Brickyard Healthcare

What Brickyard Healthcare does

Brickyard Healthcare is a privately held, Indiana-based skilled nursing and post-acute care provider operating 23 care centers statewide, spanning Evansville, Indianapolis, Kokomo, La Porte, Mishawaka, Muncie, Newburgh, Richmond, the South Bend corridor, Tell City, and Valparaiso. The company traces its origins to Golden LivingCenters, which was rebranded to Brickyard Healthcare in 2022 to reflect a regional Indiana-focused identity. Core services include 24/7 skilled nursing, short-term rehabilitation (often under 100 days following a qualifying hospital stay), physical/occupational/speech and joint-replacement therapy, long-term residential care, memory care for Alzheimer's and dementia patients, hospice and palliative care, assisted living, and specialty clinical services such as in-house dialysis at the Willow Springs Care Center. Brickyard layers four named programs on top of the core clinical offering: the LiveWell discharge-education program, the Safe Transitions program, Freedom Through Functionality (delivered through therapy partner Aegis Therapies), and the Care Transitions Program for expedited post-hospital coordination. Operational infrastructure includes a standardized care playbook applied across all 23 facilities, a provider-owned Institutional Special Needs Plan (I-SNP) for value-based care coordination, and a PayerExpress patient billing portal.

Revenue is generated primarily through per-diem skilled nursing and rehabilitation services reimbursed across Medicare Part A (with a qualifying 3-day hospital stay), Medicaid and Medicaid Pending, Medicare Advantage, Managed Medicaid, commercial insurance, workers' compensation, long-term care insurance, Veterans' benefits, and private pay. A secondary revenue stream comes from ancillary therapy, home health, and hospice services delivered through partners Aegis Therapies and AseraCare at select locations, and from the provider-owned I-SNP that aligns financial incentives with rehospitalization outcomes. The go-to-market motion combines a 24/7 inside-sales admissions line (855-855-8113), per-care-center self-serve inquiry forms, hospital case-manager referrals coordinated through a field/B2B channel for complex discharges, and SEO-optimized local landing pages for each of the 23 Indiana communities. Care-center leadership is overseen by a network of Executive Directors (e.g., Maribeth Donaldson at Woodlands, Brandi Costello at Terrace, Keeshan Patel at Willow Springs), with corporate leadership under President and CEO Wesley Rogers, COO Jennifer Neely, and VP of Government Affairs Yvonne Tanner.

The company is privately held, with no parent entity, investor relations, or external funding disclosed in the input, and no public stock listing. Quality and culture credentials include two consecutive Great Place to Work Certifications (2023), multiple AHCA/NCAL Bronze Quality Awards (2018, 2022, 2026) and a 2020 Silver Excellence Award at Golden Rule, and a VA Contract at Golden Rule Care Center. Operational performance signals include a 20% reduction in annualized turnover (from above 90% to a lower-70% range) and a rehospitalization rate decline from 22.7% (Jan 2022) to 18.9% (Jul 2025), with five facilities achieving a 20% decline. Strategic positioning emphasizes community-centered care, value-based care readiness via the I-SNP, and depth within Indiana rather than multi-state expansion.

Name

Brickyard Healthcare

Legal name

Brickyard Healthcare

Website

https://brickyardhc.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Brickyard Healthcare operates 23 skilled nursing facilities across Indiana delivering short-term rehabilitation, long-term care, memory care, hospice, and in-house dialysis to elderly and post-acute residents, reimbursed primarily through Medicare, Medicaid, and private pay with growing value-based care via a provider-owned I-SNP.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Skilled nursing and rehabilitation services: Core revenue stream derived from providing short-term rehabilitation and long-term skilled nursing care to residents across 23 Indiana care centers. Services are billed through a mix of Medicare Part A (with qualifying 3-day hospital stay), Medicaid and Medicaid Pending applications, commercial insurance, Medicare Advantage plans, Managed Medicaid programs, workers' compensation, and private pay.
2. Long-term care and assisted living services: Recurring per-diem revenue from long-term residents, including Alzheimer's/dementia care, memory care, hospice, and palliative care. Funded through long-term care insurance, Veterans' benefits, private pay, and Medicaid.
3. Value-based care / I-SNP revenue: Provider-owned Institutional Special Needs Plan (I-SNP) revenue tied to care coordination outcomes, including reduced rehospitalizations, aligning financial incentives with quality outcomes rather than fee-for-service volume.
4. Therapy services (via Aegis Therapies) and home health/hospice (via AseraCare): Ancillary revenue from therapy, home health, and hospice services delivered through partnerships with Aegis Therapies and AseraCare in certain locations.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Brickyard Healthcare operates 23 skilled nursing facilities across Indiana, providing short-term rehabilitation, long-term care, 24/7 nursing, and therapy services. The core clinical offerings are supplemented by specialized programs such as the LiveWell discharge-education program, the Safe Transitions program, in-house dialysis at Willow Springs Care Center, memory care, and assisted living. Home health and hospice are delivered through a partnership with AseraCare, while therapy is delivered through partner Aegis Therapies.

Product overview

Brickyard Healthcare operates a single integrated skilled nursing and post-acute care platform across 23 care centers in Indiana, delivering four core health services (Short-Term Rehabilitation, Therapy, Nursing, and Long-Term Care) that are augmented by a set of named programs and partner-enabled offerings. The core clinical services are wrapped by the LiveWell Program, which provides downloadable health-education resources and discharge-planning support, and the Safe Transitions and Care Transitions Programs, which focus on post-hospital recovery. Specialty services include In-House Dialysis (exclusively at Willow Springs), Memory Care, and Assisted Living, while partner-led extensions include Aegis Therapies (delivering the Freedom Through Functionality program) and AseraCare (home health and hospice). Operational and value-based care initiatives include the provider-owned I-SNP and the Patient Portal powered by PayerExpress, tying together clinical care, education, billing, and care coordination across the Brickyard portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• LiveWell: LiveWell With Brickyard is a patient transition and health education program that connects patients with community partners, provides health education, and equips them with tools for a successful transition home.
• Safe Transitions

Products and services

• Short-Term Rehabilitation Short-term rehabilitation service helping residents recover and regain independence after illness, injury, or surgery using proven rehabilitation practices delivered across Brickyard's Indiana care centers.
• Therapy Therapy offerings spanning physical, occupational, speech, and joint replacement therapy provided through Brickyard's therapy partner Aegis Therapies, including a proprietary 'Freedom Through Functionality' program.
• Nursing 24/7 personalized skilled nursing care delivered by clinical staff at all 23 Indiana care centers, covering medication management, IV therapy, wound care, and complex condition monitoring.
• Long-Term Care Long-term residential care for residents who need ongoing medical supervision and daily living support, featuring community activities, memory care, and individualized care plans across all Brickyard care centers.
• Assisted Living Communities Residential option for individuals able to live independently but needing assistance with certain aspects of daily life; offered alongside skilled nursing across Brickyard's Indiana portfolio.
• In-House Dialysis Dialysis care delivered on-site at the Willow Springs Care Center in Indianapolis, exclusive to that market within Brickyard's portfolio and offering convenience and continuity for dialysis-dependent residents.
• Home Health and Hospice Services (via AseraCare) Home health and hospice services delivered through partner AseraCare in certain Brickyard locations, supporting residents after they leave the care center and extending the continuum of care into the home.
• Provider-Owned I-SNP (Institutional Special Needs Plan) Brickyard's provider-owned Institutional Special Needs Plan that supports care coordination, reduces unnecessary hospitalizations, and aligns quality outcomes with financial models across all 23 Indiana facilities.
• Memory Care Services Alzheimer's and dementia care delivered in a therapeutic environment at multiple Brickyard care centers, including a dedicated Alzheimer's Care Unit at Woodbridge Care Center in Evansville, IN.

Quantifiable outcome

• Annualized turnover reduced by 20% (from above 90% to lower-70% range)
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core and moderate.

• Aegis TherapiescoreStrategic or Co-development PartnerBrickyard Healthcare offers therapy services through Aegis Therapies in certain locations. Aegis delivers Brickyard's proprietary 'Freedom Through Functionality' rehabilitation program exclusively for Brickyard residents. Brickyard's CEO Wesley Rogers has discussed building additional education and training protocols with hospital partners through Aegis to support complex discharges.
• AseraCarecoreStrategic or Co-development PartnerBrickyard Healthcare offers home health and hospice services through AseraCare in certain locations, extending the care continuum beyond the skilled nursing facility into the home.
• Direct Supply Procurement Services (DSPS)coreStrategic or Co-development PartnerBrickyard Healthcare partners with Direct Supply Procurement Services for senior-living procurement. Monthly review calls help Brickyard's dietary leaders (Regional CDM Consultant Genny Nowicki, Senior Nutrition Director Shannon Grove, and Regional Dietitian Lynn Craig) identify high-cost items and appropriate substitutes while keeping quality and nutritional content in mind.
• Skilled Nursing NewsmoderateGTM or Marketing PartnerSkilled Nursing News is a key industry media outlet that has featured Brickyard Healthcare and CEO Wesley Rogers, including an article on how the company playbook is driving survey, staffing, and value-based-care wins across Indiana facilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Encompass Health: Encompass Health is the largest operator of inpatient rehabilitation hospitals in the U.S., overlapping with Brickyard's therapy and post-acute positioning but operating a different facility type (IRF vs. SNF).
• Compassus: Compassus is a national hospice, palliative, and home health provider, comparable to Brickyard's hospice and palliative care offerings delivered in SNFs and through AseraCare.
• LHC Group: LHC Group is a major U.S. home health and hospice provider; while Brickyard operates SNFs, its AseraCare partnership creates a parallel home-based care strategy that overlaps with LHC Group's service mix.
• Amedisys: Amedisys is a large U.S. home health and hospice provider, comparable to Brickyard's partner-led home health and hospice extension through AseraCare and to Brickyard's broader post-acute care strategy.

Direct peers

• Trilogy Health Services: Trilogy Health Services operates a multi-state network of skilled nursing and senior living communities with comparable therapy partnerships, value-based care initiatives, and post-acute positioning to Brickyard.
• The Ensign Group: The Ensign Group operates a large portfolio of skilled nursing facilities and senior living communities across the U.S., with a standardized operating playbook and cluster-based growth strategy that closely parallels Brickyard's regional approach.
• American Senior Communities: American Senior Communities is the largest Indiana-based skilled nursing and assisted living operator, directly competing with Brickyard in the same state for hospital referrals, residents, and clinical talent.
• National HealthCare Corporation: National HealthCare Corporation (NHC) operates skilled nursing, assisted living, and home health communities across the U.S., with a comparable mix of post-acute services, regional density, and value-based care orientation to Brickyard.
• Genesis Healthcare: Genesis Healthcare is a large national skilled nursing and rehabilitation provider offering comparable short-term rehab, long-term care, and contract therapy services to Brickyard.

Others

• Direct Supply Procurement Services: Direct Supply Procurement Services is a senior-living procurement and supply-chain partner that works directly with Brickyard on dietary sourcing and cost management, making it an ecosystem partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Brickyard.Healthcare
• LinkedInlinkedin.com/company/brickyard-healthcare
• Instagraminstagram.com/brickyard_healthcare

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brickyard Healthcare