Nova Trade

What Nova Trade does

Nova Trade EOOD is a Bulgarian privately-held beverage manufacturer founded in 1997/1998 and headquartered in Saedinenie, Bulgaria, operating three production facilities (Saedinenie, Pazardzhik, Bachkovo) with a fourth under development in Gavrailovo, Sliven. The company produces a portfolio of over 400 SKUs spanning carbonated soft drinks (Derby, Be Premium, Frukto Fresh), energy drinks (TAFF, Pit Energy), bottled water (Bachkovo spring water from the Rhodope Mountains, Vesa), fruit drinks and nectars (Derby Plus), iced tea and punches (Victoria), and specialty lines including vitamin water (Vitamin Aqua), novelty flavors (Candy Can), and organic ginger elixirs (Gimber). Its manufacturing stack is anchored by proprietary aseptic bottling and nitrogen drop technologies that enable preservative-free production with 6+ months of ambient shelf life, alongside in-house PET packaging and flavor matrix development capabilities, all certified to IFS, ISO 22000, ISO 9001, ISO 14001, and ISO 50001 standards. Monthly combined production capacity reaches 60 million liters, and Nova Trade sells into more than 40 export markets in addition to its dominant Bulgarian position.

The company's revenue model is a hybrid of branded consumer goods sales and B2B private label / contract manufacturing for retail chains. Go-to-market is sales-led and asset-intensive: 8 regional managers and 120 active salespeople, an owned fleet, and a network of regional distributors covering 30+ Bulgarian cities support national retail presence, while international distribution runs through wholesale partners. An e-commerce storefront (cash on delivery, bank transfer) layers a small direct-to-consumer stream on top. Customers are split between mass-market Bulgarian and international consumers purchasing branded products at retail and supermarket chains procuring private label beverages, with the company explicitly offering custom flavor formulation, label design, and cap development as a service line. The firm employs over 800 people and has secured €6.84M in non-reimbursable EU Just Transition Fund financing (against an €11.93M total project) for a new aseptic bottling line in Gavrailovo expected to add 46 jobs, signaling active capacity expansion rather than steady-state operations.

Name

Nova Trade

Legal name

NOVA TRADE EOOD ("Нова Трейд" ЕООД)

Website

https://novatrade.bg

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nova Trade EOOD is a Bulgarian beverage manufacturer producing over 400 SKUs of carbonated drinks, energy drinks, water, juices, iced tea, and functional beverages across three production facilities with 60 million liters monthly capacity, serving Bulgarian mass consumers and international retail/private label customers in 40+ countries.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG)

Keywords

• Beverage manufacturing
• Soft drinks production
• Bottled spring water
• Energy drink production
• Private label beverages

Headquarters

HQ city

Saedinenie

HQ country

Bulgaria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage Manufacturing: Manufacturing and sale of proprietary branded beverages including carbonated drinks, energy drinks, water, fruit drinks, iced tea, and flavored drinks under brands such as Derby, Victoria, and TAFF.
2. Private Label Development: Custom beverage development services including unique flavor matrices, label design, custom caps, and specialized recipes for retail chains and brands seeking their own beverage lines.
3. Online Sales: E-commerce sales through the company website offering soft drinks with cash on delivery, bank transfer payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Nova Trade is a Bulgarian beverage manufacturer that produces and sells carbonated soft drinks, energy drinks, spring and table water, fruit drinks and nectars, iced tea, and flavored punches under proprietary brands such as Derby, Victoria, TAFF, Bachkovo, Vesa, Be Premium, Frukto Fresh, Pit Energy, Candy Can, and Vitamin Aqua. The company also offers private label development services, including custom flavor formulation, label design, and packaging for retail chains and brands.

Product overview

Nova Trade is a leading Bulgarian beverage manufacturer operating three high-tech production facilities producing over 60 million liters monthly. The product portfolio centers on the Derby brand of carbonated soft drinks (including Derby Specials and Derby Cola), complemented by the Be Premium and Frukto Fresh lines. The Victoria brand offers ice teas and flavored punches, while energy drinks are sold under the Pit Energy and TAFF labels. Water products include Bachkovo spring water and Vesa table water. The company also distributes specialty brands Candy Can (fun-flavored carbonated drinks), Vitamin Aqua (vitamin-enriched still water), and Gimber (organic ginger elixirs). Derby Plus fruit drinks and nectars complete the portfolio, with over 400 products total across all brands.

Differentiator

Problem solved

Functional benefit

Brands

• Derby: Primary carbonated soft drinks brand including Derby drinks, Derby Specials, Derby Cola, and Derby Plus fruit drinks and nectars.
• Victoria
• TAFF
• Be Premium
• Frukto Fresh
• Pit Energy
• Bachkovo
• Vesa
• Candy Can
• Vitamin Aqua
• Gimber

Products and services

• Derby Carbonated Soft Drinks Primary carbonated soft drink brand under Nova Trade, offering balanced flavors and optimal fizz for everyday refreshment. Distributed nationally and exported to 40+ countries.
• TAFF Energy Drink
• Pit Energy Drink Energy drink designed to provide sustained energy and focus throughout the day, sold under the Pit Energy brand.
• Bachkovo Spring Water Spring water sourced from the Rhodope Mountains with low pH and delicate mineralization, marketed as among the most balanced waters in the world. Includes Bachkovo Kids and Bachkovo Special Edition luxury lines.
• Vesa Table Water Table water brand offering purity, freshness, and natural hydration for everyday use.
• Victoria Iced Tea Iced tea brand combining natural ingredients with a refreshing fragrance for balanced enjoyment, available in multiple flavor profiles.
• Victoria Punch Flavored Drinks Flavored punch drinks with fruity notes available in multiple flavors including cherry, exotic, green apple, apricot, orange, peach, and strawberry-banana.
• Derby Plus Fruit Drinks Fruit drinks with 20% fruit content offering fruity freshness and a light taste, positioned as natural and preservative-free options.
• Derby Plus Nectar Fruit nectars free from added preservatives with natural taste and refreshing qualities.
• Be Premium Carbonated Drinks Premium carbonated drink line offering higher quality refreshment, targeting consumers seeking elevated soft drink options.
• Frukto Fresh Carbonated Drinks Fruit-flavored carbonated drinks with fresh taste profiles, offering an alternative to traditional sodas.
• Candy Can Carbonated Drinks Carbonated soft drink brand featuring playful novelty flavors such as Birthday Cake, Bubble Gum, Marshmallow, Sour Apple, Cotton Candy, and Minions-themed varieties in 330ml cans.
• Vitamin Aqua Vitamin Water Non-carbonated vitamin water line enriched with vitamins B+, C+, Ca, Mg, and Zn, available in regular and zero-sugar variants.
• Gimber Organic Ginger Elixir Organic ginger elixir available in Original, Brut, and Sweet Lilly varieties, sold as concentrate or ready-to-drink beverages in various formats.
• Private Label Beverage Development Custom beverage development service for retail chains and brands seeking their own beverage lines, including unique flavor matrices, label design, custom caps, and specialized recipes.

Quantifiable outcome

• 60 million liters monthly production capacity
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Devin AD: Bulgarian producer of natural mineral water, soft drinks, juices, and iced teas operating a single integrated facility in southern Bulgaria. Most directly comparable peer as a domestic competitor in water, juices, and CSDs serving the same Bulgarian retail and HoReCa customers.
• Refresco Group: World's largest independent beverage co-packer with a multi-category portfolio (CSDs, juices, water, energy drinks, RTD tea). Direct peer to Nova Trade's private-label manufacturing stream and aseptic bottling model, with comparable retailer-supplier dynamics across EU markets.
• Britvic plc: UK-headquartered branded and private-label soft drinks manufacturer with portfolio spanning CSDs, juices, energy drinks, and mixers sold in ~50 countries. Closest EU peer with a hybrid brand + private-label business model anchored in regional manufacturing.
• AG Barr plc: Scottish-based manufacturer of branded CSDs and functional drinks (Irn-Bru, Rubicon, Rockstar). Comparable mid-cap regional soft drink manufacturer balancing legacy CSD brands with new functional energy and health-positioned lines.
• Maspex Group: Polish Central European beverage and food group producing juices, nectars, CSDs, water, and energy drinks under both proprietary brands (Kubuś, Tyskie, Vitamin Aqua Polska) and private label. Highly comparable mid-market multi-category beverage manufacturer with deep CEE distribution.
• Cott Corporation: Global pure-play private label beverage manufacturer serving retailers and brand owners with CSDs, juices, energy drinks, and water. Direct peer for Nova Trade's co-manufacturing revenue stream and contract bottling capabilities.

Broad incumbents

• Coca-Cola HBC AG: Strategic bottling partner for The Coca-Cola Company across 28 markets including Bulgaria. Dominant incumbent competitor in CSDs, water (including spring water), juices, iced tea, and energy drinks on the same Bulgarian shelves and HoReCa accounts Nova Trade serves.
• PepsiCo Inc. Global beverage and snacks major with Pepsi, Lay's, and a broad portfolio incl. energy drinks and juices via Rockstar and Tropicana. Competes with Nova Trade across CSDs, juices, and energy drinks across Europe and other export markets.
• Red Bull GmbH: Global energy drink leader sold in 170+ countries and the dominant price/brand benchmark for Nova Trade's TAFF and Pit Energy lines. Indirect incumbent shaping the category in which Nova Trade's energy portfolio must compete for premium positioning.
• Asahi Group Holdings: Japanese-headquartered global beverage major with European soft-drink, water, and juice brands acquired from AB InBev and others (Carlton & United, Schweppes, Solo, Pepsi-related bottling licenses). Broad incumbent peer active in the same EU CSD/juice/water retail channels Nova Trade targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100057578674747
• LinkedInlinkedin.com/company/nova-trade-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Trade