What NOBORDERZ does

NOBORDERZ is a Dubai-headquartered Web3 technology company that develops XANA, an NFT-based metaverse platform where users connect, play, create, and earn through avatar-driven virtual experiences. The platform is anchored by proprietary AI-powered NFT avatars (XANA Genesis, a 10,000-unit collection with conversational and emotional capabilities, plus PENPENZ AI pet avatars), a decentralized NFT marketplace (XANALIA), and the $XETA ecosystem token listed on KuCoin, Gate.io, OKX, and Bitget. Supporting products include XANA Land (virtual real estate), NFTDuel (a Web3 fighting game), and corporate NFT services bridging physical merchandise (notably with AEON Retail at approximately 350 stores) with digital collectibles.

The company's revenue is generated primarily through NFT primary sales (Genesis AI and PENPENZ collections), secondary-market royalties on XANALIA, virtual land sales, wearable NFTs, and event revenue from hybrid real-metaverse experiences such as the XANA Festival series. It serves a diversified customer base spanning individual NFT collectors and gamers, Japanese local governments (Tottori Prefecture, Oarai Town, Koto Ward), large enterprises (AEON Retail, JTB, JCB, BreakingDown), entertainment properties, and educational institutions (CAFAIC in China). Go-to-market is community-led via Discord, Twitter, and a DAO with 500+ creators, supplemented by exchange AMAs, influencer partnerships, and hybrid events.

NOBORDERZ operates across five jurisdictions — Dubai (Global HQ), New York (US HQ), Tokyo (Asia alliance), Indore (India, engineering), and Lahore (Pakistan, engineering) — with a wholly-owned XANA JAPAN subsidiary led by CEO Yuji Mizoguchi since April 2023. The company has secured a J&J joint venture with JTB and JCB for metaverse commercialization, and has established itself as the first mover in Japanese government metaverse adoption, though it remains privately held with no disclosed institutional funding rounds.

Name

NOBORDERZ

Legal name

NOBORDERZ MANAGEMENT CONSULTANCIES

Website

https://noborderz.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

NOBORDERZ is a Dubai-based Web3 company operating the XANA NFT metaverse platform, serving individual collectors, Japanese local governments, and enterprises including AEON, JTB, and BreakingDown through AI-powered avatars, a decentralized NFT marketplace (XANALIA), and the $XETA token.

Ownership category

akta.pro rank

Product category

Metaverse Platform

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)

akta.pro secondary industries

NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB), General NFT Marketplaces (Multi-Category) (FSADANAA), NFT Launchpads & Distribution (drops, allowlists, mint passes, creator distribution) (FSAPAFAK)

Keywords

• NFT metaverse platform
• Blockchain gaming solutions
• Virtual events platform
• AI avatar development
• Decentralized NFT marketplace

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. NFT Sales and Minting: Primary revenue from selling NFT collections including Genesis AI avatars (10,000 units), PENPENZ penguins, and collaboration NFTs. Revenue generated through initial minting sales and secondary market royalties.
2. Metaverse Land Sales: Sale of virtual land parcels (LAND) within the XANA metaverse ecosystem. Land owners can build content, host events, and monetize through various activities.
3. XANALIA Marketplace Commission: Transaction fees and commissions from the decentralized NFT marketplace XANALIA where users trade digital assets.
4. $XETA Token: Native cryptocurrency token used for NFT purchases, marketplace transactions, and ecosystem governance. Revenue from token sales and transaction volume.
5. Wearable NFTs: Sale of NFT wearables (clothing, accessories) for avatar customization in the metaverse, including corporate collaboration items.
6. Virtual Events and Experiences: Revenue from hosting and sponsoring virtual events in the metaverse, including XANA Festival events and branded experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

NOBORDERZ operates as a creativity-driven technology company delivering the XANA NFT-based metaverse platform, the XANALIA decentralized NFT marketplace, and the $XETA ecosystem token. Core offerings include AI-powered avatar NFT collections (Genesis AI and PENPENZ), virtual land parcels, the NFTDuel Web3 fighting game, and B2B services for custom NFT creation, virtual event production, 3D/AR/VR development, and AI solutions.

Product overview

NOBORDERZ operates as a creativity-driven entertainment technology company focused on Web3.0, blockchain, and metaverse solutions. The core offering is XANA, an NFT-based metaverse platform where users can connect, play, create, and earn. Supporting the platform are XANALIA (decentralized NFT marketplace), $XETA (ecosystem cryptocurrency), and various NFT collections including Genesis (AI avatars), PENPENZ (AI pets), and Land. The company provides complementary services including NFT creation, virtual events, 3D/AR/VR development, AI solutions, and blockchain development. XANA integrates AI capabilities through Genesis AI avatars that can express emotions, hold conversations, and serve autonomous functions, positioning the platform at the intersection of metaverse, blockchain, and AI technology.

Differentiator

Problem solved

Functional benefit

Brands

• XANA: NFT-based metaverse platform for everyone to connect, play, create, and earn.
• XANALIA
• $XETA
• XANA: Genesis
• XANA: PENPENZ
• NFTDUEL

Products and services

• XANA Metaverse Platform NFT-based metaverse platform enabling users to connect, play, create, and earn. Features avatars, virtual land ownership, GameFi experiences, and virtual events across mobile and desktop.
• XANALIA Decentralized NFT Marketplace Decentralized NFT marketplace linked to the XANA metaverse for trading Genesis avatars, PENPENZ, wearables, land, and corporate collaboration NFTs.
• $XETA (XETA Token) Native cryptocurrency powering the XANA ecosystem. Listed on KuCoin, OKX, Gate.io, Bitget and purchasable via Visa/Mastercard; used for NFT purchases and marketplace transactions.
• XANA: Genesis AI Avatar Collection 10,000-unit AI-powered NFT avatar collection with conversational AI, emotional expression, autonomous movement, voice response, and commercial usage rights. Deployed as government AI employees (Yakamihime in Tottori).
• XANA: PENPENZ NFT Collection AI-powered penguin avatar NFT collection co-developed with CryptoNinja Family; functions as metaverse pets with AI capabilities and 99.5% holder retention.
• XANA LAND (Virtual Land) Virtual land parcels sold within the XANA metaverse for building custom experiences, hosting events, and monetizing through passive income; sold at rarity tiers (e.g., BreakingDown Super Rare 1.56 ETH to Common 0.16 ETH).
• NFTDuel Web3 Game Blockchain-based fighting game inside the XANA metaverse where players battle using NFT avatars with play-to-earn mechanics and crypto assets as in-game currency.
• Corporate Collaboration T-Shirt (NFT + Physical) Co-branded NFT and physical merchandise line featuring 17 corporate brands and 25 patterns; sold at AEON retail stores in Japan and as NFTs on XANALIA, bridging physical and digital commerce.
• NFT Solution Service Custom enterprise NFT creation services supporting AR/VR-ready NFTs, NFT games, and branded digital collectibles for corporate clients.
• Virtual Event Service End-to-end virtual and hybrid event creation and production services extending clients' reach into the metaverse, including concert series and hybrid physical/virtual events.
• 3D / AR / VR Development Service Creative 3D, AR, and VR product development services for metaverse applications, including virtual spaces, custom avatars, and interactive experiences for enterprise clients.
• Avatar Service Avatar transformation and creation services enabling clients to shift from human to digital identity with metaverse-ready characters for business extension.
• AI Solutions Service Enterprise AI solutions ranging from image processing to virtual assistants, leveraging the same AI engines that power the Genesis AI and PENPENZ platforms.
• Blockchain Development Service Custom blockchain application design and development using Web3.0 technology stacks for enterprise clients.

Quantifiable outcome

• 18x price appreciation for Genesis AI NFTs (0.05 ETH to 0.9 ETH)
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• JTBcoreStrategic or Co-development Partner · 1 July 2023Joint development of YUSF2023 METAVERSE ZONE for urban sports festival; JTB is Japan's largest travel agency with significant marketing reach
• Amazon Music Studio TokyominorChannel Partner/ Reseller/ Distributor · 1 June 2023Venue host for XANA Festival 4.0 and 5.0 events combining real and metaverse experiences
• SherbetminorGTM or Marketing Partner · 1 June 2023Influencer group performing at XANA Festival and acquiring land for metaverse presence
• FSL (Freestyle League)minorGTM or Marketing Partner · 1 April 2023Japan's leading freestyle rap battle league; XANA as platinum sponsor; FSL arena built in metaverse
• BreakingDowncoreStrategic or Co-development Partner · 1 March 2023Japan's largest MMA entertainment show (300M+ views per show); Web3.0 fighting game collaboration with NFT avatars
• CryptoNinja Family / IkehayacoreStrategic or Co-development Partner · 1 February 2023Largest DAO community in Japan; collaborated on PENPENZ x CryptoNinja NFT collection - Japan's largest free mint
• Tottori PrefecturecoreStrategic or Co-development Partner · 1 February 2023Japan's first Metaverse division created; Genesis AI 'Yakamihime' became official employee; NFTDuel game featuring Tottori
• KuCoinminorGTM or Marketing Partner · 1 February 2023Major crypto exchange for $XETA listing and joint AMA promotion
• Gate.iominorGTM or Marketing Partner · 1 February 2023Major crypto exchange for $XETA listing and joint AMA promotion
• OKXminorGTM or Marketing Partner · 1 February 2023Major crypto exchange for $XETA listing and joint AMA promotion
• BitgetminorGTM or Marketing Partner · 1 February 2023Crypto exchange for PENPENZ NFT collection co-promotion
• AEON RetailcoreStrategic or Co-development Partner · 1 January 2023Corporate Collaboration T-Shirt project - NFTs sold on XANALIA, physical T-shirts sold at ~350 AEON stores nationwide
• ZELScoreStrategic or Co-development Partner · 1 January 2023Trademark owner and designer of Corporate Collaboration T-Shirts with 30+ years experience and 1,000+ company collaborations
• Koto Ward, TokyominorStrategic or Co-development Partner · 1 December 2022Virtual exhibition hosting ~150 paintings in metaverse; koto Heartful Art Exhibition legacy continuation
• Oarai TownminorStrategic or Co-development Partner · 1 December 2022Adopted XANA for hometown tax donation program; NFTDuel Penpenz special cards for donors
• CAFAIC (Central Academy of Fine Arts International College)coreStrategic or Co-development Partner · 1 December 2022Developing official metaverse curriculum; 'Metaverse Application Scene Experimental Base' established; China top art university
• JCBcoreStrategic or Co-development Partner · 1 October 2022Joint venture company J&J (JTB + JCB) created specifically for metaverse business development with XANA
• K-POP Stars and Japanese Top CelebritiesminorGTM or Marketing PartnerBroad partnerships with entertainment personalities for metaverse adoption and exposure

Scale indicators15 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Decentraland: Decentraland is one of the largest NFT-based virtual world/metaverse platforms where users buy LAND, build experiences, and monetize. Directly comparable to XANA in offering NFT land sales, avatar-based interaction, virtual events, and an integrated marketplace - both target creators, gamers, and brands seeking metaverse presence.
• The Sandbox: The Sandbox is a leading Web3 metaverse platform with NFT LAND, avatar customization, and creator-driven game experiences. Closely comparable to XANA's land sale economics, GameFi mechanics (NFTDuel vs. Sandbox games), and brand/music partnership strategy (e.g., XANA Festival vs. Sandbox Alpha events).
• Otherside (Yuga Labs): Yuga Labs' Otherside is a Web3 metaverse built around NFT avatars (NFT interoperability, in-game asset standards). Comparable to XANA in the AI-avatar/Genesis style NFT collection strategy and entertainment IP tie-ins (Bored Ape/Yuga IPs are analogous to Astro Boy/Ultraman/CryptoNinja partnerships).
• Magic Eden: Magic Eden is a leading multi-chain NFT marketplace and aggregator. Comparable to XANALIA as a decentralized NFT marketplace serving both individual collectors and enterprise brands with primary/secondary trading and marketplace commission economics.
• Axie Infinity (Sky Mavis): Axie Infinity is a flagship Web3 gaming (GameFi) platform with NFT-based play-to-earn mechanics. Directly comparable to XANA's NFTDuel GameFi product and the broader play-to-earn economics with crypto-asset in-game currency.

Broad incumbents

• OpenSea: OpenSea is the largest general-purpose NFT marketplace and lists XANA's PENPENZ collection. An incumbent for XANALIA's marketplace ambitions in trading volume and liquidity, but operates broadly rather than specializing in the XANA metaverse vertical.
• Roblox: Roblox is a major mainstream metaverse/gaming platform with creator monetization, avatar customization, and brand experiences. Overlaps with XANA's avatar, gameplay, and virtual event use cases for enterprise/government customers, but does not use NFT/blockchain rails.
• Meta (Horizon Worlds): Meta Horizon Worlds is Meta's flagship VR/metaverse platform. Competes for enterprise virtual events, brand activations, and government/citizen engagement opportunities that XANA is pursuing, but as a broad Big Tech incumbent rather than a Web3-native specialist.

Emerging players

• Gala Games: Gala Games is a Web3 gaming network with NFT in-game assets and play-to-earn mechanics. Overlaps with NFTDuel on GameFi mechanics and XANA's in-game asset standards infrastructure, but focused on a portfolio of games rather than an integrated metaverse.
• Immutable: Immutable provides Web3 gaming infrastructure (NFT minting, marketplaces, asset standards) for game studios. Adjacent to NOBORDERZ's NFT minting/marketplace (XANALIA) and in-game asset infrastructure roadmap, but focused on enabling third-party games rather than a single integrated metaverse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/noborder_z
• LinkedInlinkedin.com/company/nobordersz
• Facebookfacebook.com/noborderzinnovations

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOBORDERZ