Clyde
Clyde Mobility AG is a Switzerland-based, all-inclusive electric car subscription service operating under parent AMAG Leasing AG, serving Swiss individual consumers, corporate fleets, and prospective EV buyers with flexible 1–48 month subscriptions across a 1,670+ vehicle fleet.
- Company typePrivate
- Founded2019
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Clyde does
Clyde Mobility AG operates an all-inclusive electric car subscription service in Switzerland, branded as Clyde and legally situated under parent AMAG Leasing AG, Switzerland's largest automotive importer and dealer group. The platform allows Swiss residents and businesses to select an EV from a fleet of 1,670+ vehicles spanning 20+ manufacturers (Audi, VW, Škoda, Cupra, Mercedes-Benz, Tesla, BMW, Polestar, Volvo, etc.), choose a contract duration between 1 and 48 months, and select a mileage package from 250 to 4,000 km/month. A monthly fixed fee covers third-party liability and casco insurance (underwritten by Allianz Suisse), vehicle taxes, cantonal registration, scheduled service, seasonal tyres with storage, the Swiss motorway vignette, multi-driver coverage, and home delivery; a Premium tier additionally bundles public-network charging access and reimbursement for private charging at CHF 0.30/kWh.
The technical backbone combines an online configurator and MyClyde customer portal with embedded vehicle telemetry via autoSense hardware adapters — capturing GPS, driving behavior, trip data, error messages, battery status, and mileage to inform insurance risk assessment, maintenance triggers, and service management. Short-term 1–2 month rentals are fulfilled through a Europcar partnership, while the E-Tester program offers 3–6 month trials at up to 45% off with a 50% subscription-cost rebate redeemable on purchase or lease at any AMAG Retail outlet, formalizing the subscription-to-ownership funnel. Helion extends the proposition into residential energy (solar, heat pumps, charging stations).
Clyde's commercial model is predominantly direct-to-consumer (clyde.ch) with a self-serve online product-led growth motion and a phone-based consultation layer for higher-value or corporate buyers. Revenue is generated through recurring monthly subscriptions (CHF 429 entry-level to CHF 1,500+ for premium EVs), usage-based excess-mileage charges, and ancillary fees for Insurance Plus, delivery, and vehicle replacement. Customer segments are split horizontally across individual consumers (Swiss residents aged 20+ with a valid licence), corporate/business customers (fleet, expats, multi-driver scenarios), and EV evaluators using the trial funnel. Headquartered in Cham with 11–50 employees, the company is privately held within the AMAG ecosystem and does not publish standalone financials.
Clyde firmographics
Firmographics- Name
- Clyde
- Legal name
- Clyde Mobility AG
- Website
- https://clyde.ch
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clyde Mobility AG is a Switzerland-based, all-inclusive electric car subscription service operating under parent AMAG Leasing AG, serving Swiss individual consumers, corporate fleets, and prospective EV buyers with flexible 1–48 month subscriptions across a 1,670+ vehicle fleet.
- Ownership category
- akta.pro rank
Clyde industry classification
Industry- Product category
- Electric Car Subscription Services
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE)
- akta.pro secondary industries
- All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Flexible-Term / Month-to-Month Car Subscriptions (THADACAC)
Keywords
Where Clyde is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Clyde business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Others
Revenue model
- Vehicle Subscription Fees: Monthly subscription fees for electric car usage. Pricing varies by vehicle model, subscription term length (1-48 months), and mileage package (250-4,000 km/month). Longer terms result in lower monthly costs. Includes all insurance, taxes, registration, service, and tyres.
- Premium Electricity Option: Optional add-on for Premium subscription that includes electricity at public charging stations and reimbursement for private charging at CHF 0.30/kWh. Increases monthly subscription rate.
- Excess Mileage Charges: Additional charges for kilometres driven exceeding the selected mileage package. Billed per kilometre according to the catalogue of fees.
- Additional Services: Fees for optional services including Insurance Plus (parking damage protection, extended glass cover), home delivery, and vehicle replacement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level subscriptions starting from CHF 429/month for compact EVs |
| Subscription | Monthly | Mid-range subscriptions from CHF 500-800/month |
| Subscription | Monthly | Premium/luxury EV subscriptions from CHF 1,000+/month |
| Subscription | Monthly | Test Drive/E-Tester promotions with up to 45% discount |
| Usage-based | Monthly | Short-term rentals via Europcar (1-2 months) |
| Subscription | Monthly | Premium subscription with electricity included |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Clyde product offering
Product offeringCore offering
Clyde provides all-inclusive electric car subscriptions in Switzerland with terms from 1 to 48 months and mileage packages from 250 to 4,000 km per month. The monthly fixed price bundles insurance (third-party liability, comprehensive, partial casco), vehicle taxes, registration in the customer's canton, servicing and maintenance, summer and winter tyres including seasonal changes and storage, the Swiss motorway vignette, and multi-driver capability, with optional bundled electricity via a partner charging network. Customers configure and subscribe entirely online at clyde.ch and receive vehicles via home delivery throughout Switzerland.
Differentiator
Problem solved
Functional benefit
Products and services
- All-Inclusive Electric Car Subscription Clyde's core product: an all-inclusive monthly subscription for an electric vehicle from a multi-brand fleet (Audi, VW, Škoda, Cupra, Mercedes-Benz, BMW, Tesla, Polestar, Volvo and more), bundling insurance, taxes, registration, service and tyres for individuals and businesses in Switzerland.
- Premium Subscription with Electricity Subscription tier that extends Clyde's standard all-inclusive offer with bundled electricity, providing access to free public charging at partner stations and reimbursement for private home charging via a charging app and card.
- E-Tester Program (3-6 Month Test Drive Subscription) Short-term promotional EV subscription for Swiss consumers to trial an electric car in real-world conditions for 3 to 6 months before deciding to extend, return, or buy/lease the vehicle at AMAG Retail.
- Short-Term Electric Car Rental (1-2 Months) Short-term EV subscription/rental delivered through Europcar's Swiss network for customers needing an electric car for 1 to 2 months, with flexible collection at Europcar locations.
- Clyde Business Subscription Electric car subscription offering tailored for Swiss businesses needing flexible vehicle access for employees, pool vehicles, expats, and corporate fleet operations, with multi-driver registration and configurable subscription terms.
Quantifiable outcome
- Home delivery within 3-4 weeks after receipt of first payment for immediately available vehicles
- +3 more outcomes
Companies that use Clyde
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Clyde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Clyde partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- AMAG Leasing AGcoreClyde operates as a brand under AMAG Leasing AG, leveraging AMAG's position as Switzerland's largest car import and dealer group. AMAG provides access to vehicle inventory from multiple brands (Audi, VW, Škoda, Cupra, etc.) and established service infrastructure.
- HelionminorEnergy partner offering Clyde customers CHF 1,000 discount on solar panels or heat pumps, and 10% discount on charging stations including installation. Promotes sustainable energy ecosystem integration for Clyde subscribers.
- AMAG RetailcoreE-Tester program allows customers to try an electric car for 3 months and receive 50% of subscription costs back as discount on vehicle purchase or lease at any AMAG Retail outlet.
- EuropcarcoreShort-term rental partner for 1-2 month subscriptions. Provides electric vehicles from Europcar fleet when specific brand/model cannot be guaranteed. Customers collect from preferred Europcar location with comparable vehicle category.
- Allianz Suisse Versicherungs-Gesellschaft AGcoreInsurance provider for Clyde subscriptions covering third-party motor liability, fully comprehensive collision, partial comprehensive, and gross negligence protection. Insurance terms and conditions from Allianz apply to all subscription contracts.
- autoSense AGcoreVehicle telemetry provider supplying hardware adapters for Clyde vehicles that monitor GPS position, driving behaviour, trip data, vehicle error messages, and battery status. Essential for insurance risk assessment and service management.
- Charging Service PartnercoreService partner for charging solutions managing the public charging network accessible to Premium subscribers. Provides charging app and charging card for accessing partner charging stations. Clyde reserves right to change service partner with customer notification.
- Mobilog AGminorVehicle logistics partner at AMAG vehicle logistics centre in Lupfig for vehicle return and condition inspection. Default return location for subscription end unless home collection is booked.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Clyde competitors and assessment
Company assessmentDirect peers
- Carvolution: Swiss all-inclusive car subscription service operating directly in the same Swiss market as Clyde, offering flexible terms and bundled insurance/maintenance/tyres. Most direct head-to-head competitor given identical geography, business model, and value proposition.
- FINN.auto: Germany-based EV-only car subscription platform offering all-inclusive monthly subscriptions with flexible terms. Closely comparable operating model and EV-only focus, though Germany-focused rather than Swiss.
- Care by Volvo: Volvo's official all-inclusive vehicle subscription program offering fixed monthly payments covering insurance, maintenance, and roadside assistance. Comparable flat-fee subscription structure, though single-brand.
- Sixt+: Sixt's car subscription product offering flexible monthly subscriptions with insurance, maintenance, and tyre changes bundled. Closely matches Clyde's all-inclusive value proposition in the European market.
- Bipi: European car subscription platform (Spain-originated, also operating in other markets) offering monthly all-inclusive subscriptions with insurance and maintenance bundled. Direct competitor in the subscription category.
- ViveLaCar: France-based all-inclusive car subscription service offering monthly subscriptions with insurance and maintenance bundled. Comparable subscription-only model targeting European consumers.
- Mercedes-Benz Collection: Mercedes-Benz's official vehicle subscription program offering flexible terms with bundled insurance and service. Comparable OEM-direct subscription offering to what Clyde offers across multiple brands.
Regional players
- Hyre: Norway-based car subscription platform with strong EV exposure, reflecting Norway's high EV adoption. Comparable subscription model with EV orientation, but serving a different national market.
Broad incumbents
- Enterprise Car Subscription: Enterprise's subscription offering leverages its position as one of the largest global rental fleets. Comparable subscription mechanics, but operates as part of Enterprise's much broader mobility portfolio rather than a focused subscription specialist.
Others
- AMAG Retail: Clyde's parent group's traditional dealer network. Not a direct subscription competitor, but the downstream purchase/lease channel for E-Tester conversions and a critical ecosystem partner for Clyde's growth funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Clyde social profiles
Digital presenceClyde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clyde leadership team
Management profileNumber of profiles
Profiles1 record
Clyde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clyde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clyde
What does Clyde do?
Clyde provides all-inclusive electric car subscriptions in Switzerland with terms from 1 to 48 months and mileage packages from 250 to 4,000 km per month. The monthly fixed price bundles insurance (third-party liability, comprehensive, partial casco), vehicle taxes, registration in the customer's canton, servicing and maintenance, summer and winter tyres including seasonal changes and storage, the Swiss motorway vignette, and multi-driver capability, with optional bundled electricity via a partner charging network. Customers configure and subscribe entirely online at clyde.ch and receive vehicles via home delivery throughout Switzerland.
Is Clyde a public or private company?
Clyde is a private company. It is classified as corporate owned and is currently operating.
When was Clyde founded?
Clyde was founded in 2019. It employs 11 to 50 people.
Where is Clyde based?
Clyde is headquartered in Zürich, Switzerland, in the Europe region.
How does Clyde make money?
Four revenue lines are on record. Vehicle Subscription Fees are the primary driver. The others are premium Electricity Option, excess Mileage Charges and additional Services.
Who are Clyde's main competitors?
Direct peers on record are Carvolution, FINN.auto, Care by Volvo, Sixt+, Bipi, ViveLaCar and Mercedes-Benz Collection. Hyre is listed as a regional player. Enterprise Car Subscription is listed as a broad incumbent. AMAG Retail is listed as an others.
Does Clyde have an API?
No public API is recorded for Clyde.
What industry is Clyde in?
Clyde's product category is Electric Car Subscription Services. Its primary akta.pro industry code is TLABAAAE, Vehicle Subscription Services (All-Inclusive, Flexible Term), with a secondary code of THADACAE, All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration). Its NAICS code is 532111 and its SIC code is 7510.