DoAff

What DoAff does

DoAff (legal entity: DoAffiliate.net Ltd.) is a specialized affiliate marketing network that connects publishers with advertisers exclusively in the finance vertical. Founded in 2011 and operating across 60+ countries with five offices worldwide, the company focuses on performance-based customer acquisition for financial services advertisers, supporting CPS (Cost Per Sale), CPL (Cost Per Lead), and CPA (Cost Per Action) campaign models. Its named advertiser base spans tier-1 banks (BNP Paribas, Deutsche Bank, Raiffeisen), consumer lenders (Provident, 4finance, Wonga, Vivus, Zaplo, Freezl), and fintechs (Kreditech, Moneyman, SCUK), indicating exposure across banking, short-term lending, and consumer credit sub-verticals.

The company's core product is a proprietary tracking and analytics platform built and maintained by an internal engineering team, with dedicated portals for publishers and advertisers. DoAff operates a curated, direct-offer-only model — no third-party offer reselling — which positions it as a tightly managed network rather than an open marketplace. Publisher recruitment is supported through a self-service website registration flow, content marketing via blog.doaff.net, social channels (Instagram, Facebook, Twitter), and paid search on Google AdWords. The site is localized in English, Russian, Polish, and Spanish, consistent with stated operations across European and Latin American markets.

DoAff generates revenue through transaction fees — specifically a commission or revenue share on affiliate marketing activity routed through its platform. The company is privately held with no disclosed external funding rounds, no parent company, and no public listing. Leadership comprises CEO Adam Bednarek alongside co-founders Hans Voldemar Tamm, Juris Cirkovs, and Artis Gromuls. The firmographic record indicates 11–50 employees, while the company is registered in Riga, Latvia, with the legal entity suffix suggesting UK/Commonwealth incorporation.

Name

DoAff

Legal name

DoAffiliate.net Ltd.

Website

https://doaffiliate.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

DoAff is a finance-vertical affiliate marketing network that connects publishers with financial advertisers via a proprietary tracking platform, running CPS, CPL, and CPA campaigns across 60+ countries since 2011.

Ownership category

akta.pro rank

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Affiliate Marketing Revenue Share: Doaff.net generates revenue by taking a commission or revenue share from affiliate marketing transactions. They connect publishers with advertisers for finance campaigns and earn through CPS (Cost Per Sale), CPL (Cost Per Lead), and CPA (Cost Per Action) models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DoAff (DoAffiliate.net Ltd.) operates an affiliate marketing network that connects publishers with advertisers in the finance vertical, running performance-based campaigns under CPS (Cost Per Sale), CPL (Cost Per Lead), and CPA (Cost Per Action) models. The company provides a proprietary tracking and analytics platform developed by an in-house engineering team, works exclusively with direct and in-house offers, and maintains individual contact with each partner. It operates across more than 60 countries with 5 offices worldwide and has been active in affiliate marketing since 2011.

Product overview

Doaff.net is an affiliate marketing platform operating as a network that connects publishers with advertisers. The platform specializes in Finance campaigns, offering multiple pricing models including CPS (Cost Per Sale), CPL (Cost Per Lead), and CPA (Cost Per Action). The offering consists of a unified platform with dedicated portals for Publishers (who access exclusive Finance offers) and Advertisers (who access quality traffic and partner management tools), complemented by a blog resource. The platform emphasizes direct and in-house offers only, with a team of engineers continuously developing tracking and analytical infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Doaff.net Platform Core affiliate marketing network that connects publishers and advertisers in the finance vertical, providing proprietary tracking and analytics infrastructure for CPS/CPL/CPA campaigns across 60+ countries.
• Publishers Portal Self-serve portal for affiliates and publishers to register, access exclusive finance offers, track earnings, and run campaigns.
• Advertisers Portal Portal for financial services advertisers and fintech brands to launch CPS/CPL/CPA campaigns, access quality traffic from monitored publishers, and monitor results across markets.

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core.

• FreezlcoreGTM or Marketing PartnerFreezl is listed as an advertiser partner on Doaff.net, representing one of the finance companies using the affiliate network to acquire customers through CPS/CPL/CPA campaigns.
• 4financecoreGTM or Marketing Partner4finance is an advertiser partner on Doaff.net, using the affiliate platform to run finance campaigns and acquire customers across multiple markets.
• BNP ParibascoreGTM or Marketing PartnerBNP Paribas is one of the major enterprise advertiser partners on Doaff.net, leveraging the affiliate network for finance campaign customer acquisition.
• Deutsche BankcoreGTM or Marketing PartnerDeutsche Bank is an enterprise advertiser partner on Doaff.net, utilizing the affiliate platform for finance campaign customer acquisition.
• KreditechcoreGTM or Marketing PartnerKreditech is an advertiser partner on Doaff.net, leveraging the affiliate network for fintech and finance campaign customer acquisition.
• MoneymancoreGTM or Marketing PartnerMoneyman is an advertiser partner on Doaff.net, using the affiliate platform to reach customers for personal finance products.
• ProvidentcoreGTM or Marketing PartnerProvident is an advertiser partner on Doaff.net, leveraging the affiliate network for consumer finance campaign customer acquisition.
• RaiffeisencoreGTM or Marketing PartnerRaiffeisen is an enterprise-level advertiser partner on Doaff.net, utilizing the affiliate platform for banking and finance campaign customer acquisition.
• SCUKcoreGTM or Marketing PartnerSCUK is listed as an advertiser partner on Doaff.net, representing a finance company using the affiliate network for customer acquisition.
• VivuscoreGTM or Marketing PartnerVivus is an advertiser partner on Doaff.net, leveraging the affiliate platform for short-term lending and finance campaign customer acquisition.
• WongacoreGTM or Marketing PartnerWonga is an advertiser partner on Doaff.net, using the affiliate network for short-term loan and finance campaign customer acquisition.
• ZaplocoreGTM or Marketing PartnerZaplo is an advertiser partner on Doaff.net, leveraging the affiliate platform for finance and lending campaign customer acquisition.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Awin: Global affiliate marketing network operating across multiple verticals including finance. Directly comparable as a CPS/CPL/CPA platform connecting publishers with advertisers, with strong European presence overlapping DoAff's footprint.
• CJ Affiliate (Commission Junction): One of the largest global affiliate networks offering CPS/CPL/CPA campaigns across verticals including financial services. Comparable in network model (publisher-advertiser intermediary), scale, and advertiser onboarding process.
• Rakuten Advertising: Major global affiliate and performance marketing network with established finance advertiser relationships. Directly comparable as a multi-vertical affiliate network with proprietary tracking technology and global reach.
• Impact: Partner management platform offering affiliate, influencer, and B2B partnership solutions with finance vertical clients. Comparable as a tech-led performance marketing platform connecting publishers with advertisers via CPS/CPL/CPA models.
• PartnerStack: SaaS-focused affiliate and partner ecosystem platform serving B2B and FinTech advertisers. Comparable as a tech-enabled partnership platform with finance vertical exposure and CPS-based revenue model.
• Webgains: European affiliate network with strong finance and retail verticals. Directly comparable as a CPS/CPL affiliate network serving advertisers across multiple European markets that overlap with DoAff's publisher base.
• Admitad: Global affiliate network with significant presence in finance, e-commerce, and FinTech verticals, particularly across CIS, Europe, and Latam. Comparable as a multi-geography affiliate platform with finance vertical specialization overlapping DoAff's footprint.
• TradeTracker: European performance marketing network operating CPS/CPL/CPA campaigns with finance advertiser clients. Directly comparable in business model, technology stack, and target advertiser verticals, particularly in EU markets.

Emerging players

• NetRefer: Affiliate platform purpose-built for regulated verticals (iGaming, finance). Comparable to DoAff as a vertical-specialized affiliate platform focused on compliance-heavy financial-adjacent products, though its primary vertical is iGaming rather than consumer lending.

Regional players

• Income Access (Pollard Banknote): Affiliate and player-tracking platform serving regulated verticals globally. Comparable as a vertical-specialized affiliate technology provider, though its historical focus on iGaming rather than consumer finance makes it an adjacent rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/doaffiliatenet
• Facebookfacebook.com/DoAffiliate
• Instagraminstagram.com/doaffiliate_net

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoAff