What NOX does

NOX is a Beijing-headquartered technology company that operates an AI-powered influencer marketing SaaS platform serving cross-border brands seeking global market expansion. Founded in 2015 by Zhe Han and incorporated as Nox Limited in Hong Kong, the company independently developed the Nox Juxing influencer marketing cloud platform, which it positions as the world's most-visited influencer engine. The platform aggregates over 100 million global influencer profiles across YouTube, Instagram, and TikTok, and offers four integrated modules: influencer search, data analytics, end-to-end marketing task management, and performance tracking.

The company's core products are NoxInfluencer (a SaaS platform for influencer discovery, analytics, and campaign management aimed at brands) and NoxJuxing (the underlying cloud platform aggregating influencer profiles globally). NOX operates a self-serve, product-led growth model, distributing the platform directly to enterprise customers via web access with no publicly disclosed pricing tiers. Its served enterprise base has scaled from 200,000 in 2022 to 300,000 in 2023 to over 400,000 in 2024, suggesting a long-tail SMB/cross-border e-commerce customer mix. The company also operates a portfolio of wholly-owned mobile utility subsidiaries (Nox Mobile, Nox Cleaner, Nox Browser, Nox Booster, Nox File Manager, Nox Security, NoxAppLock) under the broader Nox Limited umbrella. NOX is privately held; aggregate disclosed equity funding totals approximately $37.7M from Sea, Y&R Capital, and Everest Venture Capital between 2015 and 2018. A separate NOX brand (a Spanish padel equipment company, Barcelona-founded 2008) received an Oakley Capital investment in October 2025; per source note, that entity is unrelated to the Beijing-headquartered AI company profiled here.

Name

NOX

Legal name

Nox Limited

Website

https://noxgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

NOX operates NoxInfluencer and NoxJuxing, AI-powered SaaS platforms that aggregate 100M+ global influencer profiles across YouTube, Instagram, and TikTok to serve over 400,000 cross-border brands — primarily Chinese enterprises — with influencer discovery, analytics, campaign management, and performance tracking.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

Keywords

• Influencer marketing platform
• Influencer search analytics
• Cross-border marketing SaaS
• KOL marketing software
• Campaign performance tracking

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Services: NoxInfluencer provides SaaS services to cross-border overseas brands on a subscription basis, offering various tiers for influencer search, analytics, task management, and performance tracking tools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

NOX builds and operates the NoxInfluencer SaaS platform and the NoxJuxing overseas influencer marketing cloud platform, which together provide AI-powered influencer search, data analytics, end-to-end campaign task management, and performance tracking for cross-border overseas brands. The platform covers major social networks including YouTube, Instagram, and TikTok and serves Chinese enterprises seeking to reach global audiences through influencer marketing.

Product overview

NOX is a technology company that provides AI-powered products for global customers. The company operates primarily through two interconnected products: NoxInfluencer (a SaaS influencer marketing platform) and NoxJuxing (an overseas influencer marketing cloud platform branded as the world's most-visited influencer engine). Together, these products form a comprehensive influencer marketing ecosystem offering influencer search, data analytics, marketing task management, and performance tracking services. The platform covers major social media networks including YouTube, Instagram, and TikTok, and has served over 400,000 enterprises with access to more than 100 million global influencer profiles.

Differentiator

Problem solved

Functional benefit

Brands

• NoxInfluencer: AI-powered SaaS platform for influencer search, data analytics, marketing task management, and performance tracking for cross-border overseas brands.
• Nox Kol

Products and services

• NoxInfluencer AI-powered SaaS platform providing influencer search, data analysis, marketing task management, and performance tracking for cross-border overseas brands; serves as a one-stop marketing service platform for both brands and influencers.
• NoxJuxing Proprietary overseas influencer marketing cloud platform branded as the world's most-visited influencer engine; aggregates over 100 million global influencer profiles and helps enterprises connect with influencers worldwide for cross-border brand promotion.

Quantifiable outcome

• 400,000+ enterprises served globally
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Traackr: Influencer marketing platform with strong creator database, analytics, and campaign management. Comparable SaaS model and feature set to NOX's NoxInfluencer.
• CreatorIQ: Enterprise influencer marketing platform offering creator discovery, workflow management, and analytics. Directly comparable to NoxInfluencer in core functionality (SaaS for brand-influencer campaign management) but skews to large Western enterprise customers.
• Aspire (formerly AspireIQ): Influencer marketing SaaS platform providing creator discovery, relationship management, and ROI analytics for brands. Closest direct competitor to NOX with similar self-serve and managed-service tiers.
• Upfluence: Influencer marketing platform offering creator search, outreach, and analytics across YouTube, Instagram, and TikTok — overlapping directly with NOX's covered platforms and core feature set.
• HypeAuditor: AI-powered influencer analytics and fraud detection platform covering the same major social networks as NOX. Strong direct overlap on the analytics side of NOX's offering.
• LTK (formerly rewardStyle): Creator-driven shopping and influencer marketing marketplace with a large global creator base. Comparable business model (two-sided marketplace connecting brands and creators) and scale ambition to NOX.
• Grin: Influencer marketing platform offering creator CRM, content management, and ROI tracking. Overlaps with NOX's task management and performance tracking modules.
• Tagger by Sprout Social: Influencer marketing and social intelligence platform acquired by Sprout Social. Directly comparable in providing influencer discovery, analytics, and campaign management for cross-platform brands.
• Klear (Meltwater): Influencer marketing platform now part of Meltwater, providing creator discovery, analytics, and campaign management. Closely aligned with NOX's end-to-end SaaS proposition.

Emerging players

• Modash: Influencer discovery and analytics platform with strong global coverage including emerging markets. Comparable SaaS model targeting SMB and mid-market brands, similar to NOX's broader customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOX