What Rountree Group does

Rountree Group is a privately held integrated communications agency based in Alpharetta, Georgia, founded in 1986 by Neva Rountree and now led by her son, Don Rountree, as President and owner. The firm delivers strategic communications, brand management, broadcast and media services, digital public relations, and marketing communications to enterprise and mid-market clients across the Southeast US with selected national engagements. Its client base spans consumer brands, healthcare organizations, corporate and professional services firms, real estate developers, and government and non-profit entities. Long-tenured client relationships include a 20+ year engagement with Georgia School of Orthodontics and ongoing work with brands such as Firebirds Wood Fired Grill, Springer Mountain Farms, and the Arbor Company.

The firm's service portfolio is organized around five practice areas: Strategic Communications (audience positioning and message routing), Brand Management (identity and positioning work), Broadcast and Media Services (satellite media tours, press conferences, media training, B-roll/video), Digital Public Relations (social media management, content creation, online conversation management), and Marketing Communications (PR counsel, research, and media relations writing). A separate video production arm, Rountree Group Productions, was launched in 2010 to handle commercial and internal video work. No proprietary SaaS platforms, APIs, or AI/ML capabilities are disclosed; the underlying technology stack is described as professional communications services, with no technology products.

Revenue is generated through professional services engagement — project-based fees, retainer agreements, and ongoing client engagements — under a consultative, sales-led, relationship-driven go-to-market motion. The firm operates with a small team of 1-10 employees, distributing services directly to clients without third-party resellers. Marketing of the agency's own services is itself integrated communications: content marketing through its blog, organic social presence, community leadership via Milton Restaurant Week (founded 2020) and Leadership Sandy Springs, and earned media through PRSA and IABC recognition (including two Silver Anvil Awards and 160+ total communication awards).

Name

Rountree Group

Legal name

Rountree Group

Website

https://rountreegroup.wpengine.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Rountree Group is a privately held, Atlanta-based integrated communications agency founded in 1986, offering strategic communications, brand management, broadcast and media services, digital public relations, and video production to enterprise and mid-market clients across the Southeast US.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Public relations services
• Integrated communications
• Media relations
• Brand management
• Strategic communications

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Integrated Communications Services: Rountree Group generates revenue through professional communications and public relations services including strategic communications, brand management, broadcast and media services, digital public relations, and marketing communications. Revenue is derived from project-based fees, retainer agreements, and ongoing client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rountree Group is an integrated communications agency that delivers strategic communications, brand management, broadcast and media services, digital public relations, and marketing communications for enterprise and mid-market clients. The agency produces earned media coverage, manages media relations, creates content, and executes integrated campaigns through project-based fees and retainer agreements. A dedicated video production division, Rountree Group Productions, supports client video and broadcast needs.

Product overview

Rountree Group is an integrated communications agency offering a unified suite of communications services. The agency provides Strategic Communications, Brand Management, Broadcast + Media Services, Digital Public Relations, and Marketing Communications as its core service offerings. The agency also operates Rountree Group Productions as its dedicated video production division. These services work together to deliver integrated communications programs that bridge client messages to their target audiences through strategic planning, media relations, content creation, and digital engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications

Quantifiable outcome

• 12.5 million total media impressions generated for Mrs. Smith's Bakery cream pie campaign
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jackson Spalding: Atlanta-based integrated marketing and communications agency founded around the same era as Rountree Group; competes head-to-head for Atlanta/Southeast brand, PR and corporate communications mandates with a similar mid-sized boutique profile.
• 22squared: Atlanta-headquartered independent advertising and integrated marketing agency; overlaps directly with Rountree's integrated communications offering and serves regional enterprise clients in consumer, healthcare and corporate categories.
• Mower: Atlanta-based integrated marketing, PR, and digital agency with a similar Southeast footprint; competes for the same enterprise and mid-market brand-communications budgets that Rountree pursues.
• Trevelino/Keller: Atlanta-based public relations, brand and digital marketing firm of comparable boutique scale; closest direct competitor within the Atlanta integrated communications peer set.
• Chemistry: Atlanta-headquartered creative and brand communications agency with consumer and healthcare focus; comparable in regional positioning, integrated service model, and target enterprise clients.

Regional players

• Luckie & Company: Independent marketing and creative agency based in Birmingham, AL with comparable Southeast geography and similar mid-sized integrated service offerings including PR and content.
• Archer>Malmo: Memphis-based independent creative and communications agency serving regional and national consumer/enterprise clients; comparable integrated service model and similar boutique scale within the same Southeast geography.

Broad incumbents

• Edelman: World's largest independent PR firm; sets the structural benchmark for the industry, competes with Rountree for high-profile brand and consumer mandates, but operates at dramatically larger scale as a global holding-like entity.
• Weber Shandwick: Global public relations and integrated communications network within IPG; competes for the same consumer, healthcare and corporate enterprise PR RFPs and represents the broad-incumbent ceiling above mid-sized boutiques like Rountree.
• FleishmanHillard: Omnicom-owned global PR and integrated communications agency; overlaps with Rountree's strategic communications, brand management and broadcast media services at the upper end of the market and on multi-market enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rountree-group
• Facebookfacebook.com/rountreegroup
• Instagraminstagram.com/miltonrestaurantweek
• Xx.com/RountreeGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rountree Group