Allied Flooring

What Allied Flooring does

Allied Flooring Provincial Wood, operating under DBAs Allied Hardwood and Allied Hardwood Flooring Ottawa, is a family-owned hardwood flooring retailer founded in 2005 and headquartered at 4806 Bank Street in Gloucester (Ottawa), Ontario. The company sells solid hardwood, engineered hardwood, SPC vinyl, laminate, parquet, unfinished woods, and custom millwork products sourced predominantly from Canadian mills, serving primarily residential homeowners and secondarily professional flooring contractors and installers in the National Capital Region. It self-describes as the NCR's largest supplier of unfinished woods and offers a curated assortment across wood species (Red Oak, White Oak, Maple, Hickory, Cherry, Walnut, Red Birch) in multiple grades (Rustic, Mill Run, Select & Better) and specialty widths.

The company's product platform is organized into finished flooring (solid and engineered hardwood in standard and house-label Vermont Collection formats), unfinished woods with custom sizing options, alternative flooring (SPC rigid-core vinyl in 7mm and 6mm tiers, laminate, parquet), and Allied Custom Products (newels, vents, borders, trim). There is no proprietary manufacturing technology — Allied is a distribution and retail layer that curates products from a network of at least 13 supplier partners including Satin Finish, Vintage Flooring, Mont Royal, Dura Seal, Klingspor, Acousti-Tech, and Sia Abrasives. No software platform, digital configurator, or AI-enabled tooling is described; commerce is conducted through a content-marketing website, phone ordering, and the physical showroom.

The revenue model is one-time product sales priced by the square foot, with per-tier pricing ranging from approximately $1.75-$4.99/sqft on sale (regular $3.05-$6.75/sqft). Customer acquisition is split between retail walk-ins and contractor/trade relationships, supported by direct phone sales, in-person consultations, and basic organic social media presence on Facebook and Twitter. No e-commerce transaction engine, no subscription or recurring revenue, and no disclosed revenue figure exist in available sources.

Name

Allied Flooring

Legal name

Allied Hardwood

Website

https://alliedflooring.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Allied Flooring is a family-owned hardwood flooring retailer in Ottawa, Canada, selling solid and engineered hardwood, SPC vinyl, laminate, parquet, unfinished woods, and custom millwork to homeowners and contractors through a single showroom, phone sales, and website ordering.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Hardwood Flooring Retail (CRAIAGAB)

akta.pro secondary industries

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Hardwood flooring
• Engineered hardwood
• SPC vinyl flooring
• Laminate flooring
• Unfinished woods

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Primary revenue generated from the sale of hardwood flooring (solid and engineered), SPC vinyl, laminate, and related flooring products. Products are sold by the square foot with various pricing tiers based on wood species, grade, and finish type. The company also offers financing options (No Payments for 6 Months on approved credit) to facilitate larger purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Allied Flooring is a family-owned retail flooring supplier operating from a showroom on Bank Street in Ottawa. It sells solid hardwood, engineered hardwood, SPC vinyl, laminate, parquet, and unfinished wood flooring products sourced from Canadian mills, along with finishing supplies and custom hardwood items (newels, vents, borders, trim). The company also serves professional installers and contractors through trade-focused offerings and bulk pricing.

Product overview

Allied Flooring Provincial Wood operates as a hardwood flooring retailer offering a comprehensive portfolio of flooring products organized into three main categories: finished hardwood products (solid and engineered hardwood in multiple wood species), unfinished hardwood products (various grades including Rustic, Mill Run, and Select & Better), and alternative flooring options (SPC vinyl, laminate, and parquet). The core product lines include Solid Hardwood Flooring and Engineered Hardwood Flooring available in Red Oak, White Oak, Maple, Hickory, Cherry, Walnut, and Red Birch species. SPC Vinyl Flooring (7mm and 6mm collections) and Laminate Flooring serve customers seeking waterproof and cost-effective alternatives. Specialty offerings include custom hardwood products (newels, vents, borders, trim), parquet patterns, and the Vermont Collection engineered hardwood sub-brand. The company positions itself as the National Capital Region's largest supplier of unfinished woods, offering installation services alongside product sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Solid Hardwood Flooring Solid hardwood flooring made from single solid wood pieces, thicker and more durable than engineered options, can be sanded and refinished multiple times. Available in multiple wood species including Red Oak, White Oak, Maple, Hickory, Cherry, Walnut, and Red Birch. Sold to homeowners and contractors.
• Engineered Hardwood Flooring Engineered hardwood with a top layer of real wood veneer backed by layers of plywood or hardwood for enhanced stability. Resistant to warping, suitable for various climates, and can be installed over concrete and below grade. Sold to homeowners and contractors.
• Vermont Collection Engineered Hardwood American Oak engineered hardwood flooring with dimensions of 6-1/2 inch x 3/4 inch x RL (16 to 74 inches), priced at $3.99/sqft (regular $4.99). Available in 11 colors including Blizzard, Vivid White, Fog, Airy Concrete, Cloudy Grey, Rock Cliffs, Woodland, Charcoal, Hudson, Stone Grey, and Modern Grey.
• SPC Vinyl Flooring Stone Plastic Composite vinyl flooring with rigid core technology. Available in 7mm collection (5.5mm+1.5mm XPE structure, 12 colors, $2.59/sqft on winter sale) and 6mm collection (4.5mm SPC+1.5mm EVA Pad, 10 colors, $1.99/sqft on sale). Can be installed on, above, or below grade.
• Laminate Flooring Laminate flooring offering wood appearance at lower cost with scratch-resistant, easy-to-install click-lock planks. Available in thicknesses from 4mm to 15mm+, with textures including smooth, embossed, and handscraped.
• Parquet Flooring Parquet flooring pattern options for distinctive wood floor designs.
• Allied Unfinished Woods Unfinished hardwood flooring available in standard sizes (2-1/4 inch and 3-1/4 inch widths) and specialty sizes (1-3/4, 2, and 2-1/2 inch). Stocks Red Oak, Maple, and Birch in Rustic, Mill Run, and Select & Better grades. Positioned as the National Capital Region's largest supplier of unfinished woods.
• Allied Custom Products Customized hardwood products including newels, vents, borders, and trim available in special order woods such as Beech, Ash, Black Walnut, Cherry, White Oak, and Brazilian Cherry.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Satin FinishcoreTechnology or IntegrationKey manufacturer partner supplying hardwood flooring products. Satin Finish meets Allied Flooring's high standards for quality materials and environmental practices.
• Vintage FlooringcoreTechnology or IntegrationMajor supplier of hardwood flooring meeting Allied's quality and environmental standards. Provides various wood species including Red Oak, White Oak, Maple, Cherry, and Walnut.
• Dura SealcoreTechnology or IntegrationSupplier of hardwood flooring finishing products meeting Allied's quality and environmental standards.
• Mont Royal (Bois Franc)coreTechnology or IntegrationCanadian hardwood flooring manufacturer supplying quality products to Allied. Meets high standards for quality materials and environmental practices.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• End of the Roll Discount Flooring: Canadian franchise-based flooring retailer selling carpet, hardwood, laminate, vinyl, and tile through showroom locations serving homeowners and contractors — comparable offering and customer segments to Allied Flooring.
• Centura Tile & Carpet Experts: Centura is a Canadian specialty flooring retailer with showrooms in Ontario and Quebec selling hardwood, tile, carpet, vinyl, and laminate to homeowners and trade customers — directly comparable to Allied Flooring's product mix and go-to-market in the Ottawa/Ontario region.
• Goodfellow Inc. Canadian-based distributor and marketer of flooring, building, and renovation products including hardwood, vinyl, and laminate. Closely comparable as a Canadian flooring distribution peer serving both retail and contractor channels.

Regional players

• Decor Floors (Ottawa): Ottawa-area flooring retailer selling hardwood, tile, carpet, and luxury vinyl — a direct local competitor to Allied Flooring targeting the same homeowner and contractor segments in the NCR market.

Broad incumbents

• LL Flooring (Lumber Liquidators): National US hardwood and vinyl flooring retailer, plus former specialty flooring e-commerce operator. Comparable product focus on hardwood and SPC/LVT vinyl though operates at much larger scale.
• Floor & Decor Holdings: US-based large-format specialty retailer of hard-surface flooring including hardwood, tile, vinyl, and laminate. Comparable product mix, although operates at significantly greater scale and US footprint.
• Rona Inc. Major Canadian hardware and building materials retailer with flooring departments across stores, including in Ottawa. Competes for DIY flooring customers and offers competing hardwood, vinyl, and laminate assortments.
• Home Depot Canada: Canadian big-box home improvement retailer with broad flooring assortment including hardwood, laminate, vinyl, and tile. Overlaps materially with Allied Flooring on product and DIY customer base, though also serves general home improvement categories.

Others

• Preverco: Quebec-based hardwood flooring manufacturer with showrooms and trade network across Canada. Comparable in hardwood product category but primarily a manufacturer/wholesaler rather than retail-driven model like Allied Flooring.
• Vintage Hardwood Flooring: Canadian hardwood flooring manufacturer and supplier that is also named as a key Allied Flooring partner. Comparable in product category (solid and engineered hardwood) but operates upstream as a manufacturer rather than retailer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/flooringallied
• Facebookfacebook.com/alliedhardwoodflooringottawa
• LinkedInlinkedin.com/company/allied-flooring-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Flooring