RooneyPartners

What RooneyPartners does

RooneyPartners is a private, boutique communications agency headquartered in New York, United States, founded in 2003 by Terry Rooney, who continues to serve as Founder & CEO. The firm provides media relations, content strategy, and creative services, positioning itself as a specialist provider for clients seeking high-touch communications counsel rather than scaled holding-company offerings.

The agency operates with a small team of 11-50 employees, consistent with a boutique services model. Its deliverable set — media relations, content strategy, and creative services — reflects a traditional public relations value chain: securing media coverage, shaping narrative and messaging, and producing supporting creative assets. No proprietary technology platform, software product, or technology stack is disclosed; the business is fundamentally a professional services firm rather than a software-enabled one.

RooneyPartners generates revenue through client engagements, most plausibly structured as monthly retainers and project-based fees typical of boutique PR agencies. The firm is privately held with no disclosed funding rounds, parent company, or subsidiaries. Operating geographies are not specified beyond its New York base, and no customer logos, pricing details, or revenue figures were available in the source material, limiting visibility into scale, client mix, and financial profile.

Name

RooneyPartners

Website

https://rooneypartners.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

RooneyPartners is a New York-based boutique communications agency founded in 2003, providing media relations, content strategy, and creative services to clients seeking high-touch PR counsel.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

RooneyPartners is a boutique communications agency that provides media relations, content strategy, and creative services to its clients. The firm sells tailored communications support rather than software or technology products, working with organizations seeking external PR and content expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Regional players

• Propperson PR: Independent U.S. PR firm focused on tech and consumer clients with integrated media and content capabilities; comparable boutique positioning though with different geographic emphasis.

Broad incumbents

• Prosek Partners: Large independent U.S. PR and integrated marketing firm with a strong NYC presence serving financial services, professional services, and B2B tech; broader scale and service portfolio than RooneyPartners but overlapping offering.
• Edelman: Global communications and PR firm with a major New York office providing media relations, content, and creative services to enterprise clients across all verticals; a broad incumbent competing for overlapping mandates.
• Weber Shandwick: One of the largest global PR networks with deep NYC operations, offering media relations, content strategy, and creative communications to multinational clients; overlaps with RooneyPartners at the enterprise end.

Direct peers

• Walker Sands Communications: Mid-sized integrated B2B PR and communications agency providing media relations, content, and creative services to technology and professional services clients; comparable size and service mix.
• 5W Public Relations: New York-based boutique PR agency offering media relations, content, and integrated communications to consumer, B2B, and tech clients; directly comparable in size, geography, and service mix to RooneyPartners.
• Gregory FCA: Mid-sized U.S. PR agency with strong media-relations capabilities and content strategy offerings, comparable in scale and positioning to a NYC boutique like RooneyPartners.
• M Booth: Independent, NYC-headquartered creative communications agency offering media relations, brand strategy, and content; similar positioning as an integrated boutique with multi-discipline capabilities.
• Rubenstein Public Relations: Manhattan-based boutique communications firm providing media relations, content strategy, and creative services to a similar mix of consumer, B2B, and real-estate clients.
• JPR Communications: Boutique PR firm focused on media relations and content services for technology, healthcare, and consumer brands; similar size and service scope to RooneyPartners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/RooneyPartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RooneyPartners