What Keller Interiors does

Keller Interiors is a US-based, privately held flooring installation company that provides professional installation services for carpet, hardwood, tile and marble, vinyl, and laminate flooring. Founded on a family trade tradition dating to the 1960s and operating under its current legal entity as a Lowe's authorized service provider since 1994, the company is headquartered in Smyrna, Georgia and runs 30+ staffed office locations across the Southeast, Southwest, West Coast, Midwest, and Northeast. Keller Interiors is led by third-generation family members (David Keller's two sons and son-in-law) and deploys a primarily subcontractor-based workforce qualified through background checks, CFI and EPA Lead-Safe certifications, and a dedicated compliance and recruiting function.

The company operates a dual-channel business model. Its primary channel is residential referrals from Lowe's Home Improvement, where customers who purchase flooring materials at Lowe's stores are routed to Keller Interiors for in-home measurement and installation; the commercial channel serves realtors, general contractors, insurance companies, school systems, and nonprofit facilities through direct B2B relationships. Technology consists of laser measuring and tablet-based data capture for in-home measurements, a FileMaker Pro operational database administered by an in-house I.T. director, and a contractor portal for field workforce management. Pricing is quote-based and not publicly disclosed, with revenue generated as a professional services fee on each installation completed by subcontracted installers.

Revenue mechanics are anchored in installer labor services rather than materials sales; Keller does not sell flooring products, only installation. The company supplements its core model with environmental sustainability programs—partnerships with Shaw Industries, Mohawk Industries, and Leggett & Platt have diverted over 10 million pounds of urethane pad from landfills since 2005 and reclaimed nearly 750,000 pounds of carpet since 2008—and a OneWorld Health initiative that donates $1 per completed project to healthcare infrastructure in developing countries. No external funding, no acquisitions, no public listing, and no disclosed revenue figures are present in the input data.

Name

Keller Interiors

Legal name

Keller Interiors, LLC

Website

https://kellerinteriors.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Keller Interiors is a US family-owned, third-generation flooring installation services company operating 30+ office locations as an authorized installation provider for Lowe's Home Improvement, serving residential customers via Lowe's referrals and commercial clients through direct B2B relationships.

Ownership category

akta.pro rank

Product category

Flooring Installation Services

NAICS

Flooring Contractors (23833)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Floor Installation (HSAPAGAA), Tile & Stone Flooring Installation (HSAPAGAE)

Keywords

• Flooring installation services
• Commercial flooring contractors
• Residential flooring installation
• Carpet installation services
• Hardwood floor installation

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices51 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flooring Installation Services: Revenue generated through professional flooring installation services as an authorized service provider of Lowe's. Customers purchase flooring products at Lowe's stores and Keller provides and manages the installation through independent subcontractors. Also serves commercial clients including realtors, general contractors, insurance companies, and school systems.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Keller Interiors provides professional residential and commercial flooring installation services across carpet, hardwood, tile & marble, vinyl, and laminate. As an authorized service provider of Lowe's Home Improvement, it acquires residential customers through Lowe's stores and dispatches independent subcontractors to execute installation projects nationwide. The company operates a separate commercial division serving realtors, general contractors, insurance companies, and school systems.

Product overview

Keller Interiors is a flooring installation company that provides professional installation services exclusively—the company does not sell flooring materials. Their service portfolio comprises five core flooring installation categories (Carpet, Hardwood, Tile & Marble, Vinyl, and Laminate) supplemented by sand & refinish services for hardwood. The installation process includes in-home measuring, scheduling, pre-install preparation guidance, professional installation, and post-installation follow-up. The company operates as an authorized service provider of Lowe's Home Improvement, serving both residential customers through Lowe's and commercial clients including realtors, general contractors, insurance companies, and school systems through their commercial division.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Installation

Quantifiable outcome

• Over 10 million pounds of urethane pad diverted from landfills since 2005
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• OneWorld HealthflagshipStrategic or Co-development Partner · 15 October 2018Global nonprofit partnership launched in October 2018 to support self-sustaining healthcare in developing countries such as Nicaragua and Uganda. For every project Keller completes, $1 is donated to OneWorld Health. Partnership supports building healthcare facilities, providing affordable medical services, and training locally sourced employees. 54 patients have received affordable, sustainable healthcare through this partnership.
• Habitat for HumanityminorStrategic or Co-development Partner · 26 October 2017Charitable partnership for home improvement projects. Keller partnered with Habitat for Humanity and Lowe's in Boynton Beach, FL to help with flooring installations for deserving families.
• Lowe's Home ImprovementcoreChannel Partner/ Reseller/ Distributor · 1 January 1994Primary business partner since 1994. Keller Interiors is an authorized service provider of Lowe's Companies, Inc. Customers purchase flooring at Lowe's and are referred to Keller for professional installation. This partnership serves as the primary customer acquisition channel. Keller adheres to Lowe's customer satisfaction standards and handles all installation services for Lowe's flooring customers.
• Shaw IndustriesminorStrategic or Co-development PartnerFlooring manufacturer partner for carpet and material recycling initiatives. Working together to redirect materials from landfills to be recycled and reused.
• Mohawk IndustriesminorStrategic or Co-development PartnerFlooring manufacturer partner for carpet and urethane carpet padding recycling programs. Contributes to Keller's environmental responsibility initiatives.
• Leggett & PlattminorStrategic or Co-development PartnerManufacturing partner for recycling urethane carpet padding. Helps divert materials from landfills through recycling and repurposing for foam cushion needs within the flooring industry.
• Generation TminorGTM or Marketing PartnerMovement to help rebuild the skilled trades. Keller Interiors is a proud supporter offering paid, hands-on training job opportunities that can provide meaningful and prosperous careers in flooring installation.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Thumbtack: Thumbtack is a digital marketplace that connects homeowners with local flooring installers, bypassing retailer-affiliated networks. It is a partial competitive threat to Keller's traditional referral model by enabling direct consumer-to-contractor matching.
• HomeAdvisor / Angi: HomeAdvisor/Angi is a home services marketplace where homeowners can source and compare flooring installers, competing with Keller's Lowe's-referred customer acquisition motion and the traditional GC/realtor referral flow on the commercial side.

Others

• Shaw Industries Group: Shaw Industries is a major flooring manufacturer and an existing recycling/ESG partner of Keller Interiors. While not a direct competitor, Shaw sits adjacent to Keller as a key upstream supplier whose commercial contracts and installer-program design directly shape Keller's demand.
• Stanley Steemer: Stanley Steemer is a national floor care services franchise specializing in carpet cleaning and hard-surface restoration, adjacent to Keller's installation business. Comparable in operating model (franchise/subcontractor-driven, national footprint, residential focus) but serving a different lifecycle stage of flooring.

Direct peers

• Empire Today: Empire Today is one of the largest direct competitors to Keller Interiors — a national flooring sales and installation company serving both residential and commercial customers with a similar in-home measurement and professional installation model. Most comparable in scale and business model to Keller.
• Carpet One Floor & Home: Carpet One is a flooring retail cooperative with member stores offering professional installation services across North America. Comparable to Keller in offering end-to-end flooring selection plus installation, primarily through a localized store footprint.
• Home Depot Installation Services: Home Depot's in-store flooring installation referral network is the direct channel competitor to Keller's Lowe's partnership. Both operate as retailer-affiliated installer networks with point-of-sale customer acquisition and a national/regional subcontractor base.
• Floor Coverings International: Floor Coverings International is a flooring franchise that brings mobile showrooms to customers and provides professional installation — directly competing with Keller's residential in-home measurement and install model across multiple flooring categories.
• LL Flooring: LL Flooring (formerly Lumber Liquidators) is a flooring retailer that offers professional installation services alongside product sales, competing with Keller for residential flooring projects where customers buy materials and want a vetted installer.

Broad incumbents

• Mr. Handyman (Neighborly): Mr. Handyman is a Neighborly-owned home repair and improvement franchise that performs flooring installation alongside a much broader portfolio of handyman services. Overlaps with Keller in the residential install market but as one capability among many.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kellerinteriors
• Facebookfacebook.com/kellerinteriors
• LinkedInlinkedin.com/company/keller-interiors-inc-
• Instagraminstagram.com/kellerinteriors

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Interiors