Toutapprendre

What Toutapprendre does

Toutapprendre, operated by Learnorama SAS and headquartered at 91 Rue du Faubourg Saint-Honoré in Paris, is a French B2B2C online content aggregator platform founded in 2008 by Marc Wacongne. The company integrates video, press, books/comics, and service subscriptions from approximately 40 professional publishers (including Nextory, Maxicours, Elephorm, Schoolmouv, LinguaAttack, GlobalExam, and Juritravail) into a single web and mobile application, offering over 160,000 hours of video content across 24 themes, roughly 2,500 press titles, and more than 100,000 digital books and comics. Add-on modules include 24/7 teleconsultation psychological support (via partner Groupe JLO's ~50 psychologists) and online legal assistance (via Juritravail and Groupama Protection Juridique).

The platform is sold on a recurring subscription basis to three buyer segments: French CSEs (Comités Sociaux et Économiques) and enterprises focused on RSE/QVT, public and municipal libraries, and historically the general public. End users—employees, library cardholders, and their families—access the service free of charge through their sponsoring organization. Pricing is quote-based and tied to the number of content packs (Press, Livres & BD, Vidéos), optional add-ons, and contract duration, with multi-year agreements common. Distribution is exclusively France-focused (with a secondary Europe note in source materials), executed via a direct enterprise sales motion supported by a dedicated account manager per account.

Toutapprendre reports roughly 70% market share among French libraries, more than 2,500 CSE/library/enterprise subscribers, and 4 million+ end users, with a 95% renewal rate. The company remains founder-controlled and bootstrapped, with no disclosed external funding, and is recognized via a 2022 Trustfolio #1 ranking, a 2023 Customer Case Award, and a Silver EcoVadis certification (62/100).

Name

Toutapprendre

Legal name

Learnorama SAS

Website

https://toutapprendre.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Content Subscription Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Book Publishers (513130), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

akta.pro secondary industries

E-book Subscription & Bundling Services (MPAJAMAB), Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• Digital content aggregation
• Employee benefits platform
• Online library services
• Educational content subscription
• Corporate welfare benefits

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. B2B2C Subscription (CSE / Enterprise): Toutapprendre sells subscription packs to CSEs (Comités Sociaux et Économiques) and enterprises as an employee or member benefit. The service is provided free of charge to end users (employees, members, and their families). Pricing is based on the number of packs and options chosen and the contract duration.
2. Public Library Subscriptions: Toutapprendre provides its digital catalog to municipal and public libraries, which subscribe to make the service available to their cardholders and their families, accessing Toutapprendre's aggregated content catalog.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Toutapprendre aggregates educational, cultural, and well-being content from approximately 40 third-party publishers (video, press, books, comics, audiobooks, podcasts, online services) into a single unified web and mobile application. It sells subscription packs (Presse, Livres & BD, Vidéos) and add-on services (Psys en ligne, Juriste en ligne) to French CSEs, enterprises focused on RSE/QVT, and public libraries, which then provide free unlimited access to their employees, members, cardholders, and families.

Product overview

Toutapprendre is a French online educational and cultural content platform structured as a unified application offering three core content verticals (Vidéos, Presse, and Livres & BD) plus Services. The platform aggregates content from approximately 40 professional publishers, offering over 160,000 hours of video content across 24 thematic categories, nearly 2,500 press titles, and more than 100,000 digital books and comics. Services include online psychology consultations (Psys en ligne) with 50 specialized psychologists available 24/7, and online legal assistance (Juriste en ligne) through partner networks. Toutapprendre serves CSE (Comité Social et Économique), enterprises focused on RSE/QVT, and public libraries, providing access via web application, mobile app, and dedicated portals. The company operates as a content aggregator model, partnering with publishers including Maxicours, Elephorm, Nextory, Schoolmouv, iMusic School, L'Atelier des Chefs, and others rather than producing original content.

Differentiator

Problem solved

Functional benefit

Brands

• Toutapprendre: The primary brand name for the online library platform offering educational and cultural content including videos, press, books, and online services.

Products and services

• Vidéos (Video Content Library) Online video subscription pack offering more than 160,000 hours of content across 24 thematic areas (homework help, driving, music, languages, sports, well-being, cooking, etc.), sold as a standalone pack or add-on for CSE, enterprise, and library subscribers.
• Presse (Press Titles) Press subscription pack providing unlimited access to around 2,500 press titles including L'Equipe, Le Parisien, Libération, Science & Vie, and youth publications, available as a standalone pack or add-on for CSE, enterprise, and library subscribers.
• Livres & BD (Books & Comics) Digital books and comics subscription pack providing access to more than 100,000 titles spanning literature, thrillers, comics, youth content, audiobooks, and podcasts, available as a standalone pack or add-on for CSE, enterprise, and library subscribers.
• Psys en ligne (Online Psychology Service) 24/7 teleconsultation psychology support service staffed by around 50 psychologists specialized in psychosocial risks and quality of life at work, available without appointment for employees of subscribing organizations.
• Juriste en ligne (Online Legal Service) Online legal assistance service delivered through a network of partner lawyers providing advice on IRP rights, labor law, and daily life matters (housing, consumption, insurance, family, tax), offered as an add-on for CSE and enterprise subscribers.

Quantifiable outcome

• 95% of clients renew their subscription
• +2 more outcomes

Named customers6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core.

• Nextory (formerly Youboox)coreTechnology or IntegrationDigital books, comics, audiobooks, and magazines streaming platform offering 400,000+ digital titles. One of the largest ebook and audiobook streaming services in Europe, integrated into Toutapprendre's book catalog.
• LinguaAttackcoreTechnology or IntegrationLanguage learning platform using media, video games, teachers, and cognitive science specialists. Used by over 1 million learners across 2,500+ schools and institutions globally.
• MYMaxicourscoreTechnology or IntegrationEducational platform for students from CP (age 7) to Terminale with 100,000+ exercises, 20,000 course sheets, 4,000 videos, and quiz assessments. Founded by Benjamin Magnard, son of Roger Magnard, inventor of Cahiers de Vacances in 1936.
• ElephormcoreTechnology or IntegrationNumber 1 French online multimedia course provider since 2005, offering 40,000+ videos across varied domains including well-being and multimedia. Part of Studi group and Galileo Global Education.
• SchoolmouvcoreTechnology or IntegrationGamified pedagogy specialist for middle and high school students, with courses created by French National Education teachers and actors. Students reportedly increased their GPA by 2.6 points. Over 1 million registered users.
• GlobalExamcoreTechnology or IntegrationEdTech specializing in ultra-personalized language training. Supports 2 million learners in 80 countries and 1,500+ companies, schools, and training organizations.
• Groupe JLOcoreTechnology or IntegrationHR consulting and QVT specialist since 2005, with 100+ collaborators across 12 regional offices. Provides the team of 50 psychologists for Toutapprendre's 24/7 teleconsultation psychological support service.
• JuritravailcoreTechnology or IntegrationLeading legal information website covering IRP rights and labor law. Offers daily articles, thousands of practical documents, 800 legal guides, 2,400 document templates, and 680 collective agreements. Staffed by 30 specialized lawyers.
• Groupama Protection JuridiquecoreTechnology or IntegrationLegal protection subsidiary of Groupama, a market leader. A team of 25 lawyers answers questions on daily legal matters and labor law including consumption, real estate, family, health, auto, taxes, and procedures.
• iMusic SchoolcoreTechnology or IntegrationFirst online music school with 181,000+ students. Features 70 professional artists and musicians including Maxime Leforestier, Keziah Jones, and André Manoukian teaching guitar, piano, vocals, and more.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Storytel: Leading European and global audiobook and ebook subscription service. Comparable to Toutapprendre's digital reading offering but at much larger scale and with a B2C-focused model rather than B2B2C.
• LinkedIn Learning: Global professional and soft-skills video learning subscription sold primarily B2B to enterprises. Comparable to Toutapprendre's professional/skills content vertical and to its B2B2C distribution model via HR/benefits.
• Scribd: Global digital reading subscription platform offering ebooks, audiobooks, documents, and educational content. Comparable in catalog breadth and subscription model to Toutapprendre's Livres & BD and educational content verticals.

Direct peers

• Elephorm: France's leading online multimedia course provider since 2005, offering 40,000+ video courses. Directly comparable as a Toutapprendre content partner and as a French video-based learning subscription.
• Maxicours: Educational platform for K-12 students from CP to Terminale, offering exercises, course sheets, and videos. Comparable to Toutapprendre's school/homework help vertical and is an integrated Toutapprendre content partner.
• Cafeyn: French digital press and magazine subscription platform offering unlimited access to thousands of titles via mobile and web. Directly comparable to Toutapprendre's Presse pack and the historical French B2C press subscription market Toutapprendre evolved from.
• Nextory (formerly Youboox): European digital books, comics, audiobook, and magazine streaming platform with 400,000+ titles. Directly comparable to Toutapprendre's Livres & BD pack and is also one of Toutapprendre's own integrated content partners.
• Izneo: European digital comics and BD (bande dessinée) subscription and streaming platform. Directly comparable to Toutapprendre's Livres & BD offering for the French BD market.

Regional players

• Plezi: French employee benefits and CSE-focused platform offering cultural, sport, and leisure benefits to employees. Closely comparable to Toutapprendre's CSE proposition but without the deep aggregated content library.

Others

• Swile: French employee benefits and engagement platform (meal vouchers, gifts, CSE perks) sold to French employers. Comparable not as a content provider but as a competing CSE-channel benefits aggregator Toutapprendre sells through.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/toutapprendre
• LinkedInlinkedin.com/company/toutapprendre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toutapprendre