Padel Nuestro

What Padel Nuestro does

Padel Nuestro is a Spain-based specialty retailer and wholesaler of padel equipment, footwear, apparel, and accessories, operating as the largest padel distributor in Spain and Europe. Founded around 2009-2010 and headquartered in Alcantarilla (Murcia), the company runs a dual-channel model combining an own-brand Magento e-commerce storefront (padelnuestro.com, available in 7 languages and serving 17 countries) with a network of 60+ proprietary and associated physical stores spanning 23 Spanish cities and 17 countries, including flagship and Test Zone XL locations in Madrid and Málaga. The catalog carries 3,000+ SKUs across 30+ brands — Adidas, Bullpadel, Nox, Babolat, Head, Siux, Wilson, StarVie, Vibor-A and others — with deep partnerships that yield exclusive co-branded player editions tied to sponsored professionals such as Agustín Tapia, Alejandro Galán, Arturo Coello, and Juan Lebrón.

The company generates revenue through one-time hardware and apparel sales across both online and physical channels, with unit pricing, promotional flash sales, and an outlet channel for older inventory. Pricing mechanics include free shipping above €59.95 for mainland Spain, gift cards from €20 to €500 (1-year validity), installment payments via SeQura, and 30-day returns. Customer segments are end-consumer padel players segmented by skill level (beginner through professional) and gender, plus gift buyers; the segmentation model is hybrid (persona + occasion-based). Under the leadership of Chairman and CEO Sascha Beyer, Padel Nuestro has recently expanded its proposition into pickleball equipment and is scaling international D2C reach and exclusive player-collaboration product lines, with annual collection refreshes across 2024, 2025, and 2026 vintages.

Name

Padel Nuestro

Legal name

Padel Nuestro

Website

https://padelnuestro.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Padel Nuestro is a Spain-based specialty retailer and wholesaler of padel equipment, operating 60+ stores across 17 countries and a multi-language Magento e-commerce platform selling 3,000+ products from 30+ brands to padel players of all levels.

Ownership category

akta.pro rank

Headquarters

HQ city

Alcantarilla

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Padel Nuestro generates revenue through the sale of padel equipment and accessories including paddles (palas), footwear (zapatillas), apparel (ropa), bags (paleteros/mochilas), balls (pelotas), and accessories. The company operates as a multi-brand retailer offering products from over 30 brands including Adidas, Nox, Bullpadel, Babolat, Head, Siux, Wilson, and others. Revenue is generated through one-time transaction sales both online (e-commerce) and in physical retail stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Padel Nuestro is the largest padel distributor in Spain and Europe, operating a multi-brand retail business that sells padel equipment including paddles, footwear, apparel, bags, balls, accessories, and bundles through its own e-commerce platform (padelnuestro.com) and 60+ physical retail stores. The catalog includes over 3,000 products from more than 30 brands such as Adidas, Nox, Bullpadel, Babolat, Head, Siux, Wilson, and StarVie, with the company also expanding into pickleball equipment and offering gift cards.

Product overview

Pādel Nuestro operates an e-commerce platform and physical retail chain serving as the largest padel distributor in Spain and Europe. The offering is organized as a multi-brand marketplace combining a comprehensive online store with physical stores (60+ owned and associated stores, 23 Spanish cities, 17 countries). Core products include padel paddles (palas), footwear (zapatillas), apparel (ropa), racket bags (paleteros y mochilas), balls (pelotas), accessories, and packs/bundles. The company has expanded into pickleball equipment and offers gift cards. The platform features over 3,000 products from more than 30 brands including Adidas, Babolat, Bullpadel, Head, Nox, Siux, StarVie, Wilson, and others. Notable offerings include the Flagship Madrid store (opened 2022) and Test Zone services allowing customers to try equipment before purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Palas de Pádel (Padel Paddles)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NoxcoreChannel Partner/ Reseller/ DistributorNox is a major paddle brand distributed through Padel Nuestro's e-commerce and retail network. Padel Nuevo offers the full Nox range including exclusive editions like the AT10 Genius 18K Alum by Agustín Tapia and player-exclusive products. The partnership includes professional player collaborations such as Agustín Tapia, Miguel Lamperti, and Aranzazu Osoro.
• BullpadelcoreChannel Partner/ Reseller/ DistributorBullpadel is a leading paddle brand in Padel Nuestro's catalog. The store offers Bullpadel's full range including Vertex, Hack, Neuron, and XPLO series. Padel Nuestro features exclusive Bullpadel products and sponsors professional players like Paquito Navarro and Juan Tello.
• Adidas PadelcoreChannel Partner/ Reseller/ DistributorAdidas is a key brand partner offering paddles, footwear, and apparel through Padel Nuestro. The partnership includes the Metalbone series (Ale Galán's brand) and Cross It series. Adidas products feature prominently in promotional campaigns and new releases.
• BabolatcoreChannel Partner/ Reseller/ DistributorBabolat is a major padel equipment brand distributed through Padel Nuestro. The catalog includes the Viper series (Juan Lebrón's brand) and collaboration products like Babolat Lamborghini BL.003. Padel Nuevo features Babolat's full product range including paddles, footwear, and accessories.
• Head PadelcoreChannel Partner/ Reseller/ DistributorHead is a key paddle brand partner with products including the Coello, Radical, and Extreme series. Padel Nuevo features Head's full range and professional player collaborations such as Arturo Coello. Products span paddles, footwear, and bags.
• SiuxcoreChannel Partner/ Reseller/ DistributorSiux is a prominent paddle brand in Padel Nuevo's catalog, featuring products like the Electra, Diablo, Trilogy, and Pegasus series. The partnership includes professional player collaborations such as Franco Stupaczuk (Electra Pro Fire Red).
• Wilson Sporting GoodscoreChannel Partner/ Reseller/ DistributorWilson is a major sports equipment brand whose padel products are distributed through Padel Nuestro. The catalog includes the Bela Pro Padel, Endure, Defy, and Blade series. Wilson products feature prominently in bestsellers and new releases.
• SeQuraminorOthersSeQura provides installment payment solutions for Padel Nuestro customers, enabling payment in installments for purchases. This partnership enhances the customer purchasing experience by offering flexible payment options.
• StarViecoreChannel Partner/ Reseller/ DistributorStarVie is a Spanish paddle brand distributed through Padel Nuestro with products including Black Titan, Triton, Polaris, Raptor, Kenta, and Drax series. The brand represents quality Spanish craftsmanship in the padel equipment market.
• Vibor-AcoreChannel Partner/ Reseller/ DistributorVibor-A is a paddle brand featured in Padel Nuestro's catalog including Black Mamba, Yarara, King Cobra, and Titan series. The partnership includes professional player collaborations with products designed for various playing styles.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Amazon: Global e-commerce marketplace carrying padel paddles, footwear and accessories from the same brands Padel Nuestro distributes. Comparable as a broad incumbent that competes on convenience, selection and price, particularly for cross-border European buyers.
• Decathlon: World's largest sporting goods retailer, headquartered in France, with a deep padel category across hundreds of European stores and a strong e-commerce platform. Directly comparable as the dominant multi-category sports retailer competing for the same European padel shopper.
• Intersport: Global sports retailer federation with thousands of affiliated stores across Europe. Comparable as a broad-incumbent sports retailer with a growing padel assortment competing in the same physical and online channels.

Direct peers

• PadelProShop: Online specialty padel retailer carrying major brand paddles, footwear and accessories. Highly comparable as a focused, multi-brand padel-only e-commerce operator in Europe.
• Tennis-Point: Europe's largest online tennis retailer, with a dedicated padel category carrying premium racquet brands (Wilson, Head, Babolat). Closely comparable as a multi-brand racquet-sport specialist serving the same European customer across web and physical stores.
• Smashinn (TradeInn): Online specialty retailer within the TradeInn network focused on padel, tennis and racquet sports. Comparable as a multi-brand online-only padel specialist competing for the same cross-border European shopper.
• Padel Center (FamilySport / Padelcenter): Specialty padel retailer in Spain/Europe combining online store with physical stores for paddles, apparel and accessories. Comparable as a multi-brand padel specialist with overlapping product range and customer.

Regional players

• Worten: Large Iberian (Portuguese-rooted) electronics and sporting goods retailer with growing padel assortment online and in-store. Comparable regional competitor in the Iberian market for omnichannel padel shoppers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/padelnuestro_Es
• Facebookfacebook.com/padelnuestro.es
• LinkedInlinkedin.com/company/padel-nuestro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Padel Nuestro