Halvor Lines

What Halvor Lines does

Halvor Lines, Inc. is a family-owned, for-hire truckload carrier founded in 1968 and headquartered in Superior, Wisconsin, with six owned terminals across the Upper Midwest and a seventh in Jacksonville, Florida. The company operates four service divisions—dry van, flatbed, refrigerated (reefer), and decked van (double-decker)—serving shippers in food and beverage, retail and consumer goods, manufacturing and construction, agriculture, and powersports, with coverage across 49 US states, Canada, and Mexico. As of the most recent data, Halvor deploys a fleet of 650+ power units (with 350 new tractors ordered for 2026 from Volvo, Kenworth, and Freightliner) and nearly 1,000 dry van trailers, supported by 1,000+ drivers and employees, 600+ professional company drivers, and 100+ owner-operators.

The company's technology stack centers on telematics and logistics operations rather than AI: real-time GPS tracking and satellite dispatching provide end-to-end shipment visibility and 98.5% on-time delivery, continuous temperature monitoring for reefer loads updates every five minutes with instant alerts, and ELDs are provided to owner-operators for FMCSA Hours of Service compliance. EDI/API integrations and a 24/7 customer support function support B2B shipper integrations. Halvor also operates Halvor Logistics, a wholly-owned freight brokerage subsidiary founded in 2008, which extends effective capacity to a network of 4,000+ vetted carrier partners for truckload, oversized, project cargo, PTL, and LTL services. Halvor complements this with structured driver acquisition and retention programs, including a federally-registered paid OTR finishing program, a zero-down lease-purchase pathway, an owner-operator program that averaged $198K gross revenue in 2024, partnerships with eight named CDL training schools, and a dedicated recruiting team.

Halvor generates revenue primarily on a transaction-fee basis: per-mile or per-load pricing for direct fleet transportation, and commission-based revenue from the Halvor Logistics brokerage. Pricing for drivers includes mileage-based pay, percentage-pay options for owner-operators, weekly base pay, and 2026 retention levers such as a $1,250 loyalty bonus and an $80/day per diem. Halvor is a private, family-run company (founder Bill Vinje, CEO Jon Vinje, President Ryan Fraley) with no disclosed venture or private equity investment, CCJ Top 250 ranking (#225 in 2017), TCA Best Fleets to Drive For Hall of Fame status (12 consecutive years), three consecutive EPA SmartWay Excellence Awards, and a 2026 fleet expansion that signals continued capital deployment.

Name

Halvor Lines

Legal name

Halvor Lines, Inc.

Website

https://halvorlines.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Halvor Lines is a family-owned US truckload carrier founded in 1968 operating 650+ power units across dry van, flatbed, refrigerated, and decked van divisions, serving shippers in food and beverage, retail, manufacturing, and powersports across 49 states, Canada, and Mexico, with brokerage arm Halvor Logistics extending capacity through 4,000+ carrier partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Wisconsin Rapids

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Truckload Freight Transportation: Provides trucking and logistics services throughout the United States and Canada. Revenue generated from transporting freight for shippers across multiple divisions including dry van, refrigerated, flatbed, and decked van. Services include spot shipments, surge projects, and dedicated lanes for contract customers.
2. Freight Brokerage Services: Halvor Logistics subsidiary provides freight brokerage connecting shippers to a network of more than 4,000 vetted carrier partners. Offers truckload, oversized loads, project cargo, partial truckload (PTL), and LTL services with commission-based revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Halvor Lines provides trucking, transportation, and logistics services throughout the United States and Canada across four service divisions: Dry Van, Flatbed, Refrigerated, and Decked Van. The company moves general freight, oversized cargo, temperature-controlled perishables, and powersports equipment for shippers ranging from small craft breweries to Fortune 500 manufacturers. Its sister company Halvor Logistics provides freight brokerage through a network of more than 4,000 vetted carrier partners.

Product overview

Halvor Lines is a family-run trucking and logistics company founded in 1968, operating a fleet of over 1,000 drivers across four core service divisions: Dry Van, Flatbed, Refrigerated, and Decked Van trucking. The company offers comprehensive employment programs including owner operator partnerships, a zero-down lease purchase program, and paid CDL training through its Finishing Program. Halvor operates six terminals in the Midwest (Wisconsin, Minnesota, Indiana) and Jacksonville, FL, providing nationwide coverage. The company's sister company, Halvor Logistics, extends services through a network of 4,000+ carrier partners for freight brokerage. Supporting programs include veteran initiatives, pet-friendly policies, driver recognition, and health and wellness services.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Van Trucking Enclosed trailer transport for non-perishable goods including retail goods, food-grade products, electronics, and palletized freight using 53-foot trailers and no-touch freight options. Targeted at general retail, e-commerce, and consumer packaged goods shippers.
• Flatbed Transport Services Open-deck trucking for heavy, irregular, or oversized freight including steel coils, lumber, machinery, precast concrete, and construction materials with specialized load securement equipment. Targeted at industrial, construction, and agricultural clients.
• Refrigerated and Temperature-Controlled Trucking Temperature-controlled transport for perishable goods including produce, dairy, frozen foods, beverages, and multi-temp loads with real-time temperature monitoring that updates every five minutes and sends instant alerts on fluctuations. Targeted at food and beverage shippers and grocery distribution.
• Decked Van (Double-Decker) Services Specialized enclosed trailer with two-level configuration for powersports equipment including ATVs, snowmobiles, and UTVs, doubling freight capacity per load while protecting vehicles from weather and damage. Targeted at powersports brands and dealers.
• Halvor Logistics Freight Brokerage Freight brokerage connecting shippers to a network of more than 4,000 vetted carrier partners, offering truckload, oversized loads, project cargo, partial truckload (PTL), and LTL services across the US and Canada. Commission-based revenue model operated as a wholly-owned subsidiary since 2008.

Quantifiable outcome

• 98.5% on-time delivery rate
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Superior CDL SchoolcoreStrategic or Co-development PartnerCDL training school partnership in Superior, Wisconsin. Entry-level CDL graduates join Halvor's five-week paid OTR training program and receive one-on-one coaching with experienced drivers.
• Chippewa Valley TechcoreStrategic or Co-development PartnerTruck driving program partnership in Eau Claire, Wisconsin. CDL graduates eligible for Halvor's paid finishing program with on-the-road training.
• WITC (Wisconsin Indianhead Technical College)coreStrategic or Co-development PartnerCDL training partnership at Rice Lake, Wisconsin location. Partners provide classroom and range instruction for aspiring truck drivers.
• Dakota County Technical CollegecoreStrategic or Co-development PartnerTruck driving school partnership in Rosemount, Minnesota. CDL graduates eligible for Halvor's five-week paid OTR training program.
• 160 Driving Academy (Eagen)coreStrategic or Co-development PartnerCDL training partnership providing accelerated path to Class A CDL for entry into Halvor's driver program.
• Interstate Truck Driving School (St. Paul)coreStrategic or Co-development PartnerMinnesota truck driving school partnership providing CDL training for aspiring drivers seeking careers with Halvor.
• Lake Superior College (Duluth)coreStrategic or Co-development PartnerCommunity college partnership providing truck driving program for CDL training and career pathways.
• South East Tech (Winona)coreStrategic or Co-development PartnerTechnical college partnership in Winona providing CDL training programs for entry into trucking careers.
• 4,000+ Vetted Carrier PartnerscoreChannel Partner/ Reseller/ DistributorHalvor Logistics connects shippers to a network of more than 4,000 vetted carrier partners delivering fast, flexible coverage across US and Canada. Partners include carriers meeting strict performance and safety standards including active FMCSA authority, CSA-compliant safety records, reliable on-time performance, and clean equipment.
• UMR (United Healthcare)minorOthersHealth insurance provider through UMR, a subsidiary of United Healthcare, connecting drivers to a network of healthcare providers and services across the United States.
• Sun LifeminorOthersDental insurance provider. Halvor Lines covers 100% of dental insurance premiums for full-time company drivers through Sun Life.
• UnumminorOthersEmployee Assistance Program (EAP) provider managing services including will writing, legal referrals, nursing home referrals, and mental health professional access.
• Wreaths Across AmericaminorOthersAnnual program where Halvor's specially decorated veteran truck delivers thousands of wreaths to Arlington National Cemetery honoring veterans.

Scale indicators16 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Schneider National: Schneider National is a major U.S. truckload carrier offering intermodal, logistics, and dedicated services with similar divisions including dry van, refrigerated, and flatbed. Closely comparable to Halvor in full-service trucking model, multi-division portfolio, and enterprise shipper focus.
• Werner Enterprises: Werner Enterprises operates a large dedicated truckload, one-way truckload, and logistics services fleet in North America. Comparable to Halvor in size, OTR focus, multi-division model, and shipper-driven service mix.
• Marten Transport: Marten Transport operates a refrigerated and dry van truckload carrier with brokerage services. Highly comparable to Halvor's refrigerated and dry van divisions, with similar mid-tier scale and emphasis on temperature-controlled and retail shipments.
• Heartland Express: Heartland Express is a mid-sized U.S. truckload carrier with dry van and refrigerated divisions. Similar in scale and asset-based model to Halvor, focused on long-haul OTR service for enterprise and mid-market shippers.
• U.S. Xpress Enterprises: U.S. Xpress operates dedicated, OTR, and brokerage services across multiple trailer types. Comparable to Halvor in multi-division trucking with brokerage, similar enterprise customer base, and asset-based plus asset-light mix.
• CRST International: CRST International is a large U.S. transportation company with flatbed, dry van, dedicated, and logistics services. Comparable to Halvor in fleet-based truckload, flatbed specialization, and dedicated contract offerings.
• Prime Inc. Prime Inc. is a privately held truckload carrier with refrigerated, flatbed, and tanker divisions and an in-house truck driving school. Comparable to Halvor in refrigerated/flatbed focus, family-style operation, and internal driver training pipeline.

Broad incumbents

• Knight-Swift Transportation: Knight-Swift is the largest truckload carrier in the U.S. operating across multiple segments including dry van, refrigerated, LTL (via AAA Cooper and U.S. Xpress acquisitions), and logistics. Broader incumbent with overlapping capabilities but at significantly larger scale than Halvor.
• J.B. Hunt Transport Services: J.B. Hunt is a major multi-modal carrier with dedicated truck, intermodal, ICS brokerage, and final mile services. Significantly larger than Halvor with much broader asset-light brokerage through ICS; partial overlap in dedicated and brokerage offerings.
• C.H. Robinson Worldwide: C.H. Robinson is the largest U.S. third-party logistics provider and freight broker. Comparable to Halvor Logistics brokerage arm but operates as asset-light broker with global scale, including truckload, LTL, and intermodal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/halvorlines
• LinkedInlinkedin.com/company/halvor-lines-inc-

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halvor Lines