What Atrebo does

Atrebo, S.L. is a Spanish private software company founded in 2011 and headquartered in Seville, with regional offices in São Paulo (Brazil) and Fès (Morocco), and 51-100 employees. The company builds and sells the TREE platform — an AI-powered, low-code, modular, API-first business orchestration and automation platform designed to manage the end-to-end lifecycle of critical infrastructure assets. TREE is structured in three layers (Data, Processes, Ecosystem) and exposes nine core modules covering sites and assets, contracts and leases, work management, procurement, projects, commercial and sales, analytics and intelligence, and finance and accounting. On top of this core, Atrebo delivers an AI Services layer (Document Intelligence, Energy AI, Inventory AI, Smart Maintenance, Operational Optimisation, Incident Prioritisation, AI Assistants, Document Taxonomy), Analytics Services, and a set of verticalised solutions such as Digital Twin Operations, Supply Chain, Operations and Maintenance, Site Survey and Inspections, Smart Access, Towerco End-to-End, and Energy.

Atrebo's primary customers are large telecom operators, tower companies and fibre companies, supplemented by utility providers, municipalities, smart city operators and government agencies. Named reference customers include Telefónica (deployed across 13 of the group's 17 operators), Vodafone, Telenor, AT&T, Vantage Towers, UGG, Applus, Axion, Junta de Andalucía, Lineox and LDIC. The platform is reported to manage 200,000+ infrastructure assets, and the company highlights strategic alliances with Celonis (process mining for site rental optimisation) and Telefónica Tech (blockchain-based inventory tokenisation) as ecosystem anchors.

The company generates revenue primarily through multi-year SaaS subscriptions for the TREE platform and its modular products, complemented by AI and Analytics services, customised solution bundles (Digital Twin, Towerco End-to-End, etc.), and professional services delivered through a Global Support Center providing multilingual tier 1-3 technical support. Pricing is not publicly disclosed; the company uses a 'Request a Demo' sales motion targeting enterprise buyers. Atrebo is privately held, with no disclosed external funding rounds, and operates under GDPR compliance while progressing toward ISO 27001:2023 certification. Its CEO is Jesús del Estad Cabello.

Name

Atrebo

Legal name

Atrebo, S.L.

Website

https://atrebo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Atrebo is a Spanish software company that sells TREE, an AI-powered, low-code, modular asset management platform for telecom operators, towercos, utilities, and public sector organisations managing 200,000+ critical infrastructure assets globally.

Ownership category

akta.pro rank

Product category

Telecom Infrastructure Management Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Asset lifecycle management
• Telecom infrastructure software
• Critical infrastructure platform
• AI-powered asset management
• Digital twin operations

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS/Platform Subscriptions: Annual or multi-year SaaS subscriptions for access to the TREE platform, AI applications, and analytics services. The platform is sold as modular capabilities — customers can combine products according to business needs.
2. AI-Powered Solutions and Services: AI-powered solutions for document intelligence, energy management, inventory, predictive maintenance, and operational optimisation. These are integrated into the platform and likely sold as part of the subscription or as additional modules.
3. Digital Twin and Solutions: Customised bundles (solutions) combining products from the catalogue to address specific business challenges. Includes Digital Twin Operations, Supply Chain, Operations and Maintenance, Site Survey, Smart Access, and Towerco End-to-End solutions.
4. Professional Services: Implementation, deployment, customisation, and training services likely provided alongside the platform. The company offers a Global Support Center with multilingual tier 1, 2 and 3 technical support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Atrebo develops and sells the TREE (Trusted Real-time Enterprise Environment) platform, an AI-powered, low-code, modular, API-first business orchestration and automation platform for critical infrastructure asset lifecycle management. The platform serves mobile network operators, tower companies, fiber operators, utility providers, municipalities, and government agencies with modules for sites and assets, contracts and leases, work management, procurement, projects, commercial and sales, analytics, and finance. Atrebo also delivers AI Services and Analytics Services that overlay the platform, plus industry-specific solutions such as Digital Twin Operations, Supply Chain, Operations and Maintenance, Site Survey and Inspections, Smart Access, Towerco End-to-End, and Energy.

Product overview

Atrebo's product portfolio is centred on the TREE platform — an AI-powered, low-code, modular asset management platform for orchestrating the end-to-end lifecycle of critical infrastructure (telecom, utilities, smart cities, public sector) as a Single Source of Truth. TREE is composed of nine core modules: Platform Core, Sites and Assets Management, Contracts and Leases, Work Management, Procurement, Projects Management, Commercial and Sales, Analytics and Intelligence, and Finance and Accounting. These modules share a unified data layer and process layer, enabling organisations to manage sites, assets, contracts, field operations, procurement, projects, commercial cycles, and financial flows from a single integrated environment. Overlaying the platform are AI Services (offering Document Intelligence, Energy AI, Inventory AI, Smart Maintenance, Operational Optimisation, Incident Prioritisation, AI Assistants, and Document Taxonomy) and Analytics Services (offering Dashboard Development, BI and Automation, Data Governance and Quality, and Value-Added Training). Atrebo also delivers five industry/sector-specific Solutions — Digital Twin Operations, Supply Chain, Operations and Maintenance, Site Survey and Inspections, Smart Access, Towerco End-to-End, and Energy — which bundle TREE modules to address particular business challenges such as asset traceability, operational continuity, audit workflows, site access control, towerco operations, and energy management. The portfolio is completed by an Ecosystem Marketplace offering integrated solutions with technology partners (Celonis for process mining, Telefónica Tech for blockchain-based inventory tokenisation), all connected via the platform's API-first integration hub.

Differentiator

Problem solved

Functional benefit

Brands

• TREE: AI-powered asset management platform for orchestrating the end-to-end lifecycle of critical infrastructure, serving as a Single Source of Truth for MNOs, Towercos, Fibercos and critical infrastructure operators.

Products and services

• TREE Platform AI-powered, low-code, modular, API-first business orchestration and automation platform for critical infrastructure asset lifecycle management. Provides a Single Source of Truth for sites, assets, contracts, finance, documents, IoT data, and energy across three layers: Data, Processes, and Ecosystem. Designed for MNOs, Towercos, Fibercos, and critical infrastructure operators.
• Sites and Assets Management Module that consolidates technical, contractual, and documentary information in a single georeferenced environment for efficient management of sites and associated physical assets, with traceability, data quality, and GIS-based visualisation.
• Contracts and Leases Module that centralises and automates contract management and IFRS16 compliance for assets and services across telecommunications, energy, and smart city environments.
• Work Management Module for planning, executing, and controlling field work and network projects. Features centralised work orders, streamlined scheduling, a field work mobile app, SLA compliance, and quality-driven traceable execution.
• Procurement Module that unifies budgets, purchasing, and suppliers in a single flow, covering the full purchasing lifecycle from budget allocation to supplier performance and compliance.
• Projects Management Module for comprehensive management of resources, budgets, documents, and contractor activities from planning and execution to monitoring and closure, supporting project portfolio management.
• Commercial and Sales Module that manages customers, offers, and orders from a single environment connected with operations and contracts, unifying the B2B commercial cycle with product catalogues, quotations, orders, and a customer portal.
• Analytics and Intelligence Module that transforms operational data into actionable insights with BI, AI, and predictive analytics, consolidating data from all operations for smarter decision-making and efficiency gains.
• Finance and Accounting Module that provides full financial visibility across infrastructure operations from budgeting to billing, consolidating financial data across TREE modules for unified CAPEX, OPEX, forecasting, and invoicing management.
• Digital Twin Operations Solution providing a trusted operational representation of sites and assets to assess capacity, constraints, and impact before executing changes, with BIM model interoperability, 3D model interaction, and field data capture.
• Supply Chain End-to-end solution for asset traceability and logistics, managing the full lifecycle of equipment and materials from warehouse operations to logistics, fixed assets, and reverse flows, fully integrated with Oracle.
• Operations and Maintenance Solution that ensures service availability and sustainability of critical infrastructure through preventive and corrective operations, unifying day-to-day operations with long-term sustainability objectives.
• Site Survey and Inspections Solution enhancing planning, execution, and validation of site audits across the entire infrastructure portfolio, with a dedicated mobile application for field teams featuring structured data capture and offline operation.
• Smart Access Solution that centralises control of site information and access procedures with advanced scheduling, approval workflows, real-time activity tracking, and integrated smart-lock access control.
• Towerco End-to-End Solution that digitises internal and external corporate processes for telecom tower operations, managing the full lifecycle of telecom towers from infrastructure acquisition to management and monitoring, including site inventory, colocation, and rollout management.
• Energy Solution providing advanced data processing and insights for smarter energy management, automating capture and organisation of consumption and billing information from multiple electricity providers with advanced analytics and dashboards.
• Artificial Intelligence Services AI-powered solutions portfolio that unlocks efficiency and intelligence across telecom infrastructure management, including Document Intelligence, Energy AI, Inventory AI, Smart Maintenance, Operational Optimisation, Incident Prioritisation, AI Assistants, and Document Taxonomy.
• Analytics Services End-to-end data analytics services that transform information into actionable insights, including dashboard development, BI and automation, data governance and quality, and value-added training for critical infrastructure operators.

Quantifiable outcome

• 200,000+ infrastructure assets managed on the TREE platform
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature17 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CeloniscoreTechnology or IntegrationAtrebo partnered with Celonis to launch the 'Telco Site Rental Savings' Execution App — the first Celonis Execution App developed by Atrebo. The solution provides role-based views for MNOs and Towercos to control main business parameters and achieve massive rental optimisation from both finance and management perspectives. Leverages Celonis's process mining technology to identify and realise rental savings across telecom infrastructure portfolios.
• Telefónica TechcoreStrategic or Co-development PartnerAtrebo partnered with Telefónica Tech to offer blockchain-powered inventory auditing for telecom infrastructure. The solution enables blockchain-based auditing of inventory items, providing operators with real-time information with full transparency and traceability guarantees. The partnership aims to digitise 200,000 telecommunications infrastructures with blockchain technology.
• Tower Automation AllianceminorStrategic or Co-development PartnerTower Automation Alliance is part of Atrebo's business and partner ecosystem. Atrebo is a member of the alliance alongside other members including Hybrico and Padtec. Alliance members sponsor and collaborate on events such as Telefónica's Global Workshop on Energy and Climate Change.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Accruent: Accruent provides asset lifecycle management and facilities software used by infrastructure-heavy enterprises, including utilities and telecom-adjacent organisations. Its focus on managing physical assets, contracts, and maintenance workflows makes it a direct comparator to Atrebo's asset-centric modules.
• Sitetracker: Sitetracker is a SaaS platform for managing high-volume, distributed infrastructure projects and assets — a near-direct competitor to Atrebo's TREE platform in the telecom tower and broadband infrastructure vertical. Both target MNOs and towercos with similar use cases around site deployment, asset lifecycle, and field operations.

Broad incumbents

• Salesforce Industries (Communications Cloud): Salesforce's Communications Cloud and Field Service Lightning target telecom operators for work orders, asset management, and customer operations. Overlaps with Atrebo's Commercial & Sales, Work Management, and field operations modules, though as part of a broader CRM-centric suite.
• Nokia (AVA / NetGuard): Nokia's network management and cognitive services portfolio targets the same MNOs and towercos Atrebo serves. While Nokia emphasises network element and service assurance, its reach with tier-1 telecom customers creates overlap in the broader infrastructure operations software category.
• ServiceNow: ServiceNow's ITOM, Field Service Management, and Integrated Risk Management offerings overlap with Atrebo's work management, asset visibility, and process orchestration capabilities. ServiceNow is expanding into telecom-specific workflows and represents both a competitor and potential integration partner.
• Hexagon EAM: Hexagon's Enterprise Asset Management suite (formerly Infor EAM) competes in utilities, public sector, and infrastructure-heavy industries. It addresses similar asset lifecycle, work order, and procurement use cases as Atrebo, though without TREE's telecom-specific pre-configuration.
• Ericsson (Network Management & OSS): Ericsson offers telecom-grade OSS/BSS and network management solutions to MNOs globally. While primarily focused on network element management, its footprint with the same tier-1 operator customers (including Telefónica) makes it a strategic competitor and potential partner for Atrebo's telecom digitalization play.
• IBM Maximo Application Suite: IBM Maximo is the enterprise standard for EAM across asset-heavy industries including utilities, telecom, and public sector. It competes broadly with Atrebo's Sites & Assets, Work Management, and Procurement modules, though as a horizontal platform rather than telecom-specialised.

Emerging players

• Bentley Systems (AssetWise / iTwin): Bentley's AssetWise and iTwin platforms target infrastructure digital twin and asset performance use cases across utilities, telecom, and public infrastructure. Strong overlap with Atrebo's Digital Twin Operations and infrastructure asset lifecycle positioning, especially for engineering-led buyers.
• Vitria Technology: Vitria provides AI-driven analytics and operational intelligence for telecom service providers, including network and service assurance. Its telecom-analytics orientation and AI emphasis overlap with Atrebo's Analytics & Intelligence and AI Services offerings for communications infrastructure operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@atrebotree
• LinkedInlinkedin.com/company/atrebo
• Xx.com/atrebotree

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atrebo