Modern Group
- Company typePrivate
- Founded1946
- HeadquartersBristol, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Modern Group does
Modern Group Ltd. is a privately held, 100% employee-owned industrial equipment distributor and service provider founded in 1946 and headquartered in Bristol, Pennsylvania. The company sells, rents, services, and supplies parts for forklifts, construction and earthmoving equipment, arborist and forestry equipment, industrial standby generators, and dock-and-door warehouse solutions through four operating divisions (Modern Handling, Modern Power Systems, the Construction & Arborist division, and the Dock and Door Division) across nine branch locations in Pennsylvania, New Jersey, New York, Maryland, and Delaware, with additional coverage into Washington D.C.
The company's core offering is a multi-brand equipment distribution platform built on exclusive and top-tier OEM relationships — including exclusive Generac Industrial distributor status for NJ and Eastern PA, the #1 Bandit Distributor designation, and a multi-year Hyundai Material Handling top-dealer track record (2019 Apex, 2020 Dealer of the Year, 2020 Chuck Leone Award, 2021 Top Dealer). Supporting the equipment portfolio, the company operates factory-trained in-house and road service technicians (with 24/7 emergency support for power systems), a parts operation for all carried brands, and an in-house credit and financing department that provides lines of credit for equipment, parts, and service purchases.
Modern Group generates revenue through four streams: one-time equipment sales (new and used), recurring equipment rentals (auto-renewing short- and long-term), professional service and maintenance contracts, and consumable parts sales. Customers are organized across four primary use-case segments — Warehousing & Logistics, Construction, Arborist & Tree Service, and Industrial Power — and are reached through a sales-led, territory-based direct sales force of named representatives operating out of each branch location. Pricing is quote-based and not publicly disclosed.
Modern Group firmographics
Firmographics- Name
- Modern Group
- Legal name
- Modern Group Ltd.
- Website
- https://moderngroup.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Modern Group industry classification
Industry- Product category
- Industrial Equipment Distribution and Service
- NAICS
- Other Building Material Dealers (44418)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
- akta.pro secondary industry
- Lifting & Hoisting Rental & Leasing (IMAHAJAN)
Keywords
Where Modern Group is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Modern Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of new and used industrial equipment including forklifts, construction equipment, arborist equipment, and power systems through dealer relationships with manufacturers.
- Equipment Rentals: Short-term and long-term rental of forklifts, generators, and construction equipment. Rental orders automatically renew week-to-week or month-to-month depending on term length.
- Service and Maintenance: Factory-trained technicians provide maintenance, repairs, and emergency support for all equipment. Service available 24/7 for generators and critical equipment.
- Parts Sales: Sale of replacement parts, wear parts, filters, blades, and consumables for all equipment brands carried.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Modern Group product offering
Product offeringCore offering
Modern Group distributes, services, and rents forklifts, construction equipment, arborist equipment, and industrial generators to business customers in warehousing, construction, arboriculture, and industrial markets across the Mid-Atlantic United States. The company operates 9 branch locations and supports customers with sales, service, parts, rental, and financing across multiple equipment categories.
Product overview
Modern Group is a mid-Atlantic industrial equipment distributor and service provider offering sales, service, and parts for material handling, construction, arborist, and power supply equipment. The company operates through multiple divisions including Modern Equipment Supply (construction and arborist equipment), Modern Handling (forklifts and warehousing), Modern Power Systems (industrial generators), and a Dock and Door Division. Their core product portfolio includes industrial forklifts from Hyundai Material Handling and Kalmar; construction and earthmoving equipment from Hyundai Construction Equipment, JLG, Elliott Equipment Company, and LiuGong; arborist products from Bandit Industries, CMC, Giant, and Woodcracker; industrial standby generators from Generac Industrial; and loading dock equipment from Kelley, Nordock, Dynaco, and other brands. The company provides comprehensive support including parts, maintenance, equipment rentals, and in-house financing services.
Differentiator
Problem solved
Functional benefit
Brands
- Modern Handling: Leading forklift distributor for New Jersey, New York, Pennsylvania, Delaware & Maryland offering lift equipment from Hyundai Material Handling, Kalmar, LiuGong and Big Joe.
- Modern Power Systems
- Modern Dock and Door Division
Products and services
- Forklift Equipment Solutions Sales, service, rental, and parts for forklifts and material handling equipment serving warehousing, logistics, and manufacturing operations across the Mid-Atlantic.
- Construction Equipment Solutions Sales, service, and rental of construction equipment for contractors and builders across the Mid-Atlantic.
- Arborist Equipment Solutions Sales, service, and rental of arborist equipment for tree care companies, landscapers, and municipal arborists.
- Industrial Power Generation Solutions Sales, service, and rental of industrial generators for backup, primary, or peak-shaving power applications at industrial and commercial facilities.
- Equipment Parts and Service Support Parts distribution and certified service and repair for forklifts, construction equipment, arborist equipment, and industrial generators.
- Equipment Financing In-house equipment financing solutions to help customers acquire forklifts, construction equipment, arborist equipment, and industrial generators.
Companies that use Modern Group
Customer profileSegments4 records
Ideal customer profiles4 records
Modern Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Modern Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Generac IndustrialcoreModern Power Systems is the exclusive Generac Industrial Distributor for New Jersey and Eastern Pennsylvania. This exclusive distribution relationship covers the full range of Generac industrial standby generators from residential to industrial MPS units, including mobile units such as light towers and pressure washers.
- Hyundai Material HandlingcoreModern Handling is a leading distributor of Hyundai forklifts and material handling equipment, having received multiple dealer awards including 2021 Top Dealer, 2020 Dealer of the Year (Chuck Leone Award), and 2019 Apex Award.
- Bandit IndustriescoreModern Group is the #1 Bandit Distributor, certified for Bandit stump grinders, woodchippers, and the Bandit Industrial Line. Serves as premier dealer for arborist equipment needs in the Mid-Atlantic region.
- Kelley Loading Dock EquipmentcoreModern's Dock and Door Division is an authorized Kelley Distributor in New Jersey, New York, Pennsylvania and Delaware, providing dock levelers, trailer restraints, lifts, doors, safety equipment, seals and shelters.
- KalmarmajorLeading forklift distributor offering Kalmar industrial forklifts as part of the product portfolio serving New Jersey, New York, Pennsylvania, Delaware, and Maryland.
- CMC LiftmajorCertified dealer for CMC All Access Equipment, serving as a specialist for arborist equipment needs including CMC lift products.
- Giant by TobrocomajorCertified dealer for Giant mini loaders and Giant Wheel Loaders, serving as GIANT Line Specialist for construction and arborist equipment needs.
- JLGmajorDistributor of JLG aerial lifts and boom trucks for construction and arborist equipment needs across the Mid-Atlantic region.
- Elliott Equipment CompanymajorDistributor of Elliott cranes and lifts serving construction and material handling equipment needs.
- RotobecmajorDistributor of Rotobec log grapples, bunching grapples, and power attachments for forestry and material handling applications.
- LiuGongmajorDistributor of LiuGong construction and earthmoving equipment serving the Mid-Atlantic region.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Modern Group competitors and assessment
Company assessmentBroad incumbents
- Sunbelt Rentals: Sunbelt Rentals is a major North American equipment rental provider with broad industrial and specialty fleet, overlapping directly with Modern Group's rental business in forklifts, generators, and construction equipment but at a national scale.
- H&E Equipment Services: H&E Equipment Services is one of the largest integrated equipment distributors in the US, combining equipment sales, rentals, service, and parts with national branch coverage. It is a scaled public-market proxy for Modern Group's multi-vertical dealer strategy.
- United Rentals: United Rentals is the largest equipment rental company in North America with a deep industrial fleet including forklifts, aerial lifts, and power generation. It overlaps with Modern Group on the rental and power systems side while operating at substantially greater scale.
- Hyster-Yale Materials Handling: Hyster-Yale is a leading global manufacturer of lift trucks and material handling equipment with an independent dealer network. It is a relevant proxy for the OEM economics underlying Modern Group's Hyundai/Kalmar material handling franchise.
- Caterpillar: Caterpillar is the dominant construction and earthmoving equipment OEM whose dealer network defines the modern industrial equipment distribution model. While not a direct competitor to Modern Group, its OEM economics shape the dynamics of every dealer relationship Modern Group holds.
Direct peers
- MH Equipment: MH Equipment is a multi-state material handling and warehouse solutions dealer with full-service sales, service, parts, and rentals, structurally comparable to Modern Group's Modern Handling division but with a Midwest geographic footprint.
- Wiese USA: Wiese USA is a multi-branch industrial equipment distributor offering forklifts, aerial lifts, and warehouse solutions with full-service capabilities, directly mirroring Modern Group's dealer model across product line, revenue mix, and customer verticals.
- Papé Group: Papé Group is a diversified, multi-vertical equipment dealer (material handling, construction, agricultural, arborist) with strong OEM partnerships and full aftermarket services, similar in business model and breadth to Modern Group though with a Western US footprint.
Emerging players
- DOZR: DOZR is an online construction equipment rental marketplace aggregating supply from dealer networks. It represents the digital intermediary layer emerging around traditional dealers like Modern Group and a potential margin-compression threat.
- EquipmentShare: EquipmentShare is a fast-growing digital-first equipment rental and fleet management platform competing directly with traditional dealers like Modern Group on rental, parts, and service workflows across construction and material handling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Modern Group social profiles
Digital presenceModern Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Group leadership team
Management profileNumber of profiles
Profiles2 records
Modern Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Group
What does Modern Group do?
Modern Group distributes, services, and rents forklifts, construction equipment, arborist equipment, and industrial generators to business customers in warehousing, construction, arboriculture, and industrial markets across the Mid-Atlantic United States. The company operates 9 branch locations and supports customers with sales, service, parts, rental, and financing across multiple equipment categories.
Is Modern Group a public or private company?
Modern Group is a private company. It is classified as management employee owned and is currently operating.
When was Modern Group founded?
Modern Group was founded in 1946. It employs 251 to 500 people.
Where is Modern Group based?
Modern Group is headquartered in Bristol, United States, in the North America region.
How does Modern Group make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, service and Maintenance and parts Sales.
Who are Modern Group's main competitors?
Broad incumbents on record are Sunbelt Rentals, H&E Equipment Services, United Rentals, Hyster-Yale Materials Handling and Caterpillar. Direct peers are MH Equipment, Wiese USA and Papé Group. Emerging players are DOZR and EquipmentShare.
Does Modern Group have an API?
No public API is recorded for Modern Group.
What industry is Modern Group in?
Modern Group's product category is Industrial Equipment Distribution and Service. Its primary akta.pro industry code is TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks), with a secondary code of IMAHAJAN, Lifting & Hoisting Rental & Leasing. Its NAICS code is 44418 and its SIC code is 5084.