What Lamudi Philippines does

Lamudi Philippines operates a digital real estate marketplace serving property buyers, sellers, renters, and developers across the Philippines. Founded in 2014 and headquartered in Makati City, the platform enables users to search, list, and transact on residential, commercial, and land properties through its web-based portal at lamudi.com.ph, with listings spanning Metro Manila, Cebu, Cavite, Laguna, Batangas, Bulacan, Rizal, Pampanga, Davao, and other Philippine provinces. The company is a subsidiary of Lifull Connect, a global real estate platform group, and operates with 251–500 employees under the legal entity Lamudi Philippines Inc. Co-founder and CEO Kian Moini leads the company.

The core platform includes property search functionality with filters by type (house, condo, apartment, lot, commercial), location, and price, alongside specialized offerings such as new development pre-sales, foreclosed/bank-owned properties (including 1,485 listings from BDO Assets for Sale), and short-term rentals. Supporting features include a Personal Assistant for conversational property matching, a mortgage calculator, and a home loan referral service integrated with nine Philippine banks (BPI, RCBC, BDO, HSBC, PNB, China Bank, Security Bank, CTBC Bank, Metrobank). The platform also operates an editorial content hub (Journal), educational city guides (City Insider), and major industry events including the annual Lamudi Property Fair and The Outlook Awards, plus broker-focused Lamudi Link events. Distribution combines a self-serve consumer marketplace with a Pro Portal (pro.lamudi.com) for real estate professionals.

Lamudi generates revenue through listing fees from agents and developers paid via the Pro Portal, advertising placements, event sponsorships (notably platinum-level sponsorship from RLC Residences), and referral or lead fees from home loan partners. The platform follows a freemium model: free for property seekers, with paid listing packages for professionals. The customer base spans individual property buyers, overseas Filipino workers (OFWs) purchasing remotely, property renters, and a long tail of real estate agents alongside enterprise developer clients including RLC Residences, Aboitiz Land, Avida Land, SMDC Good Stays, Camella, Vista Land, Suntrust Properties, KMC Solutions, and BPOSeats.

Name

Lamudi Philippines

Legal name

Lamudi Philippines Inc.

Website

https://lamudi.com.ph

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Lamudi Philippines is a digital real estate marketplace founded in 2014, serving property buyers, sellers, renters, and developers across the Philippines with property listings, home loan referrals, mortgage tools, and industry events as a subsidiary of Lifull Connect.

Ownership category

akta.pro rank

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Listing Fees: Real estate agents and brokers pay to list properties on the platform through premium publisher accounts
2. Advertising and Sponsorship: Property developers sponsor property fair events and purchase advertising placements on the platform
3. Home Loan Referrals: The platform drives referrals to partnered banks for home loans, generating referral or lead fees
4. Event Sponsorships: Property fairs and events generate sponsorship revenue from developers and financial partners

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Lamudi Philippines operates an online real estate marketplace that connects property buyers, sellers, and renters with agents, brokers, and developers across the Philippines. The platform offers listing search across residential, commercial, land, new developments, and foreclosures, supported by home loan referral services, a loan calculator, a Personal Assistant discovery tool, and editorial content via the Journal.

Product overview

Lamudi Philippines is a real estate marketplace platform offering a comprehensive property ecosystem for the Philippine market. The core platform provides property search and transaction services for buying, selling, and renting residential and commercial properties. The product portfolio includes the main marketplace with search, new developments, and foreclosures features, complemented by supporting modules including a Personal Assistant for conversational property search, Loan Calculator and Home Loans services for mortgage financing, Journal content hub with editorial and city guides, Property Fair events, and The Outlook Awards program. The platform also includes a Pro Portal for real estate professionals to manage listings.

Differentiator

Problem solved

Functional benefit

Brands

• The Outlook: Annual Philippine Real Estate Awards event recognizing top developers and industry players
• Lamudi Property Fair
• Lamudi Link

Products and services

• Lamudi Property Marketplace Online real estate marketplace enabling users to search, buy, sell, and rent residential, commercial, and land properties across the Philippines, with coverage of new developments and foreclosures.
• Pro Portal

Quantifiable outcome

• Partnership spanning 3+ years with key developers
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• RLC ResidencescoreGTM or Marketing PartnerRLC Residences is a platinum sponsor of Lamudi Property Fair events and a key digital marketing partner since 2021. The partnership involves property listings, event sponsorships, and co-marketing initiatives. RLC Residences is part of Robinson's Land Corporation.
• Aboitiz LandcoreGTM or Marketing PartnerAboitiz Land partnered with Lamudi for digital sales and marketing since 2019, leveraging the platform for lead generation, market intelligence, and brand building. Partnership described as long-term.
• Avida Land, Corp.coreGTM or Marketing PartnerAvida Land partnered with Lamudi for 2-3 years, particularly during the post-pandemic period. The partnership maximized the platform's wide user base and reach for property marketing.
• CamellacoreGTM or Marketing PartnerMajor property developer with 193 properties listed on the platform. Long-standing listing partner on Lamudi.
• Vista LandcoreGTM or Marketing PartnerMajor property developer with 130 properties listed on the platform. Long-standing listing partner on Lamudi.
• SMDC Good StayscoreGTM or Marketing PartnerSMDC Good Stays partnered with Lamudi to expand access to premium rental solutions. 231 properties listed on the platform.
• Suntrust Properties, Inc.coreGTM or Marketing PartnerMajor property developer with 206 properties listed on the platform. Long-standing listing partner on Lamudi.
• KMC SolutionscoreGTM or Marketing PartnerMajor property developer and office space provider with 208 properties listed on the platform. Featured project developer (Robinsons Cyberscape Gamma).
• Security BankminorGTM or Marketing PartnerSecurity Bank partnered with Lamudi for the Lamudi Link Cebu 2024 broker event. Co-presenter of the event.
• Dot PropertyminorGTM or Marketing PartnerDot Property powered the Lamudi Property Fair 2026 at Glorietta, Manila. Co-marketing partnership for property expo.
• GFiberminorGTM or Marketing PartnerGFiber was co-presenter of the Lamudi Property Fair 2024 in Cebu alongside Lamudi.
• BPI (Bank of the Philippine Islands)minorGTM or Marketing PartnerBPI is a home loan partner featured on Lamudi's home loans page, offering mortgage products to platform users.
• RCBC (Rizal Commercial Banking Corporation)minorGTM or Marketing PartnerRCBC is a home loan partner featured on Lamudi's home loans page, offering mortgage products to platform users.
• BDO UnibankminorGTM or Marketing PartnerBDO Unibank is a home loan partner featured on Lamudi's home loans page. BDO Assets for Sale also has 1,485 properties listed on the platform.
• MetrobankminorGTM or Marketing PartnerMetrobank is a home loan partner featured on Lamudi's home loans page, offering mortgage products and takeover options.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bayut: The dominant property portal in the UAE owned by EMPG. Closely comparable to Lamudi in product surface (listings, mortgage services, agent portal, awards/events) and revenue mix, providing a useful benchmark for a #1 vertical real estate marketplace.
• Zillow: The largest US vertical real estate marketplace with extensive mortgage integration and an agent/developer advertising business. Comparable at the category level for how a real estate marketplace can extend into financing and adjacent services.
• Realtor.com: A major US residential real estate marketplace operated by Move, Inc. Comparable in core marketplace/listing business model, though operating at much larger scale and in a more mature market.
• PropertyFinder: The leading vertical real estate marketplace in the MENA region with a similar lead-generation, listing-fee, and home loan referral business model. Useful comparable for unit economics and monetization depth of a dominant regional real estate portal.

Direct peers

• Dot Property: A Southeast Asian vertical real estate marketplace operating across multiple markets including the Philippines (dotproperty.com.ph). Offers very similar buy/rent listing, agent portal, and developer advertising products, often co-marketing with Lamudi on Property Fair events.
• MyProperty.ph: A Philippine-focused property classifieds and listings platform. Directly comparable product offering (for-sale/for-rent listings, agent portal) targeting the same Filipino buyer, seller, and broker segments as Lamudi.
• Property24 Philippines: A major Philippine property portal owned by the Property24 Group. Competes head-on with Lamudi on residential listings, agent subscriptions, and developer marketing in the same Filipino geography.
• Zipmatch: A Philippine-based proptech platform offering property search plus agent/broker matching tools. Competes in the same Philippines real estate marketplace category with comparable audience and developer relationships.

Regional players

• 99.co: A leading property marketplace across Singapore, Indonesia, and other Southeast Asian markets. Comparable regional vertical real estate portal model serving similar Southeast Asian buyer/renter/agent audiences.

Emerging players

• Carousell Philippines: A horizontal peer-to-peer marketplace that includes real estate listings in the Philippines. Provides partial overlap with Lamudi for low-end and rental listings, and represents a broader-platform competitive threat in the consumer mindshare category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LamudiPhilippines
• Instagraminstagram.com/lamudi_ph
• Xx.com/lamudi_ph

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamudi Philippines