Long Haul Trucking

What Long Haul Trucking does

Long Haul Trucking is a private, employee-owned flatbed trucking carrier headquartered in Clearwater, Minnesota, operating a fleet of approximately 280 Peterbilt trucks and serving industrial shippers across 48 US states and Canada. Founded in 1986 by John Daniels with two trucks, the company specializes in Conestoga flatbed freight transportation alongside step deck trailers, holding ICC Common Carrier, Contract Carrier, and bonded broker authorities. The business is structured through an Employee Stock Ownership Plan (ESOP) established effective January 2014, which has produced average vested shop employee account balances exceeding $265,000 as of 2024 and share price growth averaging 26% annually over four years.

The company monetizes freight transportation primarily through percentage-based revenue share with owner-operators (up to 90% of gross) and performance-driven pay for company drivers, supplemented by brokerage loads transacted through a TMWCloud-based platform. Ancillary revenue and ecosystem services include Premier 94 Truck Service (in-house maintenance and repair), Promises Plus (shipper solutions), Long Haul Trailer Ads (exterior trailer advertising), LHTMS load management, and the King of the Road documentary television series distributed on REV'N Network, Amazon Prime, and CBS Sports Network. Operations are supported by partnerships with Peterbilt (primary truck supplier), Allstate Peterbilt Group (sales and service), DISH (in-cab satellite TV), Blaine Brothers (24-hour roadside service), and Quick Draw Tarpaulin Systems.

Long Haul's go-to-market is sales-led and direct, recruiting both company drivers and owner-operators through field recruiting, driver referral programs ($2,500 bonus per successful hire in 2025), online application funnels, and industry events such as the Mid-America Trucking Show. Shipper acquisition is driven by website-driven freight quotes, a 0.001% claim rate across 150,000+ shipments (2017-2018), and a portfolio of named enterprise customers including NASA Edwards Air Force Base and Boston Scientific. Multiple safety awards (two MTA Fleet Safety Grand Champion titles in five years, three NASTC Driver of the Year awards) and an 8.3 mpg fuel economy benchmark position the company as a premium, safety-led carrier in the mid-market private trucking segment.

Name

Long Haul Trucking

Legal name

Long Haul Trucking

Website

https://longhaultrucking.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Long Haul Trucking is an employee-owned Conestoga flatbed trucking carrier operating ~280 Peterbilt trucks across 48 US states and Canada, serving industrial, government, and healthcare shippers through an ESOP-driven driver retention model.

Ownership category

akta.pro rank

Product category

Flatbed Trucking and Freight Transportation

NAICS

Specialized Freight (except Used Goods) Trucking, Long-Distance (48423), General Freight Trucking, Long-Distance (48412), Freight Transportation Arrangement (48851)

SIC

Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Heavy Haul / Oversize / Specialized Equipment TL Carriers (TLADADAI)

Keywords

• Flatbed trucking services
• Freight transportation
• Third-party logistics
• Cargo shipping services
• Conestoga trucking

Headquarters

HQ city

Albertville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Trucking and Freight Services: Long Haul Trucking operates as a Conestoga flatbed carrier providing freight transportation services across 48 states and Canada. Revenue is generated through percentage-based pay models where driver earnings are tied to freight market rates, with owner-operators able to earn up to 90% of gross revenue. Company drivers are compensated through performance-driven pay structures with orientation bonuses.
2. Brokerage Services: The company operates brokerage loads through their TMWCloud-based platform, connecting drivers with freight opportunities to maximize fleet utilization and generate additional revenue streams.
3. Trailer Advertising: Long Haul Trailer Ads (lhtads.com) provides advertising space on company trailers, generating additional revenue from branded exterior advertising.
4. Premier 94 Truck Service: On-site maintenance facility offering mechanics, truck wash, parts and accessories, and service to both company drivers and owner-operators at discounted rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Long Haul Trucking is a Conestoga flatbed trucking carrier that provides long-haul freight transportation services across 48 U.S. states and Canada. The company operates a fleet of Peterbilt trucks staffed by company drivers and independent owner-operators, complemented by in-house truck maintenance (Premier 94), freight brokerage, shipper solutions (Promises Plus), and trailer-based advertising. It is structured as an employee-owned company through an ESOP established in 2013.

Product overview

Long Haul Trucking operates as a single-segment Conestoga flatbed trucking company with multiple service divisions. The core product is Long Haul Trucking (LHT), a flatbed freight transportation service operating across 48 states and Canada. Supporting the core trucking operations are Premier 94 Truck Service (in-house maintenance and repair), Promises Plus (shipper solutions and freight quotes), Long Haul Trailer Ads (advertising on trailers), and King of the Road (television show). The company also offers specialized Conestoga and step deck trailers, an Employee Stock Ownership Plan for drivers and employees, Club 94 driver lounge facilities, and LHTMS load management system. Equipment includes Peterbilt trucks, and the company has achieved a claim rate of 0.001% with over 150,000 shipments between 2017-2018.

Differentiator

Problem solved

Functional benefit

Brands

• Premier 94 Truck Service: In-house truck service, maintenance, and repair facility located at company headquarters in Clearwater, MN, offering mechanics, truck wash, parts and accessories.
• Promises Plus
• Long Haul Trailer Ads (LHT Ads)
• King of the Road
• Club 94
• LHTMS

Products and services

• Long Haul Trucking Flatbed Freight Services Core Conestoga flatbed trucking service providing long-haul freight transportation across 48 U.S. states and Canada for industrial shippers (manufacturers, construction firms, metal producers). Operated with ICC Common Carrier, Contract Carrier, and bonded broker authorities, and authority certificates in Ontario and Quebec.
• Premier 94 Truck Service Full-service truck maintenance and repair facility offering mechanics, truck wash, parts, and accessories to both company drivers and owner-operators at discounted rates, located at Long Haul's Clearwater, MN headquarters.
• Promises Plus Shipper-focused service solution offering freight shipment quotes, logistics management, and guaranteed service commitments for customers shipping with Long Haul.
• Long Haul Trailer Ads (LHT Ads) Trailer advertising program that allows businesses to place branded exterior advertisements on Long Haul trailers, generating exposure along trucking routes nationwide.
• Brokerage Loads Freight brokerage load board operated through the TMWCloud platform, connecting Long Haul drivers with third-party broker-posted freight opportunities to maximize fleet utilization beyond direct shipper commitments.

Quantifiable outcome

• Claim rate of only .001 percent across 150,000+ shipments (2017-2018)
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Peterbilt Motors CompanycoreStrategic or Co-development PartnerPrimary truck supplier for Long Haul's fleet, providing Peterbilt Model 386, 579, and 587 trucks. Peterbilt has been featured on the King of the Road TV show and partnered on the documentary series examining the trucking industry. Long Haul's equipment has won Best Cab Technology award at MATS for Peterbilt trucks.
• DISH (Dish for My Truck)coreTechnology or IntegrationDISH provides satellite TV systems (Tailgater portable HD TV) installed in company trucks. Top revenue drivers receive DISH TV at no cost; available to owner-operators for as low as $1/day. Partnership provides entertainment for drivers on the road.
• Blaine BrotherscoreImplementation/ SI/ Consulting PartnerService facility partnership with 8 modern locations along regional trucking routes. Provides 24-hour mobile service with 30 trucks stocked for roadside assistance, quality name-brand parts from 400+ suppliers. Partnership supports Long Haul operations across primary trucking routes.
• Allstate Peterbilt GroupcoreChannel Partner/ Reseller/ DistributorTruck sales, leasing, and service partner with 20+ locations across Minnesota, North Dakota, South Dakota, and Wisconsin. Sells, leases, and rents Peterbilt trucks to Long Haul and provides parts and service support. Winner of multiple Peterbilt dealer awards including 2017 North American Dealer of the Year.
• LubetechminorImplementation/ SI/ Consulting PartnerLubetech provides lubricant and chemical solutions for fleet maintenance, offering customized solutions and strategic business support for transportation industry partners.
• Truckers Against Trafficking (TAT)coreStrategic or Co-development PartnerLong Haul is a partner in the fight against human trafficking, recognizing that trucking industry is positioned to provide extra eyes and ears for law enforcement to identify victims and perpetrators.
• Smartway Transport PartnerminorStrategic or Co-development PartnerEPA SmartWay Transport Partner designation, demonstrating commitment to environmentally responsible and fuel-efficient transportation operations.
• Minnesota Trucking AssociationcoreStrategic or Co-development PartnerLong Haul actively participates in MTA and has won multiple safety awards including Fleet Safety Grand Champion (2025). MTA provides industry advocacy and recognition opportunities.
• Truckload Carriers AssociationminorStrategic or Co-development PartnerIndustry association membership providing networking, advocacy, and professional development for truckload carriers.
• Alexandria Technical & Community College (ATCC)minorStrategic or Co-development PartnerLong Haul donated a 2018 Peterbilt tractor to ATCC's Diesel Mechanics Program. This is the third Peterbilt donated to local diesel mechanic schools in four years. Partnership aims to cultivate well-educated diesel mechanics and attract graduates to Premier 94 shop positions.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TFI International: Canadian-based diversified trucking and logistics company with U.S. flatbed and specialized operations through subsidiaries. Comparable on flatbed specialization and North American geographic coverage.
• J.B. Hunt Transport Services: Large multi-segment carrier with intermodal, dedicated, and truckload services. Overlaps on enterprise shipper customers and long-haul capacity, though flatbed is not a focus.
• Knight-Swift Transportation: Largest U.S. truckload carrier with broad portfolio spanning TL, LTL, and logistics. Overlaps in flatbed/irregular route TL but operates at much larger scale.

Direct peers

• P.A.M. Transport: Mid-cap truckload carrier focused on long-haul irregular route service. Directly comparable on operating model, geographic reach, and shipper customer mix.
• Heartland Express: Public truckload carrier with comparable long-haul, asset-based operating model. Competes for similar driver talent and shipper customers in irregular route TL.
• U.S. Xpress Enterprises: Large asset-based truckload carrier offering flatbed, dry van, and dedicated services. Comparable on long-haul operating model and enterprise shipper relationships.
• Mercer Transportation: Flatbed and step-deck specialized carrier operating across the U.S. Direct competitor in the Conestoga/flatbed segment with similar owner-operator engagement model.
• Schneider National: Large publicly-traded truckload carrier with significant flatbed and intermodal operations across the U.S. Directly comparable on flatbed service line, long-haul geographic coverage, and enterprise shipper customer base.
• Werner Enterprises: Public truckload carrier operating dedicated, one-way, and flatbed services nationwide. Comparable in long-haul TL model, fleet scale (thousands of trucks), and shipper customer mix.
• Daseke: Largest U.S. flatbed and specialized transportation carrier. Direct competitor in the Conestoga/flatbed segment with similar shipper focus on machinery, metals, and industrial freight.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LHTrucking
• YouTubeyoutube.com/channel/UCGs0yhrxOOj6GUQxH_C2EGA?view_as=subscriber
• Facebookfacebook.com/longhaultrucking
• Instagraminstagram.com/long_haul_trucking

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Haul Trucking