All South Flooring
All South Flooring is a Charlotte-based B2B flooring distributor founded in 2016 that sells multi-brand LVT, SPC, WPC, engineered wood, rubber, and carpet tile products to contractors, retailers, and designers across residential, education, healthcare, hospitality, fitness, and commercial segments.
- Company typePrivate
- Founded2016
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What All South Flooring does
All South Flooring (ASF) is a B2B flooring materials distributor headquartered in Charlotte, North Carolina, founded in 2016 and registered as All South Flooring, LLC in North Carolina. The company distributes a multi-brand portfolio of flooring products—including LVT, SPC, WPC, engineered hardwood, rubber, carpet tile, acoustic underlayment, and subfloor preparation materials—to contractors, retailers, and designers across six primary vertical segments: residential, education, healthcare, hospitality/multi-family, fitness/athletic, and corporate/retail. ASF combines two proprietary brands (Stately Flooring and ASF Contract) with eight partner/manufacturer brands (Barlinek, Maxxon, American Biltrite, Dinoflex, INVIUS, Rikett, TrueTouch, and Responsive USA) to provide a broad specification menu from a single distribution point, serving a primarily Southeast U.S. market.
The company operates an e-commerce storefront powered by Nomad eCommerce, augmented by an integrated Room Visualizer tool (Roomvo) that allows customers to preview products in simulated room settings. ASF's revenue model is anchored in one-time product sales transacted through the online storefront, supplemented by a recurring loyalty program (A$AP Rewards) that incentivizes repeat purchasing through point accumulation. Pricing is quote-based rather than published, with most SKUs marked "Call for Availability" or "Call to order"; payment processing is handled by third-party providers REPAY and Persolvent, and the company accepts Visa, Mastercard, American Express, and Discover.
ASF positions itself as a specification and education resource for B2B buyers rather than a low-cost commodity distributor, with marketing channels spanning its e-commerce site, Facebook, LinkedIn, and Instagram. With 11-50 employees, no disclosed external funding, no parent company or subsidiaries, and no management team publicly listed, ASF operates as a privately held, likely founder-owned and bootstrapped LLC. Contact is via [email protected] and phone 704-690-1871, with offices at 300 Forsyth Hall Dr, Suite B, Charlotte, NC.
All South Flooring firmographics
Firmographics- Name
- All South Flooring
- Legal name
- All South Flooring, LLC
- Website
- https://allsouthflooring.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- All South Flooring is a Charlotte-based B2B flooring distributor founded in 2016 that sells multi-brand LVT, SPC, WPC, engineered wood, rubber, and carpet tile products to contractors, retailers, and designers across residential, education, healthcare, hospitality, fitness, and commercial segments.
- Ownership category
- akta.pro rank
Where All South Flooring is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
All South Flooring business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Flooring Product Sales: Revenue generated from selling flooring materials including LVT, SPC, WPC, engineered wood, rubber, carpet tile, acoustic underlayment, and related accessories. Products are sold through an e-commerce platform with account-based ordering.
- A$AP Rewards Program: Loyalty program offering points for customer purchases, driving repeat business and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for flooring products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
All South Flooring product offering
Product offeringCore offering
All South Flooring is a flooring materials distributor that supplies laminate, LVT, SPC, WPC, engineered wood, rubber, carpet tile, stair treads, acoustic underlayment, and subfloor preparation products. The company combines proprietary brands (Stately Flooring, ASF Contract) with partner-manufacturer brands to serve contractors, retailers, and designers across residential, education, healthcare, hospitality, fitness, and corporate segments through an e-commerce platform.
Product overview
All South Flooring is a flooring solutions distributor established in 2016, operating as a resource expert for contractors, retailers, and designers. The company offers a multi-brand portfolio of flooring products organized by market segment (Residential, Education, Healthcare, Hospitality/Multi-Family, Fitness/Athletic, Corporate/Retail) and product type (SPC, WPC, LVT, Engineered Wood, Carpet Tile, Rubber, Acoustic Underlayment, Subfloor Prep). Their product portfolio combines proprietary brands (Stately Flooring, ASF Contract) with partner brands (Barlinek, Maxxon, American Biltrite, Dinoflex, INVIUS, Rikett, TrueTouch, Responsive USA). The offering ranges from finished flooring materials (SPC, WPC, LVT, engineered hardwood, carpet tile, rubber) to installation accessories (underlayment, adhesives, moldings) and subfloor preparation solutions. The company operates an e-commerce platform for product browsing and ordering.
Differentiator
Problem solved
Functional benefit
Companies that use All South Flooring
Customer profileSegments6 records
Ideal customer profiles3 records
All South Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
All South Flooring partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ASF ContractcoreASF Contract is a flooring product brand that All South Flooring distributes, offering acoustic underlayment, adhesive & cleaner, crumb rubber, carpet tile, and cushion-backed vinyl products across residential, education, healthcare, hospitality, fitness, and corporate segments.
- American BiltritecoreAmerican Biltrite is a manufacturer whose flooring products including conductive/static dissipative flooring, LVT, rubber sheet/tile, solid vinyl tile, and stair treads are distributed by All South Flooring for education, healthcare, hospitality, fitness, and corporate/retail applications.
- Stately FlooringcoreStately Flooring products including SPC, wood-based flooring, and WPC lines are distributed by All South Flooring across residential, hospitality/multi-family, and corporate/retail segments.
- BarlinekcoreBarlinek manufacturer produces YesWood (engineered hardwood) and NextStep (mineral core SPC) products distributed by All South Flooring for residential and hospitality/multi-family applications.
- MaxxoncoreMaxxon provides subfloor prep and repair products distributed by All South Flooring across all market segments including residential, education, healthcare, hospitality, fitness, and corporate/retail.
- DinoflexcoreDinoflex crumb rubber and exterior flooring products are distributed by All South Flooring for education, healthcare, hospitality/multi-family, fitness/athletic, and corporate/retail applications.
- INVIUScoreINVIUS Enhanced Vinyl Tile (EVT) products are distributed by All South Flooring for education, healthcare, hospitality/multi-family, and corporate/retail applications.
- RikettcoreRikett quartz tile products are distributed by All South Flooring for education, healthcare, and corporate/retail applications.
- TrueTouchcoreTrueTouch engineered wood and SPC flooring products are distributed by All South Flooring for residential, hospitality/multi-family, and corporate/retail applications.
- Responsive USAminorResponsive USA flooring products are distributed by All South Flooring for residential and hospitality/multi-family applications.
- Nomad eCommercecoreNomad eCommerce provides the e-commerce platform powering All South Flooring's website and online store functionality.
Scale indicators1 record
Recent moves2 records
Expansion highlights4 records
All South Flooring competitors and assessment
Company assessmentBroad incumbents
- Mannington Mills: US flooring manufacturer with residential and commercial lines spanning LVT, hardwood, laminate, vinyl, and rubber. Comparable to ASF through overlapping commercial segments (healthcare, education, hospitality) where Mannington's specialty products compete with American Biltrite, Rikett, and INVIUS distributed by ASF.
- Floor & Decor Holdings: Largest US specialty retailer of flooring with a broad multi-brand assortment across LVT, SPC, hardwood, tile, and accessories. Comparable to ASF in product breadth and contractor/designer customer base, but operates a national big-box store footprint and a fully disclosed price-led e-commerce model.
- Shaw Industries: Major US carpet and flooring manufacturer (Berkshire Hathaway) with extensive direct distribution into residential and commercial channels. Comparable to ASF because Shaw's products compete with several of ASF's distributed lines and Shaw's distribution arm serves overlapping contractor and retail customers.
- Tarkett: Global manufacturer and supplier of vinyl, LVT, rubber, linoleum, and sports flooring with strong commercial presence in healthcare, education, and hospitality. Comparable to ASF because Tarkett's commercial product lines compete directly with American Biltrite, Dinoflex, and INVIUS distributed by ASF.
- Mohawk Industries: Global flooring manufacturer across carpet, LVT, hardwood, laminate, and ceramic tile with vertically integrated distribution. Comparable as both a product competitor to ASF's distributed lines and a channel competitor through its dealer/distributor network serving contractors.
Direct peers
- Herregan Distributors: US wholesale flooring distributor supplying floor coverings, underlayment, and accessories to retailers and contractors. Comparable to ASF in distribution model, multi-brand strategy, and trade-focused customer segments.
- JJ Haines & Company: One of the largest wholesale flooring distributors in the US, serving retailers, contractors, and designers with a multi-brand portfolio. Directly comparable to ASF in business model, customer segmentation, and product breadth across residential and commercial.
- Kraus Flooring: North American flooring distributor offering carpet, hardwood, laminate, LVT, and accessories to retailers and contractors. Closely comparable to ASF in serving trade customers with a multi-brand product mix and contractor/designer focus.
- Allied Flooring Supply (AFS): Regional flooring distributor serving contractors and dealers with a multi-brand portfolio across residential and commercial segments. Closely comparable to ASF as a competing multi-brand distributor with overlapping product categories and trade customer base.
- Xpress Flooring: Online flooring distributor targeting contractors and trade buyers with multi-brand LVT, SPC, WPC, and hardwood assortments. Comparable to ASF in digital-led distribution model and multi-brand portfolio targeting the same trade buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
All South Flooring social profiles
Digital presenceAll South Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
All South Flooring leadership team
Management profileNumber of profiles
All South Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All South Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All South Flooring
What does All South Flooring do?
All South Flooring is a flooring materials distributor that supplies laminate, LVT, SPC, WPC, engineered wood, rubber, carpet tile, stair treads, acoustic underlayment, and subfloor preparation products. The company combines proprietary brands (Stately Flooring, ASF Contract) with partner-manufacturer brands to serve contractors, retailers, and designers across residential, education, healthcare, hospitality, fitness, and corporate segments through an e-commerce platform.
Is All South Flooring a public or private company?
All South Flooring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was All South Flooring founded?
All South Flooring was founded in 2016. It employs 11 to 50 people.
Where is All South Flooring based?
All South Flooring is headquartered in Charlotte, United States, in the North America region.
How does All South Flooring make money?
Two revenue lines are on record. Flooring Product Sales are the primary driver. The others are A$AP Rewards Program.
Who are All South Flooring's main competitors?
Broad incumbents on record are Mannington Mills, Floor & Decor Holdings, Shaw Industries, Tarkett and Mohawk Industries. Direct peers are Herregan Distributors, JJ Haines & Company, Kraus Flooring, Allied Flooring Supply (AFS) and Xpress Flooring.
Does All South Flooring have an API?
No public API is recorded for All South Flooring.