Personyze
Personyze is a Brooklyn-based SaaS personalization platform founded in 2008 that serves 1,500+ marketing teams with AI-powered recommendations, A/B testing, behavioral targeting, email personalization, and ABM via a self-serve plus enterprise-assisted go-to-market model.
- Company typePrivate
- Founded2008
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Personyze does
Personyze is a SaaS personalization platform founded in 2008 and headquartered in Brooklyn, New York, serving over 1,500 marketing teams globally. The platform unifies AI-powered product and content recommendations, dynamic landing pages, behavioral targeting, A/B testing, social proof, email personalization with open-time rendering, push notifications, and account-based marketing (ABM) within a single toolkit accessible to marketing teams without engineering resources. Underlying technology centers on 300+ tunable AI recommendation algorithms that learn from real-time visitor behavior, 70+ behavioral targeting rules, reverse-IP + CRM matching for named-account identification, and open-time email rendering that refreshes recommendations at email open using latest stock and behavior signals.
The company operates a hybrid product-led and sales-assisted go-to-market: a self-serve web funnel with pricing starting at $149/month, a 20-minute personalized demo for enterprise evaluation, and white-glove managed onboarding service. Revenue is generated through tiered SaaS subscriptions with monthly or annual billing, a 30-day money-back guarantee, and no annual commitment requirement. Distribution is supported by an ecosystem of 18+ native integrations spanning CRM (Salesforce, HubSpot, Zoho), email service providers (Klaviyo, Mailchimp, Braze, Iterable), CDPs (Segment, Tealium, Zeotap), ABM platforms (Clearbit, 6sense, ZoomInfo), and commerce/CMS platforms (Shopify, WordPress). Personyze has formal compliance certifications across GDPR, CCPA/CPRA, PIPEDA/Quebec Law 25, LGPD, and UK GDPR. The company is privately held, bootstrapped (no disclosed funding rounds), operates with 11-50 employees, and is led by founder and CEO Yaki Shabat.
Personyze firmographics
Firmographics- Name
- Personyze
- Legal name
- Personyze
- Website
- https://personyze.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Personyze is a Brooklyn-based SaaS personalization platform founded in 2008 that serves 1,500+ marketing teams with AI-powered recommendations, A/B testing, behavioral targeting, email personalization, and ABM via a self-serve plus enterprise-assisted go-to-market model.
- Ownership category
- akta.pro rank
Personyze industry classification
Industry- Product category
- Personalization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Personyze is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Personyze business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS model with tiered plans starting at $149/month. Includes all personalization features on every paid plan (recommendation engine, A/B testing, dynamic content, behavioral email, etc.). Pay-as-you-go model with 30-day money-back guarantee and no annual commitment required. Annual billing options available with automatic 12-month renewal terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level paid plan with core personalization features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Personyze product offering
Product offeringCore offering
Personyze sells a SaaS personalization platform that helps marketing teams deliver AI-powered product and content recommendations, dynamic landing pages, behavioral banners and pop-ups, social proof, behavioral email personalization with open-time rendering, push notifications, audience-first A/B testing, and reverse-IP/CRM-driven account-based marketing across websites, email, and apps. All capabilities ship on every paid plan starting at $149/month with no annual commitment, and the product is designed for marketers without engineering support.
Product overview
Personyze is a SaaS personalization platform for marketing teams, founded in 2008. The platform operates on a unified architecture consisting of a core personalization engine with integrated modules: the Recommendation Engine for AI-powered product and content recommendations, Dynamic Landing Pages for real-time page customization, Banners & Pop-Ups and Social Proof for conversion optimization, Behavioral Targeting for audience segmentation, Email Personalization and Open-Time Email for triggered communications, Push Notifications for re-engagement, A/B Testing for audience-first experimentation, and ABM Marketing for account-based targeting. Supporting services include White Glove onboarding, Wizards & Templates for guided setup, Performance Analytics, CRM & User Data integration, Quality Control tools, and ROI Calculators. All features are available on every paid plan with no engineering required.
Differentiator
Problem solved
Functional benefit
Products and services
- Recommendation Engine AI-powered product and content recommendation system with 300+ tunable algorithms that learn from visitor behavior to surface relevant products, articles, and resources in real time on PDPs, cart, checkout, homepage, and email; cited +25% AOV lift on PDPs.
- Dynamic Landing Pages Real-time page customization that swaps headlines, images, CTAs, and offers based on source, industry, account, or behavior without building duplicate pages; cited +34% conversion vs. duplicate pages.
- Banners and Pop-Ups Behavioral targeting tool for triggering banners, pop-ups, overlays, and ribbons based on visitor behavior, intent, geography, or referrer with 100+ pre-built campaign templates; cited +38% capture-rate on exit-intent.
- Social Proof Urgency and trust signals including live stock counts, recent purchase notifications, trending items, and countdown timers auto-pulled from the store; cited +19% add-to-cart on PDPs.
- Behavioral Targeting Visitor segmentation and targeting engine with 70+ targeting rules for delivering personalized messages based on behavior, intent, geo, referrer, or custom attributes.
- Email Personalization Triggered email campaigns with dynamic content blocks fired on cart abandonment, browse events, price drops, or custom signals with subject lines unique per recipient; cited 3x revenue per send vs. broadcasts.
- Open-Time Email
Quantifiable outcome
- +25% avg AOV lift on PDPs
- +7 more outcomes
Companies that use Personyze
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Personyze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability5 records
Feature6 records
Personyze partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- HubSpotcoreNative integration with HubSpot CRM enabling account-based marketing, behavioral data sync, and personalized website experiences based on CRM contact data. Supports reverse-IP detection and industry-specific messaging for named accounts.
- SalesforcecoreNative Salesforce integration supporting CRM data synchronization for ABM personalization, contact segmentation, and account-specific landing pages. Enables personalized experiences for named B2B accounts.
- KlaviyocoreNative email service provider integration enabling triggered email campaigns with dynamic product recommendations, cart abandonment flows, and personalized content blocks rendered at send-time or open-time.
- MailchimpcoreNative integration with Mailchimp ESP supporting email personalization, dynamic product recommendations embedded via single snippet, and behavioral triggered campaigns.
- BrazecoreNative Braze integration enabling cross-channel customer engagement with personalized messaging, push notifications, and behavioral triggered campaigns unified across web and mobile.
- SegmentcoreNative Segment integration for customer data platform connectivity, enabling behavioral data collection and unified customer profiles for hyper-personalization across all touchpoints.
- ClearbitmajorNative Clearbit integration for B2B data enrichment supporting company identification, firmographic data, and ABM audience segmentation for personalized website experiences.
- 6sensemajorNative 6sense integration for account-based marketing intent data, enabling personalization based on buying stage signals and account identification for named B2B targets.
- IterablecoreNative Iterable integration enabling cross-channel marketing automation with personalized email recommendations and behavioral triggered campaigns.
- Google Analytics 4 (GA4)coreIntegration with Google Analytics 4 for behavioral data synchronization, conversion tracking, and attribution analysis within the personalization platform.
- Google Tag ManagercoreGoogle Tag Manager template available in the GTM template gallery for easy tracking code deployment without developer assistance.
- ZoomInfomajorIntegration with ZoomInfo for B2B contact and company data enrichment supporting ABM targeting and account identification.
- ShopifycoreNative Shopify integration enabling e-commerce personalization including product recommendations, cart abandonment emails, and social proof widgets for Shopify merchants.
- WordPresscoreNative WordPress integration supporting website personalization, recommendation widgets, and A/B testing for WordPress-based sites and blogs.
- TealiummajorIntegration with Tealium customer data platform for unified data orchestration and behavioral data enrichment.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Personyze competitors and assessment
Company assessmentDirect peers
- LimeSpot: Direct e-commerce personalization peer focused on Shopify and mid-market merchants, offering AI recommendations, personalized merchandising, and A/B testing — competes most directly with Personyze in the Shopify/SMB recommendation engine niche.
- Barilliance: Direct e-commerce personalization competitor offering product recommendations, personalized emails, exit-intent, and social proof widgets — a head-to-head SMB/mid-market alternative to Personyze's full personalization toolkit.
- Dynamic Yield (Mastercard): Direct competitor providing AI-driven personalization, product recommendations, A/B testing, and behavioral targeting for enterprise e-commerce and digital brands; now owned by Mastercard, making it a well-capitalized head-to-head rival to Personyze.
- Monetate: Direct competitor providing personalized product recommendations, A/B testing, and dynamic content for enterprise retail and e-commerce; long-standing heritage in the personalization category overlapping squarely with Personyze's feature set.
- Optimizely: Direct competitor offering experimentation (A/B testing) and personalization across web, email, and product surfaces; targets the same mid-market and enterprise marketing teams as Personyze with overlapping feature scope and similar PLG + demo-assisted GTM motion.
- Nosto: Direct e-commerce personalization peer offering AI product recommendations, behavioral targeting, UGC, and personalized content for online retailers — competes with Personyze's recommendation engine, behavioral email, and dynamic content modules.
- Sailthru (CM Group): Direct competitor in cross-channel personalization and behavioral email, particularly strong in retail and media — overlaps with Personyze's triggered email, open-time rendering, and recommendation capabilities.
- Certona (Certona by Kibo): Direct competitor specializing in AI-powered product recommendations and personalization for retail, now operating under Kibo Commerce — competes head-to-head with Personyze's recommendation engine and behavioral email capabilities.
Broad incumbents
- Emarsys (SAP): Broader omnichannel marketing and personalization platform (now part of SAP) including AI-driven recommendations, behavioral triggers, and cross-channel orchestration — overlaps with Personyze's personalization + email suite at enterprise scale.
- Kibo (Kibo Commerce): Broader commerce platform incorporating personalization via Certona alongside OMS, e-commerce, and order management — competes with Personyze for the same e-commerce personalization budgets but as part of a much wider stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Personyze social profiles
Digital presencePersonyze compliance and trust
Trust signalCompliance5 records
Personyze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Personyze leadership team
Management profileNumber of profiles
Profiles2 records
Personyze funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Personyze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Personyze
What does Personyze do?
Personyze sells a SaaS personalization platform that helps marketing teams deliver AI-powered product and content recommendations, dynamic landing pages, behavioral banners and pop-ups, social proof, behavioral email personalization with open-time rendering, push notifications, audience-first A/B testing, and reverse-IP/CRM-driven account-based marketing across websites, email, and apps. All capabilities ship on every paid plan starting at $149/month with no annual commitment, and the product is designed for marketers without engineering support.
Is Personyze a public or private company?
Personyze is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Personyze founded?
Personyze was founded in 2008. It employs 11 to 50 people.
Where is Personyze based?
Personyze is headquartered in Brooklyn, United States, in the North America region.
How does Personyze make money?
One revenue line is on record: saaS Subscription.
Who are Personyze's main competitors?
Direct peers on record are LimeSpot, Barilliance, Dynamic Yield (Mastercard), Monetate, Optimizely, Nosto, Sailthru (CM Group) and Certona (Certona by Kibo). Broad incumbents are Emarsys (SAP) and Kibo (Kibo Commerce).
Does Personyze have an API?
Yes. REST API for custom integrations and extending platform functionality. Supports geo, weather, intent, lifecycle, behavior, and custom attributes targeting. Used for data transfer, extraction, and application development. Developer documentation is at wiki.personyze.com.
What industry is Personyze in?
Personyze's product category is Personalization Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.