HOME & LIVING

What HOME & LIVING does

Im Siebten Himmel Living, operating under the brand HOME & LIVING, is a Vienna-based B2B sales agency and trading company that represents and markets five international home-decoration and lifestyle brands — Bloomingville, Pomax, Creative Collection, Bloomingville Mini, and OKKIA — to retailers and interior design professionals primarily in Austria and the DACH region. Founded and operated as a sole proprietorship by Mag. Barbara Hofer, who brings 20 years of home interior and lifestyle brand procurement and sales experience, the company positions itself as a curated brand representative for retailers seeking differentiated, trend-forward product assortments rather than mass-market offerings. The business has operated for over 15 years, with stated exclusive representation of 'emerging' international brands.

The company's go-to-market is built on personal consultation, a physical showroom ('Barbara's Salon') in Vienna's 8th district, and recurring participation at major European lifestyle trade fairs (Maison & Objet Paris, TrendSet München, Ambiente/Christmasworld Frankfurt). Customers are furniture retailers, interior design studios, and home decoration businesses, with a secondary persona of 'everyday designers' (Alltagsdesigner) seeking authentic, individual home styling. Catalog requests are funneled through a website contact form. The firm is privately held, has no disclosed funding, no disclosed revenue, no app, no API, and no proprietary technology — it is a traditional trading and field-sales operation. The named team is small (Managing Director Barbara Hofer plus four office/team members), and the firmographic record lists 26 employees, an inconsistency that limits confidence in any scale inference.

Name

HOME & LIVING

Legal name

Mag. Barbara Hofer

Website

https://imsiebtenhimmel-living.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Im Siebten Himmel Living (HOME & LIVING) is a Vienna-based B2B sales agency representing five international home-decoration and lifestyle brands (Bloomingville, Pomax, Creative Collection, Bloomingville Mini, OKKIA) to Austrian retailers and interior design professionals via its showroom and European trade fair presence.

Ownership category

akta.pro rank

Product category

Home Interior Brand Representation

NAICS

Home Furnishings Retailers (44912)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Home Décor, Housewares & Gifts Distribution (CRAOAFAB)

Keywords

• Home decoration distribution
• Interior design brands
• Furniture brand agency
• Lifestyle brand trading
• Home interior wholesale

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Brand Representation & Trading: Markets and distributes international home interior and lifestyle brands to retailers and design professionals. Revenue derived from trading/markup on branded products, with over 15 years of market experience.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Im Siebten Himmel Living is a Vienna-based sales agency and trading company that has marketed and distributed international home decoration, interior, and lifestyle brands in Austria for over 15 years. It represents a portfolio of five brands (Bloomingville, Pomax, Creative Collection, Bloomingville Mini, and OKKIA), selling to furniture retailers, interior designers, and design professionals through its showroom, trade fair presence, and direct B2B consultations.

Product overview

HOME & LIVING is a sales agency and trading company for home decoration, interior, and design brands. The company markets a portfolio of five sub-brands: Bloomingville (general home decoration), Pomax (home collection with artisan craftsmanship), Creative Collection (upcycling and authentic furnishing), Bloomingville Mini (Nordic-style children's home decoration), and OKKIA (creative eyewear). These brands are distributed through a showroom in Vienna, trade show appearances (Maison Objet Paris, TrendSet München, Ambiente Frankfurt), and catalog sales. The company serves retail customers seeking interior design solutions and style guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloomingville

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• BloomingvillecoreChannel Partner/ Reseller/ DistributorDanish home decoration brand specializing in Nordic-style furniture and accessories. Im Siebten Himmel Living markets and represents Bloomingville products to Austrian retailers and interior design professionals.
• PomaxcoreChannel Partner/ Reseller/ DistributorHome collection brand focused on bringing soul to homes through unique products manufactured with care and years of expertise. Products designed to bring harmony to special projects.
• Creative CollectioncoreChannel Partner/ Reseller/ DistributorAuthentic furnishing collection featuring styles full of character and unique upcycling treasures with stories to tell. Represents sustainable and storytelling-driven home decoration.
• Bloomingville MinicoreChannel Partner/ Reseller/ DistributorNordic-style children's furniture and home decoration line. Magical and lively universe of aesthetic home furnishings for the little ones, designed in a Nordic style that fits any home decoration.
• OKKIAminorChannel Partner/ Reseller/ DistributorEyewear brand for creative personalities and free spirits. Makes glasses accessible to all through new technical solutions and trendy color variants. Diversifies brand portfolio beyond home decoration.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Nordic Nest: Pan-European online retailer and distributor of Scandinavian and Nordic home design brands. Operates as a multi-brand Nordic design aggregator with both B2B and B2C channels — directly comparable to the brand portfolio and target customer segments served by Im Siebten Himmel Living.
• Wagner Living: German B2B sales agency and distributor for premium international home and lifestyle brands, operating with a similar agency model and showroom/trade-show GTM. Most structurally comparable to Im Siebten Himmel Living given the shared DACH focus and brand-representation business model.

Broad incumbents

• Rosenthal: Large established German manufacturer and brand house for premium tableware, home accessories, and lifestyle products. Operates in the same broader home and lifestyle category with overlapping retailer relationships across DACH — a broader incumbent against which small agencies like Im Siebten Himmel Living position.

Regional players

• Butlers: German home accessories and lifestyle retailer with curated collections and a strong store footprint in DACH. Comparable retail format and consumer positioning to Im Siebten Himmel Living's consumer-facing "Alltagsdesigner" segment.
• Depot: German home decoration variety retailer with broad assortment across seasonal décor, gifts, and home accessories. Comparable adjacent retail format serving the same end-consumer — "Alltagsdesigner" — and competing for the same Austrian/German shopper wallet.

Emerging players

• House Doctor: Danish home decoration brand offering furniture, lighting, and accessories in a Nordic style. Direct brand-level peer to Bloomingville and Creative Collection; competes for the same retail shelf space and interior-designer relationships that Im Siebten Himmel Living cultivates in Austria.
• Stelton: Danish design house for home accessories, tableware, and gift items with a strong Nordic heritage. Comparable brand profile and target customer base, frequently represented through independent agencies in DACH markets similar to Im Siebten Himmel Living.
• Normann Copenhagen: Danish design brand spanning furniture, lighting, textiles, and home accessories with strong Nordic aesthetic. Closely comparable to the Pomax and Bloomingville portfolios and competes for the same European B2B customers at Maison & Objet and Ambiente.
• ferm LIVING: Danish home interior and lifestyle brand focused on Scandinavian design with soft forms and craftsmanship. Competes for the same interior designer and retailer relationships and is frequently co-distributed alongside Bloomingville-family brands in European markets.
• Menu (by Skandiform): Danish design brand offering furniture, lighting, and home accessories with a Scandinavian aesthetic. Competes for shelf space and trade-fair visibility in the same Nordic home décor segment that Im Siebten Himmel Living serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/barbara-hofer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOME & LIVING