What Madison+Main does

Madison+Main is a full-service branding, marketing, and public relations agency headquartered at 101 E Cary Street in Richmond, Virginia, founded in 2005 by Dave Saunders. The firm provides an integrated suite of creative services including broadcast and digital advertising, website design and development with SEO/SEM, market research, traditional and online media planning and buying, branding (logo, corporate ID, packaging, signage), public relations (media relations, crisis communications, speech writing), and in-house video production. It serves small and mid-size commercial organizations, Virginia state and local government agencies, and non-profit organizations, with documented campaign work spanning behavioral-change public safety initiatives (Respect Richmond, Ceasefire Virginia, Anti-Human Trafficking, One Pill Can Kill, COVIDWISE), private-sector rebrands (Pinnacle Living, Holiday Barn Pet Resorts), and SMB turnaround engagements (Texas Inn).

The agency operates on a project-based and retainer professional services model with quote-based, scope-driven pricing. Go-to-market is sales-led, driven by direct outreach, referrals, the founder's Weekly Report newsletter, and earned media from local TV appearances. Madison+Main has no proprietary technology platform; its capabilities center on creative production, media execution, and account management supported by partnerships such as Broadscope Media for extended video production. The firm is privately held and founder/management-owned, with no external investment or parent company disclosed. Leadership comprises founder and Chief Idea Officer Dave Saunders, President and COO Molly Whitfield (appointed 2020), and Creative Director Carissa Ghaffari (promoted 2023), with an 11-50 employee base.

Revenue and financial details are not publicly disclosed. The firm was named to the Inc. 5000 in 2022 and has accumulated an extensive awards portfolio spanning two National PRSA Silver Anvil Awards of Excellence, a PRWEEK Public Affairs award, multiple Telly Awards, ADDYs, and Virginia PRSA Commonwealth Awards from 2015 through 2025. Operating geography is concentrated in the Southeast U.S., with most engagements rooted in Virginia.

Name

Madison+Main

Legal name

Madison+Main

Website

https://madisonmain.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Madison+Main is a Richmond, Virginia-based full-service branding, marketing, and PR agency founded in 2005 that serves small and mid-size businesses, Virginia state and local government agencies, and non-profit organizations through integrated creative, digital, media, and PR services.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

Keywords

• Branding agency services
• Creative marketing solutions
• Public relations agency
• Digital marketing services
• Video production services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Advertising Services: Madison+Main generates revenue through project-based creative services including branding, digital marketing, social media management, public relations, website design and development, video production, media buying, and market research. Services are typically quoted based on scope and delivered to small and mid-size organizations, government clients, and non-profits.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Madison+Main is a full-service branding, marketing, and public relations agency delivering creative marketing, website development, market research, media placement, branding, PR, and video production services to small and mid-size organizations, government agencies, and non-profits in the Southeast US. Engagements are custom-quoted and delivered as projects or retainers under the agency's "Bold Brands Win" positioning, with the Weekly Report newsletter serving as a content marketing channel.

Product overview

Madison+Main is a full-service branding, marketing, and PR agency offering a comprehensive suite of creative marketing solutions for small and mid-size organizations. The agency's core offerings include Creative Marketing Services (broadcast, print, outdoor, digital, and social media advertising), Website Development (SEO, SEM, e-commerce), Market Research, Media Placement, Branding Services, Public Relations, and Video Production. The agency also produces a content product called the 'Weekly Report' newsletter. Madison+Main's portfolio includes government and public awareness campaigns such as One Pill Can Kill, Ceasefire Virginia, and the COVIDWISE exposure notification app campaign; health and safety initiatives including the Washington Regional Alcohol Program and Who's Your Driver?; and branding work for clients across healthcare, hospitality, non-profit, and retail sectors. The agency operates from Richmond, Virginia, serving emerging companies and challenger brands with the mission of bringing Madison Avenue ideas to Main Street businesses since 2005.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Marketing Services Full-service creative marketing campaign production for small and mid-size businesses, including broadcast (TV and radio), newspaper and magazine ads, billboards, out-of-home placements, direct mail, online display advertising, and social media marketing.
• Website Development Website design and development for commercial and government clients, including Search Engine Optimization, Search Engine Marketing, e-commerce site design, and direct response programs including loyalty and point-of-purchase initiatives.
• Market Research Quantitative and qualitative market research services for client campaigns, including demographic and psychographic research, geographic target marketing, field research, marketing analysis, and focus group facilitation.
• Media Placement Traditional and online media planning and buying services, including local and regional media purchasing, national and international media placement through partner networks, media budgeting and scheduling, media audit, and vendor management.
• Branding Services Brand development services including logo design, core messaging, corporate ID systems, website design, letterhead packages, social media branding, print collateral, packaging design, point of purchase displays, outdoor signage, trade show exhibits, and promotional items.
• Public Relations Services Public relations consulting and execution for clients, including PR coaching, press conferences, news releases, media lobbying, press kit development, wire service distribution, feature story writing, editorial research, crisis communications, social media PR, speech writing, and media representation.
• Video Production Professional in-house video production for advertising, promotional content, and brand storytelling delivered to clients across commercial, government, and non-profit sectors.

Quantifiable outcome

• COVIDWISE campaign achieved 3.6 million downloads with 84% Virginia adoption rate
• +8 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Broadscope MediaminorStrategic or Co-development PartnerMadison+Main partnered with full-service video production studio Broadscope Media for video production projects including drone videography for Lucy Corr retirement community and other client campaigns requiring professional video production capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Martin Agency: Founded in Richmond, VA and a much larger full-service creative agency with national brand accounts. Comparable because it competes directly for Richmond-based and regional mid-market clients while operating at significantly greater scale.

Direct peers

• Padilla: Independent employee-owned PR and creative agency serving consumer, healthcare, agriculture, and public-sector clients. Comparable in offering (PR + creative + digital) and mid-market client mix, with similar size and award-recognition profile.
• Sagefrog Marketing Group: B2B-focused integrated marketing agency of comparable size offering branding, digital, PR, and creative services to mid-market clients. Comparable in offering breadth and SMB/mid-market client profile.
• Walker Sands: Mid-market full-service agency combining PR, creative, and demand generation for challenger and high-growth B2B/B2C brands. Comparable in integrated-service offering and emphasis on measurable outcomes for mid-sized clients.

Regional players

• Neathawk Dubuque & Packett (NDP): Virginia-based integrated marketing agency with branding, digital, PR, and creative services targeting regional mid-market and challenger brands. Directly comparable given overlapping geography, service mix, and client-type focus.
• Rountree Group: Richmond, VA-based integrated marketing and PR firm serving mid-size organizations across Virginia and the Mid-Atlantic. Comparable because of geographic overlap and similar positioning for challenger brands seeking integrated creative services.
• Eric Mower + Associates: Mid-sized regional agency with offices across the Eastern US offering branding, PR, advertising, and digital services. Comparable in offering breadth and mid-market positioning outside Madison+Main's primary Virginia footprint.
• Archer Malmo: Memphis-based independent agency offering branding, advertising, PR, and digital services to challenger and growth brands. Comparable as a mid-size independent regional competitor with a similar integrated-services structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/madisonmain
• Facebookfacebook.com/madisonmain

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison+Main