What Hayes Bicycle does

Hayes Bicycle (operating under parent Hayes Performance Systems) is a Mequon, Wisconsin-based manufacturer of bicycle components, with a heritage dating to 1972 when it introduced its first bicycle disc brake. The company operates a five-brand portfolio under common ownership: Hayes (hydraulic disc brakes, rotors, pads, and brake accessories), Manitou (suspension forks, rear shocks, and dropper seatposts), Reynolds (carbon and aluminum wheelsets for road, mountain, and gravel), SUNringlé (wheels, hubs, and rims), and ProTaper (handlebars, stems, grips, and seatposts). Products rely on proprietary technologies including the Dominion brake system with STABLE RATE LINKAGE geometry, PerFit caliper alignment, and a Two Stroke bleed system, plus Manitou suspension platforms with IRT and Dorado air spring systems; cross-industry technology transfer from powersports and defense is a noted feature.

The company sells direct-to-consumer through hayesbicycle.com (free US shipping over $150) and via a B2B Independent Bike Dealer (IBD) network through hayesb2b.com, with European operations housed in HB Performance GmbH in Garching, Germany (eu.hayesbicycle.com). The business model is one-time product sales across price points ranging from ~$10 accessories to ~$2,500 premium wheelsets, with no subscription or licensing revenue. Customer segments span mountain biking (XC, trail, enduro, downhill), road/gravel cycling, fat bike, youth, BMX, and dirt jump/street disciplines. The company pursues a horizontal segmentation strategy, serving consumers, professional racers (e.g., AON Racing, Charlie Hatton, Hattie Harnden), and bike shop dealers. Lifetime Leakproof Warranty on hydraulic brakes and Lifetime Warranty on Reynolds wheels drive aftermarket and replacement-part revenue.

Name

Hayes Bicycle

Legal name

Hayes Bicycle

Website

https://hayesbicycle.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Hayes Bicycle is a multi-brand cycling component manufacturer producing hydraulic disc brakes, suspension forks, wheelsets, and cockpit parts across the Hayes, Manitou, Reynolds, SUNringlé, and ProTaper brands for mountain, road, gravel, and BMX riders.

Ownership category

akta.pro rank

Product category

Bicycle Components

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industry

Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Bicycle disc brakes
• Mountain bike suspension
• Bicycle wheels
• Bicycle components
• Cycling brake systems

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Component Sales: Direct sales of branded bicycle components including disc brakes, suspension forks, shocks, wheels, rims, hubs, handlebars, stems, grips, and accessories through e-commerce platform. Revenue generated through one-time product purchases with no subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hayes Bicycle manufactures and sells bicycle components across five brand portfolios: Hayes (hydraulic disc brakes, rotors, pads), Manitou (suspension forks, rear shocks, dropper seatposts), Reynolds (carbon and aluminum wheelsets for road, mountain, and gravel), SUNringlé (wheels, hubs, rims), and ProTaper (handlebars, stems, grips, seatposts). Products cover mountain, road, gravel, fat bike, BMX, youth, and dirt jump cycling disciplines and are sold via direct-to-consumer e-commerce and a B2B dealer network.

Product overview

Hayes Bicycle operates as a cycling component distributor and brand portfolio company offering a comprehensive range of bicycle parts across multiple sub-brands. The portfolio consists of five distinct brands: Hayes (hydraulic disc brakes, rotors, and brake accessories including DOT 5.1 fluids, bleed kits, and pad compounds), Manitou (suspension forks including cross-country, trail, enduro, and downhill models; rear shocks with inline and piggyback designs; and the Jack dropper seatpost), Reynolds (carbon and aluminum wheelsets for mountain, road, and gravel applications), SUNringlé (wheels, hubs, and rims primarily for mountain biking including fat bike and enduro), and ProTaper (handlebars, stems, and grips for mountain bikes). Products are primarily sold through the Hayes Bicycle e-commerce platform with US-based distribution and European operations through HB Performance GmbH.

Differentiator

Problem solved

Functional benefit

Brands

• Hayes: Bicycle disc brakes, rotors, brake pads, and brake accessories
• Manitou
• Reynolds
• SUNringlé
• ProTaper MTB

Products and services

• Hayes Dominion T4 Brake Premium 4-piston hydraulic disc brake for mountain biking, featuring tool-free reach adjustment, sealed bearing lever pivots, and DOT 5.1 brake fluid for consistent performance.
• Hayes Dominion T2 Brake High-performance hydraulic disc brake with STABLE RATE LINKAGE geometry for low force-to-power ratio and excellent modulation for trail riding.
• Hayes Dominion A4 Brake 4-piston hydraulic disc brake designed for trail and enduro riding, featuring PerFit caliper adjustment technology for precise alignment.
• Hayes Dominion A2 Brake 2-piston hydraulic disc brake for cross-country and trail use, offering lightweight performance with reliable stopping power.
• Hayes D-Series Rotor Premium brake rotor designed for consistent heat dissipation and stopping power across all riding conditions.
• Manitou Mezzer Pro G2 Fork Long travel single crown enduro and bike park fork featuring 170mm travel, Dorado Air spring, and updated G2 damper technology for aggressive trail riding.
• Manitou Mezzer Expert G2 Fork Long travel enduro fork with 170mm travel, VTT damper, and aluminum crown/steerer assembly for trail and enduro applications.
• Manitou Mezzer LT Pro G2 Fork Long travel single crown fork with 190mm travel designed for extreme enduro and lift-assisted riding.
• Manitou R8 Pro Fork 120mm cross-country fork with manual compression knob for tunable performance.
• Manitou Mattoc Pro Fork Premium trail fork with 120mm travel, 29-inch wheel compatibility, and adjustable offset for versatile trail riding.
• Manitou Mastodon Pro Fork Fat bike suspension fork with 120mm travel designed for snow and sand riding conditions.
• Manitou JUNIT Pro Fork Youth mountain bike fork with 24-inch wheel compatibility and 120mm travel for young riders.
• Manitou Dorado Pro Fork High-end downhill fork with 57mm stanchions and DH-rated strength for gravity riding.
• Manitou Mara Pro Inline Shock Inline rear shock with 170x30mm dimensions, IFP (Internal Floating Piston) technology, and adjustable damping for trail and enduro bikes.
• Manitou Mara Pro Piggyback Shock Piggyback rear shock with remote reservoir for enhanced cooling and consistent performance during aggressive riding.
• Manitou Jack Dropper Seatpost 80mm travel dropper seatpost for EMTB, enduro, and trail riding with remote lever actuation.
• Reynolds Blacklabel 309 XC Pro Wheelset Carbon cross-country wheelset with 29-inch compatibility, featuring Micro Spline freehub and lightweight construction for XC racing.
• Reynolds Blacklabel 329 Trail Pro Wheelset Carbon trail wheelset with 29-inch compatibility, designed for aggressive trail and enduro riding with 148mm Boost spacing.
• Reynolds Blacklabel 309 Enduro Pro Wheelset Carbon enduro wheelset with 29-inch compatibility and 157mm rear spacing for aggressive enduro racing.
• Reynolds Blacklabel 80 Pro Road Wheelset Carbon road wheelset with 80mm rim depth for aerodynamic performance in time trial and triathlon applications.
• Reynolds A29 Road Wheelset Aluminum road wheelset with 29mm depth providing accessible performance for road cycling.
• SUNringlé Düroc 35 PRO Wheelset Aluminum enduro wheelset with 35mm internal width, tubeless-ready design, and Boost spacing for aggressive trail riding.
• SUNringlé SRC/SRX Hubs Aluminum mountain bike hubs featuring ratchet ring engagement system and multiple axle compatibility options.
• ProTaper A25 Handlebar 31.8mm clamp diameter aluminum handlebar with backsweep design for trail and enduro riding.
• ProTaper C12 Carbon Handlebar Full carbon handlebar with 31.8mm clamp diameter offering lightweight performance for cross-country and trail riding.
• ProTaper MTB Meat Hammer Grip Lock-on style grip with aggressive knobby texture for secure hold during technical riding.
• Hayes Brake Pads (Dominion Series) Replacement brake pads for Dominion brakes available in T100 Sintered and T106 Semi-Metallic compounds for different riding conditions.

Quantifiable outcome

• Dominion A4 Brake rated 4.81 out of 5 stars with 69 reviews
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DOT 5.1 Brake Fluid StandardsminorOthersDOT 5.1 brake fluid is standardized across the industry, found on every corner of the globe and consistent from region to region and brand to brand. Hayes uses DOT 5.1 in their hydraulic brakes for its viscosity stability across operating temperatures.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shimano: Global leader in bicycle components including brakes, drivetrains, and wheels; the dominant OEM supplier and IBD brand that Hayes competes against across nearly every product category.

Direct peers

• Chris King Precision Components: Premium US-based hub and headset manufacturer competing with SUNringlé in high-end MTB wheel builds and cockpit components.
• SRAM Corporation: Direct competitor in hydraulic disc brakes (Code, Guide, G2) and drivetrains; owns RockShox suspension and Zipp wheels, making it Hayes' closest full-stack rival across the same component categories.
• Campagnolo: Premium Italian cycling component manufacturer offering brakes, wheels, and drivetrains; competes with Hayes in the high-end road and gravel aftermarket.
• Hope Technology: UK-based manufacturer of hydraulic disc brakes, hubs, and components directly competing with Hayes in the premium MTB aftermarket.
• Magura: German manufacturer of hydraulic disc brakes and suspension forks with European market overlap to Hayes' HB Performance GmbH operations.
• Fox Racing Shox (Marzocchi): Leading suspension fork and shock manufacturer directly competing with Manitou across MTB, enduro, and downhill categories.
• DT Swiss: Manufacturer of bicycle wheels, hubs, and suspension components; competes directly with Reynolds, SUNringlé, and Manitou product lines.
• Truvativ (SRAM-owned): Cockpit component manufacturer (cranks, handlebars, stems) under SRAM; competes with ProTaper MTB across cockpit categories.
• Industry Nine: Premium MTB hub and wheelset manufacturer; competes directly with SUNringlé and Reynolds in the aftermarket mountain bike wheel category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HayesBrakes
• LinkedInlinkedin.com/company/hayes-bicycle-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayes Bicycle