corePHP
corePHP is a Battle Creek, Michigan-based full-service digital agency offering CMS-agnostic website development, application development, digital marketing, PCI-compliant hosting, and AI services to clients ranging from small businesses to Fortune 500 corporations.
- Company typePrivate
- Founded2000
- HeadquartersBattle Creek, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What corePHP does
corePHP, LLC is a privately held, founder-owned full-service digital agency headquartered in Battle Creek, Michigan. Founded by Steven Pignataro in 2000-2001, the company provides website development, application development, digital marketing, hosting and security, website maintenance under the coreAssist brand, and AI services to clients ranging from small businesses to Fortune 500 corporations across North America and globally. Steven Pignataro is also a co-founder of the Joomla! open-source CMS, which powers approximately 2.5 million websites worldwide, providing corePHP with unusual credibility in the CMS development space and a long-tenured brand asset. The firm is bootstrapped, with no disclosed institutional investment, and is led by a Co-CEO structure: Steven as CTO/technology lead and Michael Pignataro as CEO for marketing, sales, and operations.
The company's technical stack is centered on PHP (Symfony, Laravel), JavaScript (React), and MySQL, with delivery capabilities across six major CMS platforms (WordPress, Joomla!, Shopify, Drupal, Magento, and BigCommerce) plus iOS and Android mobile. corePHP operates proprietary in-house data centers providing PCI-compliant hosting with a 99.9% uptime guarantee and 24/7/365 support. Across its history the firm claims 15,000+ websites developed, 1,000+ websites hosted, 800+ websites maintained, and 25,000+ monthly client conversions. The team of approximately 30 people spans development, digital marketing, project management, QA, and operations, with named enterprise and institutional customers including KFC, Tishman Speyer, Albion College, Latitude 32 Credit Union, Northwoods Bank, Butler County (Iowa), and Grundy County (Iowa).
Revenue is generated through a hybrid model: project-based professional services for development work (disclosed budget tiers from $1,000 to $150,000+), plus subscription/retainer recurring revenue for hosting, maintenance (coreAssist), and SEO services (tiers from $500 to $3,500/month). The go-to-market motion is sales-led and direct, with leads generated via 'Request An Estimate', 'Contact Us', and 'Schedule A Discovery Call' CTAs on the website, followed by a consultation-to-proposal pipeline. Customer segments are hybrid across size tier (SMB through Fortune 500) and vertical (enterprise, government, education, financial services, real estate, manufacturing, hospitality, and startups).
corePHP firmographics
Firmographics- Name
- corePHP
- Legal name
- 'corePHP' LLC
- Website
- https://corephp.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- corePHP is a Battle Creek, Michigan-based full-service digital agency offering CMS-agnostic website development, application development, digital marketing, PCI-compliant hosting, and AI services to clients ranging from small businesses to Fortune 500 corporations.
- Ownership category
- akta.pro rank
Where corePHP is headquartered
LocationHeadquarters
- HQ city
- Battle Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
corePHP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Website Development: Custom website design and development services across multiple CMS platforms including WordPress, Joomla, Shopify, Drupal, Magento, and BigCommerce. Services include custom theme development, plugin customization, speed optimization, and SEO services. One-time project-based revenue.
- Application Development: Custom web and mobile application development using Symfony, Laravel, React, and mobile platforms. End-to-end services from planning through deployment and maintenance. Project-based professional services revenue.
- Digital Marketing Services: Comprehensive digital marketing including SEO, PPC management, social media marketing, email marketing, conversion tracking and optimization, and event marketing. Can be retainer-based or project-based.
- Hosting & IT Security: Secure, PCI Compliant hosting services with in-house data centers. Includes speed optimization, dedicated resources, and security services. Monthly/annual recurring revenue model.
- Website Maintenance: Ongoing website maintenance, monitoring, and support services to ensure optimal website performance. Monthly retainer or block-hour based services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SEO Starter - Entry-level SEO package |
| Subscription | Monthly | SEO Professional - Mid-tier SEO package |
| Subscription | Monthly | SEO Enterprise - High-end SEO package |
| One time/ perpetual license | Multi-year contract | Custom Project Development |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
corePHP product offering
Product offeringCore offering
corePHP is a full-service digital agency delivering custom web development across six major CMS platforms (WordPress, Joomla, Shopify, Drupal, Magento, BigCommerce), custom web and mobile application development using Symfony, Laravel, and React, comprehensive digital marketing services (SEO, PPC, social media, email marketing, conversion optimization), and PCI-compliant hosting backed by in-house data centers. The company also provides ongoing website maintenance through its proprietary coreAssist platform and offers AI services for custom integrations. Services are delivered via project-based engagements and recurring retainer/subscription models to clients ranging from small businesses to Fortune 500 corporations.
Product overview
corePHP is a full-service digital agency offering a comprehensive portfolio of technology services. The company provides website development across six major CMS platforms (WordPress, Joomla!, Shopify, Drupal, Magento, and BigCommerce), application development using modern frameworks (Symfony, Laravel, React, and mobile), digital marketing services (SEO, PPC, social media, email marketing, conversion optimization, and event marketing), secure PCI-compliant hosting with 24/7/365 support, website maintenance through their 'coreAssist' tool, and AI services for custom AI integrations. corePHP operates as a services company rather than a software product vendor, with their portfolio organized into five main categories: Website Development, Application Development, Digital Marketing, Hosting & IT Security, and AI Services. Their differentiator is CMS-agnostic expertise across virtually all major platforms and technologies, serving clients from small businesses to Fortune 500 corporations.
Differentiator
Problem solved
Functional benefit
Brands
- coreAssist: Web maintenance service offered by 'corePHP' covering website updates, tech support, and security updates with expert reporting.
Products and services
- WordPress Development
Quantifiable outcome
- 15,000+ websites developed
- +3 more outcomes
Companies that use corePHP
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
corePHP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability1 record
Feature3 records
corePHP partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered notable and standard.
- BirdSeednotableFull-service development and digital marketing partnership where corePHP took over complete development of BirdSeed's product, provides ongoing maintenance, and delivers digital marketing strategy including SEO, new content creation, and management. corePHP handles all aspects of development, design, and digital marketing for the startup.
- SalesforcestandardIntegration capabilities with Salesforce-WordPress integration mentioned as a specialized coding capability. corePHP offers marketing automation integration with WordPress and other platforms.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
corePHP competitors and assessment
Company assessmentDirect peers
- WebFX: Full-service digital marketing and web development agency offering SEO, web design, and hosting. Closely comparable to corePHP in service mix (web development + digital marketing + hosting) and mid-market/enterprise target customers.
- Bounteous: Digital experience agency providing strategy, design, development, and digital marketing. Directly comparable to corePHP's end-to-end service model across CMS, application development, and marketing.
- SmartSites: Full-service web design and digital marketing agency serving SMBs through Fortune 500. Highly comparable in service portfolio (web, SEO, PPC, hosting) and customer segmentation to corePHP.
- Thrive Internet Marketing Agency: Web design, development, and digital marketing agency with hosting and ongoing maintenance offerings. Comparable in service breadth and SMB-to-mid-market customer mix.
- Avenue Z: Digital marketing and web development agency combining SEO, content, PR, and web design. Comparable full-service agency model serving mid-market and enterprise clients.
- Coalition Technologies: Web design, development, and SEO agency with particular strength in e-commerce platforms (Shopify, Magento, BigCommerce). Directly comparable to corePHP's e-commerce development and SEO capabilities.
- Digital Silk: Boutique digital agency offering web design, branding, and digital marketing. Comparable as a similarly-sized full-service digital agency targeting mid-market and enterprise clients.
Emerging players
- WP Engine: Managed WordPress hosting provider with agency partnerships and developer tools. Comparable on the hosting-and-WordPress axis where corePHP competes, though WP Engine is a platform play rather than an agency.
Others
- BigCommerce Partner Agencies: BigCommerce's certified partner network of development and digital marketing agencies. Comparable as competitors/ecosystem peers in the e-commerce development services space where corePHP operates.
- Joomla! Official Partners Directory: Network of Joomla!-specialized development and design firms. Most direct competitors to corePHP's Joomla! development practice, sharing the niche created by Steven Pignataro's co-founder status.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
corePHP social profiles
Digital presencecorePHP compliance and trust
Trust signalCompliance1 record
corePHP financial estimates
Financial estimateRevenue estimate
Valuation estimate
corePHP leadership team
Management profileNumber of profiles
Profiles6 records
corePHP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
corePHP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about corePHP
What does corePHP do?
corePHP is a full-service digital agency delivering custom web development across six major CMS platforms (WordPress, Joomla, Shopify, Drupal, Magento, BigCommerce), custom web and mobile application development using Symfony, Laravel, and React, comprehensive digital marketing services (SEO, PPC, social media, email marketing, conversion optimization), and PCI-compliant hosting backed by in-house data centers. The company also provides ongoing website maintenance through its proprietary coreAssist platform and offers AI services for custom integrations. Services are delivered via project-based engagements and recurring retainer/subscription models to clients ranging from small businesses to Fortune 500 corporations.
Is corePHP a public or private company?
corePHP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was corePHP founded?
corePHP was founded in 2000. It employs 1 to 10 people.
Where is corePHP based?
corePHP is headquartered in Battle Creek, United States, in the North America region.
How does corePHP make money?
Five revenue lines are on record. Website Development is the primary driver. The others are application Development, digital Marketing Services, hosting & IT Security and website Maintenance.
Who are corePHP's main competitors?
Direct peers on record are WebFX, Bounteous, SmartSites, Thrive Internet Marketing Agency, Avenue Z, Coalition Technologies and Digital Silk. WP Engine is listed as an emerging player. Others are BigCommerce Partner Agencies and Joomla! Official Partners Directory.
Does corePHP have an API?
No public API is recorded for corePHP.