ShopWeDo
ShopWeDo is a Belgian e-fulfilment provider founded in 2014 that delivers outsourced B2C warehousing, picking, packing, shipping, returns, and personalization services to 150+ mainly Belgian webshops via AutoStore-enabled automation, proprietary WMS, and 30+ platform integrations.
- Company typePrivate
- Founded2014
- HeadquartersMechelen, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ShopWeDo does
ShopWeDo is a Belgian e-fulfilment provider founded in 2014, headquartered in Mechelen, that delivers outsourced B2C warehousing, order picking, packing, shipping, and returns processing to online retailers. Its core technology stack centers on the AutoStore robotic piece-picking system combined with proprietary warehouse management software, automated packaging machines, a multi-carrier shipping platform integrating bpost, PostNL, DHL, DPD, and GLS, and an online customer portal providing 24/7 inventory and order visibility. The platform connects to 30+ webshop systems (Shopify, WooCommerce, Lightspeed, Magento, BigCommerce, Wix, Squarespace, Odoo, Salesforce, Exact Online, etc.) and major marketplaces (bol.com, Amazon) via native plug-and-play integrations.
The company operates a 4,000m² flagship facility in Mechelen for B2C volume, an Oostende warehouse for B2B bulk and pallet shipments, and - through parent group QLS - a Dordrecht (Netherlands) site and access to an international network spanning the USA, Canada, Australia, the UK, and Poland via J&J Global Fulfilment. Daily linehauls connect these sites, enabling flexible cross-channel inventory allocation. Value-added services include in-house personalization (engraving, printing, sleeving, custom branded boxes) with 12+ years of customization expertise, outsourced customer service, promotional fulfilment, returns processing through Returnista and Returnless, UK-to-EU parcel forwarding, and direct sea container import handling.
Commercially, ShopWeDo serves a customer base of 150+ mainly Belgian SMB webshops plus select mid-market and enterprise accounts (e.g., Neuhaus, Jules Destrooper, Loop Earplugs, Jeune Premier, Brouwerij Het Anker). Pricing is quote-based and one-year contract minimum, with subscription-style e-fulfilment fees, transactional shipping pass-through surcharges, and add-on fees for personalization and promotional services. The company was acquired in December 2024 by QLS, a Dutch family-owned logistics company founded in 1990 with 350+ employees, while retaining its brand, CEO (Kenny Van Paesschen), and COO (Veronique Bogaerts). It has received the 2023 Trends Gazelles 6th-place award in the medium-sized business category, the 2023 Logistics Project of the Year from Transport Media, and the Referentiebewijs Werkplekleren inclusion certificate in 2024.
ShopWeDo firmographics
Firmographics- Name
- ShopWeDo
- Legal name
- ShopWeDo bv
- Website
- https://shopwedo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShopWeDo is a Belgian e-fulfilment provider founded in 2014 that delivers outsourced B2C warehousing, picking, packing, shipping, returns, and personalization services to 150+ mainly Belgian webshops via AutoStore-enabled automation, proprietary WMS, and 30+ platform integrations.
- Ownership category
- akta.pro rank
ShopWeDo industry classification
Industry- Product category
- E-commerce Fulfillment Services
- akta.pro primary industry
- Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL)
- akta.pro secondary industries
- E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC), Pick/Pack & Value-Added Warehouse Services (Kitting, Returns Prep) (CRAFAMAD)
Keywords
Where ShopWeDo is headquartered
LocationHeadquarters
- HQ city
- Mechelen
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
ShopWeDo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- E-fulfilment Services: Core logistics services including inbound, storage, order picking, packing, shipping, and returns handling for webshops. Services are priced quote-based with contract terms of one year minimum.
- Personalization Services: Additional value-added services including engraving, printing, sleeving, personalized packaging, and custom cards for unboxing experiences.
- Promotional Fulfilment: Specialized fulfilment services for promotional items and campaigns.
- Customer Service Outsourcing: Outsourced customer service capabilities for webshop operations.
- Shipping/Freight: Shipping costs passed through to customers with carriers including bpost, DHL, DPD, PostNL, and GLS. Tariffs and surcharges for oversize, fuel, islands, customs are billed to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom e-fulfilment pricing based on volume and service requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ShopWeDo product offering
Product offeringCore offering
ShopWeDo provides outsourced end-to-end e-fulfilment services for webshops, covering inbound receiving, storage, AutoStore-automated order picking until 23:00, automated and personalized packing, multi-carrier shipping, and returns processing. The offering is delivered through a proprietary 24/7 online customer portal and is complemented by value-added services such as in-house personalization (engraving, printing, custom boxes), promotional fulfilment, customer service outsourcing, UK-to-EU parcel forwarding, and direct container import.
Product overview
ShopWeDo is an e-fulfilment company offering a unified platform for webshop logistics. The core offering consists of end-to-end e-fulfilment services (inbound, storage, order picking via Autostore robotics, automated packing, multi-carrier shipping, and returns), complemented by the online customer portal for real-time inventory and order visibility. Add-on services include personalization/branding (in-house printing with engraving and custom box printing), unboxing experience packages, customer service outsourcing, promotional fulfilment, UK-to-EU forwarding, and direct container import. Through the QLS group partnership, ShopWeDo also provides B2B fulfilment from Oostende, international fulfilment network access via J&J Global, and platform access to my.QLS and ControlPort software. The company operates multiple warehouse locations (Mechelen for B2C, Oostende for B2B, and international hubs) connected via daily linehauls.
Differentiator
Problem solved
Functional benefit
Products and services
- E-fulfilment for Webshops End-to-end outsourced e-fulfilment service for online retailers, covering inbound receiving, storage and stock management, AutoStore-automated order picking, automated packing, multi-carrier shipping, and returns processing. Designed for Belgian and Benelux webshops looking to outsource their entire order fulfilment operation.
- B2B Fulfilment (Oostende) Specialized B2B fulfilment service operated from ShopWeDo's Oostende warehouse, handling bulk shipments, pallets, retail flows, and wholesale orders with B2B-specific labelling and packaging requirements. Connected via daily linehauls to the B2C warehouse in Mechelen and to Dordrecht in the Netherlands.
- Promotional Fulfilment Specialized fulfilment service for promotional items, corporate gifts, and marketing campaign materials, leveraging ShopWeDo's warehouse automation and personalization capabilities for branded promotional logistics.
- Customer Service Outsourcing Outsourced customer service handling for webshops, managing customer inquiries, complaints, and communications on behalf of the retailer.
- Personalization Services In-house digital printing and personalization services including engraving, printing, sleeving, custom-branded boxes, experience inlays, and personalized cards for one-off personalized items or large B2B orders, designed to enable a premium unboxing experience for D2C webshops.
- UK to EU Parcel Forwarding Service Parcel forwarding service enabling UK-based businesses to ship goods to EU customers post-Brexit, using ShopWeDo's Belgian warehouse as an EU fulfilment and distribution point.
- Direct Container Delivery Service Import service for webshops sourcing from Asia, allowing sea containers to arrive directly at bonded warehouses near ShopWeDo's Mechelen facilities via inland terminal, eliminating road transport to ports and speeding up inbound availability.
- ShopWeDo Online Customer Portal Proprietary 24/7 online portal providing webshop customers with real-time visibility into inventory levels, order status, stock alerts, and forecasting, with a developer API for custom integrations.
- ShopWeDo Mobile App Smartphone application providing webshop customers with real-time monitoring of orders and inventory status on mobile devices.
Quantifiable outcome
- Orders can be placed until 11 PM with next-day delivery
- +2 more outcomes
Companies that use ShopWeDo
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
ShopWeDo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
Feature7 records
ShopWeDo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- J&J Global FulfilmentcoreQLS (ShopWeDo's parent group) acquired J&J Global Fulfilment in November 2025. This adds seven new fulfillment locations: Columbus and Las Vegas (USA), Toronto (Canada), Brisbane (Australia), Northampton (UK), Venlo (Netherlands), and Gorzów (Poland). J&J Global Fulfilment operates its own ControlPort™ platform for real-time inventory and order visibility.
- QLScoreIn December 2024, ShopWeDo merged with QLS, a leading Dutch fulfillment player. QLS was founded in 1990 and has 350+ employees. The partnership enables faster international growth, innovation, and new developments. ShopWeDo/QLS Belgium maintains local leadership with Kenny Van Paesschen as CEO and Veronique Bogaerts as COO. Both companies use AutoStore automation and develop their own software to manage the systems.
- ODTH First Class LogisticsminorSince early 2024, ShopWeDo cooperates with ODTH First Class Logistics for direct sea container delivery. Containers can now arrive directly at ODTH's bonded warehouses in Willebroek via Hutchison Ports Belgium inland terminal, just a stone's throw from ShopWeDo's warehouses in Mechelen. Benefits include less administration, faster availability, and immediate access to services like unloading, sorting, and palletizing.
- AutoStorecoreAutoStore provides the robot order picking system used in ShopWeDo's warehouses. This automation enables efficient high-volume order processing with robots working alongside human pickers.
- Webshop Integrations (Shopify, WooCommerce, Lightspeed, Magento, etc.)coreShopWeDo maintains plug-and-play integrations with major e-commerce platforms including Shopify, Lightspeed eCom (Seoshop), WooCommerce, Odoo, Magento, EpiServer, CCV Shop, BigCommerce, Wix, Exact Online, Squarespace, and Salesforce.
- Shipping Carriers (bpost, DHL, DPD, PostNL, GLS)coreMulti-carrier strategy partnering with bpost, PostNL, DHL, DPD, and GLS for flexible shipping options. The system automatically selects the most suitable carrier based on destination and price, or customers can choose preferred carriers.
- BOL.com and AmazoncoreMarketplace integrations enabling automated product listing, inventory synchronization, and centralized order management for BOL.com and Amazon sellers. Orders are automatically processed through ShopWeDo's system with track and trace information sent back to marketplaces.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
ShopWeDo competitors and assessment
Company assessmentBroad incumbents
- Fiege: Large German-headquartered contract logistics and e-fulfillment provider operating across Europe; overlaps with ShopWeDo on omnichannel e-commerce fulfillment but serves a broader mix of enterprise verticals at significantly greater scale.
- PostNL: Dutch national postal and parcel operator that also offers e-commerce fulfillment and warehousing services in the Benelux; relevant both as a downstream carrier ShopWeDo integrates with and as a competitor for fulfillment contracts.
- DHL Supply Chain / eCommerce: Global logistics incumbent providing e-commerce fulfillment, warehousing, and parcel delivery across Europe; competes for the same Belgian e-commerce clients but as part of a much broader service portfolio.
Emerging players
- Huboo: UK-headquartered e-fulfillment startup serving SMB and mid-market DTC brands with multi-site warehousing and API-driven integrations; comparable business model and target customer, though geographically focused on the UK rather than Benelux.
Regional players
- Cubyn: France-based e-fulfillment and delivery provider for online retailers, offering warehousing, picking/packing, and last-mile delivery; serves a similar SMB e-commerce customer but in the French market rather than Benelux.
Direct peers
- Monta: Dutch e-fulfillment provider using AutoStore technology and proprietary WMS software to serve e-commerce brands across the Benelux — directly comparable on tech stack, customer profile, and service mix.
- Active Ants: Dutch e-fulfillment provider built around AutoStore robotics, offering webshop order processing, returns, and multi-carrier shipping — closely comparable to ShopWeDo on technology, customer segment (e-commerce SMBs), and Benelux geography.
- Bleckmann: Belgian-headquartered 3PL specializing in fashion and lifestyle e-fulfillment with European-wide distribution; competes with ShopWeDo for the same Belgian and Benelux webshop clients, particularly in fashion and accessories.
- QLS: Dutch e-commerce fulfillment company founded in 1990 that merged with ShopWeDo in December 2024; operates AutoStore-powered warehouses and proprietary my.QLS software, serving as ShopWeDo's parent and closest operational twin.
Others
- Sendcloud: Dutch shipping and multi-carrier checkout/delivery platform that integrates with the same e-commerce platforms ShopWeDo serves (Shopify, WooCommerce, Magento); complementary rather than directly competing, but operates in the same ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ShopWeDo social profiles
Digital presenceShopWeDo financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopWeDo leadership team
Management profileNumber of profiles
Profiles2 records
ShopWeDo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopWeDo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopWeDo
What does ShopWeDo do?
ShopWeDo provides outsourced end-to-end e-fulfilment services for webshops, covering inbound receiving, storage, AutoStore-automated order picking until 23:00, automated and personalized packing, multi-carrier shipping, and returns processing. The offering is delivered through a proprietary 24/7 online customer portal and is complemented by value-added services such as in-house personalization (engraving, printing, custom boxes), promotional fulfilment, customer service outsourcing, UK-to-EU parcel forwarding, and direct container import.
Is ShopWeDo a public or private company?
ShopWeDo is a private company. It is classified as corporate owned and is currently operating.
When was ShopWeDo founded?
ShopWeDo was founded in 2014. It employs 11 to 50 people.
Where is ShopWeDo based?
ShopWeDo is headquartered in Mechelen, Belgium, in the Europe region.
How does ShopWeDo make money?
Five revenue lines are on record. E-fulfilment Services are the primary driver. The others are personalization Services, promotional Fulfilment, customer Service Outsourcing and shipping/Freight.
Who are ShopWeDo's main competitors?
Broad incumbents on record are Fiege, PostNL and DHL Supply Chain / eCommerce. Huboo is listed as an emerging player. Cubyn is listed as a regional player. Direct peers are Monta, Active Ants, Bleckmann and QLS. Sendcloud is listed as an others.
Does ShopWeDo have an API?
Yes. ShopWeDo offers an API for developers. The developer portal is accessible at https://admin.shopwedo.app/developer/. The API enables integration with the ShopWeDo platform for order processing, inventory management, and shipment tracking. Developer documentation is at admin.shopwedo.app/developer.
What industry is ShopWeDo in?
ShopWeDo's product category is E-commerce Fulfillment Services. Its primary akta.pro industry code is TLALADAL, Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person), with a secondary code of TLALAAAC, E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled).