Que Pasa Media Network
Qué Pasa Media Network is a privately held, Raleigh-based Spanish-language media company founded in 2002 that publishes local and regional news for Hispanic communities across North Carolina via weekly print (21,000+ copies), a website (1.8M+ annual users), and social media channels.
- Company typePrivate
- Founded2002
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Que Pasa Media Network does
Qué Pasa Media Network is a privately held, Raleigh, North Carolina–based Spanish-language media company founded in 2002 that publishes local, regional, national, and international news for the Hispanic community across North Carolina. Its editorial scope spans local news (Charlotte, Raleigh/Durham, Winston-Salem/Greensboro), immigration, US/world coverage, opinion, agriculture, sports, practical life content, and sponsored sections (publirreportajes). The company is positioned as a multi-platform outlet combining a weekly print newspaper (21,000+ copies across 400+ distribution points), a website reaching 1.8M+ annual users, a digital edition via FlipHTML5, social media accounts on X/Facebook/Instagram (37M+ views, 7M+ reach in the past year), and a Mailchimp newsletter. Its underlying technology stack is a Newspack CMS instance hosted on AWS S3, with no disclosed proprietary platform components beyond editorial workflow and content review services.
The business model is advertising-led: Qué Pasa sells integrated multi-platform advertising packages that span print, online, and social to reach SMB and brand advertisers targeting NC Hispanics, reportedly accessing 85% of the state's Hispanic community in its key metros. Pricing is not publicly disclosed; sales are handled through a dedicated sales team and local sales contacts. Secondary revenue-adjacent lines include classified ads (quepasaclasificados.com) and editorial/content review services. Distribution leverages a hybrid print + digital + social architecture, with content also delivered through community initiatives such as Proyecto Mariposa Charlotte and the Tierra Viva environmental project operated under parent organization Acción Hispana. Operational partnerships include healthcare collaborations with El Futuro and Hispanic Federation on community webinars, but no enterprise customer logos, named advertisers, or funding history are disclosed.
The company's customer base is fragmented across many SMB advertisers rather than concentrated in a few large enterprise accounts, and revenue predictability hinges on continued advertising spend into the regional Hispanic market. Strategic differentiation rests on bicultural/bilingual credibility, an archive of NC Spanish-language coverage built over two decades, and density of distribution in NC's three largest Hispanic metros — assets that are difficult for a new entrant to assemble quickly but that are exposed to secular declines in print advertising and audience migration to digital/social-native competitors.
Que Pasa Media Network firmographics
Firmographics- Name
- Que Pasa Media Network
- Legal name
- Qué Pasa Media Network
- Website
- https://quepasamedia.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qué Pasa Media Network is a privately held, Raleigh-based Spanish-language media company founded in 2002 that publishes local and regional news for Hispanic communities across North Carolina via weekly print (21,000+ copies), a website (1.8M+ annual users), and social media channels.
- Ownership category
- akta.pro rank
Que Pasa Media Network industry classification
Industry- Product category
- Hispanic Community Newspapers
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
- akta.pro secondary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
Keywords
Where Que Pasa Media Network is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Markets served
Que Pasa Media Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Multi-platform Advertising: Integrated advertising campaigns spanning print (21,000+ weekly copies, 400+ distribution points), online (1.8M+ annual website users), and social media (37M+ views, 7M+ reach). Advertisers can purchase packages across all three platforms.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Que Pasa Media Network product offering
Product offeringCore offering
Que Pasa Media Network publishes a Spanish-language news portfolio — a weekly print newspaper (21,000+ copies at 400+ NC distribution points), a high-traffic online news portal (1.8M+ annual users), and active social media channels (37M+ views, 7M+ reach) — covering local, national, and international news for the Hispanic community in North Carolina. It monetizes this audience primarily through integrated multi-platform advertising campaigns sold to local and regional businesses, alongside ancillary offerings such as classified ads, a digital flipbook edition, and a weekly newsletter.
Product overview
Qué Pasa Media Network is a multi-platform Spanish-language news media company serving the Hispanic community in North Carolina. The company operates a unified portfolio consisting of a weekly printed newspaper (21,000+ copies, 400+ distribution points across Charlotte, Raleigh/Durham, and Greensboro/Winston-Salem), an online news portal (1.8M+ annual users), a digital edition via Fliphtml5, a weekly newsletter via Mailchimp, and integrated multi-platform advertising campaigns combining print, online, and social media. Additional offerings include classified ads, content review services, and community initiatives such as Proyecto Mariposa. The company reaches 85% of North Carolina's Hispanic community in key urban areas and generated 37M+ views and 7M+ reach on social media in the past year.
Differentiator
Problem solved
Functional benefit
Brands
- Proyecto Mariposa Charlotte: A special initiative/project of Qué Pasa Media Network focused on the Hispanic community in Charlotte.
Products and services
- Weekly Print Newspaper (Qué Pasa Print Edition)
Companies that use Que Pasa Media Network
Customer profileSegments1 record
Ideal customer profiles1 record
Que Pasa Media Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Que Pasa Media Network partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Acción HispanacoreParent organization of Qué Pasa Media Network. Acción Hispana is a Hispanic advocacy organization that operates Qué Pasa as its media arm, including initiatives like Tierra Viva (environmental/sustainability program).
- Proyecto Mariposa CharlotteminorCommunity initiative/project under Qué Pasa Media Network focused on serving the Charlotte Hispanic community. Website: charlotte.proyectomariposa.us
- El FuturominorHealthcare organization that collaborated with Qué Pasa/Acción Hispana on a webinar about substance abuse and teen consumption, providing expert speakers on addiction and mental health for the Latino community.
- Hispanic FederationminorOrganization that partnered with Qué Pasa/Acción Hispana to co-host a webinar on drugs and teen consumption. Provides the NC Health Line at 844-438-6827 for community health resources.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Que Pasa Media Network competitors and assessment
Company assessmentDirect peers
- La Noticia: Spanish-language newspaper headquartered in Winston-Salem, NC, covering the Carolinas' Hispanic community. Directly comparable regional Spanish news operator with print and digital distribution in overlapping NC metros.
- Mundo Hispánico: Atlanta-based Spanish-language news outlet serving the Southeast Hispanic community via print, web, and social. Closest comparable in operating model (multi-platform regional Spanish news) and audience (Southeastern US Hispanic readers).
- AL DÍA News: Regional Hispanic news publisher serving the Philadelphia/Delaware Valley market with print, digital, and event-driven community journalism. Same playbook: local Spanish news + multi-platform ad sales targeting a specific metro Hispanic audience.
Broad incumbents
- ImpreMedia: Largest Spanish-language newspaper chain in the US, publishing titles including La Opinión (LA) and La Raza (Chicago). Demonstrates the scaled multi-city Spanish newspaper model that Qué Pasa could expand toward.
- El Diario La Prensa: Historic Spanish-language daily newspaper in New York City (now primarily digital). Comparable editorial mission of serving a major US Hispanic community with local and national news, but at significantly larger scale.
- La Opinión: Los Angeles-based Spanish-language daily and ImpreMedia flagship. Demonstrates the national-advertiser + local-content model that competes for Hispanic ad budgets across the US.
- TelevisaUnivision: Dominant US Spanish-language broadcaster and digital publisher with national scale. Competes with Qué Pasa for the same Hispanic ad dollars in NC, especially among larger brand advertisers.
- Telemundo (NBCUniversal): NBCUniversal's national Spanish-language broadcast and digital network. Competes for Hispanic ad budgets in NC metros and serves as a benchmark for scale in Hispanic-targeted media.
Emerging players
- Conexión Américas: Nashville-based Hispanic community organization with media and information programs serving Tennessee's growing Latino population. Comparable community-embedded model with nonprofit-backed media operations.
Regional players
- Rumbo Tejas: Spanish-language newspaper serving Hispanic communities across Texas. Comparable regional Spanish print + digital model, though operating in a different and larger Hispanic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Que Pasa Media Network social profiles
Digital presenceQue Pasa Media Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Que Pasa Media Network leadership team
Management profileNumber of profiles
Que Pasa Media Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Que Pasa Media Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Que Pasa Media Network
What does Que Pasa Media Network do?
Que Pasa Media Network publishes a Spanish-language news portfolio — a weekly print newspaper (21,000+ copies at 400+ NC distribution points), a high-traffic online news portal (1.8M+ annual users), and active social media channels (37M+ views, 7M+ reach) — covering local, national, and international news for the Hispanic community in North Carolina. It monetizes this audience primarily through integrated multi-platform advertising campaigns sold to local and regional businesses, alongside ancillary offerings such as classified ads, a digital flipbook edition, and a weekly newsletter.
Is Que Pasa Media Network a public or private company?
Que Pasa Media Network is a private company. It is classified as unknown and is currently operating.
When was Que Pasa Media Network founded?
Que Pasa Media Network was founded in 2002. It employs 11 to 50 people.
Where is Que Pasa Media Network based?
Que Pasa Media Network is headquartered in Raleigh, United States, in the North America region.
How does Que Pasa Media Network make money?
One revenue line is on record: multi-platform Advertising.
Who are Que Pasa Media Network's main competitors?
Direct peers on record are La Noticia, Mundo Hispánico and AL DÍA News. Broad incumbents are ImpreMedia, El Diario La Prensa, La Opinión, TelevisaUnivision and Telemundo (NBCUniversal). Conexión Américas is listed as an emerging player. Rumbo Tejas is listed as a regional player.
Does Que Pasa Media Network have an API?
No public API is recorded for Que Pasa Media Network.
What industry is Que Pasa Media Network in?
Que Pasa Media Network's product category is Hispanic Community Newspapers. Its primary akta.pro industry code is MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First), with a secondary code of MPAJADAA, National & General-Interest Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.