What Hollywog, LLC does

Hollywog, LLC is a privately held, founder-controlled medical device company headquartered in Chattanooga, Tennessee (4860 Hixson Pike, Suite 168) that designs, develops, manufactures, and distributes Class I and Class II pain management medical devices. The company's core product is the WiTouch Pro, which it positions as the first wireless, wearable TENS (Transcutaneous Electrical Nerve Stimulation) unit on the market. The device delivers drug-free pain relief through a patented waveform that combines both Gate Control and Opiate Release TENS theories, exposes 4 electrotherapy programs and 15 intensity levels (0-110 mA professional strength), and is controlled either via on-device buttons or a Bluetooth-connected iOS/Android app. Hollywog holds three registered US patents covering the wireless TENS apparatus, the gel pad consumables, and the proprietary treatment program.

Hollywog serves two principal customer segments: individual consumers seeking drug-free, over-the-counter management of chronic and acute back pain, sciatica, and arthritis at home; and, as a secondary segment, healthcare professionals (physical therapists, chiropractors, athletic trainers) who use TENS therapy in clinical settings and may recommend the device to patients. The company sells exclusively direct-to-consumer through its own Shopify-powered online storefront with free shipping within continental US, having transitioned away from big box retail distribution in 2017. Revenue is generated through one-time hardware sales (WiTouch Pro units priced $79.95 on sale / $149.95 regular; bundles up to $89.95), recurring gel pad consumables ($18.95-$25.95 per pack), and a Subscribe & Save subscription program offering 20% off gel pad refills on every-2-weeks or monthly delivery.

The company is led by founder Chuck Thomas, who previously led sales and marketing at a global medical device company before founding Hollywog. Operations have been housed since 2017 in the INCubator at the Hamilton County Business Development Center in Chattanooga. Hollywog has no disclosed outside investors, no parent company, no subsidiaries, no M&A activity, and no public funding rounds; it operates on internal capital with an 11-50 employee headcount. The company also holds IP licensing/compatibility rights with Bayer's discontinued Aleve Direct Therapy line, making its patented gel pads the only approved replacements for that installed base.

Name

Hollywog, LLC

Legal name

Hollywog, LLC

Website

https://hollywog.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Hollywog, LLC is a Chattanooga-based medical device company that designs, manufactures, and sells the WiTouch Pro, the first wireless, wearable TENS therapy device for drug-free back pain relief, sold direct-to-consumer online to individual consumers and healthcare professionals managing chronic and acute pain.

Ownership category

akta.pro rank

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Others

Revenue model

1. TENS Device Hardware Sales: One-time sales of WiTouch Pro TENS units and bundles, including the main device and accessories like carry cases and accessory kits.
2. Gel Pad Consumables: Recurring sales of replacement gel pads for the WiTouch Pro TENS device. Also compatible with Aleve Direct Therapy devices. Offered as one-time purchases or through Subscribe & Save subscription.
3. Subscribe & Save Program: Subscription program for gel pad refills offering 20% discount with automatic delivery every 2 weeks or monthly. Subscription available on Shopify platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hollywog designs, develops, manufactures, and distributes Class I and Class II medical devices for pain management. The flagship product is the WiTouch Pro, the first wireless, wearable TENS (Transcutaneous Electrical Nerve Stimulation) device on the market, providing drug-free pain relief for back pain, sciatica, and arthritis. The company sells exclusively online through its own direct-to-consumer e-commerce platform, with supporting accessories including gel pad consumables, carry cases, and accessory kits.

Product overview

Hollywog, LLC is a medical device company that designs, develops, manufactures, and distributes Class I and Class II pain management medical devices for consumers and professionals. The core product is the WiTouch Pro, the first wireless, wearable TENS (Transcutaneous Electrical Nerve Stimulation) unit on the market, providing drug-free pain relief for chronic and acute back pain, sciatica, and arthritis. The product portfolio centers on the WiTouch Pro TENS Unit as the primary offering, supplemented by the WiTouch Pro Back Pain Relief Bundle (which packages the TENS unit with gel pads), and accessory products including Gel Pad Refills (compatible with both WiTouch Pro and legacy Aleve Direct Therapy devices), WiTouch Pro Carry Case, WiTouch Pro Carry Case Bundle, and WiTouch Pro Accessory Kit. All products are manufactured in Chattanooga, Tennessee, and the company sells exclusively online through its direct-to-consumer platform.

Differentiator

Problem solved

Functional benefit

Brands

• WiTouch Pro: Wireless Bluetooth-enabled TENS (Transcutaneous Electrical Nerve Stimulation) unit for back pain relief

Products and services

• WiTouch Pro TENS Unit Wireless, wearable TENS (Transcutaneous Electrical Nerve Stimulation) device for drug-free back pain relief, controlled via on-device buttons or a Bluetooth-connected smartphone app. Features 4 electrotherapy programs (including a patented program combining Gate Control and Opiate Release theories), 15 intensity levels, professional-strength 0-110 mA output, and the largest treatment area in the market at 7.5 inches by 3.5 inches. Sold without a prescription and HSA/FSA eligible.
• WiTouch Pro Back Pain Relief Bundle

Quantifiable outcome

• Pain relief can be felt immediately and lasting 3-4 hours after use
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SGS LaboratoriescoreOthersQuality testing and safety certification by SGS Laboratories. The WiTouch Pro is safety tested in the USA by SGS Laboratories.
• FDA (U.S. Food and Drug Administration)coreOthersFDA clearance for Class II medical device for back pain management. The WiTouch Pro is FDA cleared for pain management.
• ISO (International Organization for Standardization)coreOthersISO certification for quality management standards.
• MDSS (Medical Device Safety Service)minorOthersRegulatory services partner for medical device compliance.
• Aleve Direct Therapy (Bayer)minorOthersHollywog acquired intellectual property for replacement gel pads for Aleve Direct Therapy devices. WiTouch Pro gel pads are the only approved replacement gel pads for Aleve Direct Therapy. The WiTouch Pro TENS unit is the upgraded model of the discontinued Bayer Aleve Direct Therapy TENS.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• iReliev: iReliev sells wireless and wired TENS/EMS devices direct to consumers online, often bundled with gel pads. It directly competes with Hollywog on price, bundles, and consumables in the DTC TENS market.
• HealthmateForever: HealthmateForever produces a wide range of consumer TENS/EMS units sold via Amazon and DTC channels. It competes with Hollywog at the lower price tier of the consumer TENS market.
• NeuroMetrix (Quell): NeuroMetrix developed the Quell wearable TENS device for chronic pain, directly competing with the WiTouch Pro as a wearable, drug-free, app-connected TENS therapy product for consumer pain management.
• BioElectronics: BioElectronics makes ActiPatch and RecoveryRx wearable, drug-free pain-relief devices using pulsed electromagnetic/electrotherapy. It is a direct competitor in the OTC wearable pain-management device category.
• Compex (DJO / Enovis): Compex is a leading brand in electrical muscle stimulation and TENS, with consumer and professional NMES/TENS devices. It competes with Hollywog in the consumer pain-management and muscle-stimulation category with similar electrotherapy technology.
• iTENS: iTENS produces wireless, wearable TENS devices controlled via smartphone app for pain relief. It is the most direct product competitor to Hollywog's WiTouch Pro, competing in the same consumer wireless-TENS category with similar form factor and price point.

Broad incumbents

• Omron Healthcare: Omron is a major consumer medical device brand that sells TENS units (e.g., Omron Pocket Pain Pro) across retail and pharmacy. It competes with Hollywog in the consumer electrotherapy category but offers a broader portfolio of BP monitors, nebulizers, and other devices.
• Chattanooga (DJO / Enovis): Chattanooga/DJO is a major professional rehabilitation and pain-management brand offering clinical-grade TENS and electrotherapy devices. It is a competitor in the broader TENS category and the dominant brand in the clinical/PT channel that Hollywog is targeting.

Emerging players

• Therabody: Therabody, best known for percussive therapy (Theragun), has expanded into electrical-stimulation and recovery products. It is an emerging player in adjacent pain-management/electrotherapy territory that could compete with Hollywog via brand and retail reach.

Others

• Aleve Direct Therapy (Bayer): Bayer's Aleve Direct Therapy was the predecessor TENS device sold under a major brand in big box retail, with Hollywog's founder behind the original product and Hollywog now owning the gel-pad replacement IP. The relationship is now supplier/partner rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKRnTJd9aXJST0Rs46dI0Jw
• Facebookfacebook.com/HollywogCompany
• Instagraminstagram.com/hollywog_
• Pinterestpinterest.com/hollywogcompany
• TikToktiktok.com/@tensbackpainreleif

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywog, LLC