Fit Supply

What Fit Supply does

Fit Supply is a privately held, nationwide commercial fitness equipment distributor and turnkey facility solutions provider headquartered in Irving, Texas. Founded around 2005-2007, the company sources new and pre-owned cardio, strength, free-weight, functional training, recovery, and flooring products from more than 100 leading manufacturers and resells them to commercial facility operators across all 50 US states. Its primary customer segments are commercial health clubs and gyms, multifamily and apartment communities, corporate wellness programs, municipal and government facilities (including police and fire stations), collegiate recreation, hospitality properties, and nonprofit organizations such as YMCAs.

The company operates a service-bundled distribution model in which equipment sales are wrapped with adjacent revenue streams. These include free 2D CAD and 3D visualization-based custom gym layout and design, professional nationwide delivery and installation through 30+ installation partners and four distribution centers, equipment consultation, custom flooring, extended warranties, preventative maintenance and repair, and 12-60 month equipment financing through third-party finance providers. Pricing is quote-based and tailored to facility size, budget, demographics, and equipment mix, with no publicly disclosed price list. Go-to-market is sales-led, anchored by a tenured direct sales team working with mid-market and enterprise buyers, supplemented by inside-sales support, the company's website (with Service Request and Sales Request lead-capture forms), a state-by-state project portfolio, and social media presence on Facebook and Instagram.

The business is founder/owner-operated (Ryan Freeman, Owner; Casey Blakewood, President) with no disclosed institutional funding, acquisitions, or restructuring events. Reported operating signals—more than 50% of business from referrals and repeat customers, an 18-year operating history, four distribution centers, 100+ manufacturer partnerships, and expansion of the service line-up and regional operations into Arizona in 2025—suggest a stable, modestly expanding commercial operation rather than a venture-scaled or declining one. No revenue, headcount detail, or financial metrics are publicly disclosed.

Name

Fit Supply

Legal name

Fit Supply

Website

https://fitsupply.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Fit Supply is a nationwide commercial fitness equipment distributor and turnkey facility solutions provider based in Irving, Texas, sourcing from 100+ manufacturers and serving commercial gyms, multifamily communities, municipalities, corporate clients, and nonprofits across all 50 US states.

Ownership category

akta.pro rank

Product category

Commercial Fitness Equipment Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

akta.pro secondary industries

Fitness Equipment & Performance Accessories Retail (CRAMABAD), Exercise Equipment Assembly & Installation (treadmills, racks, bikes) (HSAGAHAJ)

Keywords

• Commercial fitness equipment
• Fitness facility solutions
• Gym equipment distribution
• Fitness center design
• Equipment installation services

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Fitness Equipment Sales: Fit Supply generates revenue through the sale of new and pre-owned commercial fitness equipment from over 100 leading manufacturers, including cardio machines, strength equipment, free weights, recovery solutions, flooring, and accessories. The company serves as a distributor bringing equipment from manufacturers to commercial fitness facilities.
2. Fitness Facility Services: Additional revenue streams include professional installation services, extended warranties, equipment maintenance and repair, layout/design services, flooring installation, and procurement management services.
3. Equipment Financing: Through partnerships with finance providers, Fit Supply facilitates equipment financing for individuals and businesses, providing loan solutions tailored to customer budgets with terms ranging from 12-60 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Fit Supply distributes commercial fitness equipment sourced from 50+ leading manufacturers and bundles it with turnkey facility services including custom 2D/3D gym design, nationwide delivery and installation, extended warranties, maintenance and repair, commercial flooring, and financing facilitation. The company manages every stage from space planning and equipment selection through ongoing support for commercial gyms, multifamily, corporate, government, education, and hospitality clients across all 50 states.

Product overview

Fit Supply is a premier nationwide commercial fitness equipment provider offering a comprehensive portfolio of products and services for fitness facilities. The core offering centers on commercial fitness equipment sourced from over 100 manufacturer partners, including cardio machines (treadmills, ellipticals, bikes, rowing machines), strength equipment (selectorized, plate-loaded, rigs & racks), free weights, functional training, and recovery solutions (red light therapy, hydro massage, saunas). The company bundles this equipment portfolio with professional services including Equipment Consultation, Custom Layout/Design (using 2D and 3D visualization tools), Extended Warranties, Service/Maintenance, Delivery/Installation, Finance Options, Custom Flooring, and Procurement management. This turnkey approach enables Fit Supply to deliver complete fitness facility solutions from concept through installation and ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Fitness Equipment Complete range of commercial fitness equipment including cardio machines (treadmills, ellipticals, bikes, rowing machines), strength equipment (selectorized, plate-loaded, rigs and racks), free weights, functional training, recovery solutions, flooring, and accessories sourced from 50+ leading manufacturers for commercial facility buyers.
• Equipment Consultation Expert consultation service that helps commercial clients select the right fitness equipment based on budget, space, demographics, and clientele needs, supporting buyers through the equipment specification process.
• Layout/Design Custom gym design and equipment layout services using 2D CAD and 3D renderings, including photorealistic virtual walkthroughs, to maximize space functionality, safety, flow, and aesthetics for commercial fitness facilities.
• Delivery/Installation Professional nationwide delivery and installation services for new and pre-owned fitness equipment, including logistics coordination, assembly, and floor placement, enabled by a network of four distribution centers and 30+ trusted installation partners.
• Service/Maintenance Ongoing fitness equipment repair and preventative maintenance services for cardio and strength equipment, with factory-trained technicians and on-site support to maximize equipment uptime for commercial buyers.
• Extended Warranties Extended warranty programs that continue coverage beyond manufacturer terms, protecting commercial buyers against hardware malfunctions and routine maintenance needs with in-home service and lifetime customer support.
• Finance Options Flexible equipment financing and leasing solutions facilitated through partner finance providers for individuals and businesses, with terms ranging from 12 to 60 months and partial to 100% financing available.
• Custom Flooring Complete commercial flooring solutions for fitness facilities including rolled rubber, interlocking tiles, luxury vinyl, turf, and custom branded flooring, with national installation services.
• Procurement Strategic equipment procurement service accessing 100+ manufacturer partners for cardio, strength, specialty accessories, and flooring solutions, enabling multi-brand selection beyond single-vendor limitations.

Quantifiable outcome

• Over 50% of business from referrals and repeat customers
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and secondary.

• MatrixcoreOthersMajor fitness equipment manufacturer whose products are installed and serviced through Fit Supply's nationwide distribution network.
• Star TraccoreOthersLeading cardio equipment manufacturer partnered with Fit Supply for commercial gym installations.
• NautiluscoreOthersEstablished fitness equipment brand offering strength and cardio solutions through Fit Supply's procurement network.
• StairMastercoreOthersSpecialty cardio equipment manufacturer for stair climbing and stepping machines, available through Fit Supply's installation services.
• FreeMotioncoreOthersCommercial fitness equipment manufacturer focused on functional training and cable equipment, partnered for distribution and installation.
• PelotonsecondaryOthersConnected fitness equipment manufacturer whose products are available through Fit Supply's commercial distribution channels.
• TRXsecondaryOthersTraining equipment brand specializing in suspension training, available through Fit Supply's product catalog.
• Octane FitnesssecondaryOthersCommercial cardio equipment manufacturer available through Fit Supply's procurement services.
• Hydro MassagesecondaryOthersRecovery equipment manufacturer offering massage and wellness products through Fit Supply's recovery solutions catalog.
• Power PlatesecondaryOthersVibration training equipment manufacturer available through Fit Supply for specialized fitness facilities.
• 50+ Fitness ManufacturerscoreOthersFit Supply maintains partnerships with over 50 leading fitness equipment manufacturers including cardio, strength, free weights, recovery, and accessory brands to provide comprehensive equipment access.
• 30+ Installation PartnerscoreImplementation/ SI/ Consulting PartnerNationwide network of 30+ trusted installation partners enabling smooth, professional equipment installation across all 50 states through four distribution centers.
• SpiritsecondaryOthersFitness equipment manufacturer available through Fit Supply's distribution network.
• EchelonsecondaryOthersConnected fitness equipment manufacturer partnered for distribution.
• SchwinnsecondaryOthersCardio equipment brand available through Fit Supply.
• MerrithewsecondaryOthersStudio equipment manufacturer for Pilates and yoga equipment, available through Fit Supply's specialty catalog.
• HydrowsecondaryOthersRowing equipment manufacturer available through Fit Supply.
• HypericesecondaryOthersRecovery and massage equipment manufacturer available through Fit Supply.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Life Fitness: One of the largest global commercial fitness equipment manufacturers with direct sales, financing, and service; competes and overlaps as an upstream supplier and direct selling alternative to Fit Supply.
• Precor: Major commercial cardio and strength equipment manufacturer serving health clubs, hospitality, and corporate facilities via a mix of direct and dealer channels — overlaps with Fit Supply's product portfolio.

Direct peers

• American Fitness Wholesale: Wholesale distributor of commercial fitness equipment and supplier to commercial buyers; comparable to Fit Supply's multi-brand distribution and design/installation go-to-market.
• Gym Source: Long-standing multi-brand commercial fitness equipment retailer/distributor with nationwide presence serving commercial gyms, hospitality, and residential; closely comparable business model and customer base to Fit Supply.
• 2nd Wind Exercise Equipment: Midwest-rooted commercial fitness equipment dealer offering sales, service, and facility design to health clubs, corporate, and institutional buyers across multiple US states.
• Commercial Fitness Equipment Inc: Commercial-grade fitness equipment distributor and 3D facility design provider for gyms, apartments, schools, and corporate facilities — closely comparable scale and product/service mix.
• Fitness Superstore: Sells commercial and home fitness equipment across multiple showrooms nationwide, offering equipment packages alongside design and installation services similar to Fit Supply's turnkey offering.
• Elite Fitness Systems: Commercial fitness equipment dealer offering facility design, equipment sales, and service to corporate, hospitality, multifamily, and institutional customers — direct comparison for turnkey commercial buyers.
• Global Fitness Inc: National commercial fitness equipment distributor and turnkey facility solutions provider; competes head-to-head with Fit Supply on multi-brand equipment sourcing, design, installation, and service for commercial clients.

Others

• Matrix Fitness: Commercial fitness equipment manufacturer that is both a Fit Supply partner and a potential direct competitor; comparable in product lines and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fitsupplyllc
• Instagraminstagram.com/fitsupplyllc
• Xx.com/fitsupplyllc
• LinkedInlinkedin.com/company/fit-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Supply