BirdDog

What BirdDog does

BirdDog is an Australian privately held company that designs and sells professional video capture, conversion, and control hardware and software for IP-based production workflows. Its core technology stack is built around NDI (Network Device Interface), enabling power, video, control, and tally to be carried over a single Ethernet cable via PoE; the company has expanded protocol support to include Dante AV-H and was the first hardware manufacturer to achieve full NDI 6.3 compatibility across its lineup. The product portfolio spans PTZ cameras (X Series including XL Ultra and X4/X5 wireless variants, MAKI Series, O4, MAX, plus legacy P and A series), encoders/decoders/converters (PLAY PRO, OG4, 4K, FLEX 4K, Mini, PLAY), and a software layer that includes the BirdDog Connect cloud platform, Central 2.0, Multiview, Cam Control, Dyno, and mobile apps.

The company sells primarily through a global network of resellers, system integrators, and distributors, complemented by direct SaaS subscriptions (BirdDog Cloud at $150/month or $995/year) and project registration for large enterprise installations. Revenue is generated from hardware sales of cameras and converters, recurring software subscriptions, and professional services and support contracts. Targeted customer segments include broadcast and live production, corporate and hybrid meetings, education (Harvard, Monash), house of worship, live events and touring (Barrett-Jackson, Carlos Vives tour), sports (Philadelphia Eagles, Sport Climbing Victoria), gaming/esports (Gamereactor), content creation, and increasingly healthcare via the Remedi Pro partnership.

BirdDog operates from Collingwood, Australia, with a second Australian office in Docklands, and runs an 11-50 employee organization led by CEO Dan Miall. The company maintains a global footprint spanning North America, Europe, and APAC, and emphasizes integrations with vMix, TriCaster/NewTek, Resolume, OBS Studio, mimoLive, Netgear AV switches, and Audinate Dante ecosystems.

Name

BirdDog

Legal name

BirdDog Australia Pty Ltd

Website

https://birddog.tv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BirdDog designs professional PTZ cameras, video converters, and cloud-based control software built around NDI IP video, selling through global resellers to broadcast, corporate, education, worship, sports, and live-event production customers.

Ownership category

akta.pro rank

Product category

Professional Broadcast Video Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

akta.pro secondary industries

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA), Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB)

Keywords

• NDI video production
• PTZ broadcast cameras
• IP video infrastructure
• AV-over-IP encoders
• Video production software

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: BirdDog generates revenue primarily through the sale of professional PTZ cameras, converters, encoders, decoders, and accessories. Products include X Series, MAKI Series, O4, MAX, KBD, and converter families (PLAY PRO, OG4, 4K, FLEX 4K, Mini, PLAY).
2. Software Subscriptions: BirdDog offers cloud-based and software products including BirdDog Connect, Central 2.0, Multiview, Cam Control, Dyno, and BirdUI. BirdDog Cloud is available as a subscription service.
3. Professional Services: Service contracts and support services provide recurring revenue opportunities. The company emphasizes total cost of ownership and service contracts as recurring revenue for ProAV integrators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

BirdDog designs, manufactures, and sells professional PTZ cameras, NDI video converters/encoders/decoders, and cloud-based video production software that together enable IP-based video workflows over standard networks. Products include X Series, MAKI Series, O4, MAX, P and A Series PTZ cameras, Mini/PLAY PRO/OG4/4K/FLEX 4K converters, plus BirdDog Connect, Central 2.0, Cam Control, and Multiview software, targeting broadcast, corporate, education, worship, live events, and content creation markets globally.

Product overview

BirdDog builds a unified ecosystem of professional PTZ cameras, video converters/encoders/decoders, and cloud/software platforms that work together over NDI IP video infrastructure to simplify modern video production workflows. The portfolio comprises three core layers: (1) Capture — Professional PTZ and fixed cameras across the O4, X Series (X1, X4, X5, XL), MAKI (MAKI Live, MAKI Ultra, MAKI Studio), MAX, and KBD lines, plus accessories; (2) Convert & Distribute — Converters including PLAY PRO, OG4, 4K Family, FLEX 4K Family, and Mini for encoding/decoding video across IP networks; and (3) Control — Software tools including BirdDog Connect (cloud platform), Central 2.0 (NDI routing), Multiview, Cam Control, Dyno, and BirdUI for monitoring and camera control. All hardware and software is designed around NDI as the core protocol, with recent expansion to Dante AV-H integration. Solutions target broadcast, corporate/hybrid meetings, education, house of worship, live events, and content creation/podcasting segments.

Differentiator

Problem solved

Functional benefit

Products and services

• X Series PTZ Cameras
• MAKI Series PTZ Cameras
• O4 Camera
• MAX Camera
• KBD PTZ Keyboard Controller
• PLAY PRO NDI Encoder/Decoder
• OG4 NDI Encoder/Decoder
• 4K Family NDI Converters
• FLEX 4K Family NDI Converters
• Mini NDI Encoder/Decoder
• PLAY NDI Playback Device
• Pod AV-over-IP Device
• Wallplate NDI Encoder
• VideoWall
• SDM M1 AV Device
• BirdDog Connect Cloud Platform
• Central 2.0 Software
• P Series PTZ Cameras (Previous Generation)
• A Series All-Weather PTZ Cameras (Previous Generation)

Quantifiable outcome

• Near-100% uptime at large events compared to 50-75% with previous providers
• +3 more outcomes

Named customers49 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, key and supporting.

• NDI (Vizrt NDI AB)coreTechnology or Integration · 9 June 2026BirdDog has partnered with NDI from the very beginning, becoming the first hardware manufacturer to achieve full NDI 6.3 compatibility across its entire product lineup. This deep integration enables BirdDog devices to natively support NDI 6.3's enhanced discoverability features including active Discovery Server registration, hostname-based device grouping, and real-time property broadcasting. Both encoders and decoders are fully visible and addressable across networks, with operators gaining end-to-end signal visibility through BirdDog Connect.
• mimoLive / Boinx SoftwarekeyTechnology or Integration · 2 June 2026BirdDog X5 Ultra cameras integrate with mimoLive software for live production workflows. mimoLive runs on MacBook Pro and provides switching, graphics, recording, streaming, and automation. Camera control lives inside mimoLive, allowing PTZ control directly from the production software. Joint promotional offering includes 6 months of mimoLive Studio for Mac free with selected BirdDog camera bundles.
• Audinate (Dante)coreTechnology or Integration · 20 April 2026BirdDog integrated Dante AV-H across its X Series camera lineup (excluding X5), MAX, and BirdDog Connect, enabling high-quality, low-bandwidth video over standard networks fully integrated into existing Dante environments. Devices can be discovered, routed, and managed through familiar Dante tools, with audio and video unified on a single infrastructure.
• NetgearkeyTechnology or IntegrationBirdDog works with Netgear AV switches (M4250 series) which come with built-in NDI and BirdDog profiles for simplified configuration. BirdDog cameras integrate seamlessly with Netgear network infrastructure for enterprise AV-over-IP deployments.
• vMixkeyTechnology or IntegrationBirdDog NDI cameras integrate with vMix video production software. Multiple user stories highlight vMix as the production software of choice for BirdDog-based workflows.
• ResolumesupportingTechnology or IntegrationBirdDog PF120 and other NDI cameras integrate with Resolume Arena for live event visuals and LED wall content, as demonstrated in the Carlos Vives tour production.
• NewTek / TriCastersupportingTechnology or IntegrationBirdDog NDI products work with NewTek TriCaster production systems. Tony Liuzzi's award-winning production used TriCaster with dual NICs for dedicated NDI network isolation.
• RemedikeyTechnology or IntegrationBirdDog X1 Ultra and MAKI Live cameras integrate with Remedi Pro for remote control, multiview, and P2P switching in medical training applications. The partnership enables near-zero latency 4K video for live surgical education at Epworth Hospital.
• Stream DudeskeyImplementation/ SI/ Consulting PartnerStream Dudes is a systems integrator specializing in live streaming solutions that designed Jennifer Bukowsky's multi-camera TV studio using BirdDog Mini NDI encoders and vMix.
• ATX Event SystemskeyImplementation/ SI/ Consulting PartnerATX Event Systems deployed over 30 remote BirdDog P400 cameras for Consensus 2022 cryptocurrency conference across multiple Austin venues, using BirdDog Cloud for central control.
• WiFi JoekeyImplementation/ SI/ Consulting PartnerWiFi Joe provided wireless internet infrastructure for Consensus 2022, working with BirdDog cameras for point-to-point microwave link deployments at older venues lacking IT infrastructure.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NewTek (Vizrt Group): Creator of NDI protocol and TriCaster live production systems. Overlaps BirdDog via the shared NDI ecosystem but is also a competing vendor with deeper broadcast production software suite.
• Sony (Imaging Products / PTZ): Premium PTZ camera vendor (BRC, FR7, AM7 series) positioned as direct broadcast incumbents against BirdDog's XL Ultra. Same NDI-native functionality but substantially larger installed base, R&D resources, and brand recognition.
• Matrox Video: Broadcast and AV-over-IP infrastructure provider (ConvertIP, Monarch) for IP video encoding/decoding. Directly comparable to BirdDog's converter family at the IP video infrastructure layer with broader broadcast incumbency and OEM reach.
• Panasonic Connect (Pro AV): AW-UE series PTZ cameras (e.g., AW-UE160) are head-to-head competitors in broadcast and live production. Broad incumbent portfolio with deeper systems integration relationships than BirdDog.
• Canon (PTZ and Cinema): CR-N series PTZ cameras (e.g., CR-N700) compete directly with BirdDog's premium offerings in broadcast and house of worship. Canon brings substantial sensor/lens heritage and global enterprise sales channels.

Direct peers

• PTZOptics: Manufacturer of professional PTZ cameras for live streaming, broadcast, and house of worship markets. Directly comparable product line (PTZ cameras with NDI/HDBaseT/SDI), overlapping customer segments (broadcast, education, worship), and similar SMB-to-enterprise distribution model.
• Lumens Digital Optics: Manufacturer of PTZ cameras, document cameras, and AV-over-IP products including NDI-native models. Directly comparable in capture + IP video infrastructure for live production and education markets.
• AVer Information: Taiwan-based manufacturer of professional PTZ cameras, auto-tracking cameras, and video collaboration solutions. Competes with BirdDog in education, corporate, and broadcast segments with overlapping NDI-capable camera lineups.
• Magewell: Manufacturer of NDI/HDMI/SDI encoders, decoders, and capture cards. Directly comparable to BirdDog's converter family (Mini, PLAY, OG4, FLEX 4K) serving live streaming and AV-over-IP production markets.
• Marshall Electronics: Manufacturer of broadcast PTZ cameras and miniature/POV cameras for live production, sports, and house of worship. Competes with BirdDog in entry-to-mid PTZ tiers and integrates with NDI workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bird_dog_gear
• Facebookfacebook.com/birddog.tv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BirdDog