Glaze

What Glaze does

Glaze is a Paris-based, privately held SaaS company that sells a Conversion Acceleration Platform designed to layer non-invasive, multi-transactional marketing campaigns on top of enterprise websites without degrading page performance. Its core product is the Glaze Builder, a drag-and-drop tool that enables marketing teams to design and deploy guided visitor experiences, content-promotion units, and trade-marketing overlays using videos, images, and HTML5, with advanced geographic and behavioral targeting exposed through APIs. Underlying the platform is a proprietary asynchronous smart code that loads in parallel to the host site's render path, coupled with infrastructure capable of scaling from thousands to billions of impressions per month.

The company monetizes primarily through annual, quote-based enterprise SaaS subscriptions, with a sales-led go-to-market anchored on a Request Demo motion. Customers are predominantly large, brand-sensitive enterprises and public-sector entities; the public logo set spans Microsoft, LVMH, Schneider Electric, Michelin, FNAC Darty, SNCF, Engie, GRDF, Gamestop, Hepsiburada, MVideo, Capgemini, La Poste, Urssaf, and Pole Emploi, with additional retailers in Iberia, Italy, Turkey, and Latin America. Distribution is augmented through structured partnerships, including Microsoft (technology/ecosystem, with Azure-based login), Capgemini (implementation/SI), UGAP (French public procurement channel), and BPI France (financial partner). Operating with a reported 1-10 employees and only a 2016 Microsoft Accelerator Paris round on record, Glaze appears to function as a capital-light, partnership-distributed niche platform rather than a venture-backed growth company.

Name

Glaze

Legal name

Glaze

Website

https://glazemaker.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Glaze is a Paris-based SaaS company that sells a Conversion Acceleration Platform enabling large enterprises and public-sector organizations to deploy non-invasive, targeted marketing campaigns on their websites via a drag-and-drop builder and asynchronous smart code.

Ownership category

akta.pro rank

Product category

Conversion Optimization Software

NAICS

Advertising Material Distribution Services (541870)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

akta.pro secondary industry

Recommendation & Discovery Engines (content/product) (BPAMAAAG)

Keywords

• Conversion optimization
• Marketing automation software
• On-site personalization
• Trade marketing platform
• Digital experience platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Glaze operates as a SaaS conversion acceleration platform, likely offering subscription-based access to its campaign management and targeting tools. The enterprise customer base and demo-request sales motion suggest tiered enterprise licensing with potential usage-based components for impression volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Glaze provides a Conversion Acceleration Platform that lets enterprises run multi-transactional marketing campaigns on their own digital properties, combining an asynchronous smart code deployed client-side with a visual builder (Glaze Builder) to guide visitors, promote content, and execute trade marketing. It is used by marketing and digital teams at large enterprises such as Microsoft, LVMH, Schneider Electric, Michelin, Engie, FNAC Darty, and SNCF.

Product overview

Glaze is a single unified Conversion Acceleration Platform. The core product is the Glaze Builder, a user-friendly tool that allows businesses to design and deploy multi-transactional marketing campaigns. The platform offers three primary capability areas: Guide Visitors (to increase satisfaction and reduce churn), Promote Content (to drive engagement and conversions), and Trade Marketing (to boost advertising campaign results). Features include rich format support (videos, images, HTML5), advanced targeting with APIs, fully responsive design, asynchronous smart code that doesn't affect page load times, and easy scaling from thousands to billions of impressions per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Glaze Conversion Acceleration Platform An enterprise software platform that uses an asynchronous smart code to let marketing and digital teams guide visitors, promote content, and execute trade marketing campaigns on existing websites without re-platforming; targeted at large enterprises such as Microsoft, LVMH, Schneider Electric, Michelin, Engie, FNAC Darty, and SNCF.
• Glaze Builder A visual campaign design and authoring tool that enables marketing teams to build, target, and launch rich-media conversion campaigns (video, images, HTML5) on enterprise digital properties as part of the Glaze platform.

Named customers15 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft partnership providing cloud infrastructure and technology integration. Glaze is shown as a partner in Microsoft's ecosystem, likely leveraging Azure cloud services for its platform deployment and integration with Microsoft marketing technologies.
• UGAPminorChannel Partner/ Reseller/ DistributorUGAP is the French public procurement central purchasing body. Partnership enables Glaze to sell to French public sector organizations through the UGAP catalog, expanding reach into government and public service entities.
• CapgeminicoreImplementation/ SI/ Consulting PartnerGlobal consulting and technology services firm that appears as both a customer and potential implementation partner. Capgemini may leverage Glaze's platform for client digital transformation projects and help deploy solutions for enterprise customers.
• CGEM (Club des Grossistes En Matériel)minorChannel Partner/ Reseller/ DistributorFrench hardware distributor association. Partnership suggests distribution reach through reseller network for broader market coverage in French B2B market.
• MACC (Mr Bricolage)minorChannel Partner/ Reseller/ DistributorFrench DIY retail chain. Partnership may provide channel access through retail distribution network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VWO (Visual Website Optimizer): Conversion optimization platform offering A/B testing, personalization, and on-site engagement tools that overlap with Glaze's 'Guide Visitors' and 'Promote Content' capabilities.
• Dynamic Yield: Personalization platform (acquired by Mastercard) competing for enterprise on-site personalization and conversion use cases, with overlap in retail and financial services customers.
• Monetate (Kibo): Personalization platform serving retail and e-commerce enterprise customers, directly competing for the same retail logo category (FNAC Darty, Gamestop, etc.) as Glaze.
• AB Tasty: Paris-headquartered conversion optimization and personalization platform directly competing with Glaze for the same enterprise and French public-sector customers. Closest direct competitor by geography, customer profile, and product scope.
• Optimizely: A/B testing and personalization platform with deep enterprise penetration; competes with Glaze for large-organization website experimentation and personalization budgets.
• Kameleoon: French AI-powered personalization and A/B testing platform offering on-site campaign personalization. Direct competitor targeting the same mid-market and enterprise European customer base.

Emerging players

• Personyze: Smaller personalization and recommendation engine platform with overlapping on-site targeting and content-promotion capabilities, primarily serving mid-market customers.

Broad incumbents

• Oracle Maxymiser: Oracle's testing and personalization offering within its broader CX/Marketing Cloud, bundling conversion optimization against enterprise customers in retail, financial services, and telecom.
• Adobe Target: Adobe Experience Cloud's personalization and testing product. Broader incumbent offering conversion optimization as part of a wider martech suite, often displacing standalone platforms at large enterprises.
• Salesforce Interaction Studio: Salesforce Marketing Cloud personalization capability bundled with broader CRM and marketing automation, competing for the same enterprise customer journey optimization budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/glazemakerco
• Facebookfacebook.com/glazemaker
• LinkedInlinkedin.com/company/glaze

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glaze