What Skilled Nursing News does

Skilled Nursing News (SNN) is a US-based, privately held vertical digital media outlet covering the skilled nursing facility (SNF) industry. It is a subsidiary of Arrowfly, a healthcare media conglomerate that also operates adjacent titles such as Senior Housing News. SNN publishes daily and weekly industry coverage organized around reimbursement (Medicare, Medicare Advantage, Medicaid, fraud, legislation), operations (compliance, staffing, technology, therapy, COVID-19), finance, and facilities (architecture, design, development). The company's core product is SkilledNursingNews.com, supported by a Daily Newsletter, a Weekly Newsletter reaching 21,000+ opted-in industry professionals, the monthly Rethink Podcast distributed on Apple Podcasts, the sponsored Voices executive interview series, the sponsored Views Series of case studies, and a resource library of white papers, e-books, and webinar briefs. Live and virtual event offerings include the annual RETHINK Conference (strategy and innovation) and the PAYER Summit (payer-provider and managed care), along with recurring webinars and an awards franchise (Future Leaders, Frontline Honors, Aspect Awards, Architecture & Design Awards).

SNN's business model is multi-stream: subscription-based newsletter and content access (Daily/Weekly Newsletters plus topical preferences including Events/Webinars, Marketing Information, Research Reports, M&A Digest, and Technology Update); advertising and sponsorship (sold via the healthcaremediakits.com/SNN media kit, including branded Voices and Views content, white-paper sponsorships, podcast underwriting, and event sponsorships); and professional services revenue from events (registration and sponsorships for RETHINK and PAYER Summit) and webinars. Pricing is not publicly disclosed; subscription intake captures job title, company type, and facilities under management, indicating audience-development rather than gated paywall monetization. Go-to-market is content-led: original journalism attracts operator readership, and that readership is packaged and sold to healthcare technology and service vendors — PointClickCare, WellSky, TeamHealth, Healthcare Services Group, Smartlinx, Net Health, Curana Health, Real Time Medical Systems, Lumina Care, SAIVA AI, eCapital, Vohra Wound Physicians, Centers Health Care, American Health Partners, Theoria Medical, OneStep — as Featured, Resource, and Conference Sponsors across content series, surveys (e.g., the Skilled Nursing Outlook Survey), and events.

The platform serves two distinct customer sets. The primary audience is skilled nursing facility operators, executive directors, administrators, and clinical/financial leadership, who consume the content for reimbursement updates, regulatory change, staffing strategies, compliance guidance, and technology intelligence. The secondary commercial customer set is healthcare technology and service vendors (EHR, workforce management, telehealth, wound care, AI, financing, post-acute care services) that pay to reach that audience through sponsored content, events, and the annual Skilled Nursing Outlook Survey. Within the Arrowfly portfolio, SNN functions as the SNF-focused title in a cluster of healthcare and senior-living publications, with no public funding, M&A, or revenue disclosures available.

Name

Skilled Nursing News

Legal name

Skilled Nursing News

Website

https://skillednursingnews.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Skilled Nursing News is a US vertical digital media outlet and Arrowfly subsidiary that publishes daily news, newsletters, a podcast, sponsored executive content, and live events for skilled nursing facility operators and the healthcare technology vendors that serve them.

Ownership category

akta.pro rank

Product category

Healthcare Trade Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• Trade media publishing
• Industry news coverage
• Specialized trade publication
• Digital healthcare journalism
• Professional media services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Skilled Nursing News generates revenue through newsletter and digital subscriptions. The site offers a subscribe function with options for Daily Newsletter, Weekly Newsletter, and subscription preferences including Events and Webinars, Marketing Information, Research Reports and White Papers, M&A Digest, and Technology Update.
2. Advertising and Sponsorships: The company monetizes through sponsored content, advertising, and branded content partnerships. The Resources page features sponsored white papers, ebooks, and reports from healthcare technology and service companies including Lumina Care, Healthcare Services Group, Smartlinx, Net Health, Curana Health, and others.
3. Events and Webinars: Skilled Nursing News hosts virtual events, live conferences (PAYER Summit, RETHINK), and webinars, generating revenue through attendee registration and sponsorship of these industry events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Skilled Nursing News is a specialized digital trade media publication that produces original journalism, analysis, and industry content covering the U.S. skilled nursing sector. Its offering includes a daily-updated industry news website, Daily and Weekly email newsletters, the Rethink Podcast, branded live conferences (RETHINK Conference, PAYER Summit), virtual events and webinars, and sponsored content series such as Voices and Views, distributed to a base of 21,000+ industry professional subscribers.

Product overview

Skilled Nursing News is a digital media and content platform serving the skilled nursing industry. The offering consists of a core news website delivering daily industry coverage, supplemented by multiple content formats including the Voices executive interview series, Views sponsored case studies, a monthly Rethink Podcast, and award programs. The platform also offers live and virtual events (RETHINK Conference, PAYER Summit), digital newsletters with over 21,000 subscribers, and resource libraries containing sponsored white papers, e-books, and webinar briefs covering topics such as AI adoption, staffing strategies, and value-based care.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing News Website Primary digital publishing platform providing daily coverage of the U.S. skilled nursing industry across categories including Reimbursement, Operations, Finance, Facilities, Legislation, and Technology, targeted at skilled nursing operators, executives, and administrators.
• Rethink Podcast Monthly podcast covering hot topics in the skilled nursing industry, featuring interviews with industry executives and thought leaders, distributed via Apple Podcasts and other podcast platforms.
• RETHINK Conference Annual live industry conference addressing strategic topics and innovation in skilled nursing, featuring advisory board discussions, expert panels, and vendor sponsorships for skilled nursing operators and technology partners.
• PAYER Summit Annual live conference focused on payer relationships and managed care in the skilled nursing sector, addressing Medicare Advantage, managed care, and reimbursement topics for SNF operators and payer organizations.
• Virtual Events Online educational and networking events for skilled nursing professionals covering industry trends and best practices, with attendee registration and sponsorship inventory for vendors.
• Skilled Nursing News Subscription Service Recurring subscription access to Daily and Weekly newsletters and topic-based content streams covering Events and Webinars, Marketing Information, Research Reports and White Papers, M&A Digest, and Technology Update, used by over 21,000 industry professionals.
• Aspect Marketing, Advertising and Public Relations Awards Annual awards competition recognizing excellence in advertising, public relations, and marketing of products and services across the care continuum, run by Skilled Nursing News.
• Future Leaders Awards Annual awards program recognizing innovative talent and trailblazing leaders driving the skilled nursing industry forward, run by Skilled Nursing News.
• Senior Housing News Architecture & Design Awards Annual awards competition recognizing cutting-edge design, excellence, and innovation in senior living and skilled nursing facilities, associated with the Skilled Nursing News network under Arrowfly.
• Frontline Honors Awards Annual awards program showcasing exemplary character and performance of frontline workers across the care continuum, run by Skilled Nursing News.

Quantifiable outcome

• Over 21,000 industry professionals trust and subscribe to Skilled Nursing News

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered parent company, featured sponsor, resource sponsor and conference sponsor.

• Arrowflyparent companyOthersSkilled Nursing News is a subsidiary of Arrowfly, a healthcare media company. Arrowfly owns multiple healthcare-focused publications and media properties serving the post-acute care and senior living sectors.
• PointClickCarefeatured sponsorStrategic or Co-development PartnerPointClickCare sponsors Voices interview series content. CEO Dave Wessinger featured in Voices interview exploring how AI is reshaping skilled nursing.
• TeamHealthfeatured sponsorStrategic or Co-development PartnerTeamHealth sponsors Voices interview series with executives featured discussing behavioral health services, physician services, and clinical integration in skilled nursing.
• WellSkyfeatured sponsorStrategic or Co-development PartnerWellSky sponsors Voices interview content covering clinical strategy and AI-powered tools for post-acute care providers.
• Lumina Careresource sponsorStrategic or Co-development PartnerLumina Care sponsors white paper content on after-hours telehealth solutions for skilled nursing facilities.
• Healthcare Services Groupresource sponsorStrategic or Co-development PartnerHealthcare Services Group sponsors the annual Skilled Nursing Outlook Survey covering industry trends, staffing, and technology adoption.
• Smartlinxresource sponsorStrategic or Co-development PartnerSmartlinx sponsors workforce management content including the 'Beyond the Chaos' webinar on building employment destinations in long-term care.
• Curana Healthresource sponsorStrategic or Co-development PartnerCurana Health sponsors white paper content on contactless remote patient monitoring in SNFs and participates in Fireside Chat discussions.
• Real Time Medical Systemsfeatured sponsorStrategic or Co-development PartnerReal Time Medical Systems sponsors Views Series content on value-based care and clinical analytics for skilled nursing providers.
• American Health Partnersfeatured sponsorStrategic or Co-development PartnerAmerican Health Partners and its American Health Plan subsidiary sponsor Voices interview with CEO Mike Bailey on provider-owned Medicare Advantage ISNP strategies.
• Vohra Wound Physiciansfeatured sponsorStrategic or Co-development PartnerVohra Wound Physicians sponsors Voices interview with founder Dr. Ameet Vohra on physician-led wound care in skilled nursing facilities.
• Centers Health Carefeatured sponsorStrategic or Co-development PartnerCenters Health Care sponsors Voices interviews with CEO Kenny Rozenberg covering wellness initiatives and Views Series content on care quality.
• Theoria Medicalfeatured sponsorStrategic or Co-development PartnerTheoria Medical sponsors RETHINK Conference discussions on value-based care and senior care transformation.
• OneStepconference sponsorStrategic or Co-development PartnerOneStep sponsors RETHINK Conference content on physical therapy quality and falls reduction in skilled nursing facilities.
• SAIVA AIfeatured sponsorStrategic or Co-development PartnerSAIVA AI sponsors AI-focused RETHINK discussions and podcast content on artificial intelligence applications in post-acute care.
• eCapitalresource sponsorStrategic or Co-development PartnereCapital Healthcare sponsors financial resilience content and ebook on how SNFs can build financial resilience.
• Net Healthresource sponsorStrategic or Co-development PartnerNet Health sponsors the annual Skilled Nursing Outlook Survey covering industry trends and technology adoption.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• WTWH Media: Operating company/Aging Media Network under which SNN's media contact domain is hosted. Operates and sells across a portfolio of B2B healthcare and engineering media brands, making it an ecosystem-level peer rather than a direct editorial competitor.

Direct peers

• Provider Magazine (AHCA/NCAL): Official publication of the American Health Care Association, covering skilled nursing operators. Direct peer serving the same SNF executive audience with news and analysis.
• Home Health Care News: Arrowfly sibling title covering home health; closely comparable professional news + events + sponsored content model aimed at post-acute operators and vendors.
• McKnight's Long-Term Care News: Long-standing direct competitor covering skilled nursing and long-term care. Comparable professional audience, editorial depth, and sponsored content / awards revenue streams.
• McKnight's Senior Living: Sister McKnight's title for the senior-living vertical. Same editorial DNA, audience model, and advertiser roster as SNN, focused on a closely related post-acute segment.
• Senior Housing News: Sibling trade publication also owned by Arrowfly, covering senior housing and adjacent to skilled nursing. Directly comparable vertical-news business model with shared sales, events, and sponsor overlap.
• Hospice News: Arrowfly-owned trade outlet covering hospice, an adjacent post-acute vertical. Same B2B trade-media business model and overlapping sponsor base as SNN.

Broad incumbents

• HealthLeaders Media: Established healthcare leadership media outlet covering nursing, finance, and operations across care settings. Comparable B2B audience model but broader than SNN's SNF-only vertical.
• Becker's Hospital Review: Larger healthcare business media brand with a broader hospital-system lens; overlaps SNN on post-acute and operator coverage and competes for the same healthcare-vendor sponsorships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/skilled_nursing
• Facebookfacebook.com/skillednursingnews
• LinkedInlinkedin.com/company/skillednursingnews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skilled Nursing News