Smart Home Charge

What Smart Home Charge does

Smart Home Charge is an independent UK-based retailer and installer of home electric vehicle charging solutions, operated by EPR Limited (registered in England and Wales, Company No. 07081588, FCA FRN 925637) from its headquarters in Peterborough. The company serves residential EV owners across England, Scotland, and Wales through a direct-to-consumer e-commerce model, with professional installation delivered by a nationwide network of qualified, DBS-checked engineers. Over 26,000 installations have been completed to date.

The core product offering is a curated, brand-agnostic portfolio of smart EV chargers sourced from third-party manufacturers including Easee (One, Charge), Hypervolt (Home 3 Pro), Ohme (ePod, Home Pro), Andersen (Quartz, A3), Tesla (Wall Connector), and Vchrgd (Seven). Hardware offerings span tethered and untethered models, with prices for chargers ranging from approximately £384 to £1,404. Selected chargers integrate with variable-rate energy tariffs such as Intelligent Octopus and OVO Charge Anytime to enable off-peak scheduled charging, and certain models support solar energy diversion. The company supports the full customer workflow including online quote generation, DNO notification, professional installation, and initial app pairing.

Revenue is generated through four streams: hardware sales (charger units and Type 2 cables priced £54-£99), professional installation services bundled into 'with installation' packages (e.g., Easee One with installation priced at £918), consumer finance brokered through Novuna Personal Finance (Standard Finance at 14.9% APR and Buy Now Pay Later at 16.9% APR), and affiliate/referral commissions from energy tariff partnerships with Octopus Energy and OVO. Customers also receive £30 of public charging credit via Electroverse. Pricing is published transparently, finance options support higher average order values, and marketing relies primarily on SEO-optimised content, comparison tools, customer reviews, and Which? Trusted Trader endorsement.

Name

Smart Home Charge

Legal name

EPR Limited

Website

https://smarthomecharge.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Home Charge is an independent UK retailer and installer of home EV chargers, serving residential electric vehicle owners across England, Scotland, and Wales with smart chargers compatible with major energy tariffs and professional installation services.

Ownership category

akta.pro rank

Product category

Home EV Charging Equipment & Installation Services

akta.pro primary industry

Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)

akta.pro secondary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

Keywords

• Home EV charging
• EV charger installation
• Electric vehicle chargers
• Smart charging equipment
• EV charging cables

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. EV Charger Sales: Sale of EV charging equipment including tethered and untethered home chargers from brands such as Easee, Hypervolt, Ohme, Andersen, Tesla, and Vchrgd. Prices range from approximately £384 to £1,404 for charger units.
2. Installation Services: Professional installation of EV chargers by qualified engineers across England, Scotland, and Wales. Installation is included in 'with installation' pricing packages.
3. EV Charging Cables and Accessories: Sale of Type 2 EV charging cables in various lengths (5m to 30m), front covers, and cable protectors. Cable prices range from approximately £54 to £99.
4. Finance Products: Credit products offered through Novuna Personal Finance including Standard Finance (14.9% APR representative) and Buy Now Pay Later (16.9% APR, 0% if cleared within 6 months). The company is a credit broker and not a lender.
5. Energy Tariff Referrals: Partnership with Octopus Energy providing referral commissions for customers switching to EV-friendly energy tariffs. Customers receive £30 free public charging credit via Electroverse when switching.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Smart Home Charge is an independent UK retailer and installer of home electric vehicle (EV) chargers. The company sells a curated portfolio of smart EV chargers from brands such as Easee, Hypervolt, Ohme, Andersen, Vchrgd, and Tesla, bundled with professional installation by qualified engineers across England, Scotland, and Wales. It also offers Type 2 EV charging cables, accessories, consumer finance via Novuna, and EV-friendly energy tariff referrals through partners such as Octopus Energy.

Product overview

Smart Home Charge is an independent UK retailer and installer of electric vehicle home charging solutions. The core offering centers on a curated portfolio of smart EV chargers from third-party manufacturers including Easee (One, Charge), Hypervolt (Home 3 Pro), Ohme (ePod, Home Pro), Andersen (Quartz, A3), Vchrgd (Seven), and Tesla (Wall Connector). These smart chargers integrate with variable energy tariffs such as Intelligent Octopus and OVO Charge Anytime to enable off-peak scheduled charging. The company complements its charger sales with professional installation services across England, Scotland, and Wales, supported by finance options through Novuna Personal Finance. Supporting products include Type 2 EV charging cables in various lengths (5m-30m), cable management accessories (D-Line Ultra Cable Cover), and Easee One front covers. Digital tools include a Cost to Charge comparison tool and EV Charger Comparison tool. Customers also receive £30 free public charging credit via the Electroverse network.

Differentiator

Problem solved

Functional benefit

Products and services

• Easee One EV Charger Smart home EV charger available in tethered or untethered variants, supporting up to 22kW charging and smart tariff integration. Marketed as the best-seller and best all-rounder in Smart Home Charge's portfolio for UK residential EV owners.
• Easee Charge EV Charger Three-phase-capable home EV charger from Easee offered at a lower price point than the Easee One. Available tethered or untethered and targeted at UK residential customers with three-phase electrical supply.
• Hypervolt Home 3 Pro EV Charger Smart home EV charger distinguished by its app interface, WiFi/3G connectivity, and Intelligent Octopus compatibility for off-peak scheduled charging. Marketed at UK residential EV owners who prioritise app-based control.
• Ohme ePod EV Charger Untethered smart home EV charger specifically optimised for integration with variable time-of-use energy tariffs, including Intelligent Octopus. Aimed at UK residential EV owners who want maximum off-peak cost savings.
• Ohme Home Pro EV Charger Tethered smart home EV charger with an integrated display screen, designed for users who prefer on-device status readouts. Supports Intelligent Octopus tariff for scheduled off-peak charging.
• Vchrgd Seven EV Charger Smart home EV charger marketed as the lowest-priced Intelligent Octopus-compatible option in the Smart Home Charge catalogue, aimed at UK residential EV owners seeking budget-friendly smart charging.
• Andersen Quartz EV Charger Design-led untethered home EV charger positioned for customers prioritising aesthetics alongside smart charging capability and Intelligent Octopus compatibility.
• Andersen A3 EV Charger Premium untethered home EV charger with built-in cable storage and a high-quality finish, paired with Intelligent Octopus smart tariff support. Targeted at design-conscious and premium UK residential customers.
• Tesla Wall Connector Home EV charger designed for Tesla vehicles but compatible with non-Tesla EVs using the Type 2 connector. Supplied and installed by Smart Home Charge as a recommended Tesla installer.
• Type 2 EV Charging Cables Accessory Type 2 EV charging cables in 5m, 7.5m, 10m, 15m, 20m, 25m and 30m lengths, available in grey or Hi Vis lime green. IP55 waterproof rating, single-phase up to 7.4kW, compatible with untethered chargers including Easee One, Ohme ePod, Simpson & Partner Home 7, and Easee Charge.
• D-Line Ultra Cable Cover 2-metre cable management cover/protector designed to prevent tripping hazards and physical damage to EV charging cables routed across domestic floors.
• Easee One Front Cover Decorative replacement front cover/faceplate for the Easee One charger, allowing customers to customise the appearance of their installed unit.
• EV Charger Installation Service Professional installation service covering EV charger site survey, Distribution Network Operator (DNO) notification handling, charger app setup and pairing, and an included warranty of up to 3 years. Delivered by a nationwide network of qualified, DBS-checked local engineers across England, Scotland, and Wales.
• EV Charger Finance Options Credit brokerage service providing consumer finance for EV charger and installation purchases via Novuna Personal Finance, including Standard Finance (3-48 months at 14.9% APR) and Buy Now Pay Later (6-month interest-deferred at 16.9% APR). Smart Home Charge is FCA-authorised and regulated as a credit broker (FRN 925637), not a lender.

Quantifiable outcome

• Up to £429.06 savings per year on EV charging costs when combining smart charger with EV-friendly tariff
• +3 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Electroverse (Octopus Energy)minorGTM or Marketing PartnerElectroverse is an EV charging card and app from Octopus Energy. Smart Home Charge offers £30 free public charging credit via Electroverse to customers who enquire direct through their website after installation completion.
• Octopus EnergyminorGTM or Marketing PartnerPartnership for EV-friendly energy tariffs (Intelligent Octopus, Octopus Go). Smart Home Charge recommends switching to Octopus tariffs and includes Electroverse credit (£30 value) for new customers.
• OVO EnergyminorGTM or Marketing PartnerPartnership for OVO Charge Anytime EV-friendly tariff. Smart Home Charge offers chargers compatible with OVO's smart charging requirements.
• EaseecoreTechnology or IntegrationMajor supplier of EV chargers including Easee One (best seller) and Easee Charge. Products offered include tethered and untethered options compatible with solar charging and smart tariff integration.
• HypervoltcoreTechnology or IntegrationSupplier of Hypervolt Home 3 Pro chargers featuring best-in-class app interface and Intelligent Octopus compatibility.
• OhmecoreTechnology or IntegrationSupplier of Ohme ePod and Ohme Home Pro chargers. Both models feature Intelligent Octopus compatibility with the ePod optimized for energy tariff integration and Home Pro featuring built-in screen.
• TrustpilotcoreGTM or Marketing PartnerThird-party review platform hosting thousands of customer reviews for Smart Home Charge. Company maintains 'Excellent' rating on the platform.
• Which?coreGTM or Marketing PartnerWhich? Trusted Trader endorsement programme providing credibility and consumer protection. Smart Home Charge is endorsed by Which? Trusted Traders.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wallbox: Smart EV charger manufacturer (Pulsar Plus, Pulsar Max) selling direct to consumers in the UK alongside installation partner networks. Overlaps with Smart Home Charge on the smart 7.4kW/22kW charger category and is also sold alongside the brands Smart Home Charge retails.
• Pod Point: UK's largest home EV charging retailer and installer, offering its own branded chargers plus third-party products with bundled installation. Operates the same multi-brand, full-service residential model as Smart Home Charge and is the most direct competitor in the UK market.
• Andersen EV: UK premium EV charger manufacturer (A3, Quartz) known for design-led, hidden-cable aesthetics. Sells via both its own channels and installers like Smart Home Charge, competing in the higher-end segment of the residential charger market.
• Hypervolt: UK smart EV charger manufacturer (Home 3 Pro) selling both direct and through retail/installer channels like Smart Home Charge. Competes in the same mid-premium smart charger category with app-led functionality and Intelligent Octopus compatibility.
• Ohme: UK-based smart EV charger manufacturer (Home Pro, ePod) that sells both direct to consumers and via retailers like Smart Home Charge. Targets the same Intelligent Octopus and OVO Charge Anytime smart-tariff integration use case with the ePod being one of Smart Home Charge's best sellers.
• Easee: Norwegian smart EV charger manufacturer (Easee One, Easee Charge) with strong UK presence. Both sells direct to UK consumers and supplies retailers including Smart Home Charge, where the Easee One is the best-selling product. Direct overlap on the same hardware category.
• EO Charging: UK EV charging manufacturer and installer (EO Mini, EO Basic) serving both residential and commercial customers. Competes with Smart Home Charge in home charger installation while also operating in fleet/workplace segments.

Broad incumbents

• bp pulse: UK's largest public EV charging network and a major home charger provider following acquisition of Chargemaster. Operates at much larger scale than Smart Home Charge with broader portfolio (public, workplace, home) and direct relationships with automakers.

Others

• Tesla Energy: Auto manufacturer that sells its own Wall Connector and curates a recommended-installer programme in the UK (which includes Smart Home Charge). Represents both a supplier relationship and a structural disintermediation threat to independent retailers.

Emerging players

• Octopus Energy (Electric Universe): UK energy supplier extending into EV charging via Intelligent Octopus tariff, Electroverse public charging network, and bundled charger propositions. A referral partner to Smart Home Charge today, but a potential competitor if it expands into direct home charger retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights8 records

Customer concentration

• Xx.com/SmartHomeCharge
• Facebookfacebook.com/SmartHomeCharge
• LinkedInlinkedin.com/company/smart-home-charge

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Home Charge