Bereik

What Bereik does

Bereik is a Dutch Digital Out-of-Home (DOOH) advertising operator that sells visibility on a network of 140 LED-lit digital billboards placed along busy highways and roads in the Netherlands, including the A4, A5, A15, A17, A20, A44, and N307 corridors. The company is privately held and was founded around 2020, headquartered in Bergschenhoek (Rotterdam area) under legal entity Bereik (KvK 61771155), and was acquired by outdoor advertising operator Centercom effective 1 January 2026. The core technology is an LED digital screen network with sizes ranging from 4 m² to 85 m² (including advertising masts and pillars at highway sites), delivering approximately 30+ million impressions per week, supported by an HTML5-based dynamic content layer that adjusts creative to real-time data such as weather, temperature, and time of day. Product tiers include Bereik Nu (immediate launch), Bereik Meer (expanded reach), and Bereik Media (media planning), complemented by an Ontwerpservice (design add-on) and a Mediamix cross-media offering that bundles DOOH with social, digital, and email channels.

The business model is sales-led and quote-based: advertisers request proposals via the website, phone, or email and are handled by dedicated account managers, with optional design services and a customer portal (Mijn Bereik) for SMB and mid-market self-management. Pricing depends on campaign duration, locations, visibility levels, and whether design is included, with no public tiering, and is positioned as recurring subscription-like bookings ranging from daily to multi-year contracts. Customer segments are hybrid and SMB-led, spanning local and regional businesses (e.g., Brokkensuper, EP:Beerepoot, B O Infra), Dutch municipalities using the network for public communications, and national advertisers seeking nationwide coverage. Distribution is direct-only within the Netherlands, with no reseller or marketplace channel.

Name

Bereik

Legal name

Bereik

Website

https://bereik.nl

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

1–10 employees

Short description

Bereik is a Dutch Digital Out-of-Home (DOOH) advertising operator selling visibility on 140 LED-lit digital billboards along Dutch highways. It serves local businesses, municipalities, and national advertisers through direct, quote-based sales of screen space, design services, and cross-media bundles.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Digital billboard advertising
• Outdoor advertising network
• Highway billboard advertising
• Out-of-home advertising
• LED display advertising

Headquarters

HQ city

Bergschenhoek

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Billboard Advertising Space: Rental of digital billboard advertising space to businesses and organizations. Advertisers pay for visibility on digital screens along highways and busy roads. Campaigns can be booked daily, annually, or for specific periods depending on advertiser goals and target audience.
2. Design Services: Professional design service for creating billboard advertisements in line with client marketing and communication objectives

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bereik is a Dutch Digital Out-of-Home (DOOH) advertising company that rents space on a network of 140 LED-lit digital billboards placed along busy highways and roads throughout the Netherlands. It sells campaign-based advertising slots to businesses, organizations, and municipalities, supports campaigns with HTML5-based dynamic content that reacts to weather, time of day, or audience mood, and bundles a professional design service and media planning (Mediamix) into the offering.

Product overview

Bereik is a Digital Out of Home (DOOH) advertising company operating a network of 140 digital LED-lit billboards strategically placed along busy highways and roads throughout the Netherlands. The core product is the Digital Billboards network, supplemented by Reclamemasten (large highway masts), Reclamezuil (prominent advertising pillars), Abri (bus shelter displays), and Snelwegreclame (highway-specific advertising) along routes including A4, A5, A15, A17, A20, A44, and N307. Supporting services include Ontwerpservice for creative design, Bereik Nu/Bereik Meer service tiers for campaign scope, Bereik Media for media strategy, Database for location research, and Data Gedreven Campagnes for HTML5-based dynamic content that responds to real-time data such as weather. The company offers both local municipal advertising and nationwide Landelijk Adverteren packages, often integrated into broader cross-media strategies via their Mediamix service.

Differentiator

Problem solved

Functional benefit

Brands

• Bereik Nu: Digital billboard advertising product offering from Bereik for immediate advertising needs.
• Bereik Meer
• Bereik Media

Products and services

• Digital Billboards (Digitale Billboards) Network of 140 LED-lit digital billboards strategically placed along busy highways and roads throughout the Netherlands, offering advertisers flexible, real-time advertising space with screen sizes ranging from 4 m² to 82 m². Targeted at businesses, organizations, and municipalities wanting 24/7 high-traffic visibility.
• Reclamemasten (Advertising Masts) Large digital advertising structures placed along Dutch highways, including an 80 m² portrait mast along the A15 in Hardinxveld-Giessendam and dual-screen masts along the A17, designed for high-impact brand campaigns targeting highway traffic.
• Reclamezuil (Advertising Pillars) Prominent digital advertising pillars along major Dutch highways, including an 85 m² screen at the Hilton Garden Inn Hotel along the A44 and dual-sided 70 m² pillars along the A17, for advertisers seeking large-format highway exposure.
• Abri (Bus Shelter Advertising) Digital advertising displays located at bus shelters and transit points throughout Dutch municipalities, providing advertisers with a local, pedestrian- and commuter-facing DOOH format.
• Snelwegreclame (Highway Advertising) Digital out-of-home advertising placements along Dutch highways including the A4, A5, A15, A17, A20, A44, and N307 routes, designed for advertisers seeking to reach motorists and highway commuters.
• Ontwerpservice (Design Service) Professional graphic design service for creating billboard advertisements in line with client marketing and communication objectives, sold to advertisers using Bereik's DOOH network who need creative support.
• Bereik Nu Bereik Nu is Bereik's sub-brand offering for immediate digital billboard advertising campaigns, targeted at advertisers that need rapid deployment of DOOH advertising without long lead times.
• Bereik Meer Bereik Meer is Bereik's sub-brand offering for expanded-reach digital billboard advertising, targeting advertisers who want broader Dutch audience reach through the Bereik network.
• Bereik Media Bereik Media is Bereik's media planning and strategy service for optimizing digital out-of-home advertising campaigns, sold to advertisers that need media strategy support in addition to billboard space.
• Landelijk Adverteren (National Advertising) Nationwide advertising package enabling brands to reach audiences across all Dutch provinces through Bereik's billboard network, targeted at national advertisers wanting comprehensive Dutch coverage.
• Mediamix Cross-media strategy service combining digital out-of-home advertising with online channels (social media, digital advertising, email marketing) to maximize campaign effectiveness, sold to advertisers running integrated multi-channel campaigns.
• Buitenreclame (Outdoor Advertising) Umbrella category for Bereik's outdoor advertising offerings, bundling the company's digital billboards, bus shelters, advertising pillars, light-mast advertising, and highway placements into a single B2B service line for Dutch advertisers.
• Lichtmast Reclame (Light-Mast Advertising) Light-mast advertising format from Bereik for placing advertising on illuminated roadside light masts, providing an additional DOOH surface for advertisers seeking local or roadside visibility in Dutch municipalities.

Quantifiable outcome

• 33% higher campaign awareness (Samsung case study showing DOOH effectiveness)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered major and minor.

• CentercommajorOthers · 1 January 2026Centercom has acquired Bereik effective January 1, 2026. The website will remain accessible for existing services temporarily while operations transition to Centercom.
• VIA NederlandminorOthersBereik is a member of VIA Nederland, the industry association for outdoor advertising in the Netherlands.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Clear Channel Outdoor: Major international OOH media owner with Dutch operations spanning roadside billboards and digital displays. Comparable in offering a large DOOH network sold to advertisers, though with broader European and global reach.
• JCDecaux: Global leader in out-of-home advertising, including a substantial Dutch DOOH and street-furniture network. Directly comparable as a highway and roadside digital screen operator, but with vastly greater geographic and capital scale.
• Ströer: Major German-headquartered OOH media owner with cross-border operations including the Netherlands. Comparable in digital roadside and street-furniture advertising, with significantly larger scale and tech capabilities.
• Global Outdoor (ExterionMedia): International transit and roadside OOH media owner active in the Netherlands. Comparable in offering large-scale digital outdoor advertising placements to national brands, though with a broader European footprint.

Direct peers

• Van Straten: Established Dutch roadside advertising operator with extensive static and digital billboard coverage along Dutch highways. Comparable in product offering (highway billboards) and customer base (Dutch SMB and national advertisers).
• Hillenaar: Dutch outdoor advertising company providing roadside billboards and digital screens to advertisers across the Netherlands. Closely comparable as a national DOOH/billboard operator serving similar local and regional advertiser segments.
• Ngage Media: Dutch digital out-of-home media owner with a growing network of digital screens in retail and roadside locations. Comparable as a domestic DOOH competitor targeting similar advertiser budgets and municipal markets.
• Pradus: Dutch outdoor advertising firm operating digital and static advertising structures. Comparable as a Netherlands-focused OOH competitor with overlapping inventory and customer segments.
• Centercom: Dutch OOH advertising company that acquired Bereik effective January 1, 2026. Operates an overlapping DOOH and outdoor advertising portfolio in the Netherlands and is now the direct parent/peer in the same market.

Others

• VIA Nederland: Dutch industry association for outdoor advertising of which Bereik is a member. Relevant as the industry body setting standards and representing collective OOH operator interests in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTDSSHUXc6yrobUEh6uqRyQ
• Facebookfacebook.com/bereik
• LinkedInlinkedin.com/company/bereikbv
• Instagraminstagram.com/bereikdooh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bereik