
- https://milkshake.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Milkshake is a Melbourne-based mobile website builder that lets individual creators, influencers, and small businesses build swipeable, link-in-bio websites from a phone, monetized via a four-tier freemium subscription distributed exclusively through iOS and Android app stores.
- Ownership category
- akta.pro rank
Milkshake industry classification
Industry- Product category
- Mobile Website Builder Software
- akta.pro primary industry
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
Keywords
Where Milkshake is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Milkshake business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium Subscription (Free Tier): Free tier provides basic website building, hosting, 30 days of Insights analytics, unlimited links and Cards, templates, color/font customization, social icon links, and QR code sharing. This tier drives user acquisition and organic growth through app store downloads and social sharing.
- Lite Plan Subscription: US$2.99/month (billed monthly). Removes Milkshake branding from the website. Includes everything in Free tier. Targets users who want a more professional, branded presence without analytics or advanced features.
- Pro Plan Subscription: US$5.00/month when billed annually (US$59.99/year) or US$6.99/month when billed monthly. Includes 365 days of Insights data, data export, contact form Card, mailing list integration (Sheets + Mailchimp), Meta pixel integration, SEO tools, social sharing (OG) image, marketing campaign builder, ability to temporarily hide Cards, and priority support. Targets growing creators and small businesses needing marketing and analytics capabilities.
- Pro+ Plan Subscription: US$8.33/month when billed annually (US$99.99/year) or US$10.00/month when billed quarterly (US$29.99/3 months). Includes custom domain connection, Google Analytics integration, plus all Pro features. Targets professional creators and established small businesses requiring full brand control and advanced tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Basic website building with core features |
| Subscription | Monthly | Lite - Remove Milkshake branding |
| Subscription | Annual | Pro - Advanced analytics and marketing tools |
| Subscription | Annual | Pro+ - Custom domain and Google Analytics integration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Milkshake product offering
Product offeringCore offering
Milkshake is a mobile-first website builder delivered as a free iOS and Android app that lets creators, influencers, and small businesses build swipeable, Card-based websites directly from their phone without coding or design skills. Users pick page 'Cards' (Links, About, Splash, Top Picks, YouTube, Contact, etc.), customize them with 'Looks' design templates, and publish a hosted link-in-bio website for free, with paid subscription tiers adding analytics, custom domains, and marketing integrations.
Product overview
Milkshake is a free mobile website builder designed for creators, influencers, and small businesses. The core product is the Milkshake mobile app (iOS/Android) that enables users to build websites composed of customizable 'Cards' (page templates) with swipable navigation. The platform operates on a freemium model with four tiers: Free (basic website creation with 30-day analytics), Lite ($2.99/mo for branding removal), Pro ($5-6.99/mo for advanced marketing tools including Mailchimp integration, Meta Pixel, and SEO), and Pro+ ($8.33-10/mo adding custom domains and Google Analytics). Users design their sites using 'Looks' (pre-made themes) and can track performance via the built-in 'Insights' analytics dashboard. Websites are hosted on msha.ke links, with optional custom domain support on Pro+.
Differentiator
Problem solved
Functional benefit
Products and services
- Milkshake App
Companies that use Milkshake
Customer profileSegments6 records
Ideal customer profiles2 records
Milkshake technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Milkshake partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Milkshake competitors and assessment
Company assessmentBroad incumbents
- Squarespace: Squarespace is a major desktop-oriented website builder serving small businesses and creators with full website building capabilities. Milkshake competes for the same end customer (creators/small businesses) but with a much narrower, mobile-first scope.
- Later (Link in Bio): Later is an established social media scheduling and analytics platform that acquired/link-in-bio features to extend its creator toolset. Comparable on Instagram-focused creator tooling, though Later's core is scheduling rather than site building.
- Kajabi: Kajabi is a creator-economy platform for courses, coaching, and digital products — overlapping with Milkshake's monetization features (landing pages, email capture, marketing) but at a higher price point and with deeper commerce capabilities. Comparable as a creator-monetization platform.
- Wix: Wix is a leading full-featured website builder serving small businesses and creators worldwide. Overlaps with Milkshake on the small business and creator segments, though Wix is a comprehensive desktop-first platform and Milkshake is mobile-first and minimalist.
Direct peers
- Bento.me: Bento.me is a free link-in-bio and personal site builder popular with creators and developers, featuring a bento-grid layout. Direct overlap with Milkshake on serving creators' link-in-bio and personal branding needs.
- Linktree: Linktree is the dominant link-in-bio platform with reportedly 50M+ users and the brand recognition Milkshake directly competes against. Both serve creators, influencers, and small businesses with link-aggregation websites accessed via social profile bios. Linktree is Milkshake's primary direct competitor in the same core use case.
- Stan Store: Stan Store is a creator-focused platform enabling link-in-bio, digital product sales, courses, bookings, and email marketing — directly overlapping with Milkshake's higher tiers and target customer (creators monetizing their audience). Comparable on creator commerce and link-in-bio aggregation.
- Carrd: Carrd is a simple, low-cost website builder used by creators for one-page sites, portfolios, and link-in-bio alternatives. Both Milkshake and Carrd target non-technical users wanting quick, beautiful single-page web presence, though Carrd is desktop-first.
- Beacons: Beacons is a creator website builder offering link-in-bio plus monetization features like a built-in store, email collection, and media kit — directly comparable to Milkshake's Pro tier feature set. Both target creators and influencers seeking a mobile-first, all-in-one web presence.
Emerging players
- Taplink: Taplink is a mobile-friendly link-in-bio and microsite builder popular with creators in non-English-speaking markets (especially Russian, Spanish, Portuguese). Comparable offering to Milkshake for creators seeking mobile-first link aggregation with payment and form integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Milkshake social profiles
Digital presenceMilkshake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Milkshake leadership team
Management profileNumber of profiles
Profiles1 record
Milkshake funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Milkshake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Milkshake
What does Milkshake do?
Milkshake is a mobile-first website builder delivered as a free iOS and Android app that lets creators, influencers, and small businesses build swipeable, Card-based websites directly from their phone without coding or design skills. Users pick page 'Cards' (Links, About, Splash, Top Picks, YouTube, Contact, etc.), customize them with 'Looks' design templates, and publish a hosted link-in-bio website for free, with paid subscription tiers adding analytics, custom domains, and marketing integrations.
Is Milkshake a public or private company?
Milkshake is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Milkshake founded?
Milkshake was founded in 2019. It employs 1 to 10 people.
Where is Milkshake based?
Milkshake is headquartered in Melbourne, Australia, in the Oceania region.
How does Milkshake make money?
Four revenue lines are on record. Freemium Subscription (Free Tier) is the primary driver. The others are lite Plan Subscription, pro Plan Subscription and pro+ Plan Subscription.
Who are Milkshake's main competitors?
Broad incumbents on record are Squarespace, Later (Link in Bio), Kajabi and Wix. Direct peers are Bento.me, Linktree, Stan Store, Carrd and Beacons. Taplink is listed as an emerging player.
Does Milkshake have an API?
No public API is recorded for Milkshake.
What industry is Milkshake in?
Milkshake's product category is Mobile Website Builder Software. Its primary akta.pro industry code is MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools.