What The Camp Transformation Center does

The Camp Transformation Center is a privately held, founder-owned fitness franchise founded in 2010 by Luis and Alejandra Font and headquartered in Chino Hills, California. The company operates a national franchise system of more than 150 locations across the United States and Mexico, supplemented by a small number of company-owned camps. Its core offering is a structured strength-training experience built around a proprietary methodology called HIST (High Intensity Strength Training) and a flagship program, the Strength & Muscle 6-Week Program, designed to drive fat loss, lean muscle gain, strength gains, and metabolic reset. The portfolio extends to a 21-Day introductory program, a 42-Day Peak Physique Program, and semi-private Elite Strength Training sessions delivered to groups of six to eight members. The company supplements its training services with bundled nutritional guidance, in-body composition scans, and the Myo Sports Nutrition brand of supplements and apparel.

The business model is a hybrid of consumer subscriptions and franchise licensing. End consumers access The Camp through recurring gym memberships billed on annual, monthly, or weekly cadences, with a complimentary day pass as the funnel entry point; franchise growth is driven by multi-unit franchise agreements that pay licensing fees and ongoing royalties to the parent entity, The Camp Franchise Systems. Marketing combines a location-search website, paid search and social advertising (Google Ads, Facebook tracking), organic social channels, and a dedicated franchise-marketing site. Member engagement is supported by The Camp mobile application, which tracks progress, delivers at-home workouts, and connects members with trainers and peers within the Awesome Fit Family community. The company is privately held with no disclosed institutional funding, and operations remain under the day-to-day direction of the two co-founders.

Name

The Camp Transformation Center

Legal name

The Camp Transformation Center

Website

https://thecamptc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

The Camp Transformation Center is a US-based fitness franchise operating 150+ locations across the US and Mexico, offering proprietary strength training programs, memberships, and nutrition products to individual fitness consumers.

Ownership category

akta.pro rank

Product category

Fitness Boot Camp Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Bootcamps (HSADABAB)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Group fitness training
• Strength training programs
• Nutrition coaching services
• Fitness franchise operations
• Boot camp workouts

Headquarters

HQ city

Chino Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Gym Memberships: The company generates recurring revenue through annual, monthly, and weekly gym membership plans. Membership benefits include unlimited classes, ongoing nutritional guidance, access to The Camp App, and in-body scans. This is the primary recurring revenue stream.
2. Fitness Program Fees: Revenue from proprietary structured programs including the Strength & Muscle 6-Week Program, 21-Day Program, Peak Physique 42-Day Program, and Elite Strength Training semi-private sessions. These are sold as standalone program enrollments.
3. Franchise Royalties and Fees: The company earns revenue through franchise agreements with multi-unit operators. Franchisees pay licensing fees and ongoing royalties in exchange for using the brand, proprietary programs, and operational framework. The company had over 150 franchised locations as noted by co-founder.
4. Myo Sports Nutrition Products: Sale of proprietary nutritional supplements and apparel branded under Myo Sports Nutrition. These products are sold to members to support their training and nutrition goals, creating an additional product revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Camp Transformation Center is a fitness franchise that delivers structured strength training, nutritional guidance, and accountability coaching through group classes and semi-private sessions. Its flagship offering is the proprietary Strength & Muscle 6-Week Program, supported by the HIST (High Intensity Strength Training) methodology, the 21-Day Program, the 42-Day Peak Physique Program, and Elite Strength Training semi-private sessions. Revenue is generated through gym memberships, standalone program enrollments, Myo Sports Nutrition supplements/apparel, and franchise licensing royalties.

Product overview

The Camp Transformation Center operates a national fitness franchise with over 150 locations across the US and Mexico, offering a portfolio of structured fitness programs centered around their proprietary Strength & Muscle 6-Week Program. The core offering combines group training with dynamic interval workouts (their HIST methodology), nutrition guidance, and accountability coaching. Programs range from the flagship 6-week transformation program to shorter 21-day and 42-day programs, plus Elite Strength Training for semi-private sessions. Members access services through flexible membership plans (annual, monthly, or weekly) that include unlimited classes, The Camp App for progress tracking, and In-body scans. The company also operates Myo Sports Nutrition, a supplement and apparel brand. Founded in 2010 by Luis and Alejandra Font, the franchise emphasizes community support through its 'Awesome Fit Family' (AFF) model.

Differentiator

Problem solved

Functional benefit

Brands

• Awesome Fit Family (AFF): The community name for members of The Camp Transformation Center, described as a supportive group of like-minded individuals who encourage greatness in one another.

Products and services

• Strength & Muscle 6-Week Program

Quantifiable outcome

• Members report losing fat, building lean muscle, increasing strength, and resetting metabolism through the 6-Week Strength & Muscle Program
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Eric Murray (NFL Veteran)coreChannel Partner/ Reseller/ Distributor · 1 June 2025Former NFL safety Eric Murray signed a multi-unit franchise ownership agreement with The Camp Transformation Center to open fitness franchise locations in the Houston, Texas area. The first location was set to open in Missouri City, with two additional locations planned. Murray's investment brings The Camp's brand, proprietary programs, and operational framework to the Houston market, creating local jobs and expanding the franchise network.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Crunch Fitness: Large fitness franchise and corporate chain offering group classes, personal training, and signature programming. Competes for the same value-oriented strength and conditioning consumer.
• Gold's Gym: Iconic global fitness brand with franchise and corporate locations, offering traditional plus group training options. Broader incumbent that intersects with The Camp's positioning in strength and transformation programs.
• Anytime Fitness: Mass-market 24/7 fitness franchise with thousands of locations globally. A broader incumbent competing for the same SMB franchisee pool and consumer fitness dollar, but with a different core offering.

Direct peers

• F45 Training: Global group-fitness franchise built around proprietary 45-minute high-intensity functional training classes. Directly comparable to The Camp's boot camp-style strength training franchise model and member funnel.
• Orangetheory Fitness: Large franchise-based group fitness concept using proprietary heart-rate-based interval training with semi-private group classes. Closely mirrors The Camp's combo of proprietary methodology + coach-led group sessions + tiered programming.
• Burn Boot Camp: National fitness franchise focused on 45-minute strength and conditioning boot camp classes with community-driven culture. Closely overlaps The Camp's boot camp positioning, group training format, and 'community family' branding.
• 9Round Fitness: Kickboxing-themed fitness franchise offering 30-minute circuit sessions in a small-group, coach-led format. Comparable franchise model, member frequency concept, and proprietary workout programming.
• Fit Body Boot Camp: Personal-training-focused boot camp franchise combining group sessions with nutrition coaching and accountability programs — directly comparable to The Camp's 6-Week Program and nutrition-driven value proposition.
• Title Boxing Club: Franchised boxing-inspired group fitness brand offering coach-led kickboxing and boxing classes. Comparable mid-market group fitness franchise with membership-based recurring revenue.

Emerging players

• Rumble Boxing: Premium boutique boxing-inspired group fitness brand with growing franchised and corporate footprint. Comparable in targeting the strength-and-conditioning, community-driven member with premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thecamp_tc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Camp Transformation Center