Ngage Media

Name

Ngage Media

Legal name

Ocean Outdoor Netherlands

Website

https://ngagemedia.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830), Commercial Photography (541922)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)

Keywords

• Digital out-of-home advertising
• Premium DOOH networks
• Outdoor advertising screens
• Digital billboard advertising
• Creative production services

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Out of Home Advertising: Ocean Outdoor generates revenue through selling digital outdoor advertising space across their premium network of screens in carefully selected high-traffic locations throughout the Netherlands. They offer various advertising formats and networks including premium shopping networks, highway displays, city entrance formats, and always-on networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sells premium digital out-of-home (DOOH) advertising space on carefully selected high-traffic screens across the Netherlands (shopping centers, highways, airports, city centers), supported by proprietary technologies (Ocean AI, DeepScreen, DeepScreen Alive) and an in-house creative production team (Ocean Studio). Customers include brands, media agencies, creative agencies, retail landlords, and OOH specialists purchasing campaigns by location, network, and duration.

Product overview

Ocean Outdoor is a Digital Out of Home (DOOH) advertising company operating across Northern Europe with a platform-plus-modules architecture. The core offering consists of Ocean Labs, an innovation platform housing AI-powered products including Ocean AI for content generation, DeepScreen™ for enhanced visual displays, and DeepScreen™ Alive for real-time 3D interactivity. Supporting these are product features for brand activation (Ocean Brand Experience, Ocean Mixed Reality, Ocean Mobile AR), live content (Ocean Live, Ocean React), and premium placements (Ocean Takeover, Ocean Special Builds). Ocean Studio provides internal creative production services for campaign design and execution. The company operates extensive screen networks including The Grid, The Premium Shopping Network, City Entrance, Always On, The Loop, Headliner, and Snelweg, with locations such as Schiphol Airport, major shopping centers, and urban hotspots. Additional services include the Digital Creative Competition program, Neuroscience Research, and Ocean Outcomes case studies. The offering integrates AI content generation, real-time data processing, augmented reality, and mixed reality technologies to transform advertising spaces into memorable brand experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Ocean Labs: Technology-driven experiences that transform full motion into emotion, including Ocean AI, DeepScreen, Brand Experience, Live, Mixed Reality, Mobile Augmented Reality, Play, Presents (Fanzone), React, Special Builds, and Takeover products.
• Ocean Studio
• Ocean Outcomes
• The Premium Shopping Network
• The Grid
• City Entrance
• The Loop

Products and services

• Premium Digital Out-of-Home Advertising Selling advertising space/time on premium digital screens in shopping centers, highways, airports and city centers across the Netherlands, offered through named networks and self-serve collection tools for brands, agencies, and retail landlords.
• Ocean Studio Creative Production In-house creative production service delivering design, artwork, and coding for digital out-of-home campaigns, including 3D motion content optimized for social media. Used by brands and creative agencies needing execution support.
• Neuroscience Research Program Research program measuring the actual value of DOOH advertising through neuroscience methods, studying viewer experience, recall and campaign effectiveness. Provides data-backed validation to advertiser clients.
• Asset Management Management of advertising screen assets referenced as a service offering on the company website navigation.

Quantifiable outcome

• Validated DOOH advertising effectiveness through neuroscience research methods measuring actual audience response and memory retention

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature13 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Westfield Mall of the NetherlandscoreChannel Partner/ Reseller/ DistributorWestfield Mall of the Netherlands is part of Ocean Outdoor's distribution network, hosting premium DOOH screens in one of the country's largest shopping destinations. Ocean Outdoor provides advertising access to this prime retail location as part of their network offerings.
• Stadshart Amstelveen by WestfieldcoreChannel Partner/ Reseller/ DistributorStadshart Amstelveen, operated by Westfield, is included in Ocean Outdoor's shopping network providing premium indoor and outdoor advertising locations in this suburban shopping center.
• Digital Creative Competition PartnersminorStrategic or Co-development PartnerVarious partners and sponsors participate in the annual Digital Creative Competition, stimulating new ideas in Digital Out of Home advertising. Winners gain worldwide recognition through the competition.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Clear Channel Outdoor: Global OOH/DOOH operator with extensive billboard and digital screen networks across Europe and the Americas. Competes for the same advertiser and agency budgets on premium airport, shopping, and roadside digital inventory.
• Outfront Media: US outdoor advertising operator with transit, billboard, and digital OOH assets. Comparable premium-inventory DOOH model and revenue mix, though primarily North American.
• Lamar Advertising: Large US-based outdoor advertising company operating digital billboards and traditional OOH formats. Comparable business model of monetizing premium roadside and urban digital inventory, though primarily North American.
• JCDecaux: World's largest out-of-home advertising company, operating DOOH and traditional OOH networks across airports, transit, street furniture, and billboards globally, including in the Netherlands. Directly comparable premium-location DOOH business at much larger scale.
• Ströer: Major German-headquartered DOOH/OOH operator with strong presence in German-speaking and broader European markets. Highly comparable product offering (digital screens, programmatic, premium sites) and similar premium-location strategy.

Others

• SeenThis: Swedish video ad-tech provider operating in adjacent Northern European markets including Netherlands. Related as an enabling technology layer for video/DOOH delivery, though not a direct DOOH screen operator.

Emerging players

• VIOOH: Programmatic DOOH supply-side platform connected to multiple OOH operators including JCDecaux and others. Comparable insofar as it competes for the same digital-out-of-home advertising budgets via programmatic buying.
• Firefly: Emerging DOOH operator focused on rideshare-top digital screens in urban markets. Competes for the same premium urban digital-out-of-home ad budgets with a different physical-inventory model.
• Broadsign: DOOH-focused ad-tech and CMS platform powering digital signage networks globally. Comparable technology layer behind premium DOOH screens and competing for the same programmatic DOOH budgets.

Regional players

• Van Nelle / Renewed (Dutch OOH): One of the larger remaining Dutch OOH operators with national billboard and digital signage presence in the Netherlands. Most direct regional competitor for Dutch DOOH budgets and roadside/urban inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ocean-outdoor-nederland
• Instagraminstagram.com/oceanoutdoornederland
• Xx.com/ngagemedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ngage Media