QuickChek

What QuickChek does

QuickChek is a New Jersey-headquartered fresh convenience retailer operating 150+ stores across New Jersey, New York's Hudson Valley, and Long Island. Originally founded in 1888 as Durling Farms (a door-to-door dairy delivery business in central New Jersey) and rebranded with its first store in Dunellen, NJ in 1967, the company is now a privately held, wholly-owned subsidiary of publicly traded Murphy USA Inc. (NYSE: MUSA). Each 5,400-5,900 square-foot store carries made-to-order subs and sandwiches, locally roasted coffee, fresh bakery items, hot and cold beverages, breakfast items, salads, wraps, and soups, with fuel stations at many locations and high-flow diesel pumps at select sites.

The company's underlying technology stack centers on customer-facing digital channels rather than AI: a QC Mobile App with mobile ordering, real-time fuel pricing, and the first facial-recognition login among U.S. convenience-store apps; touch-screen ordering kiosks for custom-made subs and beverages; self-checkout counters; and a QC Rewards loyalty program (10 points per merchandise dollar, 3 points per fuel gallon, free 7th coffee after 6 purchases) that reached 30%+ year-over-year membership growth in Q1 2025. Third-party delivery is offered through DoorDash and Uber Eats. Operations are supported by a Whitehouse Station, NJ support center, an El Dorado contact center for QC Rewards and customer service, and approximately 4,000+ team members.

QuickChek's revenue model is multi-stream transaction-based: merchandise and fresh prepared food sales (the segment's largest reported contributor at $210.2M of merchandise contribution in Murphy USA's Q1 2026 results), fuel sales at value prices, and a smaller business fuel card program launched in 2025 through Murphy USA's partnership with AtoB. Go-to-market is product-led, anchored on fresh-food and coffee quality positioning, supported by multi-channel marketing including community events (a 26-year title sponsorship of the New Jersey Festival of Ballooning), a 2-year "Official Sub of the New York Giants" partnership with Kayvon Thibodeaux, motorsports sponsorships, and a reinstated "Free Coffee Fridays" promotion. Primary customer segments are on-the-go commuters, local community members, and fuel customers in the NJ/NY corridor.

Name

QuickChek

Legal name

Quick Chek Corporation

Website

https://quickchek.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

QuickChek is a New Jersey-based fresh convenience retailer operating 150+ stores across New Jersey and New York. A wholly-owned subsidiary of Murphy USA Inc., the chain serves commuters and local consumers with made-to-order food, locally-roasted coffee, and fuel.

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Convenience Retailers (445131), Gasoline Stations with Convenience Stores (45711), Limited-Service Restaurants (722513)

SIC

Retail-Convenience Stores (5412), Retail-Eating Places (5812)

akta.pro primary industry

Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH)

akta.pro secondary industries

Sandwiches & Wraps Fast Casual (THAFABAG), Breakfast & Coffee QSR (THAFAAAI), Quick Commerce (15–60 min Convenience Delivery) (CRAHAIAB)

Keywords

• Convenience store retail
• Fresh food service
• Fuel station operations
• Mobile ordering platform
• Loyalty rewards program

Headquarters

HQ city

Whitehouse

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Merchandise and Food Sales: QuickChek generates revenue primarily through merchandise and fresh prepared food sales, including made-to-order subs, sandwiches, wraps, salads, and hot breakfast items. The subsidiary experienced same-store sales drag due to increased competition and QSR pressures in the Northeast.
2. Fuel Sales: QuickChek operates convenience stores with fuel stations, generating revenue from gasoline and diesel fuel sales at value prices. Some locations feature high-flow diesel pumps.
3. Delivery Services: QuickChek partners with DoorDash and Uber Eats for third-party delivery services, generating additional revenue from food delivery orders placed through marketplace platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

QuickChek operates a regional chain of fresh convenience market stores offering made-to-order subs, sandwiches, wraps, salads and bowls, fresh bakery items, guaranteed fresh locally roasted coffee, hot and cold beverages, and fuel at select locations. The company supplements in-store retail with mobile ordering, loyalty rewards (QC Rewards and Power Perks), self-checkout, touch screen kiosks, and third-party delivery via DoorDash and Uber Eats, plus a business fuel card program through Murphy USA/AtoB.

Product overview

QuickChek is a fresh convenience market chain operating as a subsidiary of Murphy USA, offering a unified fresh food and convenience retail experience. The core offering is QuickChek Fresh Convenience stores featuring made-to-order subs and sandwiches (including Subwiches, Signature Subs, and Portuguese Roll Sandwiches), guaranteed fresh locally-roasted coffee, fresh bakery items, hot and cold beverages, frozen drinks, breakfast items, bowls and snacks, soups, and salads. The product portfolio includes the QC Mobile App for mobile ordering and the QC Rewards loyalty program, which work together with the Business Fuel Program to provide a comprehensive convenience retail ecosystem. QuickChek operates over 150 stores across New Jersey and New York, combining fresh food service with fuel services at select locations.

Differentiator

Problem solved

Functional benefit

Products and services

• QuickChek Fresh Convenience Stores Fresh convenience market retail concept offering made-to-order subs, sandwiches, wraps, salads, bowls, fresh bakery items, breakfast items, soups, hot and cold beverages, frozen drinks, locally roasted coffee, and fuel at select locations across New Jersey and New York.
• QC Mobile App

Quantifiable outcome

• 30% year-over-year growth in QuickChek Rewards loyalty program membership
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• NY Giants / Kayvon ThibodeauxflagshipGTM or Marketing Partner · 25 August 2025QuickChek named 'Official Sub of the New York Giants' with a 2-year partnership. Kayvon Thibodeaux serves as brand ambassador creating 'Giants inspired subs' and chances to win gameday experiences. Partnership includes community events promoting youth empowerment and food access in Jersey City with America’s Grow-a-Row and Team Walker.
• AtoBcoreGTM or Marketing Partner · 1 January 2025Murphy USA partners with AtoB to launch a new business fuel card program - a more accessible, fee-light, small-business-friendly fuel card program designed to deliver fair access, stronger controls, and better value for commercial customers at QuickChek and Murphy USA locations.
• Petty GMS RacingminorGTM or Marketing PartnerMotorsports partnership with Ty Dillon and Petty GMS team promoting QuickChek's 'Best Damn Sandwich in Town' at the Charlotte Roval racing event.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling customers to order QuickChek favorites for home delivery through the DoorDash platform.
• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership through Uber Eats providing on-demand delivery of QuickChek food and beverages to customers.
• America's Grow-a-RowminorStrategic or Co-development PartnerCommunity partnership to promote food access and deliver fresh produce to seniors, along with nutrition education and mentorship to youth in Jersey City.
• Team WalkerminorStrategic or Co-development PartnerCommunity partnership with America's Grow-a-Row and Team Walker to deliver fresh produce to seniors and provide nutrition education and mentorship to youth.
• Tyson FoodsminorStrategic or Co-development PartnerPartnership with Tyson Foods and Convenience Store News to donate a truckload of protein (30,580 pounds, 152,900 servings) to the Community FoodBank of New Jersey in conjunction with QuickChek being named Foodservice Innovator of the Year.
• Community FoodBank of New JerseycoreStrategic or Co-development PartnerLong-standing partnership through Check-Out Hunger campaign. QuickChek raised $148,500 during the 2016 campaign and $433,500 over three years. The company also participates in volunteer days and food bank support programs.
• Hope For The WarriorscoreStrategic or Co-development PartnerPartnership to support post-9/11 service members and their families through in-store donation programs. QuickChek raised $163,002 in four weeks for the organization in 2016 and more than $330,000 since 2014.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Circle K (Alimentation Couche-Tard): Global convenience operator owned by Couche-Tard with significant U.S. presence including NJ/NY markets. Comparable as a broad incumbent with overlapping fuel and convenience offerings, but a more diversified portfolio than QuickChek.
• Pilot Flying J: Berkshire Hathaway-owned travel center network with foodservice, fuel, and convenience offerings across the U.S. Comparable on the fuel-convenience-foodservice hybrid model, though primarily focused on highway travel centers rather than neighborhood retail.
• 7-Eleven: Global convenience leader with significant NJ/NY store density, broad fresh food, coffee, and fuel offerings. Comparable as a scale incumbent in the same trade areas but with broader portfolio and lower foodservice specialization than QuickChek.

Direct peers

• Wawa: Wawa is the closest foodservice-led convenience competitor, operating in PA, NJ, DE, MD, VA, DC, and FL with made-to-order food, coffee, and fuel. Highly comparable to QuickChek on the fresh-food convenience proposition, NJ market overlap, and premium positioning.
• RaceTrac: Large privately held convenience/fuel chain across the Southeast and Midwest with expanding fresh food, coffee, and made-to-order programs. Comparable on the foodservice-led convenience model and tech-forward ordering investments.
• Sheetz: Family-owned convenience/fuel chain with made-to-order food, coffee, and touchscreen ordering kiosks across PA, VA, WV, MD, NC, OH, and recently NJ. Mirrors QuickChek's foodservice-led model, family-ownership heritage, and digital ordering investments.
• Cumberland Farms: Northeast convenience store chain with proprietary fresh food and coffee programs, owned by EG Group. Comparable to QuickChek on regional Northeast footprint, fresh food positioning, and fuel-convenience hybrid model.
• Royal Farms: Mid-Atlantic foodservice-led convenience chain known for fresh chicken, coffee, and made-to-order offerings, operating across MD, PA, NJ, DE, VA, and WV. Directly comparable to QuickChek on the fresh-food-led convenience positioning.

Regional players

• GetGo Cafe + Market: Foodservice-led convenience banner of Giant Eagle operating across PA, OH, MD, and WV with made-to-order meals, coffee, and fuel. Comparable on the foodservice-led convenience positioning, though primarily outside QuickChek's NJ/NY core.
• Stewart's Shops: Employee-owned convenience chain operating primarily in upstate NY and VT with proprietary dairy, coffee, and made-to-order food. Comparable to QuickChek on the regional Northeast footprint, fresh food focus, and employee-ownership culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/quickchek
• Facebookfacebook.com/quick.chek.getfresh.gofast
• LinkedInlinkedin.com/company/quick-check-convenience-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QuickChek