What ADHD 360 does

ADHD 360 is a UK-registered private healthcare company (ADHD360 LIMITED, Company no. 11739663) that operates as the country's largest single specialist ADHD clinic, providing end-to-end assessment, diagnosis, medical treatment, and ongoing support for ADHD in adults and children (from age 5 privately, age 7 via NHS pathways). Founded in 2018 and headquartered in Nettleham, Lincolnshire, the company was acquired by Keys Group in May 2025 and now operates within Keys Group's newly formed Keys Health division. Services are delivered entirely remotely through a digital-first virtual hospital model combining video consultations with the proprietary Chrysalis patient portal and a native iOS/Android mobile application (ADHD360), with objective diagnostic input from the third-party QbCheck motion-tracking assessment tool (CE-marked and FDA-cleared).

Name

ADHD 360

Legal name

ADHD360 LIMITED

Website

https://adhd-360.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ADHD 360 is the UK's largest single specialist ADHD clinic, delivering remote assessment, diagnosis, medication titration, and ongoing support to private and NHS patients via its Chrysalis portal, mobile app, and virtual hospital model. Acquired by Keys Group in May 2025.

Ownership category

akta.pro rank

Product category

ADHD Specialty Healthcare Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

akta.pro secondary industry

Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

Keywords

• ADHD diagnosis services
• ADHD treatment clinic
• Neurodiversity care
• Mental health services
• Telemedicine assessments

Headquarters

HQ city

Nettleham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Assessment and Treatment Packages: Revenue from fee-for-service care packages sold directly to private patients. Packages include an assessment fee (from £950) plus optional treatment packages (Essential Care from £1,740, Comprehensive Care from £2,850) covering diagnosis, medication titration, follow-ups, and 12 months of ongoing support. Annual renewals are offered at reduced rates (£450–£540). Medication costs are billed separately by the pharmacy.
2. NHS and Right to Choose (RTC) Contracts: Revenue from contracted arrangements with NHS Integrated Care Boards (ICBs) under NHS Standard Contracts and Right to Choose frameworks. Patients referred by GPs under RTC choose ADHD 360 as their provider, and ADHD 360 delivers the full assessment and treatment episode funded by the NHS. Also includes contracted ICB activity in particular geographies.
3. Non-Medicated Treatment Add-ons: Additional revenue from counselling sessions (from £150 per session, or bundled packages of 3/6/9 sessions), coaching (group sessions, 1-2-1 sessions at £35, and masterclasses), and the Gold Non-Medicated Counselling Package (from £1,015 for new patients). These are optional add-ons for patients seeking non-pharmaceutical ADHD support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

ADHD 360 is a UK-wide specialist ADHD clinic providing assessment, diagnosis, medical treatment (medication titration and ongoing management), counselling, coaching, and 12 months of continuous care. Services are delivered via a fully remote virtual hospital model using video consultations, supported by the proprietary Chrysalis patient portal and ADHD360 mobile app. Care is offered through direct private payment, NHS Right to Choose referrals, and contracted NHS Integrated Care Board (ICB) arrangements.

Product overview

ADHD 360 operates as a private ADHD clinic offering a unified healthcare service that combines assessment, diagnosis, and treatment into integrated care pathways. The core offering consists of ADHD assessment and diagnosis services (via video consultation with qualified clinicians using QbCheck objective testing), followed by medical treatment including medication titration and ongoing management. Services are delivered through the Chrysalis Patient Portal (web and mobile app) which serves as the central hub for the entire patient journey. The company offers multiple pricing tiers: Essential Care Package (assessment + treatment with phone follow-ups), Comprehensive Care Package (priority assessment + senior clinician matching + video follow-ups), Assessment Only, and Annual Renewals. Non-medication treatment options include counselling, ADHD coaching, and parenting programmes. The company also provides professional training through ADHD360 Academy. In May 2025, ADHD 360 was acquired by Keys Group and now operates as part of the Keys Health division.

Differentiator

Problem solved

Functional benefit

Brands

• Chrysalis: Patient portal used by ADHD360 for managing patient journey, treatment plans, appointments, and communications

Products and services

• ADHD Assessment & Diagnosis Comprehensive ADHD assessment service using internationally recognised assessment tools, QbCheck objective testing, and video consultations with qualified ADHD clinicians. Available for adults and children aged 5+ on the private pathway and 7+ on NHS/RTC.
• ADHD Medical Treatment Medical ADHD treatment including medication prescribing, titration, and ongoing management. Follows NICE Guidelines with regular three-week follow-ups until treatment is stable and optimised, including 12 months of ongoing care.
• Right to Choose (NHS) Pathway NHS-funded ADHD assessment and treatment pathway. Patients choose ADHD 360 as their provider via GP referral, with costs covered by the NHS under Right to Choose legislation. Delivered under NHS Standard Contract.
• Chrysalis Patient Portal Proprietary central digital platform for patients to access treatment plans, view GP correspondence, track progress, book appointments, manage prescriptions, and communicate with the clinical team. Used across the full ADHD 360 patient journey.
• ADHD360 Mobile App Mobile application for iOS and Android providing prescription status, documentation access, push notifications, appointment reminders, and live chat with the ADHD360 clinical team.
• Non-Medicated ADHD Counselling Counselling and therapeutic support for ADHD management without medication. Available as standalone sessions from £150 each, in bundled packages of 3, 6, or 9 sessions, or as the Gold Non-Medicated Counselling Package (specialist ADHD assessment plus 3x 45-minute counselling sessions) from £1,015.
• ADHD Coaching & Family Support Specialist ADHD coaching including 1-2-1 sessions (£35 per 1-hour session), group Power Hour sessions, Parent & Carer support groups, family support, and masterclasses for PIP/EHCP/DLA and Access to Work applications.
• 1-2-3 Magic Parenting Programme Award-winning behavioural management programme for parents and carers of children aged 2-12, teaching emotional regulation and positive behaviour. Delivered in 6 two-hour sessions, with a separate 1-2-3 Teen programme for adolescents.
• ADHD360 Academy Industry-leading training academy for medical professionals specialising in ADHD diagnosis and treatment. Offers CPD-accredited courses and nationally recognised CPC Certification, led by UK ADHD experts.
• Power Hour Group Sessions Weekly themed support groups for adults with ADHD and parents/carers, exploring ADHD challenges and sharing management strategies. Included in Comprehensive Care and £10/session for Essential Care patients.

Quantifiable outcome

• Private assessment available within 7 days (Comprehensive Care) or 5 weeks (Essential Care)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• Keys GroupcoreStrategic or Co-development Partner · 20 May 2025Keys Group acquired ADHD 360 in May 2025. Following the acquisition, ADHD 360 became part of Keys Group's new Keys Health division as part of a reorganised four-division structure (Keys Adults, Keys Children, Keys Education, Keys Health). The acquisition aims to expand Keys Group's support services for individuals with neurodiverse conditions across the UK. Keys Group introduced a new divisional logo structure with colour-coded dots for each division.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Psychiatry UK: One of the largest UK private ADHD clinics, also operating as an NHS Right to Choose provider with similar online assessment and titration pathways. Most directly comparable competitor to ADHD 360 on service model, target customers (adults and children seeking ADHD diagnosis), and RTC contracting.
• Harley Therapy: London-based private psychology and psychiatry practice offering ADHD assessment and treatment alongside broader therapy services. Comparable as a private-pay ADHD provider targeting adults in the UK, though smaller and more London-centric than ADHD 360's UK-wide virtual model.

Broad incumbents

• Clinical Partners: Established UK private mental health provider offering ADHD assessments alongside a broader psychiatry and psychology portfolio. Comparable as a paid, clinician-led ADHD diagnosis and treatment provider serving adults and children, though operating at broader scale and across more conditions than ADHD 360.
• Priory Group: One of the UK's largest independent mental health providers, offering ADHD assessment and treatment as part of a much broader inpatient and outpatient mental health portfolio. Relevant as a large-scale incumbent competing for both private-pay ADHD patients and NHS contracts.
• Cygnet Health Care: Large UK mental health and neurodevelopmental services provider offering ADHD and autism assessment/treatment within a broader residential and community mental health portfolio. Comparable on the NHS contracting axis and neurodevelopmental patient base, though much broader in scope.

Emerging players

• Dr. Julian Medical Group: UK-based digital mental health platform offering ADHD assessments and psychiatric care via telehealth. Comparable as a smaller, digitally delivered ADHD and mental health provider competing for the same private-pay and RTC patient pool as ADHD 360.
• Vita Health Group: UK mental and physical health provider delivering NHS-commissioned services including mental health assessment and treatment pathways. Comparable as a contracted NHS provider operating in adjacent community mental health and IAPT-style services.
• Healios: UK digital mental health provider delivering online therapy, psychiatry and ADHD-related services to NHS and private patients. Comparable as a digitally delivered, clinician-led mental health platform competing for the same NHS-commissioned and self-pay ADHD cohort.
• BetterHelp: Global online therapy and mental health platform. While not UK-specific and not focused on ADHD diagnosis/titration, it is comparable as a digitally delivered, direct-to-consumer mental health subscription service targeting overlapping self-pay demand.

Others

• Modality Partnership: Large UK GP super-partnership delivering NHS primary care at scale, frequently the originator of Right to Choose referrals to ADHD 360. Comparable as a key NHS-side counterparty and ecosystem partner, though not a direct clinical competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-FIbOIRvrG2M4VxTuL_Rpg
• Facebookfacebook.com/360ADHD
• LinkedInlinkedin.com/company/adhd-360
• Instagraminstagram.com/360adhd
• TikToktiktok.com/@adhd360
• Xx.com/360Adhd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADHD 360