Spooner and Hayward Physical Therapy & Wellness

What Spooner and Hayward Physical Therapy & Wellness does

Spooner & Hayward Physical Therapy & Wellness is a privately owned, two-clinic outpatient physical therapy practice serving northwestern Wisconsin from locations in Spooner and Hayward. Founded around 2010 and restructured under current owners Erik Larson, DPT, and Danielle Larson, M.A. CCC-SLP, the practice delivers an unusually broad service mix for its size, including orthopedic and post-surgical rehabilitation, sports medicine, vestibular and balance therapy, pediatric rehabilitation, aquatic therapy, postural restoration, wound care, and speech-language pathology. Industrial and workers' compensation services — ergonomic assessments, post-offer pre-employment testing, injury prevention, early intervention, return-to-work conditioning, and on-site wellness — form a meaningful B2B revenue stream and serve a diverse corporate roster spanning manufacturing, agriculture, and construction.

The practice operates within the Rice Lake Physical Therapy and Rehab Specialists network and is differentiated primarily by clinical specialization rather than technology. Treatment is delivered one-on-one by licensed PTs with the same therapist across visits, supported by certified techniques such as Graston, LSVT BIG, and Postural Restoration. Marketing is community-based — sponsorships of 5K runs, school athletic training contracts, and partnerships with local sports teams — supplemented by a Mailchimp newsletter, a medical library, and a SurveyMonkey patient feedback loop. The business model is fee-for-service billing against CPT codes, paid primarily through commercial insurance, workers' compensation, and auto insurance, with documented outcomes including $664,000 in cumulative cost savings for corporate injury prevention clients over six years. HIPAA and GDPR compliance are maintained, and the practice functions as a community-rooted, multi-specialty physical therapy operation rather than a technology-enabled healthcare platform.

Name

Spooner and Hayward Physical Therapy & Wellness

Legal name

Spooner & Hayward Physical Therapy & Wellness

Website

https://haywardpt.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Spooner & Hayward Physical Therapy & Wellness is a privately owned, two-clinic outpatient physical therapy and rehabilitation practice in northwestern Wisconsin, serving individual patients and regional employers with orthopedic, sports, vestibular, pediatric, aquatic, wound care, and speech-language pathology services, plus workers' compensation and industrial injury prevention.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industry

Vestibular Rehabilitation & Balance Therapy (HSADAIAF)

Keywords

• Physical therapy services
• Sports medicine rehabilitation
• Industrial injury prevention
• Orthopedic rehabilitation services
• Workers compensation therapy

Headquarters

HQ city

Spooner

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Physical Therapy Services: Fee-for-service physical therapy treatment sessions billed to insurance, workers' compensation, or patients directly. Treatment sessions typically last 30-60 minutes per visit.
2. Workers' Compensation Services: Industrial rehabilitation and injury prevention services billed to employers and workers' compensation insurance for workplace injuries and return-to-work programs.
3. Industrial Medicine Services: On-site services including ergonomic assessments, wellness seminars, stretching programs, and pre-employment testing for corporate clients.
4. Speech-Language Pathology Services: Speech therapy services provided by Danielle Larson, including swallowing disorders, aphasia, traumatic brain injuries, language and voice treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Spooner & Hayward Physical Therapy & Wellness is a private outpatient physical therapy practice with two clinic locations in Spooner and Hayward, Wisconsin, offering individualized one-on-one rehabilitation services including sports medicine, orthopedic and post-surgical rehab, aquatic therapy, vestibular rehabilitation, postural restoration, pediatric therapy, wound care, and speech-language pathology. The practice also delivers industrial rehabilitation and injury prevention programs to corporate clients through on-site ergonomic assessments, pre-employment testing, and early intervention return-to-work services.

Product overview

Spooner and Hayward Physical Therapy & Wellness is a physical therapy practice operating two clinic locations (Spooner and Hayward, WI) offering a comprehensive range of rehabilitation and wellness services. The practice provides core physical therapy treatments including Spinal Manipulation/Postural Restoration, Aquatic Therapy, Sports Medicine, Vestibular Rehabilitation, Pediatric Rehabilitation, and Industrial/Work Injury services. The company also operates an integrated network of physical therapy clinics (including Rice Lake, Turtle Lake, and Clear Lake locations) and offers specialized industrial services including Ergonomic Assessments, Injury Prevention Programs, Post-Offer Pre-Employment Testing, and Early Intervention Rehabilitation. Additional services include ACL Injury Prevention, Wound Care, and School Services. The practice emphasizes individualized treatment plans, one-on-one care with licensed physical therapists, and a 'roadmap to recovery' approach tailored to patient needs and goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Spinal Manipulation / Postural Restoration Individualized treatment plans focusing on strengthening the spine and pelvis through postural restoration techniques to align the body and address chronic orthopedic conditions.
• Aquatic Therapy Pool-based physical therapy providing safe, effective rehabilitation and pain management with less stress on joints, offering greater mobility and function even for non-swimmers.
• Industrial Rehab / Work Injury Comprehensive workers' compensation injury treatment focused on injury prevention and returning injured workers to employment quickly and safely.
• Sports Medicine Treatment and rehabilitation services for sports injuries, helping athletes recover and return to their sport while avoiding re-injury.
• Vestibular Rehabilitation Balance and dizziness rehabilitation services including treatment for BPPV using techniques such as the Epley Maneuver.
• Ergonomic Assessments Workplace ergonomics evaluation services to assess workers and prevent work-related injuries through proper job-task fitting.
• Injury Prevention Programs Workplace injury prevention including wellness seminars, customized stretching programs, and on-site first aid services for corporate clients.
• Post-Offer Pre-Employment Testing Pre-employment screening services including functional capacity evaluation and drug testing for employers.
• Early Intervention Rehabilitation Early intervention services including return-to-work strategies, functional testing, work hardening, and conditioning programs with complimentary transportation services.
• ACL Injury Prevention Program 3-week ACL injury prevention program shown to reduce ACL injuries by 90% with proper training, delivered to athletes of all levels.
• Wound Care Cost-effective wound care program for post-surgical patients, traumatic injuries, and chronic skin ulcers.
• School Services Physical therapy and athletic training services provided in school settings to support student athletes.
• Speech-Language Pathology Services Speech therapy services including treatment for swallowing disorders, aphasia, traumatic brain injuries, language and voice disturbances (including those associated with Parkinson's Disease via LSVT), provided by Danielle Larson, M.A. CCC-SLP.

Quantifiable outcome

• Injury prevention program saved corporate clients over $664,000 over six-year period
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Interventional Pain Specialists of Wisconsin (IPSW)coreStrategic or Co-development Partner · 16 May 2014Collaborated to host 'The Conservative Treatment of the Spine for the Industrial Athlete' educational seminar. IPSW provides diagnosis while PTRS focuses on job-task simulation for return to work at full functional capacity. Seamless coordination between offices for injured worker treatment.
• Rice Lake Physical Therapy and Rehab SpecialistscoreOthersParent network of locally owned-and-operated physical therapy clinics. Spooner and Hayward locations are satellite offices of Rice Lake PTRS, with additional locations in Turtle Lake and Clear Lake.
• Spooner Police FoundationminorGTM or Marketing PartnerCommunity partnership hosting Foot Pursuit 5K event to raise money for Spooner Police Department projects including the K9 dog program.
• Northwood High SchoolminorStrategic or Co-development PartnerProvides athletic training services at the school including medical coverage and injury prevention programs.
• Wisconsin MuskiesminorStrategic or Co-development PartnerProvides medical coverage and injury prevention services for the Wisconsin Muskies sports team.
• Spooner Area Youth Hockey AssociationminorGTM or Marketing PartnerCommunity sponsorship and support for youth hockey programs.
• Rice Lake High SchoolminorStrategic or Co-development PartnerPartnership for jump training program 'You gotta get down to get up' for high school athletes.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• ATI Physical Therapy: National outpatient PT chain operating hundreds of clinics with similar orthopedic, sports, industrial/workers' comp and post-surgical service lines, billing under CPT codes and serving employer and physician referrals. Direct head-to-head competitor in the same product category.
• Athletico Physical Therapy: Multi-state outpatient PT operator with comparable orthopedic, sports medicine, vestibular, workers' comp and pediatric therapy offerings in clinic settings. Closely aligned business model and service breadth to Spooner & Hayward.
• Select Physical Therapy: National outpatient physical therapy brand with specialty programs in sports medicine, hand therapy, vestibular rehab and workers' compensation — directly overlapping with Spooner & Hayward's service mix and payer relationships.
• Concentra: Occupational health and workers' compensation clinic network delivering on-site injury prevention, ergonomic assessments, functional capacity evaluations and return-to-work programs — the exact corporate/industrial wedge Spooner & Hayward sells into manufacturers like 3M and LP Building Products.
• Rice Lake Physical Therapy and Rehab Specialists: Parent-affiliated PT network in Northern Wisconsin also including Turtle Lake and Clear Lake. Direct peer and operating partner under which Spooner & Hayward functions as a satellite — same geography, similar modalities.
• CORA Physical Therapy: Multi-state outpatient PT group with sports medicine, industrial rehabilitation and workers' comp programs; comparable service catalog and clinic-based delivery model.
• Pivot Physical Therapy: Regional PT chain with athletic training and industrial rehab offerings, including school and youth sports coverage — overlapping with Spooner & Hayward's school partnership and athletic training GTM.

Broad incumbents

• U.S. Physical Therapy: Public operator of ~600+ outpatient PT clinics across multiple brand partners, with broad exposure to workers' comp, orthopedics and industrial medicine. Larger incumbent that demonstrates the roll-up model a multi-clinic regional operator like Spooner & Hayward could scale into.
• Confluent Health: Private holding company for outpatient PT brands and workplace health programs; represents the platform/roll-up model that Spooner & Hayward could partner with to accelerate regional expansion.

Emerging players

• Hinge Health: Digital musculoskeletal platform sold directly to self-funded employers to reduce MSK spend — competes for the same corporate industrial medicine dollar Spooner & Hayward earns from manufacturers in Wisconsin, despite a remote delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spoonerhaywardptw
• LinkedInlinkedin.com/company/spooner-and-hayward-physical-therapy-wellness

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spooner and Hayward Physical Therapy & Wellness