What Casablanca Hotelsoftware does

CASABLANCA hotelsoftware GmbH is an Austrian family-owned software company founded in 1990 by Alexander Ehrhart, headquartered in Schönwies, Tirol, that develops and sells a modular Property Management System (PMS) for hotels and the broader hospitality sector. The core platform centralizes reservations, guest data, billing, distribution, CRM, digital guest journey (online check-in/check-out, mobile key, guest app), payment, housekeeping, MICE event management, spa/wellness scheduling, and reporting/analytics in a single cloud- and desktop-accessible system. Architecture is modular with 19+ extensions (e.g., Booking Engine, Channel Manager, Automailing, Meldewesen, Wave voice booking, Support Copilot, Hospitality Intelligence Platform) sitting on top of the PMS core, and the platform exposes 200+ third-party integrations spanning channel management (Booking.com, Expedia, HRS, Feratel, Airbnb), POS/cash registers, telephone systems, payment (Klarna, credit card), revenue management (RoomPriceGenie), and door-lock systems.

The company operates a sales-led, enterprise field-sales go-to-market motion targeting individual hotel owners, hotel directors, and multi-property operators, primarily across the DACH/Alpine region (Austria, Germany, Italy, Switzerland), where it claims 2,000+ hotel customers — including 500+ wellness/spa hotels, 300+ MICE hotels, and 1,000+ owner-operated properties. Revenue is generated through individualized annual subscription licenses priced per hotel (minimum 20 rooms) based on room count, modules, and integrations, supplemented by fee-for-service onboarding, training, and maintenance billed at EUR 37.50–42.50 per 15 minutes. The company runs a direct sales organization across five Austrian offices (Schönwies HQ, Innsbruck, Vienna opened Feb 2026, Linz, Kufstein, Wagna), employs 80+ staff, and is led by the Ehrhart family (Alexander Ehrhart, CEO; Elisabeth Ehrhart-Schöpf, CFO; Johannes Ehrhart, COO) with additional CXO functions including CTO Martin Hairer and CRO Philipp Hahnl.

Name

Casablanca Hotelsoftware

Legal name

CASABLANCA hotelsoftware

Website

https://casablanca.at

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

CASABLANCA hotelsoftware is an Austrian family-owned vendor of a modular cloud-based Property Management System serving 2,000+ hotels across the DACH/Alpine region, bundling PMS, CRM, distribution, digital guest journey, payment, and 200+ integrations into one platform.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Property Management Systems (PMS) (THALACAA)

akta.pro secondary industries

Hotel CRS & Booking Engines (THALADAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel property management software
• Hospitality PMS platform
• Hotel distribution software
• Guest journey management
• Hotel revenue management

Headquarters

HQ city

Schönwies

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hotel PMS Software Subscriptions: Annual subscription licensing for the CASABLANCA hotelsoftware PMS and its modules (PMS core, CRM, Channel Manager, Booking Engine, Guest Journey, Housekeeping, MICE, Wellness, etc.). Pricing is individualized per hotel based on size, modules selected, and number of integrations. Minimum billing threshold is 20 rooms.
2. Implementation, Onboarding & Training Services: Professional services covering data migration, personalized onboarding (Road to CASABLANCA), E-Learning enrollment, on-site and online training sessions, and ongoing support during implementation. Charges apply per 15-minute block for maintenance work.
3. Maintenance & Customization Services: Fee-for-service maintenance including statutory/tax changes, logo/header/footer modifications, template adjustments, new season/price setups, client/server swaps, hardware configuration, and error investigation. Rates are EUR 37.50 per 15 min (with support contract) or EUR 42.50 without.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CASABLANCA hotelsoftware develops and sells a modular, cloud-capable Property Management System (PMS) for the hotel industry, bundling reservations, guest data, billing, distribution, CRM, digital guest journey, payment, and reporting into a single integrated platform with over 200 third-party integrations. The company serves more than 2,000 hotels across Austria, Germany, Italy, and Switzerland with annual subscriptions, structured onboarding (Road to CASABLANCA), and ongoing personalized support from Austria-based staff.

Product overview

CASABLANCA hotelsoftware is a modular all-in-one Property Management System (PMS) platform for the hotel industry, founded in 1990 and headquartered in Schönwies, Austria. The core Hotel PMS serves as the central system of record, bundling reservations, guest data, billing, distribution, CRM, digital Guest Journey, payment, reporting, and 200+ integrations into one unified platform. The product portfolio is structured as a modular ecosystem: the Hotel PMS forms the core, with embedded modules for CRM & Guest Communication, Sales & Distribution (Booking Engine, Channel Management), Hospitality Intelligence Platform (reporting, controlling, revenue management), Housekeeping, MICE Management, and Spa & Wellness Management. An extensive extensions catalogue adds 19 additional specialized modules including Seminar/Banquet Management, Object Management, Voucher Management, Newsletter Management, Online Check-in, Meldewesen (digital registration), Digital Signature, Automailing, Correspondence Manager, Inquiry Manager, Booking Engine (IBE), Wave voice-based booking, Payment, Web Widgets, Cloud PMS, Guest App, and Contingent Management. The platform is positioned as AI-ready with a focus on process automation and digital guest experiences.

Differentiator

Problem solved

Functional benefit

Brands

• CASABLANCA Wave: A voice-based booking assistant that enables hotel guests to book via voice command, integrated seamlessly with CASABLANCA hotelsoftware.
• CASABLANCA Campus
• Road to CASABLANCA

Products and services

• Hotel PMS (Property Management System) Central hotel management system covering reservations, guest data, pricing, billing, housekeeping, and operational workflows — the core platform that all other modules integrate into. Sold to hotels as a subscription (minimum 20 rooms).
• CRM & Guest Communication Module Customer relationship management and guest communication offering for targeted marketing campaigns, automated emails, guest profiles, and loyalty management; part of the CASABLANCA suite for hotels.
• Sales & Distribution Suite Online sales and distribution offering including a Booking Engine, Channel Management (OTA connections to Booking.com, Expedia, HRS, Feratel), contingent management, voucher handling, and upselling tools.
• Digitale Guest Journey End-to-end digital guest journey covering online check-in, mobile key, guest app, self-service reception, integrated payment, and automated upselling for hotels.
• Hospitality Intelligence Platform Reporting, controlling, and revenue management analytics offering with real-time KPIs, cloud-based dashboards, Next Generation Analytics, and integrations with revenue management systems for hotels.
• MICE Management Module Meeting, incentive, conference, and events management offering for seminar, banquet, and congress administration including resource planning, catering, and attendee management for hotels.
• Spa & Wellness Management Module Spa and wellness scheduling offering for treatment bookings, staff management, room resources, and billing directly linked to guest accounts for wellness hotels.
• Wave (Voice-Based Booking Assistant) Voice-based booking assistant enabling hotel reservations via speech, integrated directly into the CASABLANCA PMS and operating around the clock.
• Implementation, Onboarding & Training Services Professional services covering data migration, personalized onboarding (Road to CASABLANCA), E-Learning enrollment, on-site and online training sessions, and ongoing support during implementation, sold alongside PMS subscriptions.
• Maintenance & Customization Services Fee-for-service maintenance offering covering statutory/tax changes, template modifications, price/season updates, client/server swaps, hardware configuration, and error investigation, billed at EUR 37.50 per 15 minutes with a support contract or EUR 42.50 per 15 minutes without.

Quantifiable outcome

• 95% of customers report more efficient workflows since implementing CASABLANCA
• +6 more outcomes

Named customers15 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability11 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• RoomPriceGeniecoreTechnology or IntegrationIntegration partnership between CASABLANCA hotelsoftware and RoomPriceGenie (revenue management system). The integration connects CASABLANCA's operational PMS data with RoomPriceGenie's market intelligence and dynamic pricing engine, enabling hotels to automatically adjust rates based on real-time demand, competitive positioning, and market data — all within the CASABLANCA workflow.
• DEHOGA Bayern (German Hotel and Restaurant Association)minorOthersCASABLANCA is a Premium Partner of DEHOGA Bayern, the Bavarian Hotel and Restaurant Association. The partnership aims to strengthen digitalization and future-readiness of Bavarian hospitality businesses through joint initiatives, events, and member benefits.
• HSMA (Hotel Sales & Marketing Association) AustriaminorOthersHSMA Premium Partner 2026. HSMA is a professional association for hotel sales and marketing professionals in the DACH region. Premium partnership provides marketing exposure and access to the HSMA professional network.
• HOGAST PartnerminorOthersHOGAST is an Austrian hotel purchasing and marketing cooperative. CASABLANCA is listed as a HOGAST partner, providing visibility among member hotels.
• 200+ Integration PartnerscoreTechnology or IntegrationCASABLANCA maintains a broad ecosystem of technology integration partners covering Channel Management (Booking.com, Expedia, HRS, Feratel, AirBnB), CRM & Marketing Automation (ADDITIVE+), POS/Cash Registers (APRO), Phone Systems (Aastra, Agfeo, Alcatel), Meldewesen (Alturos Destinations), and other hospitality technology categories. The integrations provide seamless data exchange without media breaks.
• GENIUS Austria ConventionminorOthersCASABLANCA participated in the GENIUS Austria Convention 2026, an international software research event held in Tyrol, positioning the company at the intersection of hospitality technology innovation and academic research.
• FAFGA (Fachausstellung für Hotellerie und Gastronomie)minorOthersFAFGA is a major Alpine hospitality trade show. CASABLANCA exhibits at FAFGA 2026 to showcase its latest hospitality software solutions and engage with hotel decision-makers in the DACH market.
• Wirtschaftsagentur Wien / Co-Innovation FactoryminorStrategic or Co-development PartnerAs a challenge partner at InnoDays 2026, CASABLANCA co-created innovation with university talent. The company posed the 'Sustainable Stay' challenge to cross-disciplinary student teams, exploring how hotels can incentivize sustainable guest behavior — demonstrating CASABLANCA's commitment to innovation and talent development.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sihot: German-headquartered PMS provider serving hotels, hostels, and serviced apartments across Europe. Regional peer with overlapping mid-market hotel customer profile in DACH.
• Mews: Cloud-native hotel PMS serving independent and chain hotels across Europe with transparent SaaS pricing and an app marketplace. Direct competitor to CASABLANCA in the DACH and broader European mid-market hotel segment.
• ASA Hotel Software: Austrian/German hotel software vendor with PMS, booking engine, and channel manager offerings. Direct regional competitor to CASABLANCA in the Alpine and DACH mid-market.
• Hotelkit: Austrian hotel operations and internal communication platform founded in Austria, serving DACH hotels with task management, housekeeping, and quality tools. Strong regional overlap with CASABLANCA's customer base.
• Protel (Infor): Long-established German hotel PMS vendor, now part of Infor's Hospitality Management Solution. Competes directly with CASABLANCA for medium-sized European hotels with on-premise and cloud deployments.
• Cloudbeds: Cloud-based PMS for independent hotels, hostels, and groups with integrated booking engine, channel manager, and payments. Competes with CASABLANCA for digitally native hotel operators in Europe.

Emerging players

• RoomPriceGenie: Revenue management system integrated with CASABLANCA and competing PMS vendors. Comparable as a connected hotel-tech vendor, but specialized in dynamic pricing rather than full PMS.
• TrustYou: Guest experience and reputation management platform widely used by DACH hotels. Comparable as part of the broader hospitality technology stack that CASABLANCA integrates with or competes for the same technology budget.

Others

• Hotelogical / HSMA: Austrian/DACH hotel sales and marketing association. Comparable as an industry ecosystem player with which CASABLANCA partners, and as a useful proxy for understanding the DACH hotel marketing ecosystem in which CASABLANCA competes.

Broad incumbents

• Oracle Hospitality (OPERA Cloud): Global incumbent PMS serving large chains and resorts with OPERA Cloud. Competes for enterprise-tier hotel deals and sets the upper-end benchmark against which mid-market vendors like CASABLANCA are evaluated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/casablanca.hotelsoftware
• LinkedInlinkedin.com/company/casablanca-hotelsoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casablanca Hotelsoftware