Dental Marketing

What Dental Marketing does

Dental Marketing is a US-based, dental-vertical marketing services firm founded in 2009 and formerly operating as Digital Print Marketing. The company provides integrated marketing solutions to dental practices and select home-services and multi-location businesses, organized around three service pillars: Mail Marketing (direct mail postcards, plastic mailers, newsletters, envelope mailers, weekly mailers), Digital Marketing (social media ads, paid search PPC, email marketing, mobile geofencing, display ads and retargeting), and Data & Analytics (analytics warehouse, call tracking). In September 2024 the firm was acquired by UpSwell Marketing, a Marietta, Georgia-based multi-vertical marketing agency, and now operates as a dental-industry sub-brand under UpSwell, with its own dedicated dental resource hub (UpThink blog, podcast, video gallery) feeding top-of-funnel demand generation.

The underlying stack is services-led rather than software-platform-led: there is no disclosed proprietary software product, no public API or SDK, and no documented AI/ML capability. Cross-channel attribution is handled through an analytics warehouse and call-tracking infrastructure that underpins reported ROAS metrics, including an average $8 return per $1 spent on Google Ads for dentists and 23:1 ROAS on saturation direct mail for a named home-services client (Eustis Roofing). The GTM motion is sales-led, combining phone-based outreach (470-458-1470), a website "Get Started" lead-capture flow, and content marketing to convert SMB and mid-market dental practices.

Revenue is generated through quote-based, subscription-recurring engagements billed annually, with pricing not publicly disclosed. Primary customer segments are SMB dental practices (vertical), with secondary use-case-based segments in multi-location businesses and home services. Recent hiring activity — including a Director of Strategic Growth – National Accounts and a National Account Manager — signals an organizational push up-market toward larger, multi-location and enterprise dental accounts and a geographic expansion beyond the documented Southeast US regional base.

Name

Dental Marketing

Legal name

UpSwell Marketing

Website

https://dentalmarketing.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Dental Marketing is a US dental-practice-focused marketing services firm providing integrated direct mail, digital marketing, and analytics solutions. Acquired by UpSwell Marketing in September 2024, it serves SMB and mid-market dental practices with quote-based recurring engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Heber City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Marketing Services: Dental Marketing provides integrated marketing services to dental practices including direct mail (postcards, newsletters, plastic mailers, envelope mailers, weekly mailers), digital marketing (social media ads, Google Ads/paid search PPC, email marketing, mobile geofencing, display ads & retargeting), and data & analytics (analytics warehouse, call tracking). Revenue is generated through ongoing marketing service engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Dental Marketing provides integrated multi-channel marketing services for dental practices, organized into three pillars: Mail Marketing (direct mail postcards, plastic mailers, newsletters, envelope mailers, weekly mailers), Digital Marketing (social media ads, paid search PPC, email marketing, mobile geofencing, display retargeting), and Data & Analytics (analytics warehouse, call tracking). Services are delivered as recurring marketing engagements targeted at patient acquisition, retention, reactivation, and benefit reminder campaigns.

Product overview

Dental Marketing (now part of UpSwell Marketing) is a dental industry-specific marketing services company that was acquired by UpSwell Marketing in September 2024. The company operates as a platform of integrated marketing services organized into three core pillars: Mail Marketing (Direct Mail Postcards, Plastic Mailers, Newsletters, Envelope Mailers, Weekly Mailers), Digital Marketing (Social Media Ads, Paid Search PPC, Email Marketing, Mobile Geofencing, Display Ads & Retargeting), and Data & Analytics (Analytics Warehouse, Call Tracking). The integrated portfolio combines traditional direct mail with digital marketing channels, unified by analytics capabilities to track marketing performance for dental practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Mail Marketing Direct mail marketing services for dental practices including postcards, plastic mailers, newsletters, envelope mailers, and weekly mailers designed to attract and retain dental patients. Offered as a recurring service within UpSwell Marketing's portfolio.
• Digital Marketing Comprehensive digital marketing services for dental practices including social media advertising, paid search PPC, email marketing, mobile geofencing, and display retargeting. Delivered as recurring engagements to support patient acquisition and retention.
• Data & Analytics Marketing analytics and tracking services for dental practices including an analytics warehouse for centralized performance reporting and call tracking for attribution and lead generation measurement.

Quantifiable outcome

• Google Ads for dentists deliver average return of $8 for every $1 spent
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Digital Print Marketing (Dental Marketing)coreStrategic or Co-development Partner · 3 September 2024UpSwell Marketing acquired Digital Print Marketing, operating as Dental Marketing, in September 2024. This acquisition expanded UpSwell's dental industry footprint and added direct mail marketing capabilities to their dental practice service offerings.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tebra (PatientPop): Tebra's PatientPop product is a leading digital marketing and patient acquisition platform built specifically for dental and other medical practices, offering practice websites, SEO, paid ads, and reputation management that directly overlap with Dental Marketing's integrated digital + direct mail stack.
• RevenueWell: RevenueWell is a dental patient engagement and marketing automation platform offering email, text, and direct mail recall campaigns for dental practices; its feature set closely overlaps with Dental Marketing's email marketing, reactivation, and direct mail service lines.
• Sesame Communications (Henry Schein One): Sesame Communications, now part of Henry Schein One, provides dental marketing, patient communication, and website solutions to dental practices, making it a direct competitor in dental-specific patient acquisition and retention marketing.
• Scorpion: Scorpion is a marketing technology company that builds integrated marketing programs (digital, web, video, branding, and advertising) for SMBs including dental practices, competing head-to-head with Dental Marketing's multi-channel service offering.
• Pro Impressions Marketing: Pro Impressions Marketing is a dental-specialty agency offering direct mail, patient newsletters, and digital marketing services to dental practices — a near-direct competitive analog to Dental Marketing's mail marketing and digital pillars.
• Officite: Officite provides dental practice websites, SEO, and online marketing services for dental practices; competes in the dental digital marketing funnel overlap with Dental Marketing's paid search, web presence, and patient acquisition offerings.
• PBHS (Practice Building & Health Solutions): PBHS is a long-standing dental marketing and practice branding agency offering web design, SEO, and patient acquisition services to dental and specialty practices, comparable to Dental Marketing in vertical focus and service catalog.

Emerging players

• My Social Practice: My Social Practice is a niche dental marketing agency focused primarily on social media content, advertising, and patient reviews for dentists, representing partial overlap with Dental Marketing's social media ads and reputation management capabilities.

Broad incumbents

• LocaliQ (Gannett): LocaliQ is Gannett's SMB marketing solutions brand offering multi-channel campaigns (search, social, email, and direct mail) to local businesses including dentists, placing it as a broader incumbent competitor to Dental Marketing's integrated channel approach.
• Marketing 360: Marketing 360 is a multi-channel SMB marketing platform providing websites, SEO, paid media, and email/direct mail campaign services to local businesses; competes with Dental Marketing's SMB dental practice customers on cross-channel digital and direct mail execution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DentalMarket123

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Marketing