Itens
iTENS, LLC is a privately-held Akron, Ohio healthcare technology company that designs and sells FDA-cleared wireless Bluetooth-enabled TENS therapy devices paired with a smartphone app for over-the-counter, drug-free pain relief, selling direct-to-consumer and through international distributors in 10+ countries.
- Company typePrivate
- Founded-
- HeadquartersAkron, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Itens does
iTENS, LLC is a privately-held Akron, Ohio-based healthcare technology company spun off from a parent company with 15 years of experience manufacturing advanced pain management devices. The company designs and sells FDA-cleared wireless TENS (Transcutaneous Electrical Nerve Stimulation) therapy devices for over-the-counter, drug-free pain relief, including the iTENS Device paired with interchangeable wing attachments (Small Wings, Large Wings, Long Strip) that deliver electrotherapy via a Bluetooth-connected iOS/Android mobile application.
The core technology combines proprietary hardware — a rechargeable lithium-ion-powered TENS unit with a patent-pending ultra-thin multi-layer wing structure featuring laser-printed silver conductive surface and Gen 2 rotating wing design — with a companion mobile app providing 26 preset programs, manual customization of frequency/pulse width/waveform/timer, and pain tracking. The device delivers both TENS and EMS functionality and offers 24-hour battery life, gel pad reuse for 7-10 applications, and wing longevity of approximately 6 months.
iTENS operates a direct-to-consumer model through itens.com and Amazon, supplemented by international distributors across 10+ countries (Mexico, South Korea, UK, Greece/Cyprus, Australia/NZ, Afghanistan, Iran, Norway, Turkey, India) and an independent dealer/retail reseller program. Revenue streams include one-time hardware sales ($89.99 entry kit), replacement accessories and consumables (gel pads, wings, charging accessories), and branded merchandise. The primary customer segments are chronic pain sufferers, acute pain patients, and self-treatment consumers seeking non-pharmaceutical pain management.
Itens firmographics
Firmographics- Name
- Itens
- Legal name
- iTENS, LLC
- Website
- https://itens.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iTENS, LLC is a privately-held Akron, Ohio healthcare technology company that designs and sells FDA-cleared wireless Bluetooth-enabled TENS therapy devices paired with a smartphone app for over-the-counter, drug-free pain relief, selling direct-to-consumer and through international distributors in 10+ countries.
- Ownership category
- akta.pro rank
Itens industry classification
Industry- Product category
- Consumer Electrotherapy Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)
- akta.pro secondary industry
- Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)
Keywords
Where Itens is headquartered
LocationHeadquarters
- HQ city
- Akron
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Itens business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- TENS Device Hardware Sales: One-time hardware sales of the iTENS device kits (Small Wings at $89.99, with Large Wings pricing available). Includes the wireless TENS unit installed into Wings, reusable gel pads, charging dock, and accessories.
- Accessories and Consumables: Recurring revenue from replacement accessories including: Long Strip ($24.99), Small Wings Accessory, Large Wings Accessory, Gel pads ($7.99 per package of 3 sets), iTENS Device only ($59.99), charging accessories. Gel pads are consumables needing replacement every 7-10 uses.
- Branded Merchandise: Sale of branded merchandise including iTENS t-shirts ($14.99) featuring 'ride the lightning' and 'wearable pain relief' messaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Small Wings Kit - Entry-level configuration |
| One time/ perpetual license | Pay-as-you-go | Large Wings Kit - Maximum coverage configuration |
| Unit Pricing | Pay-as-you-go | Long Strip Accessory |
| Unit Pricing | Pay-as-you-go | Gel Pads Replacement |
| Unit Pricing | Pay-as-you-go | iTENS Device Only |
| Unit Pricing | Pay-as-you-go | Charging Accessories |
| Unit Pricing | Pay-as-you-go | iTENS Branded T-Shirt |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Itens product offering
Product offeringCore offering
iTENS designs, manufactures, and sells FDA-cleared wireless TENS (Transcutaneous Electrical Nerve Stimulation) electrotherapy devices that connect via Bluetooth to a companion smartphone app for drug-free pain relief. The product line consists of a rechargeable TENS unit paired with interchangeable wing attachments (Small, Large, Long Strip) that deliver electrical stimulation to targeted pain sites, supported by replacement gel pads, charging accessories, and a mobile app with preset therapy programs.
Product overview
iTENS is a healthcare and technology company offering a portfolio of FDA-cleared wireless TENS (Transcutaneous Electrical Nerve Stimulation) therapy devices for pain relief. The core offering consists of the iTENS device paired with interchangeable wing attachments (Small Wings, Large Wings, and Long Strip) that deliver electrotherapy via Bluetooth-connected smartphone app control. The product portfolio includes the main iTENS hardware unit with Small or Large Wings, plus add-on accessories such as replacement Gel Pads, Long Strip for extended coverage, Charging Dock, and AC Wall Adapter. The companion iTENS App (available for iOS and Android) enables program selection by body part, condition, or manual mode, along with treatment tracking. The company also offers branded merchandise including iTENS t-shirts. All products are designed for over-the-counter use without prescription.
Differentiator
Problem solved
Functional benefit
Products and services
- iTENS Device with Small Wings Kit Entry-level iTENS kit featuring the wireless FDA-cleared TENS/EMS device with rechargeable lithium-ion battery, Small Wings with laser-printed silver conductive surface, one set of reusable gel pads, and a charging dock with USB cable. Designed for individual consumers seeking drug-free pain relief on smaller body areas.
- iTENS Device with Large Wings Kit Maximum-coverage iTENS kit with the wireless FDA-cleared TENS/EMS device, Large Wings with laser-printed silver conductive surface, reusable gel pads, and charging dock. Built for individual consumers needing drug-free pain relief on larger body areas such as back and shoulder.
- iTENS Long Strip Accessory
Quantifiable outcome
- 24 hours of continuous use per charge
- +3 more outcomes
Companies that use Itens
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Itens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Itens partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered regional, minor and core.
- Red PhysioregionalInternational distributor for iTENS products in Mexico. Handles local sales, shipping, and customer support for Mexican market.
- UL Corp (itens.co.kr)regionalInternational distributor for iTENS products in South Korea. Operates dedicated Korean website for local market.
- Body Clock (bodyclock.co.uk)regionalInternational distributor for iTENS products in United Kingdom.
- EvoshopregionalInternational distributor for iTENS products in Greece and Cyprus.
- iTENS Australia/New Zealand (itens.com.au)regionalRegional website and distributor for Australia and New Zealand markets.
- Blue Sky PhysiominorInternational distributor for iTENS products in Afghanistan.
- Ecomed Norway (ecomed.no/itens)regionalInternational distributor for iTENS products in Norway.
- Simetri Grup (simetrigrup.com)regionalInternational distributor for iTENS products in Turkey.
- Pain Technology (paintechnology.in)regionalInternational distributor for iTENS products in India.
- Apple (App Store)coreiTENS app distributed through Apple App Store for iOS devices (iPhone 6s and newer, iOS 14-18). App ID: com.brighteyeinnovationsllc.itens
- Google (Google Play Store)coreiTENS app distributed through Google Play Store for Android devices (Android 4.4.4 to Android 14). App ID: com.brighteyeinnovationsllc.itens
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Itens competitors and assessment
Company assessmentBroad incumbents
- DJO / Chattanooga: DJO's Chattanooga line is a major professional/clinical TENS and rehab-electrotherapy brand; it serves clinics and prescribers rather than pure consumer, but competes for the same underlying TENS therapy demand and could expand down-market into iTENS's territory.
- Beurer: Beurer is a large European personal-health brand with TENS/EMS devices and digital-app integration, offering comparable wireless pain-relief products through retail and pharmacy channels globally — overlapping with iTENS in international markets.
- Omron Healthcare: Omron is a large, established personal-health-device brand whose TENS units (e.g., Avail, Pocket Pain Pro) compete in the same OTC consumer channel as iTENS but with broader catalog, deeper retail relationships, and much larger marketing spend.
Direct peers
- iReliev: iReliev sells wireless and wired TENS/EMS units direct-to-consumer and on Amazon, competing head-to-head with iTENS on price, portability, and OTC pain relief. Strong overlap in customer profile (chronic pain sufferers seeking drug-free alternatives).
- Pure Enrichment: Pure Enrichment sells a portfolio of consumer wellness devices including TENS/EMS units, competing with iTENS for the same DTC and Amazon shelf-space and emphasizing drug-free, at-home pain relief.
- BioElectronics: BioElectronics markets ActiPatch and RecoveryRx — drug-free, OTC electronic pain-therapy devices with overlapping use cases (chronic musculoskeletal pain, post-surgical recovery) and a similar pharmacy/retail go-to-market versus iTENS.
- NeuroMetrix (Quell): NeuroMetrix's Quell is a wearable, app-enabled TENS device for chronic pain — very similar positioning to iTENS (FDA-cleared, OTC, smartphone-controlled, drug-free) and a directly comparable product archetype for chronic-pain sufferers.
- Hollywog: Hollywog makes the WiTouch and WiPro wireless TENS devices — the closest direct competitor to iTENS, targeting the same OTC, app-/remote-controlled, drug-free pain-relief use case with a similar wings-style electrode form factor.
- HealthmateForever: HealthmateForever markets a wide range of consumer TENS/EMS units with handheld controllers and electrode pads, sold DTC and on Amazon — directly comparable product set and target buyer (chronic-pain self-treaters) to iTENS.
- truMedic: truMedic offers consumer TENS/EMS massagers distributed through Amazon and retail, targeting the same OTC pain-relief shopper as iTENS with overlapping use cases (back, shoulder, muscle recovery).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Itens social profiles
Digital presenceItens compliance and trust
Trust signalCompliance1 record
Itens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Itens leadership team
Management profileNumber of profiles
Itens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Itens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Itens
What does Itens do?
iTENS designs, manufactures, and sells FDA-cleared wireless TENS (Transcutaneous Electrical Nerve Stimulation) electrotherapy devices that connect via Bluetooth to a companion smartphone app for drug-free pain relief. The product line consists of a rechargeable TENS unit paired with interchangeable wing attachments (Small, Large, Long Strip) that deliver electrical stimulation to targeted pain sites, supported by replacement gel pads, charging accessories, and a mobile app with preset therapy programs.
Is Itens a public or private company?
Itens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Itens founded?
Itens was founded in -1. It employs 11 to 50 people.
Where is Itens based?
Itens is headquartered in Akron, United States, in the North America region.
How does Itens make money?
Three revenue lines are on record. TENS Device Hardware Sales are the primary driver. The others are accessories and Consumables and branded Merchandise.
Who are Itens's main competitors?
Broad incumbents on record are DJO / Chattanooga, Beurer and Omron Healthcare. Direct peers are iReliev, Pure Enrichment, BioElectronics, NeuroMetrix (Quell), Hollywog, HealthmateForever and truMedic.
Does Itens have an API?
No public API is recorded for Itens.
What industry is Itens in?
Itens's product category is Consumer Electrotherapy Devices. Its primary akta.pro industry code is CRACAQAK, Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices), with a secondary code of HLAHAMAG, Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices). Its NAICS code is 334510 and its SIC code is 3845.