Natural State Health Center

What Natural State Health Center does

Natural State Health Center is a privately-held, founder-owned integrative chiropractic and wellness practice founded in 2009 by Dr. Traci Kiernan, D.C., D.N.M., and operating from a single clinic at 12911 Cantrell Rd, Suite 4 in Little Rock, Arkansas. The practice positions itself as a drug-free, non-surgical alternative to conventional pain management, anchored by chiropractic care using multiple techniques (Diversified, Activator, Thompson, Pettibon, Gonstead) and complemented by regenerative medicine (joint pain and trigger point injections) administered by APRN Courtney Bickerstaff, IV therapy (Myers Cocktail, Tri-Immune Boost, amino blends, B-12, Glutathione, Lipo/Mino injections), peripheral neuropathy treatment combining FDA-registered Anodyne infrared therapy, electrical stimulation, and an in-house branded supplement (NeuroEase), medical infrared thermal imaging, custom orthotics, medical massage and lymphatic drainage, nutrition counseling and weight management via a TruBalance Health partnership, and a recurring Lifestyle Mastery Monthly Membership.

The underlying technology stack is non-digital: physical medical devices (infrared LED arrays, electrical stimulators, thermal imaging cameras) supplemented by consumable supplements and a Kajabi-hosted content marketing website with online scheduling. There is no proprietary software platform, AI integration, mobile app, or third-party clinical AI tooling referenced in available materials.

The business model is largely direct-to-consumer professional services rendered in-office, with a mix of insurance reimbursements for chiropractic and predominantly cash-pay for IV therapies, supplements, orthotics, neuropathy programs, and memberships. Pricing is publicly disclosed only for the IV/injectable menu ($30-$150 per service), while most services are quote-based on individualized treatment plans. Patient acquisition relies on Google Ads, local SEO, an educational blog, patient testimonials, and email newsletters. The practice serves patients in the Little Rock / Central Arkansas region across seven targeted segments: general wellness patients, chronic pain sufferers, pediatric, prenatal, weight management, neuropathy, and athlete patients. The practice is privately held with no institutional capital, no parent company, and no subsidiaries.

Name

Natural State Health Center

Legal name

Natural State Health Center

Website

https://naturalstatehealthcenter.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Natural State Health Center is a privately-held chiropractic and integrative wellness clinic in Little Rock, Arkansas, founded in 2009 by Dr. Traci Kiernan, providing drug-free pain management, peripheral neuropathy treatment, IV therapy, regenerative medicine, thermal imaging, and nutrition counseling directly to patients across Central Arkansas.

Ownership category

akta.pro rank

Product category

Chiropractic and Integrative Wellness Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310), Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Health Services (8000)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Neurorehabilitation Centers (HLAFAFAH), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Chiropractic care services
• Peripheral neuropathy treatment
• Regenerative medicine
• IV therapy services
• Integrative wellness care

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Chiropractic Services: Primary revenue stream from chiropractic adjustments and spinal care services. Services include Diversified, Activator, Thompson, Pettibon, and Gonstead techniques. Revenue generated through per-visit fees and treatment plans.
2. Regenerative Medicine: Joint pain injections, trigger point injections, and neuropathy treatments administered by nurse practitioners. Services provided by Courtney Bickerstaff, APRN offering regenerative medicine including joint pain injections.
3. IV and IM Therapies: IV hydration, supplementation, Myers Cocktail, amino blends, vitamin injections (B-12, Glutathione), and Tri-Immune Boost. Provided by APRNs. Multiple pricing tiers from $30 add-ons to $150 for Myers Cocktail.
4. Medical Supplements: Sale of nutritional supplements and in-house developed products including NeuroEase for neuropathy treatment. Supplements prescribed by doctors according to patient health needs.
5. Orthotics: Custom orthotic devices prescribed for postural imbalance correction and foot stabilization to minimize pain and enhance body performance.
6. Thermal Imaging Services: Medical infrared imaging full body scans for evaluating temperature variations and thermal patterns, assessing health risks and monitoring treatment effectiveness.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Natural State Health Center is an integrative chiropractic wellness practice in Little Rock, Arkansas that delivers drug-free, non-invasive healthcare services. The core offering is chiropractic spinal adjustment and alignment care, complemented by peripheral neuropathy treatment (Anodyne Light Therapy, Electrical Stimulation, and proprietary NeuroEase supplement), regenerative medicine injections, IV and IM vitamin therapies, medical infrared thermal imaging, orthotics, massage therapy, and nutrition/weight-loss counseling. The practice emphasizes identifying and treating root causes of illness, pain, and disease without drugs or surgery.

Product overview

Natural State Health Center operates as a chiropractic wellness center offering a comprehensive suite of healthcare services centered on drug-free, non-invasive treatments. The core offering is Chiropractic Care for spinal alignment and nervous system function, complemented by specialized services including Peripheral Neuropathy Treatment (using Anodyne Light Therapy, Electrical Stimulation, and proprietary NeuroEase supplement), Regenerative Medicine (joint pain and trigger point injections), IV Therapies (Myers Cocktail, Tri-Immune Boost, Amino Blend, B-12, Glutathione, Lipo/Mino), Thermal Imaging diagnostics, Pain Management, Nutrition & Weight Loss counseling with TruBalance Health partnership, Massage Therapy, and Orthotics. The practice also offers a Lifestyle Mastery Monthly Membership and retail Supplements. All services emphasize holistic, natural approaches without drugs or surgery.

Differentiator

Problem solved

Functional benefit

Brands

• NeuroEase: In-house developed supplementation product for neuropathy treatment used in combination with Anodyne Light Therapy and Electrical Stimulation.
• True Vitality MD

Products and services

• Chiropractic Care

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TruBalance HealthcoreStrategic or Co-development PartnerTruBalance Health is partnered with Natural State Health Center as their recommended weight loss program. The company states TruBalance Health is 'the last weight loss program you'll ever try.' The partnership provides patients with access to TruBalance's weight loss protocols and products through the clinic's nutrition and weight loss services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 100% Chiropractic: Multi-location chiropractic and wellness franchise offering adjustments, massage, stretch, and supplements. Highly comparable to Natural State's integrative, drug-free, multi-modality model under a single brand.
• AlignLife: Chiropractic franchise combining adjustments with functional medicine, nutrition, and weight loss. Directly comparable service mix, including pediatric/prenatal and supplement-based add-on revenue.
• The Joint Chiropractic: Largest chiropractic franchise in the US with a low-cost, high-volume adjustment model. Comparable because it directly competes for the same chiropractic patient base in similar mid-sized markets, though it lacks the integrative wellness scope.
• Airrosti: Outpatient musculoskeletal care provider focused on pain management via soft-tissue and joint treatment. Comparable target patient (chronic pain) and cash-pay-plus-insurance model.
• HealthSource Chiropractic: Chiropractic franchise network offering adjustments plus progressive rehab, decompression, and neuropathy programs. The neuropathy treatment program is a particularly close parallel to Natural State's Anodyne-based protocol.
• Maximized Living: Chiropractic and wellness network of which Natural State is the first Arkansas affiliate. Operates the same practice philosophy, brand protocols, and award structure, making it the closest cultural and clinical peer.
• BackFit Health + Spine: Multi-location Arizona-based practice combining chiropractic, medical pain management, physical therapy, and massage. Closely comparable multi-modality, single-state footprint model.

Emerging players

• Restore Hyper Wellness: Retail IV therapy, cryotherapy, and recovery services franchise. Comparable on the IV therapy, supplements, and recovery/wellness service line that Natural State is layering onto its chiropractic core.
• Ideal Protein: Clinician-supervised weight-loss protocol commonly delivered through chiropractic and wellness practices. Comparable because Natural State offers a competing weight-loss program (TruBalance) in a similar clinic-channel distribution model.

Broad incumbents

• LifeClinic: Chiropractic and rehabilitation services co-located inside Life Time Fitness centers. Comparable in combining chiropractic with broader wellness/health-club positioning, though anchored in a different distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/natstatehealth
• Facebookfacebook.com/NatStateHealth
• LinkedInlinkedin.com/company/natural-state-health-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural State Health Center