Revenue Arc

Name

Revenue Arc

Legal name

Revenue Arc Corporation

Website

https://revenuearc.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Revenue Share / Performance-based Media: No retainers, no management fees. Revenue Arc is compensated through shared upside and media partnerships — they only earn when campaigns are running and working. The team shares in the revenue they create with clients.
2. ArcPlanner SaaS Subscriptions: Freemium model with Free tier ($0) and Pro tier ($69/month monthly or $49/month annual). Pro unlocks unlimited plans, AI features, DMA targeting, exports.
3. Managed Media Services: White-label media execution under client brand. Compensation through revenue share model with media partner economics. Engagement tiers based on monthly spend volume.
4. Custom Software Development: Build a product (scoped engagement), Embed with team, or Build & Operate models. Custom software, AI agents, internal tools, apps, and integrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Revenue Arc operates two divisions: Revenue Arc Marketing delivers white-label, outcome-based media planning, buying, and execution services across programmatic, paid social, search, CTV, DOOH, audio, and in-app channels using its proprietary Arc platform (ArcPlanner, ArcForesight, ArcMirror, ArcOps, ArcBilling, ArcInventory). Revenue Arc Development builds custom software, AI, and automation systems for external clients. ArcPlanner is also offered as a self-serve SaaS subscription with freemium and Pro tiers.

Product overview

Revenue Arc is an operating company with two divisions — Revenue Arc Development (custom software, AI, and automation) and Revenue Arc Marketing (white-label media). The marketing division operates as a platform-plus-modules architecture built around six interconnected products: ArcPlanner (the core self-serve media planning SaaS), ArcForesight (predictive intelligence), ArcMirror (lookalike/suppression audience modeling), ArcOps (programmatic buying engine across 8 channels), ArcBilling (Stripe-powered client billing and reconciliation), and ArcInventory (premium SSP-sourced ad inventory). The platform covers the full campaign lifecycle — plan, predict, model, run, and bill — and is available both self-serve and managed/white-label. ArcPlanner Go is a free iOS companion app. The development division builds custom software and AI systems for external clients. The company is headquartered in Los Angeles, founded in 2021.

Differentiator

Problem solved

Functional benefit

Brands

• ArcPlanner: Self-serve media planning platform for building data-backed plans, modeling performance and ROAS, and generating client-ready decks and proposals.
• ArcForesight
• ArcMirror
• ArcOps
• ArcBilling
• ArcInventory

Products and services

• ArcPlanner Self-serve media planning SaaS platform enabling users to build line-item media plans, model reach, conversions, and ROAS in real time, and export client-ready PDF decks and proposals. Covers 210 US DMA markets and 39 countries across 13 platforms with industry-calibrated CPM benchmarks, AI deck builder, AI proposal drafting, RFP auto-fill, DMA-level targeting, and CSV exports.
• ArcForesight Predictive intelligence layer for pre-market targeting, audience strategy, and spend recommendations that tells media teams what to do next, not just what already happened. Reads from ArcPlanner and ArcOps campaign data to forecast where campaigns will drift and recommend budget reallocation. Available in early access.
• ArcMirror Lookalike and suppression audience modeling tool that takes a customer seed list and returns two modeled audiences: a top-5% lookalike target ranked by behavioral similarity and a bottom-20% suppression layer. Audiences delivered hashed in SHA-256 format for activation via onboarders such as Throtle or LiveRamp. Available in early access.
• ArcOps Programmatic buying engine that converts media plans into live, optimized, reconciled execution across 25+ DSP integrations and 8 channels (Display, Video, CTV, Audio, Social, Search, Mobile, In-App). Three operating modes: self-serve, managed white-label, and autonomous with human approval rail. Includes real-time ROI dashboards, pacing alerts, fraud mitigation, and consolidated billing via ArcBilling.
• ArcBilling Centralized client invoicing, payment collection, and media-spend reconciliation tool powered by Stripe. Supports cards, ACH, and automated collection workflows. Designed for white-label use by agencies — the agency's brand appears on all invoices. Available in beta.
• ArcInventory

Quantifiable outcome

• $128.6M North American box office for Demon Slayer: Infinity Castle (biggest anime opening in U.S. history) on shoestring budget
• +6 more outcomes

Named customers12 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Supply-Side Platforms (SSPs)coreTechnology or IntegrationArcInventory is built directly with SSPs for premium, brand-safe ad inventory. Direct, curated deals with supply-side platforms rather than open exchange. SSP partnerships are the foundation of ArcInventory's premium supply offering.
• StripecoreTechnology or IntegrationStripe processes all subscription and payment billing for ArcPlanner. ArcBilling also powered by Stripe. Company states they never see or store card numbers; Stripe provides subscription status and last four digits only.
• Google (Sign-in)coreTechnology or IntegrationGoogle OAuth for ArcPlanner account authentication. Users sign in with Google account. Company receives name, email, profile photo, and authentication identifiers. Does not receive Google password.
• Firebase (Google Cloud)supportingTechnology or IntegrationFirebase provides database, hosting, and authentication infrastructure for ArcPlanner.
• VercelsupportingTechnology or IntegrationApplication hosting and edge functions for ArcPlanner.
• SendGridsupportingTechnology or IntegrationTransactional email services for ArcPlanner.
• PostHogsupportingTechnology or IntegrationProduct analytics for ArcPlanner - pseudonymized usage events to understand feature usage.
• SentrysupportingTechnology or IntegrationError monitoring for ArcPlanner - catches browser errors and stack traces.
• Anthropic / OpenAIsupportingTechnology or IntegrationAI processing for plan and proposal generation features. Prompt content submitted by users (no account identifiers shared).
• StackAdapt and other DSPscoreTechnology or IntegrationCampaign launch and reporting integrations. DSP connections for programmatic campaign management. Company encrypts and stores DSP API tokens securely.
• ThrotlesupportingTechnology or IntegrationAudience onboarder for ArcMirror hashed audience delivery. SHA-256 hashed emails compatible with major onboarders including Throtle.
• LiveRampsupportingTechnology or IntegrationAudience onboarder for ArcMirror hashed audience delivery. SHA-256 hashed emails compatible with major onboarders including LiveRamp.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MediaMath: Programmatic DSP and media execution platform — and notably the firm where Andrew Barrow held a BD role. Most direct competitive overlap with ArcOps for managed media execution and white-label agency deployments.
• AdRoll: Performance-focused programmatic platform for SMB and mid-market advertisers, with retargeting, audience modeling, and managed services. Closely comparable in audience-modeling capabilities (ArcMirror vs. AdRoll's lookalike tools) and outcome-based positioning for growth marketers.
• Kepler Group: Digital marketing agency with proprietary planning and activation tools (Kantar integration, programmatic, analytics). Comparable as a boutique, tech-enabled media agency combining proprietary platform assets with managed media services.
• StackAdapt: Self-serve programmatic platform spanning native, display, video, CTV, and audio. Directly comparable to Revenue Arc's managed and self-serve ArcOps offering, with similar multi-channel DSP aggregation and agency-friendly positioning.
• Tinuiti: Independent performance marketing agency offering paid media, SEO, CRM, and creative across channels. Closely comparable as a tech-forward, channel-agnostic media agency competing for the same performance-driven brand and agency-of-record mandates.

Emerging players

• Smartly.io: Social advertising automation and creative platform with strong agency and brand presence. Comparable to Revenue Arc in offering workflow automation (planning → creative → buying → optimization) and in targeting performance marketers across social and programmatic.
• Celtra: Creative ad platform offering workflow, automation, and dynamic creative optimization. Adjacent competitor in the ad-tech workflow layer, with comparable enterprise positioning toward agencies and brands building campaign tooling.

Broad incumbents

• WPP: Largest advertising holding company (GroupM, Ogilvy, VMLY&R). Directly comparable as the dominant incumbent where Andrew Barrow previously held agency roles. Competes head-to-head for managed-media mandates but at vastly larger scale and with portfolio breadth.
• The Trade Desk: Leading independent programmatic DSP with global scale across display, video, CTV, audio, and social. Directly comparable to Revenue Arc's ArcOps buying engine and ArcInventory supply strategy, though at vastly greater scale and with a wider product portfolio.

Regional players

• Crossmedia: Independent media agency with proprietary audience platforms and a strong performance-marketing practice. Comparable in offering integrated planning, audience targeting, and managed execution under agency brand, primarily in the North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/revenuearc
• LinkedInlinkedin.com/company/revenuearc
• Instagraminstagram.com/revenue.arc
• TikToktiktok.com/@revenuearc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revenue Arc