Verdegro Group

What Verdegro Group does

Verdegro Group is a Dutch designer, manufacturer, and supplier of mobile traffic safety systems, impact-absorbing crash cushions, and LED-based lighting and signaling products, founded in 2003 by Gerrit Verwijs and Sjoerd de Groot in Bergen op Zoom, Netherlands, and now headquartered in Etten-Leur. The company operates three product pillars: Lighting (LED light tower trailers in hybrid, solar, battery, and bucket-handling variants), Crash (Truck Mounted Attenuators under the BLADE, Armadillo, and VanGuard brands plus legacy TMA series, certified to MASH 2016 TL-3, NCHRP-350, and CEN/TS 16786), and Traffic (Autocone 2.0 automated cone handler, variable message signs, mobile lane signaling systems, solar message trailers, arrow trailers, and rumble mat layers). Verdegro complements its hardware with the proprietary Mobilityplanner web platform and Mobitrack GPS tracking hardware, which provide remote product monitoring, GPS location, and remote control across the installed fleet. Products are certified to ISO 9001, ISO 14001, and ISO 45001, with crash testing conducted both in-house at the Etten-Leur crash test facility and externally at the Texas Transportation Institute.

The company generates revenue primarily through hardware sales of mobile traffic safety equipment, custom-built solutions, replacement parts, and recurring revenue from Mobitrack/Mobilityplanner subscriptions, with quote-based pricing on multi-year contracts. Go-to-market combines direct enterprise sales (notably through Verdegro USA LLC in Chicago for North America) with a global certified distributor network spanning 55 countries, supported by regular participation in major industry trade shows (ATSSA, Intertraffic, CONEXPO-CON/AGG, BAUMA, TRA). Primary customer segments are road construction companies, traffic management firms, and government/municipal road authorities, with secondary exposure to mining and events/entertainment. The company holds multiple patents (Autocone 2.0, VanGuard TMA, RED-X Arrow Board, BLADE blade design) and continues to expand its product line, with notable 2025-2026 launches including Mobicam mobile security cameras and the VanGuard TMA for closed vans. Co-founder Sjoerd de Groot passed away in July 2019, with the company continuing to operate as a privately held, founder/family-controlled business.

Name

Verdegro Group

Legal name

Verdegro Group

Website

https://verdegro.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Verdegro Group is a Dutch designer, manufacturer, and global supplier of mobile traffic safety systems, truck-mounted attenuators, and LED lighting and signaling products, serving road construction, traffic management, and government road authorities across 55 countries.

Ownership category

akta.pro rank

Product category

Mobile Traffic Safety Systems

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Road Lighting & Visibility Safety Systems (Street Lighting, High-Mast, LED Upgrades, Solar Beacons) (TLAJAGAD)

akta.pro secondary industries

LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

Keywords

• Mobile traffic safety systems
• Truck mounted attenuators
• LED light towers
• Variable message signs
• Road construction equipment

Headquarters

HQ city

Etten

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Mobile Traffic Safety Hardware: Core revenue stream from manufacturing and selling mobile lighting towers, crash cushions/TMAs, variable message signs, lane signaling systems, arrow boards, and traffic management trailers. Products available in standard configurations and custom-built solutions.
2. Parts Sales: Replacement parts for components that wear out over time. Dedicated parts department processes orders ensuring customers receive required components.
3. Maintenance and Repair Services: Specialized technicians perform maintenance on products. Services include on-site technical support and repairs. Technician Patrick highlighted with 14 years of experience.
4. Technical Training: Verdegro Training Facility trains service engineers from dealers worldwide to become fully certified. Two-day training covers electrical and mechanical aspects of products, followed by certification exam.
5. Custom-Built Solutions: Design and build custom solutions tailored to specific customer needs, including modified trailers and unique traffic systems.
6. Mobitrack/Mobilityplanner: GPS tracking hardware (Mobitrack Basic and Advanced) and online portal (Mobilityplanner) for remote product management and fleet tracking.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Verdegro Group designs, manufactures and supplies mobile traffic safety systems, crash protection systems (truck-mounted attenuators) and LED light towers for road works, highways and infrastructure projects. Its portfolio spans hybrid/solar/battery LED lighting towers, MASH/NCHRP-350/CEN/TS 16786-certified crash cushions, variable message signs and trailers, automated cone handling systems, mobile lane signaling systems and the proprietary Mobilityplanner software platform with Mobitrack GPS tracking.

Product overview

Verdegro Group is a Dutch manufacturer specializing in mobile lighting, crash, and traffic safety systems. The company operates three core product lines: Lighting (LED light towers including Hybrid, Solar, Battery, and Unit variants), Crash (Truck Mounted Attenuators including BLADE, Armadillo, VanGuard, TMA-EU, TMA-US series with MASH and CEN/TS certifications), and Traffic (message trailers, variable message signs, lane signaling systems, arrow trailers, rumble mat layers, and the Autocone automated cone handler). Products are integrated with the proprietary Mobilityplanner online platform for real-time monitoring and remote management, with Mobitrack GPS tracking available across the portfolio. The company holds ISO 9001, ISO 14001, and ISO 45001 certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Mobilityplanner: An online web platform developed for Verdegro that allows customers to view their Verdegro products with real-time updating statuses and statistics, with GPS tracking capabilities through Mobitrack integration.
• BLADE
• LLTU (LED Light Tower Unit)
• LLTT-S (LED Light Tower Trailer Solar)
• Autocone 2.0
• LLTB-H (LED Light Tower Bucket Hybrid)
• MLS (Mobile Lane Signaling System)
• Armadillo TMA
• VanGuard TMA
• Mobitrack

Products and services

• LED Light Tower Trailer Hybrid (LLTT-H) Hybrid light tower trailer combining 24V DC battery, solar panels and fuel-efficient diesel generator for continuous operation up to 35 days without refueling at 0.4 litres of fuel per hour, intended for road construction and event lighting.
• LED Light Tower Trailer Hybrid XL (LLTT-H XL) Extended hybrid LED light tower with 9m mast height, six 100W LED floodlights (upgradeable to eight) and 400Ah battery bank for roadworks and infrastructure projects.
• LED Light Tower Trailer Hybrid XXL (LLTT-H XXL) Most powerful hybrid LED light tower with 600Wp solar panels, 24V DC diesel generator, 600Ah AGM battery pack and twelve 100W LED floodlights delivering 17,000 lumens each, operating up to 70 days autonomously.
• LED Light Tower Bucket Hybrid (LLTB-H) Hybrid LED light tower with unique bucket handling system, delivering up to 17,000 lumens via solar and 24V DC generator power, designed for compact transport.
• LED Light Tower Unit (LLTU) Compact, transportable LED light tower unit with adjustable extendable masts, optional solar system, designed for easy mobility to remote locations.
• LED Light Tower Trailer Battery (LLTT-B) Battery-powered LED light tower with solar charging offering up to 54 hours runtime with 4 lamps and hydraulically adjustable mast up to 8.5 meters.
• LED Light Tower Trailer Solar (LLTT-S) Solar-powered LED light tower trailer operating independently of fuel, cutting environmental impact and operational costs with minimal maintenance requirements.
• Armadillo Truck Mounted Attenuator (MASH) MASH 2016 TL-3 certified truck-mounted attenuator; world's only crash cushion under 4 meters certified to this standard, with fast deployment under 20 seconds and simple maintenance-free design.
• VanGuard TMA (CEN/TS 16786 TMA-80) World's first Truck Mounted Attenuator for closed vans, designed for Renault, Mercedes, Iveco and Opel; tested to CEN/TS 16786 TMA-80 withstanding impacts up to 80 km/h.
• BLADE Truck Mounted Attenuator (MASH) MASH 2016 TL-3 certified truck-mounted attenuator with patented blade design featuring 12 internal blades that cut and bend during impact; FHWA eligible and DOT approved.
• BLADE Trailer Truck Mounted Attenuator (MASH) Trailer-mounted version of the BLADE TMA, fully MASH 2016 TL-3 tested and approved with electric actuators for automated folding and unfolding.
• BLADE Truck Mounted Attenuator (CEN/TS 16786) European-specification BLADE TMA compliant with CEN/TS 16786, featuring 100K crash cushion and hydraulic rotation for easy deployment.
• BLADE Trailer Truck Mounted Attenuator (CEN/TS 16786) Trailer-mounted BLADE attenuator for European markets, certified to CEN/TS 16786 with modular design and wired controller operation from towing vehicle.
• Truck Mounted Attenuator 100K (TMA-US 100K) NCHRP-350 TL III certified truck-mounted attenuator tested for impacts up to 100 km/h with 2,000 kg pickup truck, featuring 100K aluminium crash cushion and joystick operation.
• Trailer Truck Mounted Attenuator 100K (TTMA 100K) Trailer-mounted version of the 100K TMA, NCHRP-350 TL III certified for impacts at speeds up to 100 km/h with quick reset feature after collisions.
• Light Truck Mounted Attenuator 70K (LTMA 70K) Lightweight truck-mounted attenuator for compact utility vehicles up to 3.5 tons, NCHRP-350 TL II certified for impacts up to 70 km/h.
• Truck Mounted Attenuator EU 70K (TMA-EU 70K) European-specification truck-mounted attenuator for 70 km/h applications with durable aluminium crash cushion.
• Truck Mounted Attenuator EU 100K (TMA-EU 100K) European-specification truck-mounted attenuator with NCHRP 350 TL-3 certification at 100 km/h, featuring galvanised steel structure and aluminium crash cushion.
• Verdegro Autocone 2.0 Patented, truck-mounted autonomous cone handling system capable of deploying and retrieving up to 400 traffic cones automatically, powered by truck chassis engine PTO.
• Incident Management Truck (IMT) Quick-deployment vehicle for traffic incidents and roadworks, equipped with traffic signs, LED display boards, barriers, emergency tools and crash cushion; Mobitrack compatible.
• Solar Message Trailer 2.0 (SMT-2.0) Solar-powered message trailer with integrated 4G modem for remote programming via Mobilityplanner, with 24-hour emergency battery operation.
• Solar Message Unit (SMU) CO2-neutral standalone message unit with hydraulic adjustment up to 6.5 meters, full-color LED display with 20mm pixel pitch, controlled via 3G/WiFi modem.
• Variable Message Sign SKID (VMS-SKID) SKID-mounted variable message sign with full-matrix LED display (80x80 pixels, 20mm pitch), EN12966 compliant, with wireless remote operation from truck cabin.
• Variable Message Sign Hybrid (VMS-H) Hybrid variable message sign trailer with 96x46 pixel matrix, 20mm pitch, automatic brightness adjustment, deployed up to 6.5 meters height.
• Variable Message Sign Trailer (VD2-200) Full-color display variable message sign trailer functioning as both arrow and chevron trailer, controlled via wireless remote and web portal.
• Mobile Lane Signaling System (MLS System) Advanced mobile lane signaling and route information system with setup in under 4 minutes, 10,000 kg axle weight capacity and hydraulic positioning arm.
• Road Information System (RIS) Mobile road information and signaling system for traffic management during events and incident response.
• Dirt Grabber (VDL1800) Roadway debris clearing system using a rotating drum that captures debris using vehicle forward motion, eliminating the need for lane closures.
• Rumble Mat Layer (RML) Fully hydraulic truck-mounted system for fast deployment of rumble mats with electromagnetic lifting mechanism, joystick control from truck cabin, and integrated cameras and lights.
• Rumble Mat Layer Chassis Mounted (RML-CM) Chassis-mounted system for automated placement and collection of two or three rumble mats from truck cabin; the only system on the market capable of handling up to three mats.
• Arrow Trailer (VD1-PL) Single-axle arrow trailer with high-visibility arrow board for traffic direction and safety enhancement during roadworks.
• Arrow Trailer (VD2-PL) Double-axle warning trailer with high-visibility arrow board and solar-powered system with 280Wp solar energy and 800Ah maintenance-free batteries.
• Arrow Trailer Chevron (VD2-PL CHEVRON) Double-axle warning trailer with chevron configuration featuring 24V LED lamps with automatic light dimmer and Mobitrack integration for GPS tracking.
• Advance Warning Trailer (VD1-VW) Compact advance warning trailer with diamond grade retroreflective frame, 400Ah battery providing up to 120 hours operation, hydraulic adjustability.
• RAIN-SKID Compact solar-powered variable message skid, 1700mm width, approx. 900kg weight, with high-visibility LED display and 4G modem for remote programming.
• RAIN Trailer (VD2-170 RAIN) Variable message trailer with full-color LED display (80x160 pixels), EN12966 compliant, available in Solar, Hybrid, or Diesel versions with 250L diesel tank option.
• Mobilityplanner Platform Online web platform for remote product management, real-time status, statistics, GPS tracking via Mobitrack, and remote control of integrated products.
• Mobitrack GPS Tracking (Basic & Advanced) Real-time GPS tracking module integrated into Verdegro products with Mobilityplanner portal, integrating with Google Maps and Apple Maps (Basic) and Waze/Flitsmeister (Advanced) for traffic alerts and route insights.
• Mobicam Solar Camera Mast Mobile solar-powered security camera mast extending up to 4.5 meters, withstanding wind speeds up to 110 km/h, with live feed monitored via Mobilityplanner portal.
• Specials (Custom-built Products) Custom-built solutions tailored to specific customer needs, including modified trailers and unique traffic systems, available in custom RAL colors and country-specific configurations.
• Maintenance, Repair and Technical Training Services Specialized technicians perform maintenance and on-site technical support on Verdegro products; two-day certified training program trains service engineers from dealers worldwide at Verdegro's training facility.
• Replacement Parts Sales Replacement parts for components that wear out over time, processed through a dedicated parts department.

Quantifiable outcome

• LLTT-H XXL can operate continuously for up to 70 days without refueling
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• MourikcoreStrategic or Co-development Partner · 1 March 2026Mourik is the first proud user of Verdegro's pilot VanGuard TMA - the world's first TMA for closed vans. This represents a strategic pilot partnership for the innovative product launch.
• KING Highway ProductscoreChannel Partner/ Reseller/ Distributor · 1 January 2026KING Highway Products displays Verdegro products at Road Transport Expo 2026 in the UK at booth Y8. Represents products in roadside and infrastructure projects.
• Texas Transportation Institute (TTI)coreTechnology or IntegrationTTI conducted crash testing for BLADE TMA, including the final 4 full-scale crash tests that proved the product's safety performance. Testing led to MASH certification.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Generac Mobile Products: Major mobile lighting tower OEM (V20, V40, Cubiq LED) sold into construction, rental and event markets. Competes with Verdegro's Lighting portfolio but as part of a much broader power-generation portfolio, not a road-safety specialist.
• Valmont Industries (Highway Safety): US-listed infrastructure company whose Highway Safety segment manufactures barrier systems, end terminals and road-safety products comparable to Verdegro's crash and lane-management hardware, alongside much broader infrastructure and irrigation businesses.
• Atlas Copco Power Technique: Global industrial OEM whose HiLight range of LED mobile light towers competes with Verdegro in construction and rental. Operates broadly across compressors, generators and light towers rather than road-safety specifically.

Direct peers

• Trinity Highway Products: US-based leading manufacturer of MASH-compliant crash cushions, truck-mounted attenuators, barriers and end terminals. Direct competitor to Verdegro's BLADE and Armadillo TMA lines in the US work-zone safety market.
• Lindsay Transportation Solutions: Public US infrastructure products company (NYSE: LNN) producing road safety barriers, TMAs, crash cushions and the Road Zipper system. Closely comparable to Verdegro across MASH-certified crash and road safety hardware.
• Nissen Road Safety Solutions: German manufacturer of LED traffic management signs, road cones, barriers and mobile traffic safety products. Closely comparable to Verdegro's VMS, arrow boards and lane-signaling portfolio in DACH and broader European markets.
• Wanco Inc. US manufacturer of variable message signs, arrow boards, portable traffic signals, radar speed signs and message trailers — directly comparable to Verdegro's Traffic product line (VMS, arrow boards, message trailers).
• Solar Technology Inc. US maker of solar-powered variable message signs, arrow boards and portable traffic management products. Overlaps with Verdegro's SMT, SMU and VMS product lines, particularly in solar-powered portable traffic systems.
• Trime Group: European specialist in mobile lighting towers, including battery and hybrid X-ECO and X-HYBRID ranges. Direct competitor to Verdegro's LED Light Tower Trailer (LLTT) family in European rental fleets and construction.
• Highway Care International: UK-based supplier of temporary traffic management and road safety equipment (barriers, gates, lighting, VMS). Direct peer to Verdegro in European work-zone safety, particularly for the UK/Ireland market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/verdegro
• YouTubeyoutube.com/user/Verdegro1
• Facebookfacebook.com/verdegro
• LinkedInnl.linkedin.com/company/verdegro-group
• Instagraminstagram.com/verdegrogroup
• TikToktiktok.com/@verdegro

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdegro Group