Boxercraft

What Boxercraft does

Boxercraft is a privately held U.S. apparel company founded in 1985 and headquartered in Duluth, Georgia, specializing in soft, comfortable loungewear, activewear, and casual apparel for men, women, and youth. The product portfolio spans core categories (tees, tops, bottoms, layers, outerwear, dresses, sports bras) and a growing set of sub-brand collections including the sustainable Recrafted line (upcycled cotton and recycled polyester), the Cuddle Collection (super-soft fabric), Fleece, Flannel, Blankets, the All Star Moms sports-themed line, and a recently added REALTREE-branded men's outdoor line under a licensing partnership. The company distributes through three channels: a direct-to-consumer Shopify storefront (boxercraft.com), a separate wholesale portal (wholesale.boxercraft.com) serving retailers and college bookstores, and a Fan Shop that provides custom team merchandise with in-house Direct-to-Garment printing and embroidery, returning 20% of purchase value to supported schools and programs.

The business operates a vertically integrated production model with a warehouse and decoration facility in Georgia housing DTG printers and embroidery equipment, enabling short-turn custom orders for institutional and wholesale buyers. Revenue is generated primarily through one-time unit-priced product sales (tees and tops $16.85-$34.85; bottoms $22.85-$48.85; outerwear $34.85-$98.85; hoodies/layers $38.85-$68.85), with flat-rate shipping of $8.95 and free shipping on orders above $85. There are no subscription offerings; marketing is conducted through email capture (15% off first order), organic social (Instagram, Facebook), and SEO-driven storefront traffic. The company employs 101-250 people, is led by CEO Andy Bell, is privately owned with no disclosed institutional investors, and has no disclosed funding rounds, acquisitions, or AI/technology platform investments.

Name

Boxercraft

Legal name

Boxercraft

Website

https://boxercraft.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Boxercraft is a privately held U.S. apparel company founded in 1985 that designs and sells comfortable loungewear, activewear, and casual clothing for men, women, and youth through DTC e-commerce, wholesale, and a custom Fan Shop serving colleges and high schools.

Ownership category

akta.pro rank

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Boxercraft generates revenue through direct-to-consumer sales of loungewear, activewear, and casual apparel via their e-commerce platform. Products are sold as one-time purchases with no subscription model.
2. Wholesale Distribution: Wholesale channel for bulk orders to retailers and institutional customers including college bookstores, sports teams, and fan merchandise shops.
3. Custom Team Merchandise (Fan Shop): Custom fan shop services for college teams and high schools featuring embroidery and Direct to Garment printing with 20% of purchases going back to supported programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Boxercraft designs, produces, and sells casual loungewear and boxers for men, women, and youth, with a separate Fan Shop for collegiate and pro-licensed spiritwear. The company operates a direct-to-consumer site (boxercraft.com) and a wholesale portal (wholesale.boxercraft.com), and decorates apparel in-house through DTG printing, screen printing, and embroidery at its 320,000-square-foot Georgia facility.

Product overview

Boxercraft is a lifestyle apparel company founded in 1985, specializing in soft, comfortable loungewear and casual clothing for men, women, and youth. The product portfolio centers on core loungewear collections (Loungewear, Activewear) complemented by specialized sub-brands including the sustainable Recrafted Collection (upcycled/recycled materials), ultra-soft Cuddle Collection, Fleece Collection, and Flannel Collection. The company also operates a Fan Shop offering collegiate and sports-themed embroidered merchandise, plus the REALTREE outdoor lifestyle line for men. Products span tops (tees, tanks, henleys, polos), bottoms (pants, shorts, leggings), layers (hoodies, pullovers, cardigans), outerwear (jackets, vests), dresses, sports bras, and home goods (blankets). The brand emphasizes comfort, quality construction (double-brushed cotton, French terry, bamboo fabric), and versatile styling for relaxation and casual wear.

Differentiator

Problem solved

Functional benefit

Brands

• Boxercraft Fan Shop: Embroidered sports loungewear featuring collegiate and team logos, utilizing Direct to Garment printing technology and embroidery machines in their Georgia warehouse facility
• Recrafted Collection
• Cuddle Collection
• Fleece Collection
• Blankets

Products and services

• Men's Casual Loungewear and Boxers Comfort-focused men's boxers and casual loungewear sold direct to consumers through boxercraft.com, including multi-pack offers.
• Women's Casual Loungewear Women's casual loungewear and sleepwear designed for everyday comfort and sold through the direct-to-consumer site.
• Youth Apparel Youth-sized loungewear and casual apparel offered as part of Boxercraft's family-style product assortment.
• Fan Shop Collegiate and Pro Licensed Spiritwear Officially licensed collegiate and pro-team spiritwear sold through a dedicated Fan Shop on boxercraft.com for fans, students, and alumni.
• Wholesale Apparel Program B2B wholesale offering that lets apparel retailers, team dealers, and resellers purchase Boxercraft's loungewear, spiritwear, and decorated apparel for resale through account-based ordering.
• Custom Apparel Decoration (DTG, Screen, Embroidery) Custom apparel decoration service combining direct-to-garment printing, screen printing, and embroidery, supported by an in-house art department that produces custom designs and programs for institutional and retail buyers.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• REALTREEminorOEM/ Whitelabel/ Licensing PartnerREALTREE is the world's leading camouflage and outdoor lifestyle brand. Boxercraft has introduced a REALTREE men's apparel line featuring performance tees, pullovers, and hoodies designed for everyday wear with an outdoor mindset. This is a new addition to Boxercraft's brand portfolio.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Champion (Hanesbrands): Champion is a heritage athletic and loungewear brand selling sweatshirts, hoodies, and casual apparel through wholesale and DTC channels. Directly comparable to Boxercraft as both target the collegiate spiritwear and comfort-driven apparel segments with imprintable product lines.
• Russell Athletic: Russell Athletic is a longstanding athletic apparel brand specializing in team uniforms, sweatshirts, and imprintable apparel sold primarily through wholesale to schools and teams. Highly comparable to Boxercraft's spiritwear and Fan Shop business targeting college and high school programs.
• Bella+Canvas: Bella+Canvas manufactures and wholesales premium blank apparel (tees, tanks, hoodies, sweatshirts) for the print-on-demand and customization market. Comparable to Boxercraft in serving the imprintable apparel supply chain and competing for screen printers and decorators serving the same collegiate and team merchandise customers.
• Next Level Apparel: Next Level Apparel is a wholesale blank apparel manufacturer specializing in fashion-forward tees, tanks, and tops for the imprintable market. Comparable to Boxercraft's core apparel manufacturing and wholesale distribution model in the customization ecosystem.
• Colosseum Athletics: Colosseum Athletics produces licensed collegiate apparel and team merchandise for universities and fan gear retailers. Closely comparable to Boxercraft's Fan Shop offering, with overlapping customer base of college bookstores, athletic departments, and licensed merchandise channels.
• Alternative Apparel: Alternative Apparel manufactures eco-conscious basic apparel using sustainable materials and recycled fabrics. Comparable to Boxercraft's Recrafted sustainable sub-brand positioning and similar comfort-focused product DNA, with overlap in wholesale distribution to college bookstores and imprintable customers.
• MV Sport (College Kids): MV Sport is a leading supplier of licensed collegiate apparel and spiritwear to college bookstores, fan retailers, and team shops. Directly comparable to Boxercraft's collegiate Fan Shop business, with overlapping customer base of licensed merchandise channels and similar product offerings.
• Charles River Apparel: Charles River Apparel manufactures and wholesales custom-decorated apparel including outerwear, fleece, and activewear sold to college bookstores, resorts, and corporate buyers. Comparable to Boxercraft's vertical decoration model and collegiate wholesale channel focus.

Broad incumbents

• Hanes (Hanesbrands): Hanesbrands is a global apparel manufacturer with broad product lines including basics, activewear, and imprintable apparel (Hanes, Champion, Just My Size). Comparable to Boxercraft as a broader incumbent in the imprintable and casual apparel space, though operating at significantly larger scale across multiple categories.
• Gildan Activewear: Gildan is one of the largest manufacturers of basic and imprintable apparel globally, selling blank t-shirts, sweatshirts, and fleece to wholesalers and decorators. A broader incumbent in the same underlying apparel manufacturing and distribution space where Boxercraft competes for imprintable market share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boxercraft
• Instagraminstagram.com/boxercraft
• Xx.com/boxercraft
• LinkedInlinkedin.com/company/boxercraft

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boxercraft