What Archetype SC does

Archetype SC is a privately held US technology consulting firm headquartered in Myrtle Beach, South Carolina, with a Security Operations Center in Boston. Founded in 2014 by Joseph Bonanno and Usman Khan — a former IBM security engineer with 20+ years of Identity and Access Management experience — the firm delivers cybersecurity, managed IT, digital experience, and technology consulting services to enterprise clients including Southwest Airlines, Thomson Reuters, IBM, Myrtle Beach International Airport, Fortis Construction, and Odysseys Unlimited. The company operates a strictly US-based, no-outsourcing staffing model and runs 24/7/365 SOC operations across both office locations.

The company's core offerings span four practice areas: Managed Cybersecurity Services (24/7 SOC, Identity & Access Management, Network Security, and the patented Security Risk & Vulnerability Assessment); Managed IT Services (Network Management, Microsoft 365, Business Continuity, Endpoint Management, and fractional CIO/CTO/CISO advisory); Digital Experience (development, design, and digital marketing); and Technology Consulting. Archetype SC also commercializes A2 Analytics, a patented location-based analytics platform that delivers real-world movement insights such as wait time, dwell time, conversion tracking, personnel and equipment tracking, operational alerting, advertising effectiveness, and heatmapping for airports, construction, healthcare, retail, and hospitality clients. The firm maintains an unusually broad multi-vendor capability set covering 100+ security technologies and 75+ network technologies, with strategic tier-1 partnerships across Microsoft, IBM, Palo Alto Networks, Cisco, Juniper Networks, and Okta.

Revenue is generated primarily through recurring managed service subscriptions — cybersecurity and IT on monthly or subscription terms — alongside project-based professional services engagements in digital experience and consulting. Go-to-market is consultative and enterprise-focused: Co-founders and dedicated Client Solutions Directors run named accounts, prospects are engaged through no-cost consultations, and pricing is custom-negotiated with fixed-fee, monthly, or hourly options. The firm has publicly disclosed hiring 25 security engineers within a 90-day window to staff a Southwest Airlines engagement and managing 60+ technologies on a 24/7 basis for that client, signaling a revenue mix anchored by large enterprise contracts. Ownership is concentrated with the founding partners, with no disclosed external funding, parent company, or institutional investment.

Name

Archetype SC

Legal name

Archetype SC

Website

https://archetypesc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Archetype SC is a US-based technology consulting firm delivering managed cybersecurity, managed IT, digital experience, and technology consulting services alongside its patented A2 Analytics location-based analytics product to enterprise clients across airlines, media, government, healthcare, construction, and hospitality industries.

Ownership category

akta.pro rank

Product category

Managed IT and Cybersecurity Services

NAICS

Security Systems Services (except Locksmiths) (561621), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Network Security Managed Services (Firewall/IDS/IPS/SASE) (BPAEADAG)

akta.pro secondary industries

Cybersecurity & Identity Consulting (BPAHAEAG), Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• Managed cybersecurity services
• Managed IT services
• Identity access management
• Network security management
• Technology consulting services

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cybersecurity Services: Managed security services including identity and access management, network security, threat management, and vulnerability assessments. Offered on subscription or project-based engagement models.
2. Managed IT Services: IT support and management services including network management, Microsoft 365 services, business continuity, endpoint management, and advisory services. Typically offered as recurring monthly services.
3. Digital Experience Services: Web application development, iOS/Android development, design services, and digital marketing. Project-based engagements for custom solutions.
4. Technology Consulting: Strategic consulting services including IT consulting, incident response planning, brand strategy, data strategy, and business intelligence.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Archetype SC is a US-based technology consulting and solutions firm delivering managed cybersecurity, managed IT, digital experience (development, design, digital marketing), and technology consulting services to enterprise clients. The firm also sells a patented location-based analytics product, A2 Analytics, that provides real-time movement and operational insights for airports, construction, retail, medical, and hospitality environments. All services are delivered by full-time US employees with no outsourcing, supported by 24/7 Security Operations Centers.

Product overview

Archetype SC is a technology solutions company offering a portfolio of interconnected professional services organized into four main practice areas: Cybersecurity (Managed Security Services, IAM, Network Security, SRVA, Threat Management), Managed IT (Network Management, Microsoft 365 Services, Business Continuity, Endpoint Management, Advisory Services), Digital Experience (Development, Design, Digital Marketing, Digital Transformation), and a proprietary patented product called A2 Analytics for location-based insights. The company also provides Technology Consulting services. These offerings work together as a comprehensive IT solutions portfolio, where cybersecurity and managed IT services form the operational foundation, digital experience services drive customer-facing transformation, and A2 Analytics provides specialized location intelligence for airports, retail, construction, medical, and hospitality clients.

Differentiator

Problem solved

Functional benefit

Brands

• A2 Analytics: Location-based analytics platform using patented technology for tracking real-world movements, providing insights for customer experience, marketing, and operational efficiency in airports, construction, retail, medical, and hospitality industries

Products and services

• Managed Cybersecurity Services Comprehensive cybersecurity services for enterprise clients including Identity & Access Management, Network Security, Security Risk & Vulnerability Assessment (SRVA), and Threat Management. Includes 24/7 SOC operations, firewall management, NAC, intrusion detection, and data loss prevention using 75+ industry technologies.
• Identity & Access Management (IAM) Identity governance and access management services including Multi-Factor Authentication, Single Sign-On, Access Management, and Mobile Device Management for enterprise clients. Uses technologies from Okta, IBM, OneLogin, Sailpoint, and others.
• Network Security Secure network operations including Managed SOC, Firewall Management, Network Access Control, Intrusion Detection & Prevention Systems, and Data Loss Prevention. Manages 75+ network technologies including Cisco, SolarWinds, Juniper, and Palo Alto for enterprise clients.
• Security Risk & Vulnerability Assessment (SRVA) A security assessment combining on-site observation, industry-leading scanning technology, and off-site analysis from expert security engineers to create a roadmap for network security. Includes pre-scan analysis, on-site scan, staff interviews, security walkthrough, and network investigation.
• Managed IT Services Expert-managed IT services ensuring seamless operations, data protection, and technology optimization for enterprise clients. Includes Network Management, Microsoft 365 Services, Business Continuity, Endpoint Management, and Advisory Services, typically delivered as recurring monthly services.
• Network Management Network infrastructure optimization for scalability and security with IT Support Helpdesk, Remote Monitoring, Patch Management, Software Deployment, and System Design services for enterprise clients.
• Microsoft 365 Services Productivity and collaboration services including Email Integration, Microsoft Teams collaboration, Office Apps, Document Management (SharePoint/OneDrive), and Security & Device Management for enterprise clients. Also includes Microsoft 365 CoPilot AI capabilities.
• Business Continuity & Disaster Recovery Data protection services preventing data loss and minimizing downtime with Business Continuity Planning, Data Security and Compliance, Backup and Recovery Management, and Cloud/Virtualization Services for enterprise clients.
• Endpoint Management Device security and management services providing Comprehensive Device Management, Real-Time Threat Detection, Automated Patch Management, Next Gen Antivirus (NGAV), and Technology Refresh for enterprise clients.
• Advisory Services Fractional executive-level IT guidance including CIO Services, CTO Services, and CISO Services for strategic IT planning and technology investment decisions for enterprise clients.
• Digital Experience Full-stack digital services including Digital Transformation, Development (Web/Mobile/Desktop Applications & Integrations), Design (Websites & UX), Digital Systems Integration, and Digital Marketing (SEO, Email, Social Media, Content Marketing, CRO) for enterprise clients.
• A2 Analytics Patented location-based analytics technology providing real-time insights into customer movements using location-based tracking. Features include wait time tracking, customer dwell times, in-store conversion tracking, personnel & equipment tracking, operational alerting, advertising effectiveness, and heatmapping. Used by airports, construction, retail, medical, and hospitality industries.
• Technology Consulting Strategic technology guidance including IT Consulting, Incident Response Planning, Digital Marketing Strategy, Brand Strategy, Data Strategy, and Business Intelligence for enterprise clients. Offers Solutions Workshops and Technology Selection services.

Quantifiable outcome

• Nearly 50% growth achieved by Odysseys Unlimited after system implementation
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• IBMcoreTechnology or IntegrationTechnology partnership involving Okta, IBM Maas360, IBM QRadar, and other IBM security and identity solutions. Co-founded by former IBM security engineer with deep IBM technology expertise.
• MicrosoftcoreTechnology or IntegrationMicrosoft solutions partner providing Microsoft 365, Azure, SharePoint, Teams, Outlook, OneDrive, Power BI, Power Apps, and Microsoft Intune implementations.
• Palo Alto NetworkscoreTechnology or IntegrationNetwork security technology partner for next-generation firewall and threat prevention solutions.
• OktacoreTechnology or IntegrationIdentity and access management technology partner for identity governance and single sign-on solutions.
• CiscocoreTechnology or IntegrationNetwork infrastructure and security technology partner including Cisco VPN and network solutions.
• Juniper NetworkscoreTechnology or IntegrationNetwork technology partner for infrastructure and security solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trustwave: Trustwave is a global cybersecurity and managed security services firm offering MDR, threat management, and compliance — comparable service portfolio to Archetype SC's cybersecurity practice but at substantially larger scale.
• Secureworks: Secureworks is a global MSSP and MDR provider offering managed detection, threat intelligence, and security consulting — overlaps with Archetype SC's Managed Cybersecurity Services and SOC operations at much larger scale.
• CBTS: CBTS is a US-based technology provider delivering managed IT, cybersecurity, cloud, and consulting to mid-market and enterprise — comparable in multi-practice service portfolio and enterprise customer focus to Archetype SC.
• Optiv Security: Optiv is a large US cybersecurity solutions integrator and MSSP serving enterprise and mid-market across IAM, network security, and managed security — competes with Archetype SC for enterprise security deals at a larger scale and broader portfolio.

Direct peers

• CMIT Solutions: CMIT Solutions is a US managed IT services franchise network providing cybersecurity, managed IT, and consulting to SMB and mid-market — comparable in service mix and target segment to Archetype SC.
• Dataprise: Dataprise delivers managed IT, cybersecurity, and cloud services to mid-market and enterprise clients across the US — closely comparable to Archetype SC's managed IT + cybersecurity portfolio with similar enterprise sales motion.
• Integris: Integris is a US-based managed IT and cybersecurity provider focused on mid-market enterprises with vCIO services — overlaps directly with Archetype SC's advisory services, managed IT, and network security offerings.
• Foresite Cybersecurity: Foresite is a US-based MSSP offering managed detection & response, SIEM, and compliance services — comparable to Archetype SC's Managed Cybersecurity Services and SRVA practices.
• Ntiva: Ntiva is a US-based managed IT and cybersecurity services provider of similar size serving SMB and mid-market with managed security, Microsoft 365, and IT consulting — directly overlapping Archetype SC's core managed IT + cybersecurity stack and target customer profile.
• Inversion6: Inversion6 is a US-based cybersecurity and managed IT services firm offering security operations, IAM, and network security — closely aligned with Archetype SC's cybersecurity and managed IT practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/archetype_sc
• Facebookfacebook.com/getarchetypesc
• LinkedInlinkedin.com/company/archetype-sc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archetype SC