Next Lotto

What Next Lotto does

Next Lotto GmbH is a Konstanz-based (legally registered in Freiburg) digital lottery operator founded in 2020, developing smartphone applications that enable German consumers to participate in state-licensed lotteries including LOTTO 6aus49, Eurojackpot, and Glücksspirale. The company's product portfolio centers on two consumer apps — Clever Lotto (launched 2010, primary app for digital-savvy players to track jackpots and submit tickets online) and Lotto Scanner (targeting conservative kiosk players via a ticket-scan-to-play conversion mechanic with a documented 14% conversion rate to online play) — complemented by Tipp Teams, a digital lottery pool feature added in December 2023 that allows users to create and manage legally compliant syndicate bets. The underlying technology stack is built on native iOS and Android applications powered by Spring Boot in the cloud with a micro-services architecture and DevOps practices, all unified by an in-house interface system called Lottokit which has reportedly been licensed to competitors.

The company operates a direct-to-consumer, product-led growth model. End users download the apps from the Apple App Store or Google Play Store; revenue is generated through transaction fees on lottery ticket purchases processed via integrated payment partners (PayPal, Braintree, CrefoPay). Distribution is augmented by an affiliate partner program offering €6 CPA or 4€ + 2% lifetime commissions, with API access for partners providing real-time jackpot data. The company has also begun offering its Lottokit platform as a SaaS whitelabel solution for international lotteries, opening a B2B revenue stream. By 2023, Next Lotto had reached 50,000+ paying customers, 1M+ total app downloads, and approximately 250,000 monthly active users, with a 4.6/5 App Store rating and 60% one-year user retention.

In June 2025, Allwyn — a multinational lottery operator with assets across Europe and the US — acquired a 25.1% minority strategic stake in Next Lotto, validating the company's positioning and providing international expansion optionality. Next Lotto continues to operate independently with offices in Konstanz (headquarters) and Berlin (engineering/development), led by CEO Philipp Loew-Albrecht and CTO/co-founder Marcio Alves de Castro. The German state lottery market generates over €7 billion in annual stakes, of which approximately 90% still flows through offline kiosks, providing a substantial addressable digital conversion opportunity for Next Lotto's mobile-first proposition.

Name

Next Lotto

Legal name

Next Lotto GmbH

Website

https://nextlotto.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile Lottery Services

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

Lottery Operators (Government & Private Licensed) (MPAEAFAA), Lottery Retailer Networks & Distribution Services (MPAEAFAF), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• Mobile lottery apps
• Digital lottery services
• Lottery pool management
• State lottery digitization
• Lottery ticket scanning

Headquarters

HQ city

Konstanz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Lottery Ticket Transactions: Revenue generated from transaction fees on lottery ticket purchases made through the Clever Lotto and Lotto Scanner apps. Users pay for state lottery tickets via the platform, with the company earning a commission on each transaction.
2. Affiliate Referrals: Revenue generated through affiliate program where partners earn commissions for driving new customers. Affiliates receive 6€ per new customer or 4€ + 2% of lifetime customer spending.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Next Lotto develops and operates mobile-first lottery applications for the German state-licensed lottery market. Its core products are the Clever Lotto app (full digital lottery play, jackpots, statistics) and Lotto Scanner app (scanning physical tickets and online play), complemented by the Tipp Teams feature for managing digital lottery pools with legally compliant winnings distribution.

Product overview

Next Lotto (Next Lotto GmbH) develops digital lottery services for smartphones since 2010, offering a mobile-only ecosystem of lottery applications. The product portfolio consists of two core consumer apps—Clever Lotto (the primary app for tracking jackpots and playing lottery games) and Lotto Scanner (designed to convert kiosk players to digital by allowing ticket scanning and online play)—complemented by Tipp Teams, a community feature enabling digital lottery syndicates. The company also developed Lottokit, an internal interface system that forms the technical foundation of their products and has been licensed to competitors. Together, these products serve hundreds of thousands of users in Germany, enabling participation in state-licensed lotteries including LOTTO 6aus49, Eurojackpot, and Glücksspirale.

Differentiator

Problem solved

Functional benefit

Brands

• Clever Lotto: Digital lottery app launched in 2010 enabling users to track jackpots, submit tickets online, check draw numbers and view statistics. Targets users seeking alternatives to kiosk gaming.
• Lotto Scanner
• Tipp Teams

Products and services

• Clever Lotto Smartphone application enabling users to track lottery jackpots, submit online lottery tickets, retrieve draw numbers, and view lottery statistics. Targets users seeking a digital alternative to kiosk play.
• Lotto Scanner Smartphone application that lets users scan analog lottery tickets to check winnings and submit online lottery tickets, targeting conservative players transitioning from kiosk to digital play with a 14% scan-to-play conversion rate.
• Tipp Teams Community feature that allows users to create and manage digital lottery pools/syndicates, track team bets via feed, and ensure fair, legally compliant distribution of winnings.

Quantifiable outcome

• 14% of Lotto Scanner users convert from scanning to playing online
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lottery.com: US-based mobile lottery platform allowing users to purchase official state lottery tickets through apps. Closely comparable mobile-first lottery product model, though in a different regulatory jurisdiction.
• Jackpot.com: Online lottery courier service enabling users to purchase official lottery tickets via web and app. Directly comparable digital lottery platform with similar courier/ticket-purchase model.
• ZEAL Network (Tipp24): Listed German online lottery provider (Tipp24 brand) offering state-licensed lottery tickets via web and mobile. Closest publicly-traded peer with similar product set, customer base, and German regulatory footprint.
• Lotto24: German online lottery broker that enables digital ticket purchases for state lotteries including LOTTO 6aus49 and Eurojackpot. Direct competitor with overlapping products, target customers, and regulatory positioning in the German market.

Broad incumbents

• Lottoland: International online lottery and betting operator offering lottery bets and scratchcards across multiple European markets. Comparable digital lottery business model at greater scale and broader geographic reach.
• The Lotter: International online lottery ticket purchasing service covering 50+ lotteries globally. Comparable digital lottery courier business with broader geographic coverage and similar product offering.
• Lotto Bayern: Bavarian state lottery operator with its own mobile app and digital channel. Comparable lottery product offering and customer base, though controlled by the state rather than a private company.
• WestLotto (Westdeutsche Lotterie): State-licensed German lottery operator with its own digital sales channel and app. Represents a channel partner and competitor, as it both supplies and competes for end-user lottery participation.

Emerging players

• Jackpocket: US-based mobile lottery courier app enabling official state lottery ticket purchases. Similar mobile-first, app-led approach to the US market that mirrors Next Lotto's German strategy.

Others

• Allwyn: Multinational lottery operator and 25.1% strategic investor in Next Lotto. Functions as both an investor and potential distribution partner via its portfolio of national lotteries across Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CleverLotto
• LinkedInlinkedin.com/company/next-lotto/?originalSubdomain=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Lotto